scholarly journals Scaling Social Movements Through Social Media: The Case of Black Lives Matter

2018 ◽  
Vol 4 (4) ◽  
pp. 205630511880791 ◽  
Author(s):  
Marcia Mundt ◽  
Karen Ross ◽  
Charla M Burnett

In this article, we explore the potential role of social media in helping movements expand and/or strengthen themselves internally, processes we refer to as scaling up. Drawing on a case study of Black Lives Matter (BLM) that includes both analysis of public social media accounts and interviews with BLM groups, we highlight possibilities created by social media for building connections, mobilizing participants and tangible resources, coalition building, and amplifying alternative narratives. We also discuss challenges and risks associated with using social media as a platform for scaling up. Our analysis suggests that while benefits of social media use outweigh its risks, careful management of online media platforms is necessary to mitigate concrete, physical risks that social media can create for activists.

2019 ◽  
Vol 33 (4) ◽  
pp. 485-511
Author(s):  
Aleksandar Takovski

AbstractAs many social movements demonstrate, humor can serve as an important resource to resist oppression, fight social injustice and bring social change. Existing research has focused on humor’s role within social movements and its positive effects on the free expression of criticism, reduction of fear, communication, mobilization of participants and so on. However, the current literature on the activist use of humor also expresses some reservations about its political efficacy. While humor may steam off the energy necessary to counteract oppression and injustice, other tools of achieving the same political ends have been successfully deployed, primarily social media. Building upon this research, the present case study explores the 2016 Macedonian social movement called the Colorful Revolution. In particular, through the analysis of social media and activists’ reflection on the political use of humor, this case study examines how on-line humor contributed to the emergence and development of the movement. Factoring in activists’ opinions on the role of humor in society and especially in movements, while also paying attention to the role of social media, this case study tends to re-interpret the role of humor in the totality of the actions and circumstances underpinning the development of a social movement.


First Monday ◽  
2016 ◽  
Author(s):  
Jaroslav Švelch ◽  
Václav Štětka

This paper develops the idea that recent “networked” social movements are driven by emotions and provides an analysis of the role of emotions in movement mobilization. The case study focuses on the 2013 protests against a “coup” within the Czech Social Democratic Party. The protests had an immediate impact, resulting in a series of demonstrations, mainstream media attention and a successful overturning of the “coup”. The movement’s Facebook page served as an important catalyst for the protest. We argue that the movement’s success can be explained by its emphasis on perceived issues of morality. As people tend to gather on Facebook to express their feelings, social media become a primary conduit for emotional protest, which can be subsequently taken to the streets.


Tripodos ◽  
2021 ◽  
Vol 1 (47) ◽  
pp. 49-66
Author(s):  
Rachel E. Khan

From a century to a decade ago, the news media played a crucial role in providing the public with valuable in­formation, especially during a crisis. However, the advent of social media has brought about a change in ac­cess and distribution of the news and this may have resulted in less effec­tive health communication during this global coronavirus pandemic. These days, social media can have a great­er public reach and therefore, be the best tool to disseminate information. At the same time, there is the ques­tion of whether the important or trivial information is being shared. The aim of this paper is to explore the role of social media in providing the public with important information during the height of the coronavirus pandemic. Using Great Britain as a case study, the research analysed the kind of content on the coronavirus that had gone vi­ral in online news sources in the Unit­ed Kingdom to determine whether the information that was being shared contributed or not to effective health communication. Keywords: news, viral news, online media, journalism, crisis communica­tion, coronavirus.


2021 ◽  
Author(s):  
Mark Alfano ◽  
Ritsaart Reimann ◽  
Ignacio Quintana ◽  
Marc Cheong ◽  
Colin Klein

Abstract Protests and counter-protests seek to draw and direct attention and concern with confronting images and slogans. In recent years, as protests and counter-protests have partially migrated to the digital space, such images and slogans have also gone online. Two main ways in which these images and slogans are translated to the online space is through the use of emoji and hashtags. Despite sustained academic interest in online protests, hashtag activism and the use of emoji across social media platforms, little is known about the specific functional role that emoji and hashtags play in online social movements. In an effort to fill this gap, the current paper studies both hashtags and emoji in the context of the Twitter discourse around the Black Lives Matter movement.


2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.


Dementia ◽  
2017 ◽  
Vol 18 (7-8) ◽  
pp. 3161-3164 ◽  
Author(s):  
Rudi Coetzer

The paper explores the important role of relatives in designing assistive technologies in collaboration with practitioners. A brief case study reports the collaborative design of a 24-hour clock to reduce the impact of visual–spatial impairment on a family member's ability to read time and prevent temporal disorientation.


2020 ◽  
Vol 5 (2) ◽  
pp. 123
Author(s):  
Rizky Pamuji ◽  
Ismiarta Aknuranda ◽  
Fatwa Ramdani

Citizen participation in collect and distribute information increase the role of the citizen involvement in local issues and increasing the benefits of society for the government and the environment. The contribution of citizens can be useful in helping to deal with environment problems and assist certain parties in meeting data needs, this is commonly referred to as citizen science. In its development, citizen science involvement in providing information began to involve social media as a platform for sharing information. In this study we try to explore citizen science of Indonesia, we conduct case study exploring how citizen in Indonesia used social media such as Twitter in response to one of the country’s worst disaster in 2018 namely Lombok Earthquake. By analyzing these user generate message we may know what the response of Indonesian citizen during event and understand more about citizen science in Indonesia through social media including its role and contribution. The information also may assist local communities in obtaining up-to-date information, providing assistance according to needs of the populace and use to manage and plan disaster relief both during and after the event.


Author(s):  
Kenneth C. C. Yang ◽  
Yowei Kang

On March 18, 2014, a group of student protestors raided and occupied the Legislative Yuan and later the Executive Yuan in Taiwan. The student-led movement lasted for about 3 weeks after Taiwan's President made significant concessions to change his non-transparent practices when signing the Cross-Strait Service Trade Agreement (CSSTA) with People's Republic of China. Mostly labelled as a movement of civil disobedience against government's dealings with China, the 318 Sunflower Student Movement is viewed as an important step toward the deepening of Taiwan's democratization process. Its repercussions were felt in Hong-Kong and Macao where similar civil disobedience movements had emerged. On the basis of the resource mobilization theory (RMT), the authors used a combination of case study and thematic analysis methods to examine the role of social media in political mobilization in Taiwan. This chapter identified two major recurrent themes as follows: challenging mainstream media and mobilizing multi-movement resources.


Author(s):  
Todd R. Burton

Potential leaders within marginalized communities find it difficult to connect, learn, strategize, and support one another and build a cohesive community capable of effecting social change. This research contributes to filling a gap in empirical research on effective approaches to employing social media tools to organize and engage in social movements. The research builds on earlier studies of marginalized communities and social media to organize and engages in social movements by applying a case study design to assess how the lesbian, gay, bisexual, and transgender (LGBT) military community employed social media to organize and advocate for inclusion and end discrimination within the U.S. armed forces. Seventeen findings were identified that describe key ways the LGBT military community employed these tools to organize, identify leaders and their roles, and how online behavior affected offline advocacy.


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