scholarly journals Strategi Komunikasi Pembangunan Masyarakat  

2021 ◽  
Vol 1 (2) ◽  
pp. 84-95
Author(s):  
Iwan Armawan
Keyword(s):  
Development Strategy ◽  
Communication Strategy ◽  
Development Communication ◽  
Government Officials ◽  
The Development Strategy ◽  
Communication Function ◽  
Changing Attitudes ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Development Paradigm

The development strategy determines the communication strategy, so the meaning of development communication also depends on the capital or development paradigm chosen. Development is a process whose emphasis is on harmony between aspects of outward progress and inner satisfaction. When viewed in terms of communication science which also studies the problem of the process, namely the process of delivering one's message to others to change attitudes, opinions and behavior. So development basically involves at least three components, namely development communicators (either government officials or the community), development messages containing development ideas or programs and development communicators, namely the wider community of development targets. The development of Indonesian society is pragmatic, namely a pattern that generates innovation for the present and the future. The communication function is at the forefront of changing attitudes and behavior of Indonesian people as the main actors of development, both as subjects and as objects of development.  

Using Binding Communication to Promote Conservation Among Hotel Guests

2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing
Keyword(s):  
Low Cost ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Model ◽  
Classical Communication ◽  
Persuasive Message ◽  
Sustainable Behavior ◽  
And Behavior ◽  
Attitudes And Behavior

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.

The effect of message framings and green practices on customers’ attitudes and behavior intentions toward green restaurants

2019 ◽  
Vol 31 (6) ◽  
pp. 2270-2296 ◽  
Author(s):  
Yang Xu ◽  
EunHa Jeong
Keyword(s):  
Message Framing ◽  
Communication Strategy ◽  
Green Communication ◽  
Content Type ◽  
Advertising Message ◽  
Behavior Intentions ◽  
Green Practices ◽  
Different Types ◽  
And Behavior ◽  
Attitudes And Behavior

Purpose This study identifies an effective communication strategy for promoting restaurants’ green efforts to customers by using different types of green advertisement messages. This study aims to investigate the relative persuasiveness of attribute-based versus benefit-based appeal messages in green restaurant advertisements and their matching effect with different types of green practices in the restaurant (environment-focused green practices vs food-focused green practices) and with different types of restaurants (fine dining vs fast casual dining) on customers’ attitude and visiting intention toward green restaurants. Furthermore, the study examines a moderating effect of restaurant types to assess whether the matching effects between types of messages and types of green practices work differently within the different types of restaurants. Design/methodology/approach A 2 (attribute-based vs benefit-based messages) × 2 (food-focused vs environment-focused green practices) × 2 (fast casual vs fine dining restaurants) between-subject experimental design was used to test the proposed hypotheses. An online scenario-based survey was developed and distributed to online panel members in the USA. Ultimately, 363 responses were used for data analyses. ANOVA and t-test were conducted to analyze the data. Findings The results indicate that benefit-based messages are generally more persuasive than attribute-based messages in green restaurant advertisements. For restaurants with food-focused green practices, an advertising message emphasizing the benefit of food-focused green practices (benefit-based message) would be more effective than an advertising message describing their tangible efforts to show the greenness of the restaurant (attribute-based message). For fine dining restaurants, a green advertisement with benefit-based information would be more persuasive than attribute-based information. This study further showed that the aforementioned interaction effect between types of green practices and types of messages was salient for fine dining restaurants. Originality/value This research is one of the few studies in restaurant management to examine the green communication effectiveness in terms of the types of green practices and the types of advertising message framing. By comparing the relative persuasiveness of green advertisements on consumers’ attitudes and behavior intentions, this study provides suggestions for restaurant professionals to make effective green communication strategies based on the type of green practices the restaurant primarily uses and the type of restaurant the manager is operating.

scholarly journals KOMUNIKASI PEMBANGUNAN MELALUI MEDIA SOSIAL UNTUK MEMBANGUN KEMANDIRIAN LOKAL

2019 ◽  
Vol 4 (1) ◽  
pp. 82-91
Author(s):  
Ema Ema
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Process ◽  
Development Communication ◽  
Local Independence ◽  
Culinary Tourism ◽  
The Many ◽  
Changing Knowledge ◽  
And Behavior ◽  
Attitudes And Behavior

This research was conducted to reveal the communication process towards local independence in the Karangpawitan Village through Social Media. The use of development communication strategies through social media through Karang Taruna empowerment can increase local income through local culinary tourism promotion activities. Karangpawitan which is commonly used for culinary tourism is also an icon for the city of Karawang, so this is what makes the reason why there is a need for a strategy to increase tourism there. To build local independence, a promotion through Social Media is needed. The method used is descriptive qualitative, which records symptoms that occur through observations and direct interviews with informants or through literature studies to compare existing data. The results show that communication strategies through promotion on social media are able to change the knowledge, attitudes, and behavior of audiences towards the income of local people. Through a strategy of changing knowledge to cultivate perceptions about culinary tourism, then being able to facilitate access to information about existing culinary and there is a change in attitude with the many netizens who come to try and take photos.

Changing attitudes and behavior toward community mental health centers

1977 ◽  
Vol 5 (3) ◽  
pp. 168-179
Author(s):  
Alan B. Flaschner ◽  
A. Edward Spitz ◽  
Catherine E. Rosen ◽  
Lane A. Gerber ◽  
Jack L. Simonetti
Keyword(s):  
Mental Health ◽  
Community Mental Health ◽  
Health Centers ◽  
Community Mental Health Centers ◽  
Mental Health Centers ◽  
Changing Attitudes ◽  
And Behavior ◽  
Attitudes And Behavior

Changing Attitudes and Patterns of Behavior among Emerging Physicians

1971 ◽  
Vol 2 (4) ◽  
pp. 270-277 ◽  
Author(s):  
Andrew E. Slaby ◽  
Arthur H. Schwartz
Keyword(s):  
American Medical Association ◽  
Medical Students ◽  
Medical Association ◽  
American Medical ◽  
Social Issues ◽  
Value Systems ◽  
Patterns Of Behavior ◽  
Changing Attitudes ◽  
And Behavior ◽  
Attitudes And Behavior

In an attempt to identify emergent trends in the value systems of graduating medical students, questionnaires investigating sexual, religious, and political attitudes and behavior as well as students' drug use, prejudices, attitudes toward the American Medical Association, and several social issues were sent to the graduating classes of Columbia (1968) and Yale (1970). Although physicians are frequently seen as the repositories of the morals of the nation, these graduating physicians had views quite distinct from the more traditionalistic views generally ascribed to physicians.

scholarly journals ИНФОРМАЦИОНИ И ПСИХОЛОШКИ АСПЕКТИ БЕЗБЕДНОСНИХ ПРЕТЊИ У САВРЕМЕНОМ ОКРУЖЕЊУ

TEME ◽  
2020 ◽  
pp. 1079
Author(s):  
Milan Miljkovic ◽  
Anita Pesic
Keyword(s):  
Research Problem ◽  
Fake News ◽  
Political Processes ◽  
The Us ◽  
Military Systems ◽  
Pr China ◽  
Psychological Activity ◽  
Changing Attitudes ◽  
And Behavior ◽  
Attitudes And Behavior

The paper presents the contemporary concepts of information and psychological operation in the contemporary environment. The concepts were presented through general theoretical considerations by presenting leading theorists from the US, Russian Federation and the PR China. The concepts explain the goals, content and methods of acting on potential groups and individuals, and the means of information and psychological operation. The goal of the paper is to show that the research problem is not important exclusively for political and military systems, but that groups and individuals are particularly exposed to the challenges and threats in the contemporary environment. Various means of information and psychological activity in the contemporary environment (rumors, fake news) and their consequences such as changing attitudes and behavior of people in political and social processes are presented. An empirical account showing the importance of this topic is an analysis of the European institutions’ activities in counteracting fake news during important political processes and elections for the European Parliament.

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