scholarly journals Towards a New Paradigm in City Branding and Marketing

2019 ◽  
Author(s):  
Ali Alraouf ◽  
◽  
Keyword(s):  
Holistic Approach ◽  
Capital City ◽  
Public Parks ◽  
City Branding ◽  
New Paradigm ◽  
Balanced Approach ◽  
Gulf States ◽  
The Impact ◽  
The City

In rentier countries around the Gulf, a paradigm shift is certainly happening. Gulf States resorted to branding strategies which would secure a global recognition for their cities. The paper analyzes the effectiveness of tools used in Doha, the capital city of Qatar to create its own identity within the Gulf States and the rest of the Middle East. The analyzed tools will include City Uniqueness, Quality of Public Spaces, Signature Architecture, Events, Festivals, Cultural Tourism and Facilities. One of the main strategies used in Doha to articulate its brand is enhancing the ability of the city to host global Events, Festivals, and international sports. Competitions and cultural Carnivals. The research illustrates the use of Interesting Architecture, Cultural Facilities, Unique streets, Public parks, City natural and man-made Uniqueness as a City Marketing and Positive Branding Tools. The paper investigates crucial questions including the impact of the digital paradigm on the competitiveness of cities? How to regionally and globally market a city? What are the sustainable and resilient strategies for branding contemporary city? The paper also articulates a model for the case of Doha city banding and marketing which is based on a balanced approach. Such an approach would consider traditional assets including history and heritage. Also, it will include contemporary and innovative assets resulted from the last decade unprecedented investments in the sectors of education, research, culture and knowledge. Hence, the paper suggests a more holistic approach to city branding which would balance between social equity, economic prospertiy and ecological intergrity.

scholarly journals PROBLEMS OF DEVELOPMENT OF PUBLIC TRANSPORT IN YEREVAN

2020 ◽  
Vol 17 (5) ◽  
pp. 244-253
Author(s):  
G. S. Chibukhchyan
Keyword(s):  
Public Transport ◽  
Public Transportation ◽  
Road Traffic ◽  
Urban Transport ◽  
Capital City ◽  
Transport Services ◽  
The Republic ◽  
The Impact ◽  
The City

The problems of improving the quality of public urban transport services, environmental protection, and public health in large cities and megacities have taken the leading place among the issues on the agenda of public administration bodies, as well as of non-governmental and international organisations.This context determined the study on the significance, modern conditions, problems, and development outlook regarding the urban public transport in Yerevan.Important part of the population of the Republic of Armenia lives in the city of Yerevan. Main economic activity of the Republic, as well as urban and private transport facilities are most concentrated in the capital city. The total number of vehicles circulating in the city on working days exceeds 300 thousand units.Urban public transport of Yerevan plays an important role in ensuring the normal life of residents and guests of the city. At the same time, several serious socio-economic problems are associated with transport, which are aggravating while the economy develops and the volume of cargo, passenger transportation and motorization of the city grows. Such problems, first, include the growth of the number of road traffic accidents, then, serious environmental degradation in the areas adjacent to the highways and in other districts of the city.In recent years, it has become obvious that the solution to those problems goes beyond the competence and responsibility of the city hall or of any single ministry and requires focusing the efforts of the number of government bodies and of the public at large.The objective of the study is to identify the main factors affecting the efficiency and safety of urban public transportation, as well as the impact of road traffic on the environment in Yerevan.Their identification will improve the quality of transport services and transportation safety, as well as reliability of vehicles and of their service properties, reduce their environmental impact, and develop a unified integrated effective and viable system of measures towards a comprehensive and effective solution of transport problems of public urban transport. 

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

2013 ◽  
Vol 3 (1) ◽  
pp. 29-50 ◽  
Author(s):  
Evinç Doğan ◽  
Ibrahim Sirkeci
Keyword(s):  
Visual Analysis ◽  
Place Branding ◽  
World City ◽  
City Branding ◽  
City Image ◽  
European Capital Of Culture ◽  
National Boundaries ◽  
Symbolic Production ◽  
The Impact ◽  
The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships. 

scholarly journals Social Perception and Urbanscape Identity of Flagship Cultural Developments in Szczecin (in the Re-Urbanization Context)

Land ◽  
2021 ◽  
Vol 10 (4) ◽  
pp. 398
Author(s):  
Eliza Sochacka ◽  
Magdalena Rzeszotarska-Pałka
Keyword(s):  
Quality Of Life ◽  
Social Perception ◽  
Local Identity ◽  
Functional Complexity ◽  
Questionnaire Surveys ◽  
Urban Strategy ◽  
The Impact ◽  
The City ◽  
Cultural Developments

A growing number of urban interventions, such as culture-led regeneration strategies, has emerged alongside growing awareness of the concept of re-urbanization. These interventions evolve to create a holistic urban vision, with aims to promote social cohesion and strengthen local identity as opposed to traditional goals of measuring the economic impact of new cultural developments. Szczecin’s, Poland urban strategy is focused on the expansion of culture—a condition for improving the quality of life and increasing the city’s attractiveness. This article assesses the potential for re-urbanization of Szczecin’s flagship cultural developments. Questionnaire surveys and qualitative research methods were used to assess the characteristics that distinguish cultural projects in the formal, location-related, functional, and symbolic layers, as well as examining their social perception. The results show that the strength of these indicators of urbanscape identity affects how the cultural developments are assessed by the society. Semiotic coherence and functional complexity of the structures have a significant impact on the sense of identification, while their monumentality and exposure contribute to the assessment of the impact on their surroundings. A development with a firm identity, embedded in the city’s tradition not only preserves the cultural heritage of the city but also makes inhabitants feel association with the new project.

scholarly journals The impact of service quality on the viability of start-up businesses

2016 ◽  
Vol 13 (3) ◽  
pp. 518-522 ◽  
Author(s):  
Zeleke Worku
Keyword(s):  
South Africa ◽  
Small Businesses ◽  
Panel Data Analysis ◽  
Hazard Ratio ◽  
Predictor Variables ◽  
Municipal Services ◽  
Validated Questionnaire ◽  
The Impact ◽  
The City

A 3-year long survey was conducted in the Tshwane geographical region of Gauteng Province in South Africa in order to identify and quantify key predictors of adequate municipal services that are routinely provided to customers who operate newly established small businesses in the City of Tshwane, Pretoria, South Africa. Data was collected by using a structured, pre-tested and validated questionnaire of study from a stratified random sample of size 1, 058 small businesses. The key objective of study was to assess the relationship between viability in small businesses and the provision of quality municipal services by the City of Tshwane. The study was conducted against the background of a high failure rate among newly established small businesses in the City of Tshwane. The study was conducted over a 3-year period (2012 to 2014). Data was collected monthly during the three-year period of study on socioeconomic variables that are known to affect the perception of business operators on the quality of municipal services to business operators and the general public. Statistical procedures such as cross-tab analyses, panel data analysis, Markov Chain Monte Carlo (MCMC) algorithms and Bayesian methods were used for estimating parameters. The study showed that there was a significant association between positive perception of business operators on the quality of municipal services provided to them and viability of businesses. The results showed that 87% of viable businesses were satisfied with the quality of routine municipal services that were provided to them by the City of Tshwane. The corresponding figure for non-viable businesses was only 14%. The viability of businesses was significantly influenced by 3 predictor variables. These predictor variables were: lack of capacity for fulfilling the business and entrepreneurial needs of newly established businesses [Hazard Ratio = 3.58; P=0.000; 95% C. I. = (1.45, 5.46)], inappropriate policy [Hazard Ratio = 3.19; P=0.000; 95% C. I. = (1.39, 5.28)], and lack of tailor made training programmes directed at newly established small businesses [Hazard Ratio = 2.89; P=0.000; 95% C. I. = (1.24, 4.77)], in a decreasing order of strength. Similar findings were obtained from the analyses of in-depth interviews.

The war against the homeless: Frank Jordan, broken windows, and anti-homeless politics in San Francisco

2019 ◽  
pp. 63-81
Author(s):  
Sean Parson
Keyword(s):  
Quality Of Life ◽  
Public Space ◽  
San Francisco ◽  
Broken Windows ◽  
The Public ◽  
Matrix Quality ◽  
Physical Spaces ◽  
The Impact ◽  
The City

Chapter 4 discusses Mayor Frank Jordan’s (1992–1995) revanchist Matrix Quality of Life Program, which sought to enforce a broken-windows policing system in San Francisco. The impact of the policy was felt largely by the visible homeless in downtown San Francisco, who were regularly harassed and arrested by the police and forced out of the city. Because quality-of-life policing desires to sanitize the public space of disruptive and asocial behaviour, the public meals of Food Not Bombs near City Hall resisted the city’s attempt to criminalize homelessness. This chapter argues that the city attempted to construct the homeless as anti-citizens and exclude them from the political and physical spaces of the city.

Cultural Heritage and Digitalization in City Branding

2022 ◽  
pp. 467-483
Author(s):  
Oya Yildirim ◽  
A. Celil Çakici
Keyword(s):  
Cultural Heritage ◽  
Historical Development ◽  
Global Environment ◽  
Intangible Cultural Heritage ◽  
City Branding ◽  
Unesco World Heritage ◽  
Fundamental Feature ◽  
World Heritage List ◽  
The Impact ◽  
The City

In today's competitive global environment, cities are striving to stand out and be attractive to investors, visitors, and residents. City branding is an important tool to differentiate the city from its competitors and to be preferred by visitors. Every city has its own characteristics resulting from its historical development, the influence of its geography, and its social, cultural, and economic past. Therefore, the tangible and intangible cultural heritage of cities is vital for their promotion and branding. This study aims to show the importance of their cultural heritage, which is the most fundamental feature to differentiate themselves from their competitors in city branding. It is emphasized that the cultural events organized in cities or the assets specific to cities, most of which are on the UNESCO World Heritage List, have a significant impact on city branding. In addition, the chapter explains the impact of digitalization, which is one of the most important developments of our time, on city branding and cultural heritage.

The Role of Culture in City Branding

2017 ◽  
pp. 1125-1142
Author(s):  
Selda Uca Ozer
Keyword(s):  
Quality Of Life ◽  
Cultural Heritage ◽  
International Strategy ◽  
Development Studies ◽  
City Branding ◽  
Critical Importance ◽  
The City

City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc. Today, the increasing competition among the cities has made city branding a necessity. There are different strategies implemented for city branding. The mostly used strategy among those is the culture-focused branding studies. Culture has a critical importance for city branding and it is used as an international strategy for the economic, social and environmental renovation of cities. Marketing the cultural city sources and activities in an efficient way and branding the city accordingly have become increasingly important. In this chapter, the role and importance of culture which is one of the most important strategies used in city branding has been discussed in detail. Also, the cases of cultural cities which become successfully different from their rivals with their cultural heritage and the strategies implemented in these cases have been analyzed.

scholarly journals Impacts of Physical Environment Perception on the Frailty Condition in Older People

2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Carlos Mena ◽  
Yony Ormazabal ◽  
Eduardo Fuentes ◽  
Iván Palomo
Keyword(s):  
Older People ◽  
Physical Environment ◽  
Spatial Clustering ◽  
Physical Environments ◽  
Geographic Clustering ◽  
Environment Perception ◽  
Global And Local ◽  
The Impact ◽  
The City

Frailty increases the vulnerability of older people who commonly develop a syndrome leading to growing dependence and finally often death. Physical environment conditions may affect the severity of the syndrome positive or negatively. The main objective of this study was to analyse the conditions of different urban physical environments and their relationship with the frailty syndrome in older people. Geographic Information Systems (GIS) analyses were performed to detect global and local geographic clustering. Investigating 284 adults with ages from 60 to 74 years old from Talca City, Chile, we found spatial clustering of frailty conditions registered for older people, with hotspots of high and low values associated with areas of different urban infrastructures and socioeconomic levels into the city. The spatial identifications found should facilitate exploring the impact of mental health programmes in communities exposed to disasters like earthquakes, thereby improving their quality of life as well as reducing overall costs. Spatial correlation has a great potential for studying frailty conditions in older people with regard to better understanding the impact of environmental conditions on health.

scholarly journals El impacto de la valoración de la importancia en la evaluación de la calidad de vida en adolescentes chilenos

2015 ◽  
Vol 14 (2) ◽  
pp. 723
Author(s):  
Alfonso Urzúa ◽  
Alejandra Caqueo-Urízar ◽  
María Fernanda Bravo ◽  
Karen Carvajal ◽  
Claudio Vera
Keyword(s):  
Quality Of Life ◽  
Self Report ◽  
State Universities ◽  
Quantitative Methodology ◽  
The North ◽  
Calidad De Vida ◽  
Gender And Age ◽  
The Impact ◽  
The City

While self-report of overall quality of life has been widely examined, there are no studies that explore the impact of the relative importance people give to the various categories of their quality of life. Therefore, with a quantitative methodology and a co-relational transverse design, we analyze differences in the assessment when the importance given to each category is evaluated. Participants were 530 students from the city of Antofagasta in the North of Chile, aged between 15 and 18 years. They were from subsidized, public secondary schools and private and state universities in the city who were assessed using the KIDSCREEN-27 questionnaire. Results: Differences were found in the assessment of categories when results were analyzed based on gender and age and when incorporating an assessment of importance. Even when the results were not conclusive, there was evidence of a need to incorporate an importance variable when assessing quality of life.

scholarly journals Analysis of impact of city forest utilization to improvement of envirovment qualty in Serang City

2018 ◽  
Vol 74 ◽  
pp. 12001
Author(s):  
Anis Masyruroh ◽  
Djoko M. Hartono ◽  
Herman Haeruman ◽  
Emirhadi Suganda
Keyword(s):  
Physical Environment ◽  
Open Space ◽  
Forest Area ◽  
Capital City ◽  
Primary Data ◽  
And Migration ◽  
The Impact ◽  
The City ◽  
Water Absorbance ◽  
Research Show

Serang city is the capital city of Banten province surrounded by cities and counties nearby. At this time serang city has become center of activities and migration of the counties nearits that cause the past population growth. This of course will affect to the building both physical and non physical ones. At the same time environment problem increases too, such as the height of temperature , the increase of air pollution, trafkic jam, the decrease of water quality. One of the ways of handling the problems is bye keeping and developing green open space, that will become city forest. This research is to find out the potency of the impact of city forest management to envirounment in Serang city, like air quality. CO2 decrease, noise, moisture, and potency of carbon as well as potency of water absorbance. Research methodoly used is using primary data of environmental quality test in fivelocation in Serang city which is placed near the city forest area to colculate the potency of carbon absorbance using formula of biomassa tree calcution which is calculated based on the ability of plantation water absorbance. The research show that the value of physical environment in city forest area is better than the condition of physical environment which is forer from the city forest.

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