Cultural Heritage and Digitalization in City Branding

2022 ◽  
pp. 467-483
Author(s):  
Oya Yildirim ◽  
A. Celil Çakici
Keyword(s):  
Cultural Heritage ◽  
Historical Development ◽  
Global Environment ◽  
Intangible Cultural Heritage ◽  
City Branding ◽  
Unesco World Heritage ◽  
Fundamental Feature ◽  
World Heritage List ◽  
The Impact ◽  
The City

In today's competitive global environment, cities are striving to stand out and be attractive to investors, visitors, and residents. City branding is an important tool to differentiate the city from its competitors and to be preferred by visitors. Every city has its own characteristics resulting from its historical development, the influence of its geography, and its social, cultural, and economic past. Therefore, the tangible and intangible cultural heritage of cities is vital for their promotion and branding. This study aims to show the importance of their cultural heritage, which is the most fundamental feature to differentiate themselves from their competitors in city branding. It is emphasized that the cultural events organized in cities or the assets specific to cities, most of which are on the UNESCO World Heritage List, have a significant impact on city branding. In addition, the chapter explains the impact of digitalization, which is one of the most important developments of our time, on city branding and cultural heritage.

scholarly journals BUILDING HERITAGE AS AN IMPORTANT FACTOR OF CITY BRANDING

2018 ◽  
Vol 13 (1) ◽  
Author(s):  
Jasna Guzijan
Keyword(s):  
Cultural Heritage ◽  
Place Branding ◽  
Global Scale ◽  
Development Strategies ◽  
Intangible Cultural Heritage ◽  
City Branding ◽  
Equal Importance ◽  
Banja Luka ◽  
The City

One challenge that present-day cities face as they develop is their having to compete on a global scale and to accentuate that which sets them apart from other cities. In that sense, smaller cities are especially under threat, as they live in the shadow of metropolises in the process of globalization. Recently, place branding has proven itself capable of providing opportunities in terms of development strategies and attracting new investment.This paper examines the role of identity and the possibility of using building heritage in the process of branding, in this particular case, of the City of Banja Luka. This is in connection with the authentic appearance of the city and its tangible as well as intangible cultural heritage, which is all potential for branding. Heritage promotion is of equal importance, i.e., creating an image of the city according to which it transcends its form and built structure. In line with a previously specified methodology, the paper examines the potential roles of these factors in the process of branding of the City of Banja Luka.

scholarly journals UKRAINIAN BORSCHT AS AN APPLICANT FOR INCLUSION TO THE UNESCO INTANGIBLE HERITAGE

2019 ◽  
pp. 32-40
Author(s):  
Tatiana Shparaga ◽  
Iryna Smishchenko
Keyword(s):  
Cultural Heritage ◽  
Regional Differences ◽  
World Heritage ◽  
Practical Significance ◽  
Intangible Cultural Heritage ◽  
Unesco World Heritage ◽  
Main Research ◽  
Intangible Heritage ◽  
World Heritage List ◽  
History Of

The aim of the research. Studying the traditional national dish of Ukrainians – borscht as an intangible cultural heritage of Ukrainian people. Have to be included in the lists of national and world heritage for the purpose of protecting it from being appropriated by other neighboring nations. The reason of substantiation of the necessity of development of the gastronomic brand «Ukrainian Borsch» – its promotion in the international and world tourist markets. Methods. The main research methods are descriptive, comparative, analytical, synthetic, graphic, formalization, scientific systematization. Results. The history of the dish «Borsch» and the origin of its name are researched. Varieties of borscht and its regional differences within Ukraine have been found out. The classic recipe of the dish, preserved in Central Ukraine, namely in Cherkasy region, is indicated. The differences between Ukrainian borscht and similar first dishes of neighboring nations are shown. The uniqueness of the composition, the technology of preparation and the taste qualities of classic Ukrainian borsch are emphasized. The gastronomic component in the UNESCO World Intangible Heritage has been systematized. The characteristics of national cuisines, gastronomic cultures, diets, specialties and beverages can be found in the World Heritage List. The necessity to include Ukrainian borsch in the national list of intangible cultural heritage and the UNESCO World Intangible Heritage List is substantiated. The algorithm for submitting an element (borsch) to the UNESCO World Intangible Heritage has been ordered. It is shown that Ukrainian borsch meets the requirements for inclusion in the UNESCO list of intangible heritage. A sample account card has been compiled for inclusion in the intangible heritage list. The need to promote borscht through the creation of its culinary brand is outlined. It is suggested to hold a national borsch holiday to preserve and promote the food at the national and international levels. The scientific novelty of the work is that it is proposed to include borsch, as a traditional first dish of Ukrainians, in the national list of intangible cultural heritage and the list of intangible cultural heritage of UNESCO. It is substantiated that the promotion of the dish internationally requires the development of the Ukrainian Borsch brand. The practical significance of the research is determined by the protection of borscht from being appropriated by other peoples. As well as ability to declare the dish as a gastronomic brand of Ukraine through its listing in the UNESCO World Heritage List.

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

2013 ◽  
Vol 3 (1) ◽  
pp. 29-50 ◽  
Author(s):  
Evinç Doğan ◽  
Ibrahim Sirkeci
Keyword(s):  
Visual Analysis ◽  
Place Branding ◽  
World City ◽  
City Branding ◽  
City Image ◽  
European Capital Of Culture ◽  
National Boundaries ◽  
Symbolic Production ◽  
The Impact ◽  
The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships. 

scholarly journals Safeguarding Intangible Cultural Heritage – The Krakow Bobbin Lace

2021 ◽  
Vol 33 (2) ◽  
pp. 191-200
Author(s):  
Justyna Łukaszewska‑Haberkowa
Keyword(s):  
Cultural Heritage ◽  
Intangible Cultural Heritage ◽  
The Third ◽  
Unesco Convention ◽  
Definition Of ◽  
The City

In the first part of this paper the definition of the protection of intangible cul­tural heritage is introduced, based on the 2003 UNESCO Convention as well as the Polish legislation concerning the protection of items on the national list of intangible culture. The second part shortly characterizes the Krakow bob­bin lace tradition along with its guardians, both present and past. In the third part it is systematically described what is being done to protect the tradition and craft in the Podgórze Culture Center thanks to the initiatives undertaken by certain guardians, and in the Historical Museum of the City of Krakow.

scholarly journals El Patrimonio cultural inmaterial de la Plaza Baquedano en Santiago de Chile = The Intangible Cultural Heritage of Plaza Baquedano in Santiago de Chile

2018 ◽  
pp. 74
Author(s):  
Karina Orozco Salinas
Keyword(s):  
Cultural Heritage ◽  
Public Space ◽  
El Paso ◽  
Intangible Cultural Heritage ◽  
The Public ◽  
Secondary Sources ◽  
Santiago De Chile ◽  
Open Discussion ◽  
The City ◽  
Over Time

ResumenEsta investigación parte de la necesidad de poner el foco en los espacios públicos identitarios, en los cuales la constante congregación espontánea y masiva de la ciudadanía, ha construido un patrimonio cultural inmaterial en ellos, a la hora de celebrar colectivamente en la ciudad. Desde este enfoque, se aborda el caso de la Plaza Baquedano en Santiago de Chile, mediante una metodología propia que contrarresta fuentes secundarias, principalmente periodísticas, con fuentes empíricas. Por lo que seaplican encuestas y entrevistas, con el fin de comprender el fenómeno desde el contexto urbano, social, celebración y patrimonio del lugar. Asimismo, lograr la perspectiva interna y externa del estudio de caso.Los resultados obtenidos confirman la existencia del patrimonio inmaterial y el carácter de identidad, que se ha generado con el paso del tiempo en este espacio público y, tanto la visión interna como la externa, consideran que debería ser catalogado como patrimonio cultural del país. Sin  embargo, esta mención no ha sido otorgada por alguno de los  instrumentos vinculantes en Chile. Por lo cual es una discusión abierta,ya que en la opinión de expertos consultados la complejidad de otorgar una figura de protección inmovilizaría el dinamismo que ha constituido a este lugar como tal.AbstractThis research departs from the need to focus in the public identitary spaces, in which the constant congregation spontaneous and massive of citizenship, has built an intangible cultural heritage in them, when it comes to celebrating collectively in the city. From this approach, is addressed the case of Plaza Baquedano in Santiago de Chile, through our methodology that combine secondary sources, mainly journalistic, with empirical sources. So that, surveys and interviews are applied in order to understand thephenomenon from the urban, social, celebration and heritage context’s.In addition, to achieve internal and external perspective of the case. The results collated confirm the existence of heritage and the identity character, which has been generated over time in this public space and both vision internal and external, consider that it should be cataloged as country’s cultural heritage. However, this mention has not been granted by some of the binding instruments in Chile. Therefore it is an open discussion, since in the opinion of the experts consulted the complexity of granting a protection figure would immobilize the dynamism that has built this place as such.

scholarly journals DEVELOPMENT OF THE INTANGIBLE CULTURAL HERITAGE IN THE CITY OF PORTO-NOVO: THE PLACE OF DANCE WITHIN TOURISM

2020 ◽  
Vol 05 (01) ◽  
pp. 295-308
Author(s):  
Akogbeto Nadine B. ◽  
Houenoude Didier ◽  
Vissin Expedit W. ◽  
Houssou Christophe S.
Keyword(s):  
Cultural Heritage ◽  
Intangible Cultural Heritage ◽  
The City ◽  
Porto Novo

scholarly journals ANALISA STANDARISASI MUSEUM BATIK DENGAN PENDEKATAN KEARIFAN LOKAL BUDAYA ARSITEKTUR SURAKARTA

Jurnal Patra ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 127-137
Author(s):  
Maysitha Fitri Az Zahra ◽  
Ully Irma Maulina Hanafiah ◽  
Febri Toni Setiawan
Keyword(s):  
Cultural Heritage ◽  
Spatial Planning ◽  
Raw Materials ◽  
Intangible Cultural Heritage ◽  
Research Focus ◽  
Fabric Materials ◽  
The City

Batik, which is rich in symbols and philosophies for the Indonesian people, has now been recognized by UNESCO as a Representative List of the Intangible Cultural Heritage of Humanity. The beginning of the emergence of batik in Indonesia is in the city of Solo, and comes from the Pajang kingdom 400 years ago. With the passage of time, batik continues to grow and produces various variations and innovations, from raw materials to the drawn motifs. However, it is very unfortunate that not all of the previous heritage batik can be maintained. Recently, there has been a batik museum created by individuals or institutions, but in the design, some interior elements are less than optimal in their arrangement. So they don't affect the batik stored or on display. In this research, focus of the discussion is on standardization which discusses spatial planning, facilities, collections, lighting, ventilation, acoustics and museum security, which are combined with local wisdom of Surakarta architecture, so that the data becomes a batik museum with character and can preserve the stored batik. This research uses a case study of the Surakarta batik museum, and the final results of this study can be used as a guide for designing a museum with fabric materials in it.

Discovering Maine’s Intangible Cultural Heritage

2019 ◽  
pp. 283-294
Keyword(s):  
Native American ◽  
Cultural Heritage ◽  
Human Life ◽  
Natural World ◽  
Intangible Cultural Heritage ◽  
Ongoing Research ◽  
Cultural Rights ◽  
Boat Building ◽  
Fiddle Music ◽  
The Impact

This chapter reviews the historic and ongoing research of the state of Maine's intangible cultural heritage and shows how this work addresses the need for conservation, advocacy, education, and stewardship of this heritage. Maine is especially rich in intangible cultural heritage including the knowledge involved in crafting fine Native American basketry, boat building, fiddle music and dance, knowledge of the natural world among fishermen, woodsmen, millworkers, and farmers, folk singing, storytelling and much more. Cultural rights and ownership, the role of community scholars, and the impact of tourism is considered. The chapter concludes by suggesting that culturally-sensitive and engaged research has strengthened our understanding of how the ecosystem is essential to human life and culture.

The Role of Culture in City Branding

2017 ◽  
pp. 1125-1142
Author(s):  
Selda Uca Ozer
Keyword(s):  
Quality Of Life ◽  
Cultural Heritage ◽  
International Strategy ◽  
Development Studies ◽  
City Branding ◽  
Critical Importance ◽  
The City

City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc. Today, the increasing competition among the cities has made city branding a necessity. There are different strategies implemented for city branding. The mostly used strategy among those is the culture-focused branding studies. Culture has a critical importance for city branding and it is used as an international strategy for the economic, social and environmental renovation of cities. Marketing the cultural city sources and activities in an efficient way and branding the city accordingly have become increasingly important. In this chapter, the role and importance of culture which is one of the most important strategies used in city branding has been discussed in detail. Also, the cases of cultural cities which become successfully different from their rivals with their cultural heritage and the strategies implemented in these cases have been analyzed.

scholarly journals ANALYSIS OF CONSERVATION EXPERIENCE OF HERITAGE OBJECTS IN LITHUANIA (THE CURONIAN SPIT) AND NORWAY (THE VEGA ARCHIPELAGO) / LIETUVOS (KURŠIŲ NERIJA) IR VEGA SALYNO (NORVEGIJA) PAVELDO OBJEKTŲ APSAUGOS PATIRTIES ANALIZĖ

2014 ◽  
Vol 6 (3) ◽  
pp. 303-309
Author(s):  
Nijolė Piekienė
Keyword(s):  
Cultural Heritage ◽  
Special Kind ◽  
The State ◽  
Heritage Management ◽  
Future Generations ◽  
Human Intervention ◽  
Curonian Spit ◽  
Unesco World Heritage ◽  
World Heritage List ◽  
Management And Development

The Curonian Spit (Lithuania) and Vega Archipelago (Norway) are objects on the UNESCO World Heritage List because of their special kind of landscapes that have been formed not without human intervention. Landscapes created by nature itself or with human help are exceptional works which, as determined by the legal acts in regulation of these processes, have to be referred to as objects of cultural heritage. The cultural heritage must be protected, exhibited and viewed as objects of science and cognition. Lithuania and Norway have different conditions formed for identification, conservation and protection of these works, but both countries have recognized that protection of cultural heritage, passing it on for future generations is the duty of the state. Prospects of heritage management and development, and exchange of experience should be the top priorities for action in Lithuania. Kuršių nerija (Lietuva) ir Vega salynas (Norvegija) į Pasaulio paveldo vietovių sąrašą įrašytos dėl savo išskirtinių kraštovaizdžių, kurie suformuoti ne be žmogaus įsikišimo. Tai, ką sukūrė gamta, žmogus ar gamta kartu su žmogumi, yra išskirtiniai kūriniai, kuriuos, kaip nustato šiuos procesus reglamentuojantys teisės aktai, nurodoma vadinti kultūros paveldo objektais. Kultūros paveldą būtina saugoti, eksponuoti, vertinti kaip mokslo ir pažinimo objektus. Lietuvoje ir Norvegijoje susiklosčiusios skirtingos sąlygos šių kūrinių identifikavimo, išsaugojimo ar globos srityse, tačiau abiejose šalyse pripažįstama, kad kultūros paveldo apsauga, perdavimas ateinančioms kartoms yra tos valstybės pareiga. Paveldo tvarkybos ir vystymo perspektyvos, keičiantis patirtimi, turi būti Lietuvos prioritetinė veiklos sritis.

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