Schema Theory and the Role of Socio-Spatial Schemata in Environmental Psychology

2017 ◽  
pp. 37-72
Keyword(s):  
Environmental Psychology ◽  
Schema Theory

scholarly journals The role of schemas and scripts in pictorial narration

Semiotica ◽  
2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Michael Ranta
Keyword(s):  
Decisive Role ◽  
Schema Theory ◽  
Virgin Mary ◽  
Levels Of Abstraction ◽  
Event Sequences ◽  
Storage And Retrieval ◽  
Narrative Structures ◽  
Northwestern University ◽  
Generalized Knowledge

Abstract The theoretical debate on the nature of narrative has been mainly concerned with literary narratives, whereas forms of non-literary and especially pictorial narrativity have been somewhat neglected. In this paper, however, I shall discuss narrativity specifically with regard to pictorial objects in order to clarify how pictorial storytelling may be based on the activation of mentally stored action and scene schemas. Approaches from cognitive psychology, such as the work of Schank, Roger C. & Robert P. Abelson. 1977. Scripts, plans, goals and understanding. Hillsdale, NJ: Lawrence Erlbaum; Mandler, Jean Matter. 1984. Stories, scripts, and scenes: Aspects of schema theory. London/Hillsdale, NJ: Lawrence Erlbaum; Schank, Roger C. 1995. Tell me a story: Narrative and intelligence. Evanston, IL: Northwestern University Press, suggest that cognition crucially depends on the storage and retrieval of action scripts or schemata, that is, narrative structures, which may occur at various levels of abstraction. These schemas incorporate generalized knowledge about event sequences, such as the order in which specific events will take place; causal, enabling, or conventionalized relations between these events, and what kind of events occur in certain action sequences. There also are scene schemas that are characterized by spatial rather than temporal relations. Further kinds of schemas seem also to play a decisive role. Drawing upon considerations from schema and script theory, I will focus on some concrete examples of pictorial narration, more specifically depictions of the Annunciation of the Virgin Mary, where narrative schema structures become involved and, indeed, the comprehensibility of the pictures as such presuppose mental script representations.

scholarly journals Bringing the User Back in the Building: An Analysis of ESG in Real Estate and a Behavioral Framework to Guide Future Research

2021 ◽  
Vol 13 (6) ◽  
pp. 3239
Author(s):  
Shirley Kempeneer ◽  
Michaël Peeters ◽  
Tine Compernolle
Keyword(s):  
Real Estate ◽  
Social Science ◽  
Environmental Psychology ◽  
Fiduciary Duty ◽  
Future Research ◽  
The Real Estate ◽  
Investment Value ◽  
Real Estate Sector ◽  
Sustainable Investments

Investors are currently obliged to take environment, social, and governance (ESG) issues into consideration as part of their fiduciary duty. As such, it becomes increasingly important to identify sustainable investments that also hold financial value. A sector where this is especially underdeveloped is real estate. This has a lot to do with the obfuscated conceptualization of ESG. The article identifies key gaps in the literature and practice and provides a framework to further the understanding of how ESG factors can add societal and financial value in the real estate sector. A key premise of the article is that the user in the building is grossly overlooked. Drawing on insights from behavioral social science and environmental psychology, the paper explains the role of the user in improving buildings’ ESG, also taking into account the investment value. To conclude, the article makes the case that the transition to user-centered smart real estate is the solution to improving both the environmental (E) and social (S) sustainability of buildings, as well as their investment value. Therefore, practitioners and academics are encouraged to critically evaluate and contextualize the ESG framework they are using as well as the extent to which users are considered and smart technology is employed.

STEM Career Interest at the Intersection of Attitude, Gender, Religion, and Urban Education

2019 ◽  
pp. 25-67
Author(s):  
Philip R. Alsup
Keyword(s):  
Creative Thinking ◽  
Schema Theory ◽  
Gender Schema ◽  
Career Expectations ◽  
Intersectionality Theory ◽  
Large Sector ◽  
Gender Schema Theory ◽  
And Mathematics ◽  
Career Options

Inspiring learners toward career options available in STEM fields (science, technology, engineering, and mathematics) is important not only for economic development but also for maintaining creative thinking and innovation. Limited amounts of research in STEM education have focused on the population of students enrolled in religious and parochial schools in urban settings; yet given the historic conflict between religion and science, this large sector of American education is worthy of examination. This chapter incorporates Gottfredson's Theory of Circumscription and Compromise as it relates to occupational aspirations, Bem's Gender Schema Theory to explain the role of gender in career expectations, and Crenshaw's Intersectionality Theory as it pertains to religion and urban location as group identifiers. Practical interventions for encouraging young students to consider STEM careers are discussed.

scholarly journals Atmospherics and the establishment of long-term customer relationships in a retail environment

2000 ◽  
Vol 3 (2) ◽  
pp. 334-343
Author(s):  
I. Olivier ◽  
M. Fletcher
Keyword(s):  
Environmental Psychology ◽  
Emotional Responses ◽  
Theoretical Models ◽  
Emotional Reactions ◽  
Customer Relationships ◽  
Shopping Experience ◽  
Research Findings ◽  
Physical Environmental Factors

With the current focus on establishing long-tenn customer relationships, the enhancement of the entire shopping experience and the role of atmosphere and the emotional reactions it elicits, are becoming increasingly important. Determining the factors that contribute to the creation of pleasant or unpleasant shopping experiences can influence future strategic planning. The focus of this study falls on the way that the physical environmental factors of a store, more specifically the environmental odour, affect consumers' emotional responses. This is discussed on the basis of environmental psychology, using certain research findings as well as theoretical models to shed more light on this topic.

Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements

2020 ◽  
Vol 21 (3) ◽  
pp. 467-486 ◽  
Author(s):  
Jonathan A. Jensen ◽  
David Head ◽  
Christopher Mergy
Keyword(s):  
Decision Making ◽  
Schema Theory ◽  
Agency Conflicts ◽  
Data Set ◽  
Content Type ◽  
Naming Rights ◽  
High Level ◽  
Sport Facilities

PurposeNaming rights sponsorships of sport facilities are among the most highly visible marketing agreements in the world. However, factors that may lead one sponsorship to persist for decades, while others end after just a few years, have yet to be investigated. Thus, this study examines the decision-making of brand marketers by investigating the predictors of a sponsoring brand's decision to either continue or dissolve such agreements.Design/methodology/approachUtilizing a global data set of 219 naming rights agreements, an empirical approach is utilized to isolate whether a variety of factors increase or decrease the probability of sponsorship dissolution.FindingsResults indicate that agreements entered into with new, as of yet-unnamed facilities lead to a reduction in the probability of dissolution, with a high level of brand equity also reducing the probability of dissolution. Agency conflicts may also play a role, as the sponsoring firm being headquartered in the same metropolitan area as the facility also contributes to the persistence of such agreements.Originality/valueThese results are intended to assist both sides of what is ideally a long-term relationship in better understanding the factors that may either contribute to or inhibit longer-term partnerships.

scholarly journals The influence of a country’s brands and industry on its image

2020 ◽  
Vol 55 (1) ◽  
pp. 27-62
Author(s):  
Carmen Lopez ◽  
George Balabanis
Keyword(s):  
Experimental Studies ◽  
Place Branding ◽  
Product Category ◽  
Schema Theory ◽  
Experimental Methodology ◽  
Cross Sectional ◽  
Economic Dimension ◽  
Content Type ◽  
The Uk

Purpose Extant research has largely treated country image (CI) as an exogenous variable, focusing mostly on its consequences for consumers’ evaluations and purchases of products or brands originating from a country. Scant research has examined the instrumental role of a country’s brands and products in the evaluations of CI. This study aims to investigate how the brands of a country contribute to CI ratings and the conditions underlying their effect on CI. Design/methodology/approach Three experimental studies test the hypotheses, one pertaining to the effect of brands on CI (N = 227), the second to the effect of products on CI (N = 116) and the third to the effect of brands and products on industry image (N = 215). The experimental approach overcomes the limitations of cross-sectional surveys commonly used in CI studies to detect the direction of the observed effects. Furthermore, respondents (British consumers) were allowed to determine the brands and products associated with a country. Findings Drawing on memory schema theory, across three studies, the authors identify two types of reverse inferences: from brand to CI and from product category to CI. The reverse inference from a brand to a superordinate image is stronger for industry image than for CI. Research limitations/implications This research focuses on consumers’ evaluations from only one country (the UK). Further research could replicate the studies across different countries and with different countries of origin (COOs). Researchers could also examine the influence of brands misidentified with the wrong COO and mistakenly stored as such in consumers’ memories. Practical implications The results are relevant for managers and consultants working with country- (place-) branding campaigns. Brands and industries can help strengthen the evaluations of the economic dimension of different countries; however, these assets are underdeveloped in country-branding campaigns. Linking countries with brands and industries in campaigns could result in positive associations, which, in turn, could enhance the reputational rating of the countries. Originality/value This research extends previous studies on the effects of a country’s products and brands on CI by incorporating the mediating role of industry image between brands/products and CI, separating the effects of brand and product category on CI, allowing consumers to determine, which brands and products are associated with a country and adopting an experimental methodology to ascertain the causal direction of the effects.

Attitudes and Tourists’ Sustainable Behavior: An Overview of the Literature and Discussion of Some Theoretical and Methodological Issues

2019 ◽  
Vol 59 (4) ◽  
pp. 579-601 ◽  
Author(s):  
Paola Passafaro
Keyword(s):  
Empirical Research ◽  
Environmental Psychology ◽  
Methodological Issues ◽  
Tourism Studies ◽  
Different Types ◽  
Sustainable Behavior ◽  
Effective Use ◽  
Theoretical Foundations

The article reports an overview of studies that have investigated the role of attitudes in understanding tourists’ sustainable choices. The literature is discussed in the light of theories and empirical research in social and environmental psychology. The aim is to show how past and present work in these disciplines can help tourism scholars to deal with the complex functioning of the attitude concept when this is applied to sustainability issues. Particular attention has been paid to the theoretical and methodological distinctions between the different types of attitudes as they relate to sustainability. Suggestions for improving the effective use of attitudes in sustainability related tourism studies are made together with a discussion of the possible research avenues directed to consolidate as well as to broaden the theoretical foundations of the use of the attitude concept in this field.

A cognitive approach to characterization: Katherina in Shakespeare’s The Taming of the Shrew

2000 ◽  
Vol 9 (4) ◽  
pp. 291-316 ◽  
Author(s):  
Jonathan Culpeper
Keyword(s):  
Social Cognition ◽  
Prior Knowledge ◽  
Impression Formation ◽  
Real Life ◽  
Schema Theory ◽  
Cognitive Approach ◽  
Textual Evidence ◽  
Cognitive Theories

In this article, I argue that literary characterization can be fruitfully approached by drawing upon theories developed within social cognition to explain the perception of real-life people. I demonstrate how this approach can explain the construction of Katherina, the protagonist in Shakespeare’s The Taming of the Shrew. Specifically, I introduce notions from cognitive theories of knowledge (especially schema theory), and impression formation. Using these, I describe (1) the role of prior knowledge in forming an impression of a character, and (2) how various types of impression are formed. Prior to my analysis of Katherina, I outline the kind of shrew schema the Elizabethans might have had knowledge of. Then, in my analysis I argue that the textual evidence in the first part of the play is largely consistent with this schema, and thus Katherina at this stage is largely a schema-based character. However, I show that as the play progresses a number of changes create the conditions for a more complex and personalized character. As a consequence of this analysis, I claim that Katherina is not, as some critics have argued, simply a shrew, or an inconsistent character, or a typical character of a farce.

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