scholarly journals The Use of Advertisements and Adbusters in the Course of Business English

2010 ◽  
Vol 6 (1-2 (7)) ◽  
pp. 125-129
Author(s):  
Karine Mkhitaryan

The use of ads and adbusters is a most effective tool in the Business English teaching since it supposes the ability to analyze linguistic and inter-cultural situations which is a necessary precondition for creating ads and adbusters in the given language. It is noteworthy, that the efficiency of a foreign language teaching is first and foremost ensured in case inter-disciplinary relations have been considered, i.e. the ones that exist between the given foreign language and the professional field the student is engaged in. Future specialists of business should be competent in linguostylistic and psychological peculiarities of ads and adbusters. From the methodological perspective they should also be able to create ads, adbusters and resumes using various communicative methods and forms.

2016 ◽  
Vol 9 (11) ◽  
pp. 29
Author(s):  
Shiyong Jiang

<p>Foreign language teaching is a bilateral process in which both the teacher and students must play their roles effectively. However, lack of interaction is the problem many EFL teachers in China face. To make the teaching more effective, negotiation in the classroom becomes a must. This paper, based on the current situation of English teaching in China, probes into negotiation mechanism in EFL classroom and provides suggestions on how to apply negotiation mechanism in EFL classroom in China.</p>


Author(s):  
Vladimir Vladimirovich ZAVYALOV

We examine the main trends in foreign language teaching for professional communication in high school students of the “Jurisprudence” programme, the impact of studying on the formation of general cultural and professional competences, as well as differentiation on various training profiles and their influence on the future professional activity. Allocation of training profiles for law students are conditioned both by the capabilities of a particular higher education institution and by the needs of the region for specialists with fundamental knowledge in certain areas of law. In most universities of the Russian Federation within the framework of the “Jurisprudence” programme, three training profiles are distinguished: state law, criminal law, and civil law. Within the framework of the model of integrated subject-language learning of a foreign language for professional communication, the subject content of training should be correlated with the future professional activity of students and the profile of training. The analysis of the main modern vocational education programs (OPOP) in the “Jurisprudence” programme of most universities in the country indicates that the subject content of foreign language teaching is invariant for all training profiles and does not reflect the specifics of the future professional activity of graduates. We describe the specifics of training for each profile in the framework of the “Jurisprudence” programme and highlight the subject content of English teaching to students of state law, civil law, and criminal law training profiles.


Author(s):  
Hans-Jörg Schwenk

The present paper deals with the relationship between contrastive linguistics on the one hand and foreign language teaching on the other hand, more precisely, with the influence exerted by the first on the latter. It goes without saying that a teacher who teaches his mother tongue is expected to teach it as completely and correctly as possible. Yet the complete and correct teaching of any language depends on the teacher’s complete and correct knowledge of the given language and, comes to that, his awareness of this knowledge. It could be shown and proven on various examples that this aim can only be reached by the way of analyzing an other / a foreign language and comparing it with the language / the mother tongue to be teached, that, as much as paradoxical this may sound, self-understanding quite often needs the understanding of the other.


2020 ◽  
Vol 4 (3) ◽  
Author(s):  
Peiyu Jin

In the process of public foreign language teaching, teaching evaluation is an indispensable part. With the rapid development of modern science and technology in China, major publishing houses are competing to research various software platforms related to public foreign languages, and carry out the research on the application evaluation of paperless teaching in various disciplines. Among them, the application effect is more prominent is the ITest test platform of FLTRP. This year, our school comprehensively adopts ITest as a means of English teaching evaluation. This paper will focus on the advantages and difficulties of paperless assessment in the process of teaching assessment based on this system, which is of great significance to the future foreign language teaching management of our college.


Author(s):  
Lei Zhang

The online teaching platform is a major application of information-based educa-tion. If adopted for foreign language teaching, the platform can greatly facilitate the utilization of network resources and enhance the students’ abilities in listen-ing, speaking, reading and writing. This paper develops an information-based online foreign language teaching platform with the aid of ASP.NET. The SQL was selected as the backend database and accessed via ADO.NET. Taking the browser/server (B/S) structure was adopted as the network architecture, the plat-form was programmed in C# and realized using Microsoft Visual Studio (VS) 2005. Through testing, the proposed platform was proved to achieve all expected functions and satisfy the demand of college English teaching in a safe and stable manner. The research findings promote the quality and informatization of English teaching.


2019 ◽  
Vol 3 (1) ◽  
pp. 10
Author(s):  
Ning Yang

Teachers’ questions have been regarded as an important component in foreign language teaching context. The present paper aims to present a brief investigation into teachers’ question types and students’ answers in primary school English teaching, and tries to draw some implications for primary school English teachers. The video was transcribed and analyzed by the researcher. According to what is surveyed in the study, some questioning strategies were put forward for primary English teaching in the future.


2016 ◽  
Vol 6 (3) ◽  
pp. 581 ◽  
Author(s):  
Changjuan Zhan

In this essay, the relationship between the language and culture is explained in certain ways. In English teaching, the importance of culture permeating is put forward, and in another way how this method is carried out. Only the target culture and national culture are combined together, can the corresponding policy be employed in teaching. In order to achieve the purpose of communication in teaching process, learning is more important.


2016 ◽  
Vol 6 (4) ◽  
pp. 830
Author(s):  
Hongmei Zhang ◽  
Ni Wang

As a wide-ranging inter-discipline which rose in the 1960s, sociolinguistics takes language as a part of society and culture and explores how to relate the rules of language with social factors as its basic task. At the same time, its theories and practices are not only an important supplement and development for linguistics, but also very important for theories and practices of foreign language teaching. The foreign language teaching must pay attention to the cultivation of students' communicative ability. However, foreign language teaching in China has ignored the communicative ability with only paying attention to the language form for a long time. The paper is intended to analyze the reasons why sociolinguistics encounters so many obstacles in English teaching in China and the existing problems of China’s foreign language teaching to help the readers have a better understanding of the application of sociolinguistics in China’s English teaching.


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