scholarly journals Important Factors on Make or Buy Strategy for Margin Improvement on Consumer Goods Company

2021 ◽  
Vol 04 (12) ◽  
Author(s):  
Perwitasari Yekti Mumpuni ◽  
Keyword(s):  
Competitive Advantage ◽  
Consumer Goods ◽  
Business Case ◽  
Service Level ◽  
Multinational Companies ◽  
Third Party ◽  
Quality Service ◽  
Sustainable Competitive Advantage ◽  
Cost Leadership ◽  
Qualitative Research Methodology

Consumer goods industry have tight a competition in the market. Therefore, companies that operate in this kind of industry should continuously improve sustainable competitive advantage. The strategy to increase competitive advantage is not through innovation but also requires cost leadership so that the company obtains an adequate profit margin. One of the efforts to gain cost leadership is that companies need to choose between make inhouse production or buy goods directly from appointed third party supplier. This study based on qualitative research methodology aims to discuss the important factors for building a business case on the make or buy options. Data for analysis purpose are obtained from interviews with individuals representing one of the leading multinational companies operating in Indonesia that produces personal care, hygiene and home care. Interviews results are written in transcript, coded and mapped to illustrate the keywords mentioned by respondents then being categorized as important factors or not. The result of the study showed that cost, capability, capacity, quality, service level and technology are important factors on consideration make or buy. Cost factor also consider projection volume, transportation and investment.

scholarly journals Modern approaches to the formation of enterprise competitive strategy

2020 ◽  
pp. 109-120
Author(s):  
Inna Kuznetsova ◽  
Valentyna Gorbatiuk
Keyword(s):  
Competitive Advantage ◽  
Continuous Improvement ◽  
Competitive Strategy ◽  
Sustainable Competitive Advantage ◽  
Competitive Strategies ◽  
Cost Leadership ◽  
Advantages And Disadvantages ◽  
Modern Business ◽  
Output Characteristics ◽  
Value Disciplines

The article considers the approaches to the formation of a competitive strategy. The purpose of the article is to systematize existing approaches to the formation of a competitive strategy and highlight modern competitive strategies. The essence of the concepts «strategy» and «competitive strategy» is considered. Based on a critical analysis of the essence of «competitive strategy» concept, three approaches to its interpretation by various researchers are identified: it is aimed at creating a stable position in the market, provides for the creation of a sustainable competitive advantage, and it is aimed at achieving superiority over competitors. Based on the results of interpretations systematization and analysis of the essence of «strategy» concept, the author’s definition of competitive strategy as a direction of forming a competitive advantage for creating a unique value of the product is proposed. The process of choosing a competitive strategy by M. Porter has been analyzed and it has been established that after its development, further continuous improvement is necessary. The process of choosing a competitive strategy by M. Porter is analyzed and it has been established that after its development, further continuous improvement is necessary. The main approaches to the formation of a competitive strategy, which considering modern business trends are investigated: industry positioning, competitive cooperation, value disciplines, evolutionary theory and key competencies. The essence of the considered concepts, their advantages and disadvantages are clarified and two types of competition, typical for these concepts are identified, namely: tough competition; competition and cooperation. A number of competitive strategies, which take into account the specifics of modern enterprises, are investigated and the essence, necessary resources, output characteristics and type of competition for each of them are highlighted. It was substantiated that each of there searched strategies implements one of the basic competitive strategies: cost leadership or focusing. The cost leadership strategy using at domestic enterprises, which is the most acceptable for the modern realities of the functioning and development of business, is proposed,

scholarly journals A Try to combine more than approaches and competitive strategies to achieve a sustainable competitive advantage.

2019 ◽  
Vol 25 (116) ◽  
pp. 147-163
Author(s):  
GHOUZI Mohamed Larbi
Keyword(s):  
Competitive Advantage ◽  
Research Paper ◽  
Sustainable Competitive Advantage ◽  
Competitive Strategies ◽  
Cost Leadership ◽  
Market Approach ◽  
Alternative Resource ◽  
Consensual Approach

The objective of this research paper is two-fold. The first is a precise reading of the theoretical underpinnings of each of the strategic approaches: "Market approach" for (M. Porter), and the alternative resource-based approach (R B V), advocates for the idea that the two approaches are complementary. Secondly, we will discuss the possibility of combining the two competitive strategies: cost leadership and differentiation. Finally, we propose a consensual approach that we call "dual domination". 

scholarly journals Tratamento e Reuso da água junto aos clientes como instrumento de diferenciação competitivo sustentável

2015 ◽  
Vol 6 (3) ◽  
pp. 63
Author(s):  
Eleuterio Ferreira Neto ◽  
Antonio Carlos Estender
Keyword(s):  
Environmental Management ◽  
Competitive Advantage ◽  
Market Performance ◽  
Business Case ◽  
Sustainable Competitive Advantage ◽  
Environmental Requirements ◽  
A Company ◽  
Fundamental Requirement ◽  
Positive Factor

Sustainability, water and environmental management are becoming an essential issue of growing importance today globally as well within organizations and even critical for business marketing. This papers shows how reuse of water may become a critical positive factor for organizations impacting the financial results. Based on References and interviews at a company the study sought to answer how reuse of water may become a sustainable competitive advantage. The environmental appeal is a fundamental requirement and organizations are looking for it, but companies that are doing in addition something else are excelling and becoming more competitive as the business case studied Brazil Lau Rent. So the study shows that organizations that are doing reuse of water and seek increasingly meet the environmental requirements actually benefit in many ways from certifications, expansion in market performance and profitability.

Measuring quality service

2014 ◽  
Vol 31 (6) ◽  
pp. 652-664 ◽  
Author(s):  
Taciana de Barros Jerônimo ◽  
Denise Medeiros
Keyword(s):  
Action Plan ◽  
Service Level ◽  
Quality Service ◽  
Sustainable Competitive Advantage ◽  
Quality Performance ◽  
Content Type ◽  
Customer Perceptions ◽  
Proposed Model ◽  
Electre Tri ◽  
Practical Implications

Purpose – The purpose of this paper is to propose a model to guide organizations according to the relative importance of customer's satisfaction about six quality service dimensions: reliability, empathy, assurance, tangibility, responsiveness (Parasuraman et al., 1985) and price. Design/methodology/approach – The present study uses SERVPERF customer requirements and weights of ELECTRE TRI multicriteria method to provide guidance on an appropriated action plan. Subsequently, it was demonstrated how the proposed model applied to the Inn. Findings – SERVPERF is based on the subjective and cognitive perception of customer's service analyses. ELECTRE TRI decreases the deviation of subjectivity and develops manager's energy flow, focussed on enterprise resources. Research limitations/implications – Measuring quality is hard work and usually the customer perceptions are not well understood, because it changes many times. In addition SERVPERF and ELECTRE TRI weights do not order the quality importance. Practical implications – Together, SERVPERF and ELECTRE TRI allow managers to prioritize the service level desired by the customer. Originality/value – The importance of this analysis follows the competitiveness approach: productivity, quality and flexibility (Boljwin and Kumpe, 1990). The paper develops an approach to lead organizational quality performance based on the customer view. It provides a sustainable competitive advantage.

scholarly journals Producer’s Self-Declared Wind Energy ECO-Labeling Consequences on the Market: A Canadian Case Study

2019 ◽  
Vol 11 (5) ◽  
pp. 1218 ◽  
Author(s):  
Clare D’Souza ◽  
Emmanuel Yiridoe
Keyword(s):  
Wind Energy ◽  
Competitive Advantage ◽  
Low Cost ◽  
Informed Choice ◽  
Business Case ◽  
Third Party ◽  
Firm Level ◽  
Niche Market ◽  
Environmental Labels

The demand for environmental labels is increasingly becoming important for consumers to differentiate products and to make an informed choice. This study reports the findings of a business case study in Nova Scotia (Canada) that demonstrates how renewable wind energy and wind labeling can extend the competitive advantage of a producer. By using qualitative case study techniques, the study generates evidence which suggests on the firm level that wind energy and labelling influences competitive advantage of firms, can dictate a premium price, can differentiate products, yet achieve a low-cost advantage. Wind labels also have the potential to drive the supply chain’s environmental value to the consumer as the end user by requiring the distribution chain to follow good environmental practices. On the consumer level, in terms of label information, whereby product qualities cannot be evaluated by a search prior to purchase or by experience after purchase, eco-friendliness of the product can take predominance. Not all consumers will buy eco-friendly eggs; instead, there are other factors that drive consumers, such as their opinions towards wind technology, consumer psychographics, personality, and other behavioural determinants and, hence, attract a strong niche market. Finally, for the trust in labels, though the producer does not have third party accreditation, the labels work for them, through the means-end chain analysis where egoistic and altruistic intentions persuade environmental behaviour. As such, this study highlights the probability that in principle, there appears to be an opportunity for wind labelling to be successful; in practice, wind labelling is bound to attract a particular niche market through differentiation strategies.

The Knowledge Creation Organization: The Case of Alphana

2012 ◽  
pp. 78-90
Author(s):  
Thang Nguyen Ngoc
Keyword(s):  
Competitive Advantage ◽  
Knowledge Creation ◽  
Future Research ◽  
Sustainable Competitive Advantage ◽  
Knowledge Based ◽  
The Future

Knowledge and the capability to create and utilize knowledge today are consid- ered to be the most important sources of a firm’s sustainable competitive advantage. This paper aims to advance understanding of the knowledge creation of firm in Vietnam by studying Alphanam Company. The case illustrates how knowledge- based management pursues a vision for the future based on ideals that consider the relationships of people in society. The finding shows that the case succeeded because of their flexibility and mobility to keep meeting to the changing needs of the customers or stakeholders. The paper also provided some suggestions for future research to examine knowledge-based management of the companies in a different industry segments and companies originating in other countries

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