SOCIAL MEDIA FOR MEDICAL JOURNALS

2020 ◽  
Vol 1 (1) ◽  
pp. 26-32 ◽  
Author(s):  
Sakir Ahmed ◽  
Latika Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Scientific Discovery ◽  
Scientific Information ◽  
Medical Journals ◽  
Opinion Piece ◽  
The Social ◽  
Scientific Papers ◽  
Media Experience ◽  
The Impact

Social networks are now an integrated part of life in most digitally connected societies. Bringing scientific papers of interest to a defined audience using the appropriate channel might substantially contribute to the impact of a scientific discovery. Various media and metrics have come to the fore in strategizing dissemination of scientific information. This opinion piece offers insights from the social-media experience of digital editors of peer-reviewed journals from non-Anglophone countries.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2017 ◽  
pp. 132-170 ◽  
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2021 ◽  
pp. 1271-1301
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

scholarly journals Влияние контента на вовлеченность персонала розничной сети в отношения с брендом в социальных сетях (на примере Facebook)

2019 ◽  
pp. 60-68
Author(s):  
Сергей Шиловский
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Retail Chain ◽  
Content Analysis Method ◽  
The Social ◽  
Brand Involvement ◽  
Retail Chains ◽  
The Impact ◽  
A Company

В статье представлены результаты исследования влияния контента на вовлеченность персонала розничных сетей в отношения с брендом на примере социальной сети Facebook. Работа посвящена описанию подхода к классификации характеристик контента и изучению влияния данных характеристик на вовлеченность персонала в отношения с брендом в социальных сетях. Показана взаимосвязь вовлеченности покупателей в отношения с брендом в социальных сетях и вовлеченности персонала в отношения с брендом в социальных сетях. Новизна авторского подхода заключается в том, что в процессе проведения исследования учитывалась специфика розничных сетей, включая, как специфику бренд-сообщества, так и специфику контента российских розничных сетей в социальной сети Facebook. Результаты исследования позволят маркетологам розничных сетей повысить вовлеченность потребителей в отношения с брендом в социальных медиа. This article is the description of the investigations of the content influence on the Russian FMCG retail chains staff brand involvement in the social network sites (taking Facebook as an example), conducted in April 2019. Recently, most retail chains in the world have actively been using social networks to build relationships with the consumers. The success of the business itself depends upon the success of building those relationships. In this regard, most Russian retail chains have their own Facebook brand page. A consumer brand involvement in social networks is an important goal for every retail chain. In this regard, in recent years, a large number of investigations have been conducted, stating how content affects the consumer brand involvement in the social networks. At the same time, researchers suggest that the brand community is homogeneous and consists of consumers only. However, the logic of serviceoriented marketing itself shows that not only consumers, but also other stakeholders develop the relationships with the brands. The specific feature of the retail chains is a large number of staff who are also the members of the brand communities. According to the Facebook algorithm the staff brand involvement influences on the consumer brand involvement in the social media. That’s why a company should take care not only of the consumers brand involvement but also of the staff brand involvement. This study focuses on the impact of the content on the staff brand involvement in the social networks. It defines the relevance of this investigation. The originality of the author's approach is the analysis of the content influence on the staff brand involvement in the social networks. Based on the previous investigations of the content influence on the consumers brand involvement, the advertising influence on the consumers and other studied content factors, that affect the consumer and staff involvement in the social media, were identified and used in the content analysis that was applied for this investigation. The investigation was conducted by the content analysis method, 460 posts posted on the brand pages of the Russian retail chains on Facebook were analyzed within the period from January 1 till April 30, 2019. The results of the survey allow us to understand what kind of content influences on the staff brand involvement in the social nets. After completing the investigation, the authors developed recommendations for marketers of the retail chains that will allow increasing the staff brand involvement.

scholarly journals Communicative Strategies of Social Media Discourse

2020 ◽  
Vol 210 ◽  
pp. 16001
Author(s):  
Elena Klemenova ◽  
Margarita Ereshchenko
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Media Discourse ◽  
Important Thing ◽  
Communicative Functions ◽  
Communicative Strategies ◽  
The Social ◽  
The Subject ◽  
Media Texts ◽  
The Impact

We have attempted to analyse the features of communicative strategies of a media discourse. The paper describes the notions of “discourse”, “media discourse”, “social media discourse”, and “communicative strategies”. The research is performed using the social media texts collected by the authors. Up to date no linguistic investigations of communicative strategies used in social media discourse have been conducted. We have focused on news texts from information, news, educational, and entertaining platforms, in social networks. The most important thing is to identify the ways of communicative strategies generation and the methods of their association in a social media discourse. The article shows some typical features of a social media discourse. The subject of the research is a set of communicative strategies used during implementation of the communicative functions of texts. The purpose of the paper is to identify and organise communicative strategies, the characteristics of their use depending on the social text topic, and to review the impact of such a text. The main aim of the research is to study the social media discourse as one type of an institutional media discourse; to identify and describe the factors impacting its formation.

Evaluating the impact of research using the altmetrics approach (case study: the field of scientometrics)

2020 ◽  
Vol 69 (4/5) ◽  
pp. 241-252 ◽  
Author(s):  
Mehri Sedighi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Impact ◽  
Correlation Coefficients ◽  
Content Type ◽  
Research Organizations ◽  
Scientific Papers ◽  
Research Population ◽  
Number Of Citations ◽  
The Impact

Purpose This paper aims to assess the impact of research in the field of scientometrics by using the altmetrics (social media metrics) approach. Design/methodology/approach This is an applied study which uses scientometric and altmetrics methods. The research population consists of the studies and their citations published in the two core journals (Scientometrics and Journal of Informetrics) in a period of five years (included 1,738 papers and 11,504 citations). Collecting and extracting the studies directly was carried from Springer and ScienceDirect databases. The Altmetric Explorer, a service provided by Altmetric.com, was used to collect data on studies from various sources (www.altmetric.com/). The research studies with the altmetric scores were identified (included 830 papers). The altmetric scores represent the quantity and quality of attention that the study has received on social media. The association between altmetric scores and citation indicators was investigated by using correlation tests. Findings The findings indicated a significant, positive and weak statistical relationship between the number of citations of the studies published in the field of scientometrics and the altmetric scores of these studies, as well as the number of readers of these studies in the two social networks (Mendeley and Citeulike) with the number of their citations. In this study, there was no statistically significant relationship between the number of citations of the studies and the number of readers on Twitter. In sum, the above findings suggest that some social networks and their indices can be representations of the impact of scientific papers, similar citations. However, owing to the weakness of the correlation coefficients, the replacement of these two categories of indicators is not recommended, but it is possible to use the altmetrics indicators as complementary scientometrics indicators in evaluating the impact of research. Originality/value Investigating the impact of research on social media can reflect the social impact of research and can also be useful for libraries, universities, and research organizations in planning, budgeting, and resource allocation processes.

scholarly journals The Role and Functions of Social Media in Modern Society. Is social Media Worthwile for Local Media?

2013 ◽  
Vol 6 ◽  
pp. 43-62
Author(s):  
Sandra Murinska Gaile
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Modern Society ◽  
Traditional Media ◽  
The Social ◽  
Local Media ◽  
Media Space ◽  
The Media ◽  
Use Of Social Media ◽  
Media Experience

[straipsnis ir santrauka anglų kalba] The purpose of this article is to explore if the social media are worthwile for the local media. Currently, all types of the mass media under the influence of the social media experience changes caused by the technologies in the processes of obtaining and consuming the information. The article reveals the representation of the local media of Latvia in the electronic environment, mainly in social networks. The use of social media is analysed in the context of theory of innovations diffusion, considering social media as a novelty in the local media space. The empirical research has revealed that the local media do not implement all the advantages which are possible to develop within the digital environment. First of all, at the level of interactivity, the media do not offer the material which may provoke a comment or a feedback from the user. Secondly, the personalization allows seeing in detail whether the local media were able to adopt innovation and to inform the audience about it or not. It means that a particular interest is necessary to adopt an innovation. Thirdly, the potential convergence of the Internet and the traditional media mostly is seen at the level of images and text. The social networks for local media in this case use the most necessary opportunities; wider activities are performed in the traditional environment.

scholarly journals Comparison of topics and concerns discussed on Chinese and French social media during the COVID-19 lockdown (Preprint)

2020 ◽  
Author(s):  
Stéphane Schück ◽  
Pierre Foulquié ◽  
Adel Mebarki ◽  
Carole Faviez ◽  
Mickaïl Khadhar ◽  
...  
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
Data Privacy ◽  
Topic Model ◽  
Scientific Information ◽  
Privacy Concerns ◽  
The Social ◽  
Social Media Platforms ◽  
The Impact ◽  
Country Specific

BACKGROUND During the coronavirus disease 2019 (COVID-19) pandemic, numerous countries, including China and France, have implemented lockdown measures that have been shown to be effective in controlling the epidemic. However, little is known about the impact of these measures on the population as expressed on social media from different cultural contexts. OBJECTIVE To assess and compare the evolution of the topics discussed on Chinese and French social media during the COVID-19 lockdown. METHODS We extracted posts containing “COVID-19”- or “lockdown”-related keywords in the most commonly used micro-blogging social media platforms, i.e., Weibo (China) and Twitter (France), from one week before to the lifting of the lockdown. A topic model was applied independently for three periods: pre-lockdown, early lockdown and mid-to-late lockdown, to assess the evolution of the topics discussed on Chinese and French social media. RESULTS 6 395, 23 422 and 141 643 Chinese Weibo messages, and 34 327, 119 919, and 282 965 French tweets were extracted in the pre-lockdown, early lockdown and mid-to-late lockdown periods in China and France, respectively. Four categories of topics were discussed in a continuously evolving way in all three periods: epidemic news and everyday life, scientific information, public measures and solidarity & encouragement. The most represented category over all periods in both countries was epidemic news and everyday life. Scientific information was far more discussed on Weibo than in French tweets. Misinformation circulated through social media in both countries; however, it was more concerned with the virus and epidemic in China, whereas it was more concerned with the lockdown measures in France. Regarding public measures, more criticisms were identified in French tweets than on Weibo. Advantages and data privacy concerns regarding tracing apps were also addressed in French tweets. CONCLUSIONS This study is the first to compare the social media content in Eastern and Western countries during the unprecedented COVID-19 lockdown. Our results describe common and different public reactions behaviors and concerns, and can help characterize country-specific public needs and appropriately address them during an outbreak.

scholarly journals The Role of Social Networks in Emergency Management

2019 ◽  
Vol 10 (4) ◽  
pp. 1346
Author(s):  
Alexey SMIRNOV ◽  
Natalia BELOZEROVA ◽  
Natalia ALANICHEVA ◽  
Irina TRUBNIKOVA ◽  
Yuriy MOTORYGIN
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Emergency Management ◽  
Information Dissemination ◽  
The Social ◽  
The Russian Federation ◽  
Definition Of ◽  
The Impact

The article is focused on the impact of social networks which are becoming increasingly important for information dissemination, user-centered response and efficient coordination between residents and governmental departments at all stages of a disaster. We intend to examine the definition of ‘social network», the most important types of emergency domain-related social media, their functions and benefits. We also propose to investigate the recent activities of the Ministry of Emergencies of the Russian Federation in the sphere of emergency prevention and risk reduction via accessing the social networks pages and assessing their effectiveness.

The Place of Social Networks in Social Transformation, Technological and Educational Relationships

2019 ◽  
Vol 1 (1) ◽  
pp. 8-16
Author(s):  
Ferit Çakmak
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Transformation ◽  
Social Changes ◽  
The Social ◽  
Educational Relationships ◽  
E Learning ◽  
Impact Of Technology ◽  
The Impact

In this research, the impact of technology on this process has been highlighted following the idea of social change and the phases reached by mankind. Social changes are then dealt with and the circumstances that arise via interaction between the three ideas are articulated in the framework of education, which has a link with technology. The ideas of distant education and e-learning that have been developed are described and the capabilities and impacts of social networking and social media -this links the virtual and real world through Web 2.0- are taken into account on individuals and society. Positive improvements can be made using the potential of social networks in the social changes, technology and education triangle but, if certain matters are ignored, such potential might damage them.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

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