scholarly journals Bisnis Toko Online

2015 ◽  
Vol 4 (1) ◽  
pp. 1-14
Author(s):  
Decky Hendarsyah

Indonesian is a large country where the population is included in one of the largest countries in the utilization of information and communication technology. The Indonesian government through the Ministry of Communications and Information committed to accelerating the development of communications infrastructure and the Internet to remote areas throughout Indonesia. This is a great opportunity for the Indonesian people to use the Internet so it can be extended to all areas of life from business, education, health and others as a form of advances in technology and information. Communities can use the Internet ranging from information in the newspaper online, make friends online, online consultation, online business and so on. In the business world, itself has been a shift from traditional business (offline) to the online business. Online business is a huge range and shape, but in this paper, focus discusses the online store. Discussion ranging from the introduction of an online business, a reason to do business online, nothing any forms of online business, how to prepare to start a business online store, how the strategy of customer service and how to shop online store business management and how to store promotion strategy online.

Author(s):  
Kelly Burke

Though there is an extensive body of research regarding information and communication technology (ICT) use in small and medium sized enterprises (SMEs), relatively few studies have examined ICT use specifically in the subset of SMEs known as micro-enterprises. This study compares ICT use among micro-enterprises (MEs) in the agricultural sector. Factors expected to influence IC adoption include firm size, CEO education, and the type of crop produced. Results indicate extensive use of computers and the Internet, especially for functions like email, online purchasing, and online business-related research, while website ownership is less widespread. Larger MEs are more likely than smaller ones to use a computer. Among those MEs owning computers, larger ones are more likely than smaller ones to have a website and to conduct financial activities online. However, most other ICTs (email, online purchasing, etc.) are used similarly by both smaller and larger MEs. Thus, for most internet ICTs micro-enterprise growth does not result in differing adoption rates. The study also investigates micro-enterprise use of emerging social technologies like instant messaging, chat, blogging, etc. Micro-entrepreneurs’ perceptions of ICT benefits and implications for development are also discussed.


2020 ◽  
Author(s):  
irfan agung ashary

Online business world requires business owners to always try to maintain the best quality of service by using good and correct language so that customers feel comfortable and satisfied and to avoid miss communication between the seller and buyer. This article was written with the aim of describing the role of language in attracting buyers and increasing and increasing product sales of an online business. This research uses descriptive qualitative method with a case study approach, data collection is done using purposive sampling by taking several random samples from several online stores on Instagram with different products. The results of this study indicate that each online store provides different services to each of its customers, however, most of them will use good language when serving customers and describing products to attract buyers and make buyers feel comfortable and satisfied with the service. This research is able to increase the knowledge of business people in the field of customer service and increase knowledge in languages that can be used as good habits in communication.


2009 ◽  
Vol 14 (03) ◽  
pp. 233-254 ◽  
Author(s):  
KELLY BURKE

To date, relatively few studies have examined information and communication technologies (ICT) use in the subset of SMEs known as micro-enterprises. Even fewer have looked at agricultural micro firms. The study presented here compares ICT use among micro-enterprises and SMEs in the agricultural sector. Results indicate extensive use of computers and the Internet, especially for basic ICT functions like email, online purchasing and online business-related research, regardless of firm size. Website ownership is less widespread; larger SMEs are more likely than micro-enterprises to have a website. A number of other ICTs are used similarly by both groups. Among different sized micro-enterprise firms, larger micro-enterprises are more likely than smaller ones to have a website and to conduct financial activities online. However, growth does not result in different adoption rates among micro-enterprises for most internet ICTs. The study also investigates micro-enterprise use of emerging social technologies such as instant messaging, chat, blogging, etc. Perceptions of ICT benefits are also discussed.


2018 ◽  
Vol 1 (2) ◽  
pp. 143-155
Author(s):  
Achmad Zainuddin MN ◽  
Junaidi Junaidi ◽  
Renaldy Dwi Putra

Developments in information technology very rapidly in recent years a positive impact on many aspects of life, including in the business world. One concept that is assessed that the new business is E-Commerce or Commonly called Online Business. There are many sites that do Transactions of Goods or Services through E-Commerce, for example, the Sale and Purchase at online shopping sites in Tokopedia which emphasizes the Transaction Customer to Customer (C2C). C2C is one model of e-commerce in this case consumers sell directly to consumers who want to buy, or may be called as a transaction between the consumer. Activity C2C can be done in many ways over the internet. Auksi is one example of the best known C2C activities. Many people make purchases and sales on eBay and hundreds of auction website. Other examples of C2C activities are classification advertising, personal services, exchange, sale of virtual properties and supporting services. In the online shopping site that emphasizes C2C Transactions Transactions Using Transactions Rekber piggybank so as to secure for consumers. Rekber piggybank principle similar to that occurred in Escrow Payment System, the system Rekber piggybank an agreement between the seller and the buyer or producer and the consumer to use the services of a third person as the place of payment and the payee. Therefore Rekber piggybank exists to support and secure the sale and purchase of Online Transactions on the site piggybank. So that the transaction using the system Rekber piggybank can be used as a system that can promise Consumers and sellers can trust each other.


2019 ◽  
Vol 2 (1) ◽  
pp. 548-558
Author(s):  
Katarzyna Midor

Abstract Nowadays, companies are increasingly forced to fight against competition. The number of competitors on the market is constantly growing, and customer’s demands on the products offered by the companies are increasing. The role of customers on the market has changed in recent years. Customers are more active than before, i.e. they started to actively co-create value, so they stopped being passive to the purchase process. Organizations that make appropriate use of the increase in customer activity can count on large benefits for the company. One of the methods to increase competitiveness is continuous introduction of new technologies based on the Internet, which recently resulted in easier cooperation between customers and suppliers, making and settling transactions, coordination of orders in the supply chain thanks to e.g. solution supporting electronic exchange of EDI documents. Therefore, the development of information and communication technologies has significantly influenced the development of organization through its improvement. This paper presents the importance of new technologies for the customer that improve the process of its service in a selected clothing sales network in Poland.


Author(s):  
Dhanabalan Thangam ◽  
Anil B Malali ◽  
S.Gopalakrishnan Subramaniyan ◽  
Sudha Mariappan ◽  
Sumathy Mohan ◽  
...  

The proliferation of information and communication technology and online business platforms joined together with smartphone technology and thereby changed the business-to-consumer business landscape, restructured organizations, and refurbished the process of value creation. Thus, it facilitates the businesspeople to reach a wider customer base by the customized customer targets; in so doing, it increases customers' trust and loyalty towards a brand. The internet-enabled technologies help the businesspeople to develop new digital markets and to make new demands for their products and services. Thus, the internet-enabled technologies are contributing a lot to the market engagement and customer target. Inline, a new technology called blockchain has transformed the digital marketing process completely and helps to do the business effectively with accurate and up-to-date data. With this backdrop, this chapter is designed to demonstrate how blockchain technology acts as a cutting edge technology in the consumer-centric pattern.


With the rapid growth in the IT Industry, many companies have started using the internet as primary source of advertising platform for taking advantage of online technologies. The Internet has became more familiar as online marketers found that Internet provides more convenience and command over the advertising area. The primary objective of this research is to find out how efficiently does the online advertising performs its role in making sale of goods to the customers with attractive offers and discounts to retain such online customers for a long time. Online Advertising became the primary source platform for promoting new products using advanced Internet features. With the birth of Internet, business world became more customized and many people started to buy their products online that could make their work easier and more faster. Online Advertising gives a creative dimension and unique characteristics to the product which is an added advantage. This gives a great progress in online business which reaches the ultimate aim of the marketer. Online Advertising viewers has no restrictions as it can be viewed 24/7 across the globe. By dealing with online market, marketers can reduce the transaction cost as it can contribute for the earnings of the company and also it is very secured while competing against International Marketing. In this Research, we would discuss about the origin and history of Online Advertising, Characteristics and Forms of Online Advertising, What are the challenges that marketers are facing while doing Online Advertising, Recent Trends in Online Advertising and Search Engine Optimization Statistics.


2021 ◽  
Vol 2 (1) ◽  
pp. 53-59
Author(s):  
Agus David Ramdansyah ◽  
Stannia Cahaya Suci ◽  
Vadilla Mutia Zahara

Small and Micro Enterprises (SMEs) has an important role in supporting the Indonesian economy. On the other hand, the internet has developed rapidly. This internet media progress can be utilized by SMEs to develop their business. However, in Indonesia, the number and presentation of MSEs that have used digital media is still very low. The use of the internet for the business world is can be seen in the product marketing process, for example the increasing online business in Indonesia, including in Banten, and is applied to all business activities. However, the use of the internet in SMEs in Banten is still very small. According to the 2016 Economic Census, only around 37 thousand businesses or 3.84 percent use the internet both for product marketing processes and others and only around 2.55 percent of the internet is used for marketing, this fact become the basis for training and strengthening for the community, especially for SMEs in Banten to realize how important it is to become "internet literate" and encourage the use of the internet for marketing even higher.


CCIT Journal ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 77-86
Author(s):  
Lusyani Sunarya ◽  
Po Abas Sunarya ◽  
Jasmine Dara Assyifa

The development of visual communication media at this time is very helpful in supporting information and communication. But often presented visual communication  media  are  less  effective  and appropriate. While so many universities in Indonesia, the increasingly fierce competition in attracting new students. Media Visual Communication can be applied to college in introducing or raising the image and popularity or promote and provide information to prospective students. In essence, in this case the effectiveness of media campaigns assessed in spreading information, influence or persuade prospective students and new student to join the university. The method used by the questionnaires to assess the effectiveness of implemented that have been implemented such as  brochures,  banners, posters, billboards, catalogs, paper bag,  flyers  and  merchandise.  In  conclusion,  this  article specifically assess visual communication media from case studies in Perguruan Tinggi Raharja considered effective and consistent contribution.. This study found a great opportunity to improve the promotion of additional digital marketing media campaign called the college through the  stages resulting in some visual communication media that can be received by the target audience. To create a media campaign needs planning in accordance with the background of the problem so that the media are made to overcome the problems encountered


2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Bambang Widagdo ◽  
Mochamad Rofik

The economic diversification concept gives hope for a country with rich natural resources to strengthen its economic basis. Thus industrial revolution era of 4.0 provides great opportunity to fasten the process. A study by McKensey in 2011 proved that the internet in the developing country contributes around 3.4% towards its GDP which means that the internet has become a new hope for the economy in the future. Indonesia is one of the countries that is attempting to maximize the role of the Internet of Things (IoT) for its economic growth.� The attempt has made the retail and tourism industries as the two main sectors to experience the significant effect of IoT. In the process of optimizing the IoT to support the economic growth, Indonesia faces several issues especially in the term of the internet network quality and its distribution, the inclusive access of financial access and the infrastructure


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