Facebook As A Means of Communication In The Hotel Industry: A Case Study of Vietnam

2021 ◽  
Vol 04 (06) ◽  
Author(s):  
Nguyen Thi Loc ◽  
Keyword(s):  
Social Networks ◽  
Hotel Industry ◽  
Future Research ◽  
Hotel Sector

This study is carried out with the main objective of focusing on the analysis of the adaptation of Facebook in the hotel industry of Vietnam and verifies the importance of hotel presence on Facebook for communication with their consumers. This study was conducted through two studies that include a survey of Facebook users and a review of hotel presence on Facebook. The results from this study presented the importance of Facebook in the communication between hotels and their customers in both the presence of that network, as well as the ways used to communicate with their consumers. In addition, this study also will be established the foundations for future research related to the use of social networks in the hotel sector.

scholarly journals Environmental management accounting practices: major control issues

2016 ◽  
Vol 13 (3) ◽  
pp. 476-483 ◽  
Author(s):  
Celani John Nyide ◽  
Lawrence Mpela Lekhanya
Keyword(s):  
South Africa ◽  
Environmental Management ◽  
Management Accounting ◽  
Single Case ◽  
Hotel Industry ◽  
Policy Decision ◽  
Kwazulu Natal ◽  
Environmental Management Accounting ◽  
Hotel Sector

The use of environmental management accounting (EMA) remains debated in South Africa and the literature reveals that EMA is still at an infancy stage in the emerging economies, including South Africa. Currently, there is limited existing research on environmental management accounting practices available for use by the hotel sector in South Africa. The overall aim of this study was to investigate and describe the use of the environmental management accounting tools by the hotel sector in the 3-5 star categories in KwaZulu-Natal. The research was an exploratory study and qualitative in nature using a single case study with embedded units approach. It is envisaged that study will bridge the gap that exists in South Africa as far as environmental management accounting is concerned and it will also make the provision of meaningful results for policy decision making by the relevant stakeholders in the hotel industry. Moreover, it established factors that drive and/or hinder the implementation of EMA tools that would control and manage environmental costs and their root causes

scholarly journals The impact of Internet distribution systems on the promotion, sales, and quality of hotel accommodation (with 4 and 5 stars in the City of Niš)

2021 ◽  
pp. 56-72
Author(s):  
Tamara Stanković ◽  
Slobodan Čerović
Keyword(s):  
Social Networks ◽  
Distribution Systems ◽  
Focal Point ◽  
Hotel Industry ◽  
Market Demand ◽  
The Impact ◽  
The City ◽  
Hotel Accommodation

This work is a theoretical and empirical overview of the influence of IDS and social networks on the promotion, sales, and quality of hotel accommodation. The work outlines a theoretical-academic presentation and includes a case study, which was carried out through research in 4-star and 5-star hotels. The research identifies the usage and influence of IDS on promotion, sales, and quality of hotel accommodation, the key advantages of cooperation and areas where it is lacking, as well as the usage and importance of social networks in promotion and sales. The terms "IDS" and "social networks in hotel businesses", their definition and importance are presented in the theoretical part of this work. The focal point of this work is to prove the importance of applying IDS and social networks in promotion, sales, and quality of services, in addition to showing the advantages of cooperation and areas where it is lacking. Furthermore, this work emphasizes the importance of staying up to date and in agreement with the latest innovations and their usage in the hotel industry, as well as the significance of adjusting the offer and services to the market demand.

scholarly journals mega events paradox

2021 ◽  
Vol 16 ◽  
pp. 2312
Author(s):  
Eduardo Russo ◽  
Ariane Figueira
Keyword(s):  
Case Study Research ◽  
Hotel Industry ◽  
Organic Growth ◽  
Urban Transformations ◽  
The Media ◽  
Hotel Sector ◽  
Online Travel ◽  
The City ◽  
Online Travel Agencies

Considering the urban transformations and the development of the hotel sector in the City of Rio de Janeiro driven by the 2016 Olympic Games, this study aims to understand how the hotel industry behaves in terms of organic growth and investments during periods of mega international events. To this end, a qualitative case study research was carried out that included 7 different hotel brands whose results were coded and categorized resulting in a theoretical-conceptual framework responsible for identifying some competitive pressures on traditional hospitality, including 6 different challenges: (1) political institutional insecurity, (2) perceptions of the media, (3) public security, (4) other national and foreign locations, (5) new videoconference technologies, and (6) Online Travel Agencies. It was found that the exponential growth in the number of beds in the city in the years leading up to the 2016 Olympics generated several complications for the industry at that time. The logic of this expansion is discussed throughout the paper during different phases and the aim is to help fill a gap left by empirical research in the area, which has little explored the logic behind the option of investing during Olympic Cycles.

scholarly journals Environmental Sustainability Analysis as a Competitive Strategy in the Hotel Industry of Sinaloa, Mexico

2017 ◽  
Vol 6 (2) ◽  
pp. 171-186
Author(s):  
Beatriz López-Illán ◽  
Juan Pedro Ibarra-Michel
Keyword(s):  
Business Model ◽  
Environmental Sustainability ◽  
Corporate Sustainability ◽  
Hotel Industry ◽  
Study Approach ◽  
Sustainability Analysis ◽  
New Type ◽  
Hotel Sector ◽  
Development Phases

Abstract This case study analyses characteristics of the implementation of environmental strategies in hotels. Results were found to be highly variable between hotels. They also highlight the need for greater momentum for this new type of business model. For the development of this research, a multi-method study approach was adopted, with a mixed methodology to the hotel industry of the state of Sinaloa, Mexico. This was done through executive interviews in addition to the application of a compliance guide to 11 companies selected from the sector. Relevant aspects are considered through a review of the hotel sector and sustainability, consumer trends, sustainability in the tourism market and development phases for corporate sustainability.

scholarly journals Distribuição eletrônica na hotelaria: um estudo de caso do Hotel Casa de Praia, Fortaleza (CE)

2014 ◽  
Vol 7 (3) ◽  
Author(s):  
Fabrício Silva Barbosa
Keyword(s):  
Hotel Industry ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Hotel Management ◽  
Case Study Method ◽  
Electronic Distribution ◽  
De Se ◽  
Hotel Sector ◽  
Object Of Study

Os canais de distribuição adquiriram uma importante função dentro do mix de marketing, pois contribuem de forma significativa na competitividade das empresas no mercado, em especial do segmento hoteleiro. Os canais eletrônicos de distribuição aparecem como grandes ferramentais disponíveis que facilitam a distribuição dos serviços prestados pelos hotéis ao consumidor final. É importante salientar que o aumento significativo da utilização de canais de marketing na hotelaria impõe um grande desafio aos empresários do segmento. Há a necessidade de se adaptar a uma ferramenta de negócios que em alguns momentos contribuem e em outros momentos competem com os próprios empreendimentos. Esta investigação teve como objetivo analisar os canais de distribuição utilizados por um hotel de pequeno porte localizado na cidade de Fortaleza/CE. De caráter qualitativo e exploratório, o método empregado foi o estudo de caso, que teve como objeto de estudo o Hotel Casa de Praia. Os resultados da pesquisa ratificam a predominância de canais de distribuição eletrônicos como principais ferramentas de distribuição do empreendimento estudado. A pesquisa evidencia a consolidação da distribuição eletrônica como umas das principais ferramentas de negócios utilizadas atualmente pelo setor hoteleiro. Distribution channels in hotel industry: a case study on Beach House Hotel Fortaleza (CE, Brazil) ABSTRACT Distribution channels play an important role in the marketing mix, as they make a significant contribution to the competitiveness of companies in the market, particularly in the hotel sector. Electronic distribution channels are important tools that facilitate the distribution of services provided by hotels, to the final customer. It is noteworthy that the significant increase in the use of marketing channels in hotel industry poses a great challenge to business segment. There is a need to adapt to a business tool that has occasionally contribute and at other times compete with the developments themselves. This qualitative, exploratory study analyzes the distribution channels used by a small hotel. It uses the case study method, taking as its object of study the Hotel Casa de Praia. The research results show that for the business studied, electronic distribution channels are very important tools. The research evidences the consolidation of electronic distribution as one of the main business tools currently used by the hotel sector. KEYWORDS: Distribution Channels; Marketing; Hotel Management; Fortaleza.

A review of the hotel industry in Nigeria: size, structure and issues

2016 ◽  
Vol 8 (2) ◽  
pp. 117-133 ◽  
Author(s):  
Belinda Nwosu
Keyword(s):  
Size Structure ◽  
Hotel Industry ◽  
Secondary Data ◽  
Future Research ◽  
Content Type ◽  
Government Education ◽  
Hotel Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Capital Development

Purpose The purpose of this paper is to provide an overview of the dynamics that define, govern and shape the tourism and hospitality sector in Nigeria, in particular, the hotel industry with respect to its size, structure and salient issues that impact on it. Design/methodology/approach To explain the dynamics within the hotel sector, primary survey data from STR Global were used. In addition, content analysis of secondary data from government, education and industry sources were used to identify the issues within the industry. Findings The findings show positive indicators for employment and further expansion within the hotel sector in Nigeria. However, the lack of supporting institutions, legal frameworks and industry representation makes the management of human resources an area of concern. Research limitations/implications The findings of this research are limited due to the sample size and to the lack of publicly available data from government, education and industry. However, the implications suggest the need for a research agenda for the tourism and hospitality industry in Nigeria. This will create the framework to understand and improve best practices particularly with institutional frameworks, employment and human capital development. Originality/value The gap in the literature concerning any systematic review of the hotel industry in Nigeria makes this research timely, as it synthesises widely different sources into a coherent whole. This will help to form a reference point for future research in the field.

Mobility and Immobility in a Transnational Context: Changing Views of Migration among the Kazakh Diaspora in Mongolia

2006 ◽  
Vol 3 (1) ◽  
pp. 49-62 ◽  
Author(s):  
Cynthia Werner ◽  
Holly R. Barcus
Keyword(s):  
Social Networks ◽  
Transnational Migration ◽  
Access To Information ◽  
Kazakh Population ◽  
Methodological Approaches

Inquiry into the causes and outcomes of transnational migration spans numerous disciplines, scales and methodological approaches.  Fewer studies focus on immobility.  Utilizing the Kazakh population of Mongolia as a case study, this paper considers how non-migrants view the economic and cultural costs of migrating.  We posit that three factors, including local place attachments specific to Mongolia, access to information about life in Kazakhstan and the importance of maintaining social networks in Mongolia, contribute substantially to their decision to not migrate. Our findings suggest that the decision to not migrate can be very strategic for non-migrants in highly transnational contexts.  

Applications of random graphs

2017 ◽  
Author(s):  
A.C.C. Coolen ◽  
A. Annibale ◽  
E.S. Roberts
Keyword(s):  
Social Networks ◽  
Random Graphs ◽  
Interaction Network ◽  
Power Grids ◽  
Protein Protein Interaction ◽  
Topological Features ◽  
First Case ◽  
The Stability ◽  
Protein Protein Interaction Network

This chapter reviews graph generation techniques in the context of applications. The first case study is power grids, where proposed strategies to prevent blackouts have been tested on tailored random graphs. The second case study is in social networks. Applications of random graphs to social networks are extremely wide ranging – the particular aspect looked at here is modelling the spread of disease on a social network – and how a particular construction based on projecting from a bipartite graph successfully captures some of the clustering observed in real social networks. The third case study is on null models of food webs, discussing the specific constraints relevant to this application, and the topological features which may contribute to the stability of an ecosystem. The final case study is taken from molecular biology, discussing the importance of unbiased graph sampling when considering if motifs are over-represented in a protein–protein interaction network.

Supplier Development at LG Electronics

2020 ◽  
Author(s):  
Hyojin Kim ◽  
Daesik Hur ◽  
Tobias Schoenherr
Keyword(s):  
Management Practice ◽  
Digital Technologies ◽  
Supply Management ◽  
Future Research ◽  
Supplier Development ◽  
Environmentally Conscious ◽  
Competitive Capabilities ◽  
The Stability ◽  
Buyer Firm

Supplier development has been a critical supply management practice since the 1990s. In many instances, it has even become imperative for buyer firms to support and prepare their supply bases for uncertain economic and market environments, socially and environmentally conscious customers, advances in digital technologies, and increasing competition. Yet, research that approaches supplier development with the objective to advance all these dimensions in an integrated fashion is scarce. This study fills this void by exploring how a buyer firm may address these emerging challenges in its supply base. Specifically, an in-depth case study of LG Electronics explores how the firm designs and operates multidimensional supplier development activities to foster the stability and sustainability of its supply base while enhancing its core suppliers’ competitive capabilities. This chapter illustrates how supplier development can be taken to the next level, presents implications for managerial practice, and outlines promising future research avenues.

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