A large number of factors influence the economically feasible heat transfer resistance of the building enclosing structures. First of all, it is the cost of insulation and heat for the building heating in the cold season. As shown by studies, it is not enough for air-conditioned buildings. The result depends on the mode of the building operation in time and the heat load on the heating and cooling systems. Therefore, in addition to these significant factors of economic feasibility of the thermal protection level, there are the cost of electricity for the production of cold for cooling the building, the cost of the building heating and cooling systems and the cost of connection to power supply networks. The got result is important to convey to the professional community in a clear and compact form. In the present work the buildings of administrative and office purpose are considered, the working day of which lasts from 9-00 to 18-00 hours with different specific heat supply from 0 to 80 W/m2 on the estimated area during working hours. Generalization of the research results is made on the basis of specific heat protection characteristics of the building, which is a product of the overall heat transfer coefficient of the building and the compactness coefficient. The total heat transfer coefficient of the building characterizes the heat losses and the heat inflows to the building through the enclosing structures, and the compactness coefficient can serve as an indicator of the surface area of the building, which is covered with insulation. For these buildings provision has been made for identification of the areas of the total discounted cost combination for all of the above components and the specific heat protection characteristics of the building relating to the feasibility of the specified level of the thermal protection.