scholarly journals How advertisers create affinity between destinations and American and British audiences: towards a theoretical framework

2021 ◽  
pp. 107-128
Author(s):  
Eli Avraham
Keyword(s):  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Theoretical Framework ◽  
Policy Makers ◽  
Print Advertisements ◽  
Theoretical Contribution ◽  
Youtube Videos ◽  
Message Strategies

The purpose of this paper is to propose a theoretical framework that explores how advertisers attempt to establish affinity between destinations and British and American audiences. The proposed framework consists of four spheres, five techniques, two message strategies and four means. This framework will be presented through a qualitative content analysis of 103 cases, selected from almost 2500 print advertisements and YouTube videos. The print advertisements were published in four major tourism magazines between 2007 and 2019. Besides the theoretical contribution, a study of audience affinity that analyses many cases might be helpful for marketers and policy makers, giving them ideas of how to reach and touch specific audiences.

scholarly journals Gender Inequality In Samia Shariff’s Autobiography Le Voile De La Peur

2018 ◽  
Vol 6 (2) ◽  
pp. 77
Author(s):  
Subur Ismail ◽  
Emzir ◽  
Yumna Rasyid
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Gender Inequality ◽  
Qualitative Content Analysis ◽  
Theoretical Framework ◽  
Radical Feminism ◽  
Data Collecting

This paper is the result of the study of an autobiography entitled “Le Voile de la Peur” by Samia Shariff. The study includes a manifestation of gender inequality proposed by Fakih; marginalization, subordination, stereotype, violence, and double burdens (workload). Data collecting and analyzing processes were conducted by a qualitative content analysis using an inductive model designed by Philipp Mayring. From the data analysis, the study found the manifestation in the form of subordination, stereotype and violence. Radical feminism and patriarchy theories are used as a theoretical framework to find and reveal how the gender inequality is realized in Algerian family and society.

Teachers’ Implicit Moral Values in Their Narratives About Teaching Practice

2021 ◽  
Vol 39 (1) ◽  
pp. 47-67
Author(s):  
Helma de Keijzer ◽  
Gaby Jacobs ◽  
Jacqueline van Swet ◽  
Wiel Veugelers
Keyword(s):  
Content Analysis ◽  
Broad Spectrum ◽  
Teaching Practice ◽  
Qualitative Content Analysis ◽  
Professional Role ◽  
Theoretical Framework ◽  
Moral Values ◽  
Moral Value ◽  
Social Commitment ◽  
Class Climate

This article focuses on the moral values that teachers consider important for their teaching practice. First, we investigated the tensions experienced and questions raised by teacher’s experience of the moral matters that arise in their profession. These moral tensions and questions arise in three different areas of interactions with pupil(s): (1) pupils’ attitude, (2) class climate and (3) teachers’ professional role.Second, we investigated the moral values that inform the narratives teachers construct to give meaning to their experiences. We conducted a qualitative content analysis that used three moral orientations—discipline, autonomy, and social commitment—as a theoretical framework. The moral values in the area of pupils’ attitude concerned autonomy, discipline and social commitment. In the area of class climate, the moral values of discipline and social commitment were explicit in teachers’ narratives. In investigating teachers’ professional role, disciplinary moral values and a broad spectrum of the moral value of social commitment were found. Our findings also show that moral values are actualized in teaching practice in multiple ways.

scholarly journals Copyright Gossip: Exploring Copyright Opinions, Theories, and Strategies on YouTube

2021 ◽  
Vol 7 (3) ◽  
pp. 205630512110369
Author(s):  
D. Bondy Valdovinos Kaye ◽  
Joanne E. Gray
Keyword(s):  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Copyright Infringement ◽  
Copyright Law ◽  
Good Information ◽  
Systematic Analysis ◽  
Digital Platforms ◽  
The World ◽  
Youtube Videos ◽  
Copyright Enforcement

This study investigates copyright discourses on YouTube. Through a qualitative content analysis of 144 YouTube videos, we explore how YouTube creators understand copyright law, how they minimize risks posed by copyright infringement, and how they navigate a highly technical and dynamic copyright enforcement ecosystem. Our findings offer insights into how digitally situated cultural producers are impacted by and respond to automated content moderation. This is important because increasingly lawmakers around the world are asking digital platforms to implement efficient systems for content moderation, and yet there is a lack of good information about the stakeholders most directly impacted by these practices. In this study, we present a systematic analysis of copyright gossip, building on the concept of algorithmic gossip, which comprises the opinions, theories, and strategies of creators who are affected by YouTube’s copyright enforcement systems.

scholarly journals COPYRIGHT GOSSIP: EXPLORING COPYRIGHT KNOWLEDGE, SENTIMENT AND BLACKBOX THEORIES ON YOUTUBE

2020 ◽  
Author(s):  
D. Bondy Valdovinos Kaye ◽  
Joanne E Gray
Keyword(s):  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Copyright Law ◽  
Good Information ◽  
Systematic Analysis ◽  
Digital Platforms ◽  
The World ◽  
Youtube Videos ◽  
Copyright Enforcement

This study investigates copyright discourses on YouTube. Through a qualitative content analysis of approximately 200 YouTube videos, we explore how YouTube creators understand copyright law, and how they navigate a highly technical and dynamic copyright enforcement ecosystem. Our findings offer insights into how digitally situated cultural producers are impacted by and respond to automated content moderation. This is important because increasingly lawmakers around the world are asking digital platforms to implement efficient systems for content moderation and yet there is a lack of good information about the stakeholders most directly impacted by these practices. In this study, we provide a systematic analysis of the opinions and strategies of creators who are affected by YouTube’s copyright enforcement measures.

Marketing Christianity and Men of God Through the Use of Signs

2019 ◽  
pp. 246-266
Author(s):  
Floribert Patrick C. Endong
Keyword(s):  
Content Analysis ◽  
Cultural Context ◽  
Qualitative Content Analysis ◽  
Competitive Environment ◽  
Print Advertisements ◽  
Advertising Message ◽  
Political Events ◽  
Pentecostal Churches

Most advertising copies designed by Nigerian Pentecostal Churches are rarely monosemic and hardly understandable from a literal exegesis. This is partly due to the fact that they most often integrate various typologies of signs and symbols. These signs are aimed (i) to quickly and effectively convey specific meanings to the readership and (ii) fashion the overall advertising messages according to the taste of the time. Based on a quantitative and qualitative content analysis of 490 advertising copies, this study reveals that 68.77% of the print advertisements generated by Nigerian Churches contain signs and symbols. Majority (56.08%) of these signs and symbols are Christian in nature (they are inspired by the universal Christian symbolism and iconography); while, 30.26% of them are rooted in the Nigerian socio-cultural context. The latter category of signs is commonly used in a postmodern or sensational manner, to make reference to local religious myths and specific socio-political events which seriously affect or shape Nigerian Pentecostal Christianities. This postmodern use of signs implicitly reveals that, the advertising message designers are conscious of the highly competitive environment in which churches and men of God operate in the country.

scholarly journals Sociological ambivalence in three Latin American corporate control institutions: Revisoría Fiscal - Colombia (Fiscal Audit), Comisaría - Mexico (Statutory Examiner) and Sindicatura - Argentina (Statutory Audit)

2020 ◽  
Vol 36 (66) ◽  
pp. 132-147
Author(s):  
Driver Ferney Ramírez Henao ◽  
Patricia González González
Keyword(s):  
Content Analysis ◽  
Latin American ◽  
Interest Group ◽  
Qualitative Content Analysis ◽  
Corporate Control ◽  
Theoretical Framework ◽  
General Interest ◽  
Public Interests ◽  
Private And Public

The Revisoría Fiscal (Fiscal Audit), Comisaría (Statutory Examiner), and Sindicatura (Statutory Auditor) are institutions that exercise corporate oversight in order to preserve the general interest. In order to achieve their objective, these institutions must keep private and public interests balanced. However, upholding these interests impartially can lead to contradictions because of the tensions each interest group generates. Thus, from the theoretical framework of sociological ambivalence, this paper understands the type of contradictions arising in the corporate control that the aforementioned institutions exercise. To account for the types of ambivalence, firstly, we identify the contradictions that have been recorded in academic papers, and then, based on oral accounts, these contradictions are analyzed. In both cases, qualitative content analysis is applied. It is concluded that the control figures studied present sociological ambivalence since they are linked to 1) contradictory structural demands, 2) conflict of status and 3) conflicting purposes.

scholarly journals Capacidade de Inovação do Cluster: uma pesquisa Sistemática

2019 ◽  
Vol 7 (1) ◽  
pp. 26-44 ◽  
Author(s):  
Bruno Anicet Bittencourt ◽  
Mariana Bianchini Galuk ◽  
Vanessa Marques Daniel ◽  
Aurora Carneiro Zen
Keyword(s):  
Knowledge Management ◽  
Content Analysis ◽  
Full Text ◽  
Qualitative Content Analysis ◽  
Theoretical Framework ◽  
Innovation Capability ◽  
Firm Level ◽  
Academic Production ◽  
Management Capability ◽  
Knowledge Management Capability

Most studies on innovation capability analyze the firm level. Little efforts have been made to understand the interactions that take place in inter-organizational agglomerations and the capabilities that such arrangements retain. This study aims to develop a theoretical framework of cluster innovation capability. The academic production about innovation capability of clusters in the business field from 2005 to 2014 was analyzed and the databases consulted were: EBSCO, SCOPUS, and Web of Knowledge.311 items were cataloged, 144 were available in full text, and among those 18 papers were selected. The cluster innovation capability was structured based on a theoretical framework through qualitative content analysis. Thus, acquisition capability, diffusing capability, and knowledge management capability are the main capabilities that constitute the cluster innovation capability.

scholarly journals Child Educational Content on Digital Folklore "Pak Lebai Malang": A Qualitative Content Analysis

2021 ◽  
Vol 7 (2) ◽  
pp. 111-122
Author(s):  
Ratna Faeruz ◽  
Maila D.H. Rahiem ◽  
Nur Surayyah Madhubala Abdullah ◽  
Dzikri Rahmat Romadhon ◽  
Ratna Sari Dewi ◽  
...  
Keyword(s):  
Early Childhood ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Spoken Word ◽  
Future Research ◽  
Educational Content ◽  
Content Analysis Method ◽  
Youtube Videos ◽  
Text Language ◽  
Early Childhood Learning

Purpose – The purpose of this study was to explore child educational content digital folklore on YouTube, and It is used to teach young children about science, language, and values. The unit analysis on this research was the video of Pak Lebai Malang from West Sumatera, Indonesia.Design/methods/approach – The qualitative content analysis method was used in this study. The content analyzed was digital folklore based on the Minangkabau story Pak Lebai Malang. The process began with downloading the video, creating a transcript, taking notes on the text, language, and context, re-watching the video, comparing and contrasting it to the memo, and eliciting evidence from the video.Findings – The data revealed the following ways in which digital folklore on YouTube teaches science, language, and values: 1) digital technology illustrates science concepts with simple-to-understand videos; 2) by repeating the words and visualizing each spoken word, YouTube videos teach children new vocabulary. 3) the characters’ expressions and intonation in the video teach children about social values.Research implications/limitations – This research could serve as a springboard for future research on the use of digital folklores in early childhood classrooms. It is advised that additional research be conducted to improve the interest, effectiveness, and applicability of digital folklore in the early childhood learning process and design more effective programs for teaching science, language, and value to young people children. The study’s drawback is that it analyzes only one video. If it is compared to other videos, it may provide a complete view. Practical implications – This study informs educators on the potential for using digital folklore to teach science, language, and values. It entails the implementation of more creative strategies in early childhood education. Additionally, the study inspires innovative content creators on YouTube to make their videos more relevant to young children’s learning. Additionally, parents may discover that something as simple as a YouTube video could be an incredible resource for their child’s development.Originality/value – The study explains child educational content based on local wisdom. The digital form of Pak Lebai Malang folklore can facilitate accessibility and acceptability. Paper type Research paper

scholarly journals Playing to continue being a child and freeing itself from the confinement of the hospitalization under precaution

2018 ◽  
Vol 22 (2) ◽  
Author(s):  
Jéssica Renata Bastos Depianti ◽  
Luciana de Lione Melo ◽  
Circéa Amália Ribeiro
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Symbolic Interactionism ◽  
Qualitative Content Analysis ◽  
Participant Observation ◽  
Theoretical Framework ◽  
Structured Interviews ◽  
The Way

Abstract Objective: To understand the meaning of playing for the hospitalized child under precaution. Method: Qualitative research, where Symbolic Interactionism is the theoretical framework and Qualitative Content Analysis is the methodological one. It was attended by eight children aged between 5 and 10. Data were collected through participant observation of playful activities developed with the child by a nurse-researcher and semi-structured interviews mediated by story-drawing with theme. Results: Data showed the evolution of the interactions among toy, researcher and child; their rapid acceptance to get involved in playing; the way they explore the toys; the desire to free themselves from confinement; the relief of stress, the mastery of the situation and the protagonism enabled by the playing; the way they outline the hospital and the importance of having someone to play. Final considerations: Nurses should use creativity, seeking strategies that allow the child to play in this environment full of restrictions.

scholarly journals BREAKING BARRIERS THROUGH LANGUAGES

2021 ◽  
pp. 107-117
Author(s):  
ABOUBACAR Nana Aichatou
Keyword(s):  
Content Analysis ◽  
Social Interaction ◽  
Research Method ◽  
Daily Life ◽  
Qualitative Content Analysis ◽  
Human Beings ◽  
Theoretical Contribution

Language is one, of the means by which human beings communicate through social interaction. Man uses his language as a means of communication in ordinary daily life among family, friends, associates, workmates, playmates, etc. People, in general, come into contact to share commonness. As far as they have language in common, no difficulties arise. However, when people who do not have language in common attempt to communicate with each other, they face difficulties we may call barriers, which may occur everywhere and at any time. How to overcome these barriers is what this paper attempts to do. Using the documentary research method, also qualitative content analysis, the study is a theoretical contribution which aim was first to highlight already attained findings and second suggested ways to unravel the issue.

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