EFFECTIVE INSURANCE MECHANISM: METHODOLOGICAL APPROACHES TO EVALUATION

The subject of research, which is covered in the article, is the insurance mechanism, namely: the essence of the insurance mechanism, research methodology, methods for determining the effectiveness. The purpose of the study is to deepen the theoretical foundations for the application of the insurance mechanism by insurers and to formulate approaches to assess its effectiveness. The research methodology is general and special methods. As a result of research on the basis of processing of scientific sources the essence of the insurance mechanism is defined. The analysis of methodological approaches to the study and study of the insurance mechanism allowed to justify the need to supplement them with a systematic approach, which provides consideration of the mechanism from the standpoint of complexity and allows to identify systemic gaps in the operation of insurance companies, government regulation. The insurance mechanism is considered from the point of view of efficiency of its functioning, requirements concerning tasks of the insurance mechanism which degree of performance will testify to efficiency of its action are formulated. The concept of socially significant types of insurance is offered, which allows to expand the meaningful definition of the category of insurance. Methods for evaluating the effectiveness of the insurance mechanism in accordance with the formulated tasks are defined, calculation formulas are given, according to which it is possible to evaluate the efficiency of the insurance mechanism for the components of the tasks. The use of the introduced concepts in the theory of insurance allowed to formulate proposals for improving the insurance legislation in terms of compulsory insurance and government regulation. The scope of the obtained results is the state regulation of non-banking financial institutions activity, and insurance companies activity.

Quality of service as a factor of forming competitiveness in cruise tourism

The article highlights the development trends of the cruise industry as a promising direction of tourism industry, which shows steady growth over the past ten years. The aim of the article is to determine the current trends in the cruise market development in modern conditions and the levers for competitive tourist offer formation, taking into account the key principles of behavioral and impression economy. Using the methods of analysis and synthesis made it possible to generalize the competitive advantages of cruise tourism in accordance with modern development trends in the context of an inclusive economy of impressions. The factors of competitiveness formation in cruise tourism are highlighted and the importance of service quality as a determining factor for meeting the needs of tourists is substantiated, which affects the overall satisfaction of tourists and their choice in the future. A number of factors that have a significant influence on the competitiveness formation in cruise tourism are considered. The generally accepted factors that have a significant influence on the cruise industry competitiveness and their relationship with the basic principles of impression economy are analyzed. The interrelation of offer differentiation taking into account the individual subjectivity of the consumer is substantiated. It was proven, that marketing, innovation and service quality are elements of brand image formation and vital elements in a commercial environment and key factors for success in the cruise business sector. The emphasis is made on the importance of service component in the cruise industry competitiveness formation. Recommendations for identifying effective mechanisms for determining the degree of customer satisfaction are formulated. Key groups of quality indicators of cruise services which can influence the general satisfaction of tourists are proposed. The expediency of conducting a survey and questioning of cruise passengers in order to further improve the quality of cruise tourism services to increase the company’s competitiveness is substantiated.

Modern trends and directions of use by enterprises of information and communication technologies

The article studies the current trends in the use of information and communication technologies by Ukrainian enterprises in their practical activities during 2017–2019 years based on the generalization of statistical data. The object of the research is the information and communication technologies of the Internet as a key factor to ensure business informatization and to increase the competitiveness and economic security of enterprises. The purpose of the article is to analyze and identify the nature of changes in the dynamics and directions of the use of computer technology, information and communication technologies by Ukrainian enterprises in recent years. The work uses the methods of analytical-monographic – in the study of literary sources on the topic of research; analysis and synthesis – to summarize statistical data on trends in the use of information and communication technologies by enterprises; system analysis, abstraction, logical generalizations – in determining the characteristic features of the process that is being investigated; abstract-logical – to form conclusions. The data relative to the process of implementation and use in enterprises of modern information and communication technologies are summarized and analyzed. The areas of use of the Internet, which enterprises are mainly used to transmit or receive email messages, banking operations, obtaining information about goods and services, obtaining information from public authorities. The dynamics and directions of use by enterprises of websites, which are used mainly to serve customers and create electronic links to business social media profiles. The tendencies of the use of cloud computing services are analyzed, among which enterprises are preferred by the use of financial or accounting applications, Email and office software. The advantages, opportunities and threats from the use of modern information and communication technologies by enterprises are identified. It is proposed the information technologies that should be recommended for enterprises in practice in the context of accelerating business informatization.

Problems of youth in the labor market in modern conditions

The article investigates a modern state of youth employment in the labor market. The purpose of the article is to consider of youth segment in the labor market, to study the dynamics of youth employment in recent years and to develop proposals for improving the state of youth employment in Ukraine. Current trends in youth employment and unemployment in the labor market are analyzed. In the process of analysis, such methods of scientific research as analysis and synthesis, comparison and generalization were used, which made it possible to ensure the validity of the study. Based on the results of youth employment issues analysis, the main problems faced by young people in finding a job (specific problems in the youth segment of the labor market) are determined, namely: imperfection of the legal framework that regulates labor relations; young people after graduation cannot put their skills and abilities into practice; imbalance in the professional and qualification structure of the labor supply, which does not correspond to the demand in the labor market; lack of professional experience among young people; gender inequality by sex and age; labor migration due to the non-competitiveness of wages in Ukraine compared to wages in Europe. For a systematic solution to the problems of youth labor market, it is necessary to improve the existing mechanism for increasing the level of youth employment, thereby a new impetus will appear for the development of the Ukrainian economy. The main directions of improving the state regulation of the youth segment of the labor market in Ukraine are proposed, namely: the creation of effective interaction between public employment agencies, business and education. An improvement and systemic implementation of the mechanism for increasing youth employment will reduce the outflow of labor force abroad and ensure the competitiveness of the national economy in the long term.

Fundamental aspects analysis of the People’s Republic of China agricultural policy

The article considers the problems of Chinese agrarian policy development as a form of economic policy, as well as the peculiarities of rural areas reforms in time space through the prism of the emergence and deployment of the theory of Western modernization theory and then socialist modernization as a purely Chinese national phenomenon, which covered all aspects of Chinese society, including the economy and agriculture sphere. The mechanism of increasing the productive forces of labor in the countryside, its transformation, the current state and the problems are shown. It is demonstrated that the expansion of the national internal and external market occurs through the expansion of socialization processes in a form of a regulated market. Particular attention is paid to issues of both already resolved problems in the countryside, and new ones, as well as ways of their implementation. It is noted that the dynamic motion of China’s economy since 1978 preserves the best developments from the ideas of Sun Yatsen, Mao Zedong, Deng Xiaoping before Xi Jinping. It is clearly demonstrated that a dynamic growth in agricultural production, followed by industrial production in the country over the past two decades, has transformed China into the world’s leading country. It is emphasized that China, occupying a leading position in the world in the production of many types of agricultural products, is currently focused on the need to increase domestic consumption to make the economy less dependent on exports in the future. The idea is substantiated that the modern development of the productive forces in the countryside increasingly requires the search for new ways to raise the social sphere, which should be incorporated into the new urbanization processes and the country’s development strategy.

Economic policy formation mechanism for energy efficiency area

Theoretical and practical aspects of elaborating the modern mechanism for developing the economic policy of Ukraine in the energy efficiency sphere are investigated in the article. The article aimed at developing a mechanism for the formation of an energy efficiency economic policy due to Ukraine’s European integration orientation and the purpose of reducing the energy intensity of the gross domestic product. The research was carried out using the methods of deduction and induction, system analysis. The clarification of the principles, tasks, objects and subjects, methodological bases for elaborating the mechanism for the formation of an economic policy of energy efficiency made. It has been substantiated that the strategic goals of the economic policy of energy efficiency should be the following: reducing the level of energy dependence; development and implementation of the technologies for transforming the energy of photosynthesis into industrial production; implementation and further development of diversification of sources and conditions for the supply of energy resources; reduction of consumption of non-renewable fuel and energy resources; implementation of advanced technologies for transporting heat from the source to the consumer; achieving suitable levels of power supply reliability and energy security; reduction of the environmental pollution by the enterprises in the energy complex. The necessity of combining the priority principles of ensuring energy efficiency and institutional partnership for building a mechanism for forming an economic policy of energy efficiency has been proved. The necessity of mutual using the traditional economic instruments for stimulating energy efficiency and instruments for strengthening the role of regional educational institutions in the processes of ensuring energy security and increasing energy efficiency at the local and regional levels were grounded. The mentioned above has practical value. It involves the addition of key functions and tasks of universities and implies the creation of special competitive centers for energy audit and energy saving at the universities, as well as the implementation of special bachelor’s and master’s programs (including double degree programs), advanced training programs devoted to the energy efficiency and energy saving; strengthening of institutional interaction between regional authorities and local government, business agents and territorial communities, regional HEI and research institutions. The mechanism for the formation of an economic policy of energy efficiency developed based on the systematization of the implementation results of the energy efficiency programs by developed countries, in particular, the European Union member states. The possibilities for the implementation of models, tools and mechanisms, due to the existing legislative framework, the level of economic development and resource potential of Ukraine were grounded.

Chinese social credit system: key features and possibility of using in Ukraine

The article considers the key features of the social credit (rating) system implementation and functioning, which is the main tool for digitalization of Chinese society, and in the future is considered by the Chinese authorities as a basic mechanism of electronic government. The historical retrospective of the phenomenon of social rating emergence and development, which was later transformed into social credit, is presented. Attention is paid to the differences in the implementation and functioning of the social credit system, depending on regional characteristics. The participants in the social credit system and the main mechanisms for collecting information for the social credit level formation, including through the mandatory use of specially designed ID-cards, and recently the almost widespread use of the verification for a person by face, have been determined. Despite the position of the Chinese authorities, according to which the use of the social credit system is successful, a list of shortcomings that are now inherent in this system, both of an author’s and of an expert nature, is given. The practice of implementation the state digital eco-environment «Diia» (State and I), which is a key tool for building a digital state, as well as the functional content of the «Diia» eco-environment (service) and its main components, is analyzed. The basic shortcomings that are now inherent in the service are determined, in particular, the key tool in the fight against coronavirus – «Diia. Vdoma», as well as the controversial character of the proposed innovation for the business environment «Diia. City». The features of the declared novel of the relationship between the citizen and state ‒ the concept of «paperless», are studied. The issue of regulation of the «Diia» eco-environment functioning is raised in the context of the legislative introduction of the concept of «paperless» announced on September 1, 2021. The conclusion is substantiated that the basic mechanisms are already being introduced in Ukraine, which form the basis for the Chinese social credit system functioning, in particular, through the tools of citizensʼ verification. On the basis of the analysis carried out, proposals are made to improve the functionality of the «Diia» eco-environment.

Ethical policy management processes research on the example of Ukrainian universities

The article considers the processes of development and implementation of ethical policy in higher education institutions on the examples of Ukrainian universities. The aim of the study is effectiveness assessing of management processes for ethical policy implementation in domestic universities. The object of the research is the twenty top-rated universities in Ukraine, according to the 2021 Consolidated Rating of Higher Education Institutions. In the proposed study, the method of content analysis was used for analysis of regulatory documents in the field of ethical policy of selected universities. The analysis focuses on the proposed basic criteria that characterize the effectiveness of the ethical policy implementation, namely, on availability: approved ethical programs; an officials responsible for implementing programs; ethical training; feedback systems; developed motivational mechanisms; ethical audit procedures; procedures for reviewing ethical programs. As a result of the study, problems are identified related to the implementation of ethical policies that are specific to the universities in question, namely: the formalistic nature of ethical programs, the lack of responsible persons for the policies implementation (ethical officers), the focus of ethical trainings solely on improving academic integrity, the lack of effective feedback systems, refusal to use employee motivation systems to comply with ethical standards, the lack of ethical audit, the lack of procedures for verifying the ethical standards of new employees. The elements of ethical policy management, which will allow its effective implementation in domestic universities, are proposed. The study should help the university management corps to use ethics more effectively as a management tool.

Comparative analysis of the most important economic criteria for the company’s investment projects

The theoretical aspects of company’s investment management are discussed. The properties and characteristics of seven main economic criteria-indicators of investment projects, in particular, net present value, profitability index, simple and modified internal rate of return, simple and discounted payback period, efficiency coefficient are considered in detail. The aim of the study is a critical comparative analysis of the most important economic criteria of the company’s investment projects, such as internal rate of return (IRR) and modified internal rate of return (MIRR), their advantages and disadvantages, as well as further development of objective theoretical ideas about properties and relationships criteria for future investments, in particular, between the profitability index (PI) and the modified internal rate of return (MIRR).The economic and mathematical properties of the function describing the dependence of the net present value on the value of the discount rate are studied. The attention of project analysis specialists and top managers of companies is drawn to the shortcomings of the internal rate of return, which, in certain cases, due to the peculiarities of the calculation carries a potential threat of artificially overestimating the efficiency of an investment project. This fact is a significant basis for a complete rejection of using this indicator as a quantitative characteristic of the effectiveness of future production and financial projects. It is proposed to use exclusively the criterion «modified internal rate of return» as an indicator of efficiency of an investment project, which is completely objective, universal and can serve as a basis for calculating the profitability index. A formula of the functional interrelation between the value of the modified internal rate of return and the profitability index of the future production and financial projects of the company is derived.

Effective employment of youth: theoretical aspects and factors of influence

The article considers the theoretical and methodological aspects of determining the effective employment of young people in terms of modern market transformations in the country. It is determined that this issue is especially relevant in the context of changing the labor market paradigm under the influence of the global pandemic and the active development of new forms of employment (separate work, mixed schedule, use of interactive employment), which to a greater extent affects the interests of young people as the most active part of the labor market. The main approaches to the definition of «effective employment» are analyzed and it is emphasized that such employment, along with economic, also reflects the socio-economic and socio-psychological performance of labor, its environmental aspects. The main aspects of the definition and indicators of evaluation of effective employment at the level of the state, enterprise and individual are studied. It is determined that regardless of the level of measurement of effective employment, it should combine social and economic efficiency for both society and the individual (youth). Based on a study of opinion polls conducted in different years among young people, it was concluded that for this category of population to achieve effective employment is important and, given the significant human potential at the beginning of working life, necessary. Considering the achievement of effective youth employment from a practical standpoint, the necessary skills to realize the human potential of youth and success in the labor market were studied. The advantages and obstacles for young people in the labor market in the process of achieving effective employment are considered. The analysis of various factors influencing youth employment is carried out. It is determined that depending on the connection with the external environment, the factors influencing the effective employment of young people at the regional level can be divided into external and internal. The influence of external factors is analyzed. The main directions of youth policy on effective employment are formulated.