scholarly journals THE ROLE OF POSITIVE EMOTION IN MEDIATING THE EFFECT OF PRICE DISCOUNT ON IMPULSE BUYING INDOMARET CUSTOMERS IN DENPASAR CITY, INDONESIA

2021 ◽  
Vol 6 (2) ◽  
Author(s):  
Kadek Lindi Dewani Larasati ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Positive Emotion ◽  
Positive Emotions ◽  
Sampling Method ◽  
Impulse Buying ◽  
Price Discount ◽  
Purposive Sampling ◽  
Price Discounts ◽  
Promotional Strategies

The purpose of this study is to explain the role of positive emotion in mediating the effect of price discounts on impulse buying. This research was conducted in Denpasar City with 110 respondents as a sample through purposive sampling method with adjusted criteria. Price discount has a positive and significant effect on impulse buying. Price discount has a positive and significant effect on positive emotion. Positive emotion has a positive and significant effect on impulse buying. Positive emotion can act as a significant mediating variable between the effect of price discounts on impulse buying. The results of this study indicate that in increasing impulse buying. Indomaret minimarket management is expected to always provide promotional strategies in the form of discount prices to touch consumers' hearts and create positive emotions when shopping. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0727/a.php" alt="Hit counter" /></p>

scholarly journals Effect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as Intervening Variable

2021 ◽  
Vol 11 ◽  
Author(s):  
Raden Hanif Arga Suryana ◽  
Dewi Komala Sari
Keyword(s):  
Data Analysis ◽  
Positive Emotion ◽  
Sampling Method ◽  
Sem Analysis ◽  
Impulse Buying ◽  
Price Discount ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Visual Merchandising

This study aims to know the effect of Visual Merchandising, Store Atmosphere and Price Discount on Impulse Buying with Positive Emotion as an Intervening Variable in Ace Hardware Sidoarjo. The sample used were 100 respondents. Samples were taken by purposive sampling method. Data analysis technique is done by using PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that Visual Merchandising has an effect on Impulse Buying, Store Atmosphere has an effect on Impulse Buying, Price Discount has no effect on Impulse Buying, Visual Merchandising has an effect on Positive Emotion, Store Atmosphere has an effect on Positive Emotion, Price Discount has an on effect on Positive Emotion, Positive Emotion has an effect on Impulse Buying, Visual Merchandising has an effect on Impulse Buying through Positive Emotion, Store Atmosphere has an effect on Impulse Buying through Positive Emotion, Price Discount has an effect on Impulse Buying through Positive Emotion

scholarly journals PERAN POSITIVE EMOTION DALAM MEMEDIASI PENGARUH PRODUCT KNOWLEDGE TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (9) ◽  
pp. 5652
Author(s):  
Ni Putu Triana Mahadewi ◽  
Eka Sulistyawati
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Positive Emotion ◽  
Sampling Method ◽  
Impulse Buying ◽  
Product Knowledge ◽  
Purposive Sampling ◽  
Fashion Products ◽  
Analysis Technique

The purpose of this study is to explain the effect of product knowledge on positive emotion, to explain the effect of product knowledge and positive emotion on impulse buying, and to explain the role of positive emotion in mediating product knowledge of impulse buying. The population in this study are consumers of fashion products in Bali. The technique of determining the sample used is purposive sampling method, namely the sample is determined by consideration, namely respondents with Indonesian citizens who are domiciled in Denpasar City and Badung who have been shopping for Zara products. The number of samples used in this study were 130 respondents. The data analysis technique used in this research is Path Analysis. The results showed that product knowledge had a positive and significant effect on positive emotion, product knowledge and positive emotion that had a positive and significant effect on impulse buying, as well as positive emotion and significantly mediated the effect of product knowledge on consumer impulse buying on Zara products. Keywords: product knowledge, positive emotion, impulse buying

scholarly journals PERAN SHOPPING EMOTION DALAM MEMEDIASI PENGARUH ATMOSFER RITEL DAN PROMOSI TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (6) ◽  
pp. 3873
Author(s):  
Ni Putu Krisna Diah Rani ◽  
Ni Made Purnami
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The Relationship ◽  
Positive Effect

The purpose of this study was to explain the influence of the retail atmosphere, and the promotion of emotions, to explain the influence of the retail atmosphere, promotion, and emotions on impulse buying, to explain the role of emotions as mediating the relationship between the retail atmosphere and promotion of impulse buying at Hypermart Mall Bali consumers. Galeria. The population in this study were all consumers who had shopped at Hypermart Mall Bali Galeria and had done Impulse Buying. The sampling method used was purposive sampling. The samples selected in this study were 108 respondents. Data were analyzed using path analysis techniques. Based on the results of the study shows that the retail atmosphere, and promotion has a positive effect on emotions. Retail atmosphere, promotion, and emotions have a positive effect on impulse buying. Emotions mediate the relationship between the retail atmosphere and promotion of impulse buying on Hypermart Mall Bali Galeria consumers. Keywords: retail atmosphere, promotion, emotion, impulse buying

scholarly journals Pengaruh Store Atmosphere Dan Price Discount Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervening Pada Produk Fashion

Jurnal Ecogen ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 10
Author(s):  
Mir’atil Isnaini ◽  
Rose Rahmidani
Keyword(s):  
Path Analysis ◽  
Positive Emotion ◽  
Primary Data ◽  
Impulse Buying ◽  
Analysis Method ◽  
Price Discount ◽  
Purposive Sampling ◽  
Product Study

The purpose of researche is to know the effect of store atmosphere and price discount on impulse buying with intervening variable is positive emotion of fashion product (study on consumer Ramayana Plaza Andalas Padang city). This research used causative form, the population in this research were society of Padang. The sample of this research as many 100 respondents that choose by using purposive sampling technic with consideration consumer impulse buying fashion product in Ramayana Plaza Andalas. It used primary data that obtained through distributing questionnaires to people in Padang with particular criteria. Analysis method was used is path analysis with SPSS 16. The result of this research shows (1) store atmosphere has significant effect and positif on impulse buying, (2) price discount has significant effect and positif on impulse buying, (3) store atmosphere has significant effect and positif on positive emotion,(4) price discount has significant effect and positif on positive emotion,(5) impulse buying has significant effect and positif on positive emotion,  (6) store atmosphere has significant effect and positif to impulse buying with variable intervening as positive emotion (7) price discount has significant effect and positif to impulse buying with variable intervening as positive emotion. Keywords: store atmosphere, price discount, impulse buying, positive emotion 

Pengaruh Sale Promotion dan Store Atmosphere terhadap Impulsive Buying dengan Positive Emotion sebagai Variable Intervening pada Konsumen Matahari Department Store Yogyakarta

2021 ◽  
Vol 4 (3) ◽  
pp. 756-771
Author(s):  
Oktamia Asri Ivo ◽  
Henny   Welsa ◽  
Putri Dwi Cahyani
Keyword(s):  
Positive Emotion ◽  
Sampling Method ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Impulsive Buying

There is knowledge about the analysis of the influence of sales store atmosphere and sales promotion on impulse buying and positive emotion in Matahari Department Store Yogyakarta. Non-probability sampling method and purposive sampling technique using Matahari Department Store consumers as many as 100 consumers as respondents. The questionnaire which is the instrument in this study was analyzed using SPSS 25. The researcher took the result that positive emotion was not positively influenced by sales promotion. Positive emotion is positively influenced by store atmosphere. Impulse buying is not positively influenced by sales promotion. Impulsive buying is also not positively influenced by the store atmosphere. Meanwhile, impulsive buying is significantly influenced by the positive emotion variable. Keywords: Sale Promotion, Store Atmosphere, Positive Emotion, Impulsive Buying

scholarly journals PERAN SHOPPING ENJOYMENT MEMEDIASI PENGARUH HEDONIC MOTIVATION TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (6) ◽  
pp. 3756
Author(s):  
Putu Cindy Clarista Darmaningrum ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Sampling Method ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Shopping Enjoyment

The purpose of this study is to explain the role of enjoyment shopping mediating hedonic motivation towards impulse buying. This research was conducted at consumers of Stradivarius Beachwalk. The measure of samples used in this study were 105 respondents, with a purposive sampling method. Data collection is done through questionnaires, interviews, and observations. The analysis technique used is path analysis. Based on the results, it was found that shopping enjoyment is able to mediate partially hedonic motivation towards impulse buying. Furthermore, hedonic motivation has a positive and significant effect on impulse buying; hedonic motivation has a positive and significant effect on shopping enjoyment; shopping enjoyment has a positive and significant effect on impulse buying; and shopping enjoyment acts as a mediating variable between hedonic motivation and impulse buying. Based on the findings of this study suggested that hedonic motivation and good shopping enjoyment greatly affect consumer impulse buying at Stradivarius Beachwalk. Keywords: hedonic motivation, shopping enjoyment, impulse buying  

scholarly journals Pengaruh Store Atmosphere Terhadap Impulse Buying Yang Dimoderasi Oleh Faktor Mashlahah

2019 ◽  
Vol 3 (1) ◽  
pp. 46
Author(s):  
Fitria Astari ◽  
Ismail Novel ◽  
Anne Putri
Keyword(s):  
Regression Analysis ◽  
Sampling Method ◽  
Retail Stores ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Final Sample ◽  
Study Population ◽  
Fashion Retail ◽  
The Relationship

<p><em>The aim of this research is to analyze the influence of store atmosphere on impulse buying which is moderated by mashlahah factor. This research tries to investigate the role of mashlahah factor in affecting relationship between store atmosphere and impulse buying. The study population is all visitors of fashion retail stores in Bukittinggi. Sampling method used in this research is purposive sampling method, final sample counted 152 respondents. The study used a moderated regression analysis (MRA) tool with the SPSS program to test the hypothesis.The findings showed that store atmosphere variable positively affect the impulse buying. The results also prove the mashlahah factor negatively moderating the relationship between store atmosphere and impulse buying.</em></p>

scholarly journals The Role of The Store Atmosphere To Impulsive Purchasing (Study in Matahari Cilandak Town Square)

2017 ◽  
Vol 2 (01) ◽  
pp. 80
Author(s):  
Mamlu Atul Hasanah ◽  
Prasetyo Hadi ◽  
Hariyanto Ridwan
Keyword(s):  
Indirect Effect ◽  
Positive Emotion ◽  
Positive Emotions ◽  
Sampling Method ◽  
Least Square Method ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Technique ◽  
Partial Least Square Method

<p>Impulsive purchases is one factor, which are considered by retailers and manufacturers. The purpose of this study was to determine the role of positive emotions in mediating the store atmosphere on impulsive purchases. The population in this study is the community in Cilandak West district which often make impulsive purchases in Matahari Cilandak Town Square. The size of the samples which are taken by as many as 50 people, with a non-probability sampling method particularly purposive sampling. Data is collected through questionnaires. The data analysis technique used is the PLS (Partial Least Square) method of analysis. These results indicate that the store atmosphere has a positive and significant impact on impulsive purchases at 0.387. Indirect effect store atmosphere of impulsive purchases through positive emotion at 0.431. Hence the indirect effect has more impact on the direct effect.</p><p><br />Keywords: Impulsive Purchases, Positive Emotion, Store Atmosphere</p>

scholarly journals The Role of The Store Atmosphere To Impulsive Purchasing (Study in Matahari Cilandak Town Square)

2017 ◽  
Vol 2 (1) ◽  
pp. 80
Author(s):  
Mamlu Atul Hasanah ◽  
Prasetyo Hadi ◽  
Hariyanto Ridwan
Keyword(s):  
Indirect Effect ◽  
Positive Emotion ◽  
Positive Emotions ◽  
Sampling Method ◽  
Least Square Method ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Technique ◽  
Partial Least Square Method

<p>Impulsive purchases is one factor, which are considered by retailers and manufacturers. The purpose of this study was to determine the role of positive emotions in mediating the store atmosphere on impulsive purchases. The population in this study is the community in Cilandak West district which often make impulsive purchases in Matahari Cilandak Town Square. The size of the samples which are taken by as many as 50 people, with a non-probability sampling method particularly purposive sampling. Data is collected through questionnaires. The data analysis technique used is the PLS (Partial Least Square) method of analysis. These results indicate that the store atmosphere has a positive and significant impact on impulsive purchases at 0.387. Indirect effect store atmosphere of impulsive purchases through positive emotion at 0.431. Hence the indirect effect has more impact on the direct effect.</p><p><br />Keywords: Impulsive Purchases, Positive Emotion, Store Atmosphere</p>

scholarly journals Analyzing Predictive Role of Pre-Service Teachers’ Occupational Anxiety Level on Positive Emotions

2019 ◽  
Vol 9 (1) ◽  
pp. 162
Author(s):  
Neslin İhtiyaroğlu
Keyword(s):  
Positive Emotion ◽  
Positive Emotions ◽  
Sampling Method ◽  
School Management ◽  
Anxiety Level ◽  
Sample Group ◽  
Screening Model ◽  
Self Development ◽  
Predictive Role

The objective of this study is to examine the predictive role of pre-service teachers’ professional anxiety on positiveemotions. The relational screening model was adopted in the study. 484 pre-service teachers were selected from theFaculty of Education in Kırıkkale University with stratified sampling method for sample. Occupational AnxietyScale and Dispositional Positive Emotion Scales were applied to sample group. Correlation and multiple regressionanalysis were used to analyze the data. Correlation analysis revealed that the relations between contentment andoccupational exam centered anxiety and socio-economic centered anxiety have the highest scores, whereas therelations between compassion and socio-economic centered anxiety and school management centered anxiety havethe lowest scores. Results of multiple regression analysis indicated that occupational exam centered anxiety andsocio-economic centered anxiety are significant predictors of positive emotions but job oriented anxiety, interactionwith students centered anxiety, colleagues and students’ parents centered anxiety, self-development centered anxiety,adaptation self-development centered anxiety and school management centered anxiety isn’t a predictor for positiveemotions. Suggestions for decreasing the pre-service teachers’ occupational anxiety level were presented at the endof the study.

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