scholarly journals Evaluating students’ perceptions of a scenario-situated business communication course

Author(s):  
Siriol Lewis

Research has identified that Business students, who are immersed in theoretical concepts, may not be equipped with the skills required to operate successfully in the global workplace in the English medium (Evans, 2013).  Secondly, tasks in Business English textbooks tend not to bear much resemblance to those of a work environment (Bremner, 2010; Evans, 2013). This paper discusses an optional written business communication course open to international postgraduate business school students. Although the course is worth ten credits, it can only be used for a separate award, not part of their degree programme. The course focuses on the use of appropriate register, Business English vocabulary and intertextuality, as these features have been identified as pivotal to successful written business communication (Evans, 2013). A short questionnaire was distributed to the students towards the end of course to elicit their perceptions of the usefulness of the course. Consisting of two closed questions and one open question, data was then coded using constructivist grounded theory (Mills, Birks and Hoare, 2014), from which themes emerged providing valuable and unexpected feedback. The primary finding was that the course appeared to have alerted students to the importance of the business writing genre, resulting in an overwhelming request for more instruction.

2006 ◽  
Vol 69 (3) ◽  
pp. 257-263 ◽  
Author(s):  
Khushwant K. S. Pittenger ◽  
Mary C. Miller ◽  
Jesse Allison

This article presents the results of a study where business students’ writing skills were assessed using an external objective measure in a business communication course. The student performance was disappointing before instructor intervention. After the intervention, student performance improved noticeably. The implications of the study are discussed for those who teach writing skills.


1996 ◽  
Vol 59 (2) ◽  
pp. 45-55 ◽  
Author(s):  
Geraldine E. Hynes ◽  
Vinita Bhatia

The purpose of this study was to determine graduate business students' pref erences for the business communication course curriculum. Two hundred fifty- five graduate business students who had taken a core course in managerial communication were surveyed, 86% of whom are employed. The most highly rated course topics were making presentations, writing memos and letters, lis tening and interpersonal communication, impromptu speaking, and business report formats. The topics rated least important were international business communication, using technology, and managing diversity. The most fre quently suggested additional topics were job interviews, team building, writing manuals/policies/procedures, and ethics.


2021 ◽  
Vol 11 (5) ◽  
pp. 1
Author(s):  
M. Antonietta Marongiu

Metadiscourse has been defined as the discourse used by writers to help their readers connect, interpret and evaluate their attitudes towards the referential material presented (Vande Kopple, 2002). In his study on CEO’s letters, Hyland (1998b) examined metadiscourse as the manifestation of a writer’s linguistic and rhetorical presence in the text and looked at the persuasive nature of business communication. An awareness of the rhetorical power of metadiscourse in this text genre is vital for professional development, particularly in the teaching of business English. This study was designed to examine the use of interactive and interactional metadiscourse in Business English writing through an analysis of the Enron Email Dataset and the Business Letter Corpus. The data analysis was conducted following Hyland (2005, 2019), in order to understand how content and discourse are set up to orient and persuade the reader. Although this study focuses specifically on interactional metadiscourse, the results are expected to be relevant for the ESP classroom, particularly in English for Business Communication (EBC) classes (Bhatia & Bremner, 2012). Acquiring conscious awareness of the rules and conventions to master formal writing can be of great help to business students in order for them to become successful writers in both academic and professional environments.


Author(s):  
Rinaldi Masda Syahputra And Johan Sinulingga

This research analyzed the readability of reading texts taken from English textbooks for grade VIII students of SMP Negeri 1 Kabanjahe of 2016/2017 entitled English in Focus published by Pusat Perbukuan Departemen Pendidikan Nasional. Being important a textbook as the most used in sources of a class, textbook should be readable and appropriate for the students especially for the reading texts inside it. The goal of this research was to find out how is the readability of those reading texts in the textbook.To describe and investigate the readability, this research used a readability formula measurement called SMOG Grading Formula which is found by G. Harry Mc. Laughlin. The source of the data were 20 reading texts taken randomly from English in Focus textbook.The major findings of the study showed that the readability of 20 reading texts were in the variety level for students within 5th elementary school to the 10th grade high school students level, and it found that 13 of 20 reading texts or about 65% of the data are appropriate for the 8th grade students who are the user of the book. Meanwhile, this research also found reading texts which are not appropriate for the students. There are 3 reading texts are too easy and 4 are too difficult for them. So, 35% reading texts in the data is not appropriate for 8th grade students.


Author(s):  
Putri Sembiring And Sortha Silitonga

The objectives of this study were to find out the types of lexical ambiguity and the most dominant type of lexical ambiguity used in analytical exposition texts in English Today 2 and Advanced Learning English 2 textbooks. This study was conducted by using descriptive qualitative method. The research was mainly focused on the four types of lexical ambiguity proposed by Saeed, such as homonymy, polysemy, synonymy and antonymy. In carrying out this study, the data were taken from analytical exposition texts in reading materials and exercise material from the two English textbooks which contained of ambiguous words. The result of the study indicated the numbers of lexical ambiguity were 46 words within homonymy (34,8%), polysemy (28,2%), synonymy (19,6%), and antonymy (17,4%).


Author(s):  
Martini Martini

As a part of dissertaion research entitled “Developing A Model Of Business English Teaching Material For Students Of Politeknik Negeri Padang”. This article tells about the needs of Business English in workplaces from the graduate students persperctive. The information gottten can be used as inputs is designing Business English curriculum which in based on Link and Match concept between the needs of workplaces and educational institutions. A survey was done by spreading online questionnaires by using Google drive to the graduates of accounting department, who work for some companies in Indonesia. By using descriptive analysis, finding of the research obtains an overview that four language skills (speaking, listening, reading, and writing) are very impportant in business communication. It menas that they must be taught in Business English class. Next, it is also obtained that grammar, vocabulary, pronounciation, and translation are also very important to be taughy. Besides, this study can determine some business topics that are needed for Business English class.


Sign in / Sign up

Export Citation Format

Share Document