Future directions for positioning theory in public relations

The article is devoted to the introduction of digital technologies in law-making activities. The process of digitalization has actively affected economic relations, which has led to the transformation of public administration. Law, being the main regulator of public relations, is also undergoing significant changes. The subject of the study is the results of the digitalization of law-making activities, which leave an imprint on the entire system of state and legal relations. The article presents a bibliographic review of modern works on this issue, describes the main trends in this area, and assesses the practical results of the digital technologies impact on law-making. The models of digitalization are analyzed: automation of all processes, which assumes the absolute exclusion of a person and the preservation of human participation at the stage of making the final decision. The author investigates the main stages of law-making activity, where the use of digital technologies is possible: the formation of law-making initiatives; the process of preparing a normative legal act; discussion of the draft normative legal act; the voting process; the process of promulgation and publication. The author provides the examples of specific electronic platforms: «Russian Public Initiative», the System for Ensuring Legislative Activity, Simplex+, Reaching everyone for active citizenship & home (REACH) and specific technologies (ML-model, LL-model, blockchain), both already used and developed in Russia and abroad. It is indicated that digital technologies can be used to systematize regulatory legal acts, and the question of using digital technologies in predicting the future directions of legal regulation is raised. It is concluded that it is necessary to determine the main directions and principles of digitalization of law-making, the goals and limits of the introduction of digital technologies in the law-making process.

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Organizational Identity in Nonprofit Communication about Disability

Advances in Linguistics and Communication Studies - Communication and Language Analysis in the Public Sphere ◽

10.4018/978-1-4666-5003-9.ch020 ◽

2014 ◽

pp. 358-390 ◽

Cited By ~ 1

Author(s):

Julie C. Lellis

Keyword(s):

Data Analysis ◽

Data Collection ◽

Public Relations ◽

Nonprofit Organizations ◽

Research Process ◽

Future Directions ◽

Persons With Disabilities ◽

Organizational Identities ◽

Data Collection And Analysis

This chapter describes the research process used to uncover and describe the organizational identities of ten nonprofit organizations that serve persons with disabilities. Identities were measured by examining the values used in a variety of marketing and public relations materials. This chapter 1) describes how DICTION was selected as a viable option for data analysis, 2) reveals the process of augmenting and building upon a previously tested values instrument with custom dictionaries, and 3) explains how the results were interpreted and used to describe the organizational identities of ten nonprofit organizations. The challenges of data collection and analysis are discussed. Future directions for values-based research are proposed. Discussion relates the results to the challenges inherent in disability-related communication.

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The global society and its impact on public relations theorizing: Reflections on major macro trends

Central European Journal of Communication ◽

10.19195/1899-5101.9.2(17).6 ◽

2016 ◽

Vol 9 (2) ◽

pp. 229-246 ◽

Cited By ~ 1

Author(s):

Chiara Valentini ◽

Dean Kruckeberg ◽

Kenneth Starck

Keyword(s):

Public Relations ◽

21St Century ◽

Future Directions ◽

Global Society ◽

The Public ◽

Body Of Knowledge ◽

Societal Changes

This article contributes to the discussion on societal changes and their impact on communication disciplines by focusing on public relations and its role in contemporary global society. The thesis is that the public relations profession has been affected by contemporary societal changes that challenge the existing body of knowledge and its underpinning theories. To understand the role of public relations in 21st century global societies and pursuing future public relations theorizing, the authors argue it is paramount to comprehend which factors at macro, meso, and micro levels lie beneath the substantial changes in today’s global society. The article presents and reflects on four major macro trends of contemporary global society and concludes with suggestions for future directions for public relations scholarship and practice that are rooted in the concept of community and the idea of being part of and at the service of a community.

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The Current Status and Future Directions of College Education in the Advertising and Public Relations Major - Case Analyses of the Curriculums of Korean and U.S. Universities Based on Seven Key Codes

The Korean Journal of Advertising and Public Relations ◽

10.16914/kjapr.2016.18.1.193 ◽

2016 ◽

Vol 18 (1) ◽

pp. 193

Author(s):

Kyoo-Hoon Han ◽

Jang Ho Moon

Keyword(s):

Public Relations ◽

College Education ◽

Current Status ◽

Future Directions

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Out of the Fog and into the Future: Directions of Public Relations, Theory Building, Research, and Practice

Canadian Journal of Communication ◽

10.22230/cjc.2009v34n2a2033 ◽

2009 ◽

Vol 34 (2) ◽

Cited By ~ 10

Author(s):

Stefan Wehmeier

Keyword(s):

Public Relations ◽

Delphi Study ◽

Academic Research ◽

Theory And Practice ◽

Theory Building ◽

Communication Management ◽

Future Directions ◽

De Se ◽

The Future ◽

The Impact

Abstract: This Delphi study is about the future directions of public relations. International public-relations experts, scholars and practitioners, are asked about the relationship between theory and practice, as well as the impact of different disciplines, academic concepts, and theories on public relations. By looking at recent developments in public relations, different trends become obvious: The practical field, as well as public relations teaching, is drifting toward a management perspective. “Communication management” is a term that has been adopted heavily in recent years. The academic research, however, although still lacking theory building, tries to tie in to sociological theories. It looks as though public relations, on the one hand, tries to become more accepted in the management field and, on the other hand, claims its place in society. This study underlines both trends.Résumé : Cette étude Delphi porte sur les directions futures des relations publiques. Dans cette étude, on a demandé à des experts, chercheurs et pratiquants internationaux en relations publiques leurs avis sur le rapport entre théorie et pratique ainsi que sur l’effet que divers disciplines, concepts et théories académiques ont sur les relations publiques. Parmi les développements récents en relations publiques, diverses tendances se démarquent. Par exemple, le côté pratique des relations publiques et leur enseignement adoptent de plus en plus un point de vue administratif. En effet, l’expression « administration de la communication » (« communication management ») se répand de plus en plus depuis quelques années. En même temps, la recherche académique, dont le développement de théories pertinentes présente encore des lacunes, essaie plutôt de recourir à des théories sociologiques. Il semble que les relations publiques tentent d’une part de se faire accepter dans le secteur administratif et d’autre part de se faire une place dans la société en général. Cette étude souligne les deux tendances.

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