Social Media and Social Movements

Author(s):  
Natalie Pang ◽  
Debbie Goh
2020 ◽  
pp. 136843022097475
Author(s):  
Samuel Hansen Freel ◽  
Rezarta Bilali ◽  
Erin Brooke Godfrey

In a three-wave longitudinal study conducted in the first 100 days of Trump’s presidency, this paper examines how people come to self-categorize into the emerging social movement “the Resistance,” and how self-categorization into this movement influences future participation in collective action and perceptions of the movement’s efficacy. Conventional collective action (e.g., protest, lobby legislators)—but not persuasive collective action (e.g., posting on social media)—and perceived identity consolidation efficacy of the movement at Wave 1 predicted a higher likelihood of self-categorization into the movement 1 month later (Wave 2) and 2 months later (Wave 3). Self-categorization into the Resistance predicted two types of higher subsequent movement efficacy perceptions, and helped sustain the effects of conventional collective action and movement efficacy beliefs at Wave 1 on efficacy beliefs at Wave 3. Implications for theory and future research on emerging social movements are discussed.


Organization ◽  
2019 ◽  
Vol 26 (5) ◽  
pp. 696-715
Author(s):  
Thomas Swann ◽  
Andrea Ghelfi

This article explores the presence of noise in processes of communication and organisation in social movements. While the concept of noise has always had a role in discussions of communication, it is in light of the influence and use of social media that it comes to the fore as crucial in terms of how we understand communication. Rather than being a factor that interferes with effective communication, we will argue that noise is in fact inseparable from the experience of receiving information and organising through social media. Furthermore, the emergence of different ‘nuances’ of noise tells us something about different dynamics of self-organisation via social media. This article analyses the online forms of organisation of the 15M movement and the experiences of Dutch radical left activists to inform a better appreciation of the radical potential of a certain variant of noise: pink noise.


2018 ◽  
Vol 4 (4) ◽  
pp. 205630511880791 ◽  
Author(s):  
Marcia Mundt ◽  
Karen Ross ◽  
Charla M Burnett

In this article, we explore the potential role of social media in helping movements expand and/or strengthen themselves internally, processes we refer to as scaling up. Drawing on a case study of Black Lives Matter (BLM) that includes both analysis of public social media accounts and interviews with BLM groups, we highlight possibilities created by social media for building connections, mobilizing participants and tangible resources, coalition building, and amplifying alternative narratives. We also discuss challenges and risks associated with using social media as a platform for scaling up. Our analysis suggests that while benefits of social media use outweigh its risks, careful management of online media platforms is necessary to mitigate concrete, physical risks that social media can create for activists.


First Monday ◽  
2020 ◽  
Author(s):  
Emiliano Treré

Drawing on interviews with social movements and organizations in Mexico and Spain, this paper sheds light on the dynamics of ‘backstage activism’ with a focus on WhatsApp. It illustrates how activists have integrated this app into their media ecologies to reinforce collective identity, cement internal solidarity and lower the pressure of protest. It shows that within WhatsApp groups, campaigners have countered the paranoia experienced in the frontstage of social media exchanging ironical material and intimate messages. It demonstrates that WhatsApp has been used as a robust organizational device and it is now firmly integrated into the mechanisms of organizations and movements. Its communicative affordances (speed, reliability, mobility, multimediality) in conjunction with the omnipresent smartphone are often emphasized. Nuancing characterizations that tend to either disregard its role or stress its negative side, this qualitative exploration foregrounds the banality of WhatsApp. This article unpacks the multiple roles of this app within the submerged practices of movements and organizations.


Author(s):  
MD Saiful Alam Chowdhury ◽  
Monira Begum ◽  
Shaolin Shaon

The past decade has seen an armorial growth of the influence of social media on many aspects of people’s lives. Social networking sites, especially Facebook, play a substantial role in framing popular view through its contents. This article explores the impact of visuals, especially photos and videos, published in social media during social movements. Importantly that some visuals received attention in social media during agitations which later got featured or become news in print, electronic and online news portal media as well. Some of the visuals later proved to be edited or fabricated contents which created confusion among participants in this research and beyond. The confusion has contributed to the acceleration or shrinkage of the movement in question in many cases. The center of this article is to examine how social media visuals influence people’s visual communication during social movements. Additionally, it digs out the user’s activity on social media during movements.


Author(s):  
Kazuhiko Shibuya

The author argued that the advent of social media summoned the collective dynamics of democracy of the citizens, by the citizens, and for the citizens. Such patterns using social media can readily alter the form of social movements, allowing their mutual interconnection and shaping the enclaves of networked clustering. Social media offer a new paradigm of democracy that encourages engagement and participation in both cyber and actual political actions for ordinary citizens. Nevertheless, little is known about co-occurrence and linkages between cyber and real-world actions by numerous participants. Consequently, this issue should be investigated with open questions related to the following points: 1) social institutional matters related to legitimation crises caused by social movements, 2) co-occurrence and linkages of collective dynamics between cyber and actual political actions, 3) enlargement of participants in social movement, and 4) systemic risks from local to international affairs.


Author(s):  
Todd R. Burton

Potential leaders within marginalized communities find it difficult to connect, learn, strategize, and support one another and build a cohesive community capable of effecting social change. This research contributes to filling a gap in empirical research on effective approaches to employing social media tools to organize and engage in social movements. The research builds on earlier studies of marginalized communities and social media to organize and engages in social movements by applying a case study design to assess how the lesbian, gay, bisexual, and transgender (LGBT) military community employed social media to organize and advocate for inclusion and end discrimination within the U.S. armed forces. Seventeen findings were identified that describe key ways the LGBT military community employed these tools to organize, identify leaders and their roles, and how online behavior affected offline advocacy.


Renegades ◽  
2021 ◽  
pp. 123-128
Author(s):  
Trevor Boffone

The Outro explores how the Renegades throughout this book used their social media platforms and clout to further social justice messages during the height of the renewed Black Lives Matter movement following the murder of George Floyd in summer 2020. Renegade Zoomers played a significant role in celebrating Blackness and made many of these “moves” on social media. Whether it was through attending marches, creating viral dance challenges, or producing new music, Renegades positioned their creativity, joy, and labor as central to the movement for Black lives. Their work forced onlookers, moreover, to recognize the labor of Black girls in our social movements. Renegades reveal, ultimately, that the revolution will be digital.


Contention ◽  
2019 ◽  
Vol 7 (1) ◽  
pp. 49-65
Author(s):  
Jane Mummery ◽  
Debbie Rodan

Signaling dissatisfaction with particular events, policies, or situations, modes of protest encompass individual expressions through to the development and mobilization of social movements. Indeed, protests can range from bodies blocking space and time to the aggregation of clicked signatures in an online petition and the sharing of campaign content through social media. All of these modes are currently employed within the Australian public sphere to bring about change or closure of the live export industry. This article analyzes the current dimensions and flows of public protest against Australia’s live export industry, examining how they are shaped not only by a myriad of organizations but also by differing modes of protest, as well as by the different modes of appeal in use by activists to mobilize the Australian public sphere in protest. Through this discussion, insight is gained into some of the capacities and efficacies of multimodal protest and its significance for both public engagement and political and industry uptake.


Sign in / Sign up

Export Citation Format

Share Document