Determined creativity: Language play in new media discourse

2014 ◽  
pp. 181-202
Keyword(s):  
New Media ◽  
Media Discourse ◽  
Language Play

scholarly journals Pragmatic essence of linguistic modality in media discourse

2019 ◽  
Vol 1 (16) ◽  
pp. 54-59
Author(s):  
Victoria Haenko
Keyword(s):  
Discourse Analysis ◽  
Theoretical Aspect ◽  
Media Discourse ◽  
Functional Aspect ◽  
Language Play ◽  
Social Actors ◽  
The People ◽  
Evaluative Meaning ◽  
Language Modality ◽  
And Control

The article deals with the problem of correlation between target socio groups in media discourse. It investigates the role modality plays as pragmatic-functional aspect of discourse analysis and studies modality as means of expressing evaluative meaning. The functional aspect of this view reflects the broad objectives of functional linguistics: i.e. relating linguistic structures to social structures. The pragmatic aspect reflects an emphasis that the reader is dependent on a corresponding view of the relationship between the reader, the writer and the text. The studies of modern linguists are broadly concerned with the analysis of ideology in discourse.  The article observes the effects language can have on people, whether through journalistic writing, advertising literature, politics, science.  The study became an attempt to investigate how and which aspects of language play more significant roles in ideology manipulating hearers / readers. It was seen that modality has not only received little consideration at the practical level, but that it had also been handled through the process of modal categorization; i.e. at the theoretical descriptive level. The theoretical aspect of the article is based on the belief that the speech is aimed at attaining certain goals or targets. The article deals with a problem of correlation and interaction between writer and reader, speaker and hearer, text producers and social actors in the process of interpretation. The article investigates the ways the problem can be settled in view of modality as a parameter of discourse analysis to define goals for the target groups outlined above. The study in the article refers to Halliday’s overarching functions: ideational, interpersonal and textual. The article concludes that the realiser of the interpersonal function of language, modality may be used as a linguistic tool to direct and control the behavior of the people.

NEW MEDIA DISCOURSE EFFECTS ON THE FUNCTIONING OF THE UNIVERSITY STUDENTS’ ACADEMIC MOTIVATION

2019 ◽  
Author(s):  
Alla Guslyakova ◽  
Nina Guslyakova ◽  
Nailya Valeeva ◽  
Maria Rudneva ◽  
Yulia Nigmatzyanova ◽  
...  
Keyword(s):  
New Media ◽  
University Students ◽  
Academic Motivation ◽  
Media Discourse ◽  
The University

The New Media vs. Old Media Trap

2020 ◽  
pp. 25-46
Author(s):  
Patricia Gouveia
Keyword(s):  
Higher Education ◽  
New Media ◽  
Media Discourse ◽  
Media Arts ◽  
Digital Arts

This chapter explores the legacy of both modernism and postmodernism in contemporary arts and how it helped shape our current environments and practices in transmedia contemporary arts. It also explores popular modernism aesthetics based simultaneously in cathartic narrative and flow participatory interaction to explore new media discourse about the role of digital arts and artists. The aim is to promote an understanding of the current arts practices that no longer promotes the artificial divide between new media or media arts and contemporary arts. Changes in the intercultural museum and in higher education can no longer sustain this segregation, which is a product of old and new media specificity and narrow notions of specialization.

Tell China's Story Well?

2015 ◽  
Vol 5 (1) ◽  
pp. 26-40
Author(s):  
Bingjuan Xiong
Keyword(s):  
New Media ◽  
Media Framing ◽  
International Communication ◽  
Online News ◽  
Chinese Society ◽  
Media Discourse ◽  
Human Communication ◽  
Media Frames ◽  
News Website ◽  
China Daily

The development of new media transforms human communication experiences in ways that are socially, culturally, and politically meaningful. This study investigates the Chinese government's use of new media in response to an international communication crisis, the Ai Weiwei case, in 2011. Through a discourse analysis of China's official online news website, China Daily, as well as Twitter posts, most salient media frames in China's online media discourse are identified. The results suggest that online contestation of media framing in China's official media discourse contributes to the formation of new cultural expectations and norms in Chinese society and challenges the government's ability to tell its own stories without dispute. The author argues that new media foster online discussion and stimulate public debate of China's accountability and transparency in interacting with domestic and global audiences during crisis communication.

Memes, Trojan horses and the discursive power of audience

Human Affairs ◽  
2015 ◽  
Vol 25 (2) ◽  
Author(s):  
Vladimír P. Polách
Keyword(s):  
New Media ◽  
War On Terror ◽  
Political Context ◽  
Media Discourse ◽  
Simple Assumption ◽  
White House ◽  
Political Events ◽  
Materials Used ◽  
Vladimir Putin ◽  
Discursive Power

AbstractThe study focuses on the phenomenon known as internet memes and their possible use in the creation and re-creation of media discourse. The main materials used are photos of Vladimir Putin and the famous Situation Room photo released by the White House. The stance taken in the study is based on the familiar and simple assumption that thanks to the new media we are facing the end of classical photography, sometimes described as the post-photography era. In post-photography, the connotations and context are more important than the content itself. Internet memes, a phenomena typical for the new media, can then also be used in a political context, where the “original” photographs of politicians and political events, usually officially released by PR departments, are altered not only to change the content, but above all the connotations. While regarded by most as jokes and puns, user-generated re-interpretations of Vladimir Putin and Obama’s war on terror can also have deeper meanings and impacts

scholarly journals The Language of Power in the Present-Day Digital Media Discourse and Its Effect on Young People’s Consciousness

2020 ◽  
Vol 8 (2) ◽  
pp. 106-116
Author(s):  
Alla Guslyakova ◽  
Nina Guslyakova ◽  
Nailya Valeeva ◽  
Irina Vashunina ◽  
Maria Rudneva ◽  
...  
Keyword(s):  
Young Adults ◽  
New Media ◽  
Digital Media ◽  
Research Question ◽  
Modern Society ◽  
Theoretical Background ◽  
Net Generation ◽  
Media Discourse ◽  
The Media ◽  
English Speaking

This study focuses on the notion of power as a way of conceptualisation, representation and functioning in the Russian and English-speaking media discourse and its role in the life of the younger generation of the third millennium. Power and its language have always remained an actual research question of interdisciplinary scientific analysis. However, studying young people’s linguistic and paralinguistic perception of power in the era of digitalisation becomes extremely important due to an empowering role young adults have started playing in modern society employing new media and their discursive communication there. The study regards the theoretical background of the phenomenon of power, based on A. Gramsci’s hegemonic approach. The authors of the research suggest that the media discourse is a hegemonic form of power that maintains its position through the elaboration of a particular worldview, which makes a significant impact on young individuals, the so-called net-generation. The study relies on free-associative and graphic experiments to analyse and perceive “power” concept and its influence on young individuals’ consciousness. Results indicate that both Russian and English-speaking media discourse represents “power” through the prism of anthroponyms as well as toponyms. Besides, the findings of the free-associative experiment, conducted among young adults, demonstrated the dominance of the lexical units belonging to the same grammatical class of words as the stimulus word “power”. Furthermore, a graphic experiment revealed young people’s emotional evaluations of power in media discourse communication. As such, the results suggest that “power” is a natural, complex and multifaceted linguacultural and social phenomenon realised through a variety of linguistic and paralinguistic means, and it produces a dualistic effect on young people’s consciousness through their interaction in the media discourse space.

scholarly journals SPEECH FUNCTIONS OF ADVERBS IN THE MEDIA DISCOURSE

2021 ◽  
Vol 2 (67) ◽  
pp. 52-54
Author(s):  
T. Kalugina ◽  
E. Umerova
Keyword(s):  
Media Discourse ◽  
Language Play ◽  
The Media

The article is devoted to the description of the functioning of adverbs in the journalistic style. The main speech technique of using adverbs, according to the author, is the accentuation of the expressed meanings, which is achieved by various means: language play, parceling, antithesis, incomplete sentences. 

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