The News Management Function of Political Public Relations

2019 ◽  
pp. 126-145 ◽  
Author(s):  
Phillip Arceneaux ◽  
Jonathan Borden ◽  
Guy Golan
Keyword(s):  
Public Relations ◽  
Management Function ◽  
Political Public Relations

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners’ Perspective and Perceptions

2020 ◽  
Vol V (I) ◽  
pp. 55-61
Author(s):  
Mudassir Mukhtar ◽  
Salma Umber ◽  
Mudassar Hussain Shah
Keyword(s):  
Social Capital ◽  
Civil Society ◽  
Public Relations ◽  
Public Sphere ◽  
Qualitative Interviews ◽  
Critical Role ◽  
Private Institutions ◽  
National Narrative ◽  
The Public ◽  
Management Function

This paper contributes to the professional maturity of the profession by highlighting the problems faced by the practitioners and their professional solutions. The data and analysis are based on structured qualitative interviews of the highest ranked PR (public relation) professionals working as the heads of PR departments in government and private institutions. Practitioners urged to establish Pakistani public relations substructures well-suited with local cultural realities. Practitioners believed that public relations critical role in strengthening democracy in Pakistan to promote democratic traditions and usage of social capital, civil society and public sphere, recognitions of PR as a management function, preparation of a national narrative against terrorism, adoption of new technological advancements, less focusing on internal public and controlling unrealistic boss publicity are the major challenges in the public relations industry in Pakistan.

STREOTYPE OF PUBLIC RELATIONS PROFESSION IN JAKARTA

2017 ◽  
Vol 5 (2) ◽  
pp. 62-82
Author(s):  
Dio Herman Saputro ◽  
Satya Candrasari ◽  
Ovi Olivia Belida
Keyword(s):  
Public Relations ◽  
Public Relations Practitioners ◽  
Face To Face ◽  
Negative Stereotype ◽  
Interview Method ◽  
Management Function ◽  
Depth Interview ◽  
The Face ◽  
Physically Attractive

Public Relations is known as a female profession, concerned physical, and suitable for women. The purpose of this research is to analyze Public Relations stereotype as a woman profession, concerned with physical, and feminine. This research is examined though face to face in-depth interview method with 10 Public Relations practitioners from variety industry in Jakarta. Findings showed that Public Relations stereotype is not necessarily a pretty woman, physically attractive, and majority men still dabble as Public Relations practitioners in the field of industry. Nevertheless, it cannot be denied that women still dominant in a Public Relations profession. The society's view that the face of PR is a woman show there is a miss perception of PR term itself caused by lack of understanding of PR literacy as management function, not a women profession, equal to actress celebrity's job, and oriented physical. The Negative stereotype about PR profession in Jakarta caused this profession is not as appreciated as a doctor or accountant profession.

Political Public Relations

2019 ◽  
pp. 370-385
Author(s):  
Spiro Kiousis ◽  
Jesper Strömbäck ◽  
Pamala Proverbs
Keyword(s):  
Public Relations ◽  
Political Public Relations

Advancing agenda building

2018 ◽  
Vol 2 (1) ◽  
pp. 84-102
Author(s):  
Tiffany L. Mohr ◽  
Lauren D. Furey
Keyword(s):  
Experimental Design ◽  
Public Relations ◽  
Strong Support ◽  
Agenda Building ◽  
Causal Relationships ◽  
Issue Salience ◽  
Public Relations Practitioners ◽  
The Public ◽  
Attribute Salience ◽  
Political Public Relations

Abstract This study tested the three levels of agenda building using an experimental design to identify possible causal relationships. This research contributes to the study and practice of political public relations by examining the process by which an issue is created and transferred to the public. Results indicate various support for agenda building including overall issue salience and issue attribute salience. The study also tested the compelling arguments hypothesis and found strong support for attribute salience contributing to overall issue salience. These findings are important for political public relations practitioners as it demonstrates that contextual issue attributes increase issue salience for the public.

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