scholarly journals Binge-Swiping Through Politics

2021 ◽  
Vol 10 (2) ◽  
Author(s):  
Theo Sodani ◽  
Debra Delavan
Keyword(s):  
Social Media ◽  
Young People ◽  
Political Activities ◽  
Political Issues ◽  
Small Influence ◽  
The Social ◽  
Teenagers And Young Adults ◽  
Social Media Platforms ◽  
Media Platform ◽  
Political Actions

Social media has been used as a tool to spread political information since its creation, but its effectiveness has not been studied in depth. Older and wider known platforms such as Facebook, Twitter, Instagram, and Snapchat have been the focus of several academic studies, while newer platforms such as TikTok have been ignored. The guiding question of this study is, "does the social media platform TikTok inspire teenagers and young adults (13-20) to participate in political activities such as activism, voting, and educating themselves about political issues better than other social media platforms?" I hypothesized that TikTok usage would have a very strong correlation to political involvement of any kind. To answer the question, the study employed a mixed-method approach including a survey with 16 questions and an interview with TikTok content creators with 8 questions. The survey had 100 respondents and the interview had 6 respondents. This study found that TikTok had a stronger influence on teenage engagement in online political actions, especially learning about political issues. TikTok had a very small influence on teenage involvement in politics offline. Even though my hypothesis was only partially correct and TikTok doesn’t impact young people to vote as much as I expected, it still has a great value in society because it helps provide young people with the information they need to cast a well-informed ballot.

scholarly journals Social Media Use and Pathways to Protest Participation: Evidence From the 2019 Chilean Social Outburst

2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110597
Author(s):  
Andrés Scherman ◽  
Sebastian Rivera
Keyword(s):  
Social Media ◽  
Young People ◽  
Media Use ◽  
Social Media Use ◽  
Political Activities ◽  
The Social ◽  
Social Media Platforms ◽  
Common Interests ◽  
Media Platform ◽  
The Media

In this article, we explore the relationship between social media use and participation in protests in Chile. In October 2019, Chile faced the most massive protests since the country’s return to democracy. Due to its magnitude, the media and analysts refer to this process as the “social outburst.” Although these protests engaged broad sectors of the population, most of the protesters were young people. Using a probabilistic and face-to-face survey applied to young people aged 18-29 years, we find that the only social media platform associated with participation in protests was Facebook. Our analysis also shows the importance of the specific activities that people engage in social media. Taking part in political activities on social media is strongly associated with attending protests but using social media platforms to get information or share common interests with other users is not. Furthermore, we examine whether social media has an indirect impact on participation through interpersonal conversation. The results show that Instagram—one of the most popular social media platforms among young Chileans—spurs interpersonal conversation, which in turn increases the likelihood of participating in protests. Our findings suggest that social media still plays a role in shaping people’s political behavior despite changes in the social media environment and in social media consumption patterns.

scholarly journals Interesting discussion or tiresome bluster? Exploring the social norms of politics among young people on social media

2021 ◽  
Author(s):  
◽  
Harry Chapman
Keyword(s):  
Social Media ◽  
Young People ◽  
Social Norms ◽  
Political Issues ◽  
Political Behaviour ◽  
The Social ◽  
Political Conversation ◽  
Political Talk ◽  
Social Media Platforms ◽  
New Zealanders

<p>This thesis explores the extent to which talking about politics on Facebook and Twitter is acceptable among young New Zealanders. To investigate the social norms of political discussion on social media, this research has utilised synchronous online focus groups with 27 young New Zealanders aged 16–24.  Participants were positive about the presence of politics on Facebook and Twitter, viewing the platforms as a good way of learning more about politics, although they held quite strong views about the way in which people expressed political views. Through utilising the features of social media platforms, participants had a number of ways of dealing with political material on social media they did not agree with or found offensive. Participants also said they sometimes complained about other people's online political behaviour, primarily offline to people who were not involved in the political conversation.  In investigating both Facebook and Twitter, this research has attempted to tease out differences between the norms of political talk on social media generally, versus the norms specific to each platform. Twitter was seen by participants as a more appropriate place for politics than Facebook, mostly because people's audiences on the respective platforms were very different.  This research has contributed towards a better understanding of an area which has not been well studied, especially outside of North America and Europe. It will be of interest to groups who want to engage young people on social media regarding political issues.</p>

scholarly journals Interesting discussion or tiresome bluster? Exploring the social norms of politics among young people on social media

2021 ◽  
Author(s):  
◽  
Harry Chapman
Keyword(s):  
Social Media ◽  
Young People ◽  
Social Norms ◽  
Political Issues ◽  
Political Behaviour ◽  
The Social ◽  
Political Conversation ◽  
Political Talk ◽  
Social Media Platforms ◽  
New Zealanders

<p>This thesis explores the extent to which talking about politics on Facebook and Twitter is acceptable among young New Zealanders. To investigate the social norms of political discussion on social media, this research has utilised synchronous online focus groups with 27 young New Zealanders aged 16–24.  Participants were positive about the presence of politics on Facebook and Twitter, viewing the platforms as a good way of learning more about politics, although they held quite strong views about the way in which people expressed political views. Through utilising the features of social media platforms, participants had a number of ways of dealing with political material on social media they did not agree with or found offensive. Participants also said they sometimes complained about other people's online political behaviour, primarily offline to people who were not involved in the political conversation.  In investigating both Facebook and Twitter, this research has attempted to tease out differences between the norms of political talk on social media generally, versus the norms specific to each platform. Twitter was seen by participants as a more appropriate place for politics than Facebook, mostly because people's audiences on the respective platforms were very different.  This research has contributed towards a better understanding of an area which has not been well studied, especially outside of North America and Europe. It will be of interest to groups who want to engage young people on social media regarding political issues.</p>

#GomorraLaSerie: Converging audience and enhanced authorship on twenty-first-century Italian screens

Modern Italy ◽  
2015 ◽  
Vol 20 (4) ◽  
pp. 335-349 ◽  
Author(s):  
Pierluigi Erbaggio
Keyword(s):  
Social Media ◽  
Quantitative Analysis ◽  
Young People ◽  
Qualitative Study ◽  
Organised Crime ◽  
First Century ◽  
Social Media Platform ◽  
Screen Viewing ◽  
The Social ◽  
Media Platform

Based on Roberto Saviano's book Gomorra (2006), production of the TV series Gomorra – La serie (2014) was met with scepticism as many feared it would glamorise organised crime and, consequently, attract young people toward Camorra affiliation. The series' bleak portrayal of criminals and criminality was offered as a response to such concerns. Despite the preoccupations, Gomorra – La serie was hugely successful and, because of its quality, was sold to other countries. In Italy, the series' success can be measured by the popularity of its Twitter hashtag #GomorraLaSerie. Engaged with Henry Jenkins' theories of media convergence and based on a corpus of tweets bearing this official hashtag, this article proposes a quantitative analysis and advances conclusions regarding the Italian TV audience and second-screen viewing practices. Additionally, through a qualitative study of Saviano's tweets about the series, it examines the writer's use of the social media platform as a tool of narrative continuity. Finally, the article highlights a few examples of fan-generated media and concludes with remarks regarding Saviano's problematic position at the centre of a transmedia object.

Playing platformized language games: Social media logic and the mutation of participatory cultures in Chinese online fandom

2021 ◽  
pp. 146144482110594
Author(s):  
Yiyi Yin ◽  
Zhuoxiao Xie
Keyword(s):  
Social Media ◽  
Language Games ◽  
Speech Community ◽  
Form Of Life ◽  
Fan Communities ◽  
Speech Communities ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Media Logic

This study discusses the shifting dynamics of fan participatory cultures on social media platforms by introducing the concept of “platformized language games.” We conceive of a fan community as a “speech community” and propose that the language and discourses of fan participatory cultures are technological practices that only make sense in use and interactions as “games” on social media platform. Based on an ethnography of communication on fan communities on Weibo, we analyze the technological-communicative acts of fan speech communities, including the platformized setting, participants, topics, norms, and key purposes. We argue that the social media logic (programmability, connectivity, popularity, and datafication) articulates with fans’ language games, thus shifting the “form of life” of celebrity fans on social media. Empirically, fan participatory cultures continue to mutate in China, as fan communities create idiosyncratic platformized language games based on the selective appropriation of the social media logics of connectivity and data-driven metrics.

scholarly journals Habib Husein Jafar Al-Hadar’s Da’wa Content Commodification on Youtube

2021 ◽  
Vol 15 (1) ◽  
pp. 1-11
Author(s):  
Akhmad Roja Badrus Zaman ◽  
Mahin Muqaddam Assarwani
Keyword(s):  
Social Media ◽  
Young Person ◽  
Social Media Platform ◽  
Virtual Ethnography ◽  
The Social ◽  
People’S Perception ◽  
Social Media Platforms ◽  
Media Platform ◽  
Definition Of ◽  
Selection Of

Advances in technology and information provide new opportunities for preachers to be able to take part in spreading Islamic teachings through various social media platforms. One of the preachers who took the role to preach through social media was Habib Husein Jafar al-Hadar. This article examines Habib Husein Jafar’s missionary activities on the social media platform he uses, Youtube. The researcher analyzes the data by observing virtually and visually (virtual ethnography) on the da’wa content displayed by Habib Husein Jafar through Youtube. The study shows that: 1) the attention to the spiritual enlightenment efforts of the younger generation is the basis of the selection of the social media platform Youtube - because based on previous research, the users of this social media platform are 18-29 years of age; 2) starting from the da’wa consumers who are primarily young people, the content they present is suitable to their needs and lifestyle and 3) by using the concept of the circuit of culture analysis, Habib Husein Jafar in various ranges can reconstruct people’s perception of one’s definition of holiness. It is not limited based on normative appearance - cloaked and sacrificed, for example - but more on the substantive side, namely by behaving and having knowledgeable skills. With the variety of content, he could visualize himself as a pious young man by not abandoning his social status as a young person.

Utilizing the Dimensions of Religion to Analyze Social Media Campaigns

2017 ◽  
pp. 202-220
Author(s):  
Iman Mohamed Zahra
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Major Conclusion ◽  
Campaign Strategies ◽  
Media Campaigns ◽  
The Social ◽  
Campaign Messages ◽  
Social Media Platforms ◽  
Media Platform ◽  
Message Strategies

The objective of the current chapter is to analyze one of the most recent and successful social media campaigns namely #NotInMyName from the viewpoint of the seven dimensions of religion utilized by Van Esch and others as the main pillar of social marketing and media campaigns. Further #NotInMyName Public Relations (PR) campaign is scrutinized for PR strategies and message strategies utilized in formulating the campaign messages. To achieve that end, a qualitative analysis was implemented on three levels relating to each video and vine of the study sample: first locating the Dimensions of Religion (DOR taxonomy(ies) used in this video or vine, then emanating on the PR campaign strategies implemented in the video or vine and finally searching for the message strategies utilized in the video or vine. The major conclusion of this study was that although campaigns launched via social media lack the scientific known steps utilized to plan and launch media campaigns traditionally, those campaigns derive from the social media platform exacerbating an unprecedented power to stir political and social movements especially, regarding controversial and stagnant matters. Posts, comments and shares on different social media platforms go viral, stir discussions, and trigger public opinion both virtually and in reality. Dimensions of Religion taxonomies proved reliability as a viable platform stemming from another discipline to plan messages and to analyze campaigns based on the different aspects the model would provide. Ranging from simple aspects to more complicated aspects, Dimensions of Religion model must be subjected to further research to determine its feasibility to be applied to different campaigning structures and objectives.

scholarly journals Risk Perceptions on Social Media Use in Norway

2020 ◽  
Vol 12 (12) ◽  
pp. 211
Author(s):  
Philip Nyblom ◽  
Gaute Wangen ◽  
Vasileios Gkioulos
Keyword(s):  
Social Media ◽  
Risk Perceptions ◽  
Total N ◽  
Risk Ranking ◽  
Norwegian Population ◽  
The Social ◽  
Usage Patterns ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media

Social media are getting more and more ingrained into everybody’s lives. With people’s more substantial presence on social media, threat actors exploit the platforms and the information that people share there to deploy and execute various types of attacks. This paper focuses on the Norwegian population, exploring how people perceive risks arising from the use of social media, focusing on the analysis of specific indicators such as age, sexes and differences among the users of distinct social media platforms. For data collection, a questionnaire was structured and deployed towards the users of multiple social media platforms (total n = 329). The analysis compares risk perceptions of using the social media platforms Facebook (n = 288), Twitter (n = 134), Reddit (n = 189) and Snapchat (n = 267). Furthermore, the paper analyses the differences between the sexes and between the digital natives and non-natives. Our sample also includes sufferers of ID theft (n = 50). We analyse how account compromise occurs and how suffering ID theft changes behaviour and perception. The results show significant discrepancies in the risk perception among the social media platform users across the examined indicators, but also explicit variations on how this affects the associated usage patterns. Based on the results, we propose a generic risk ranking of social media platforms, activities, sharing and a threat model for SoMe users. The results show the lack of a unified perception of risk on social media, indicating the need for targeted security awareness enhancement mechanisms focusing on this topic.

Mediatization of conflict in the social media era: A case study of Sino-Indian border crisis in 2017

Journalism ◽  
2019 ◽  
pp. 146488491987032 ◽  
Author(s):  
Shixin Ivy Zhang
Keyword(s):  
Social Media ◽  
Actor Network Theory ◽  
Social Media Platform ◽  
The Public ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Central Argument ◽  
Actor Networks

Inspired by the concepts of Arrested War and actor–network theory, this study has traced and analyzed four main actors in the wars and conflicts in the social media age: social media platform, the mainstream news organizations, online users, and social media content. These four human and nonhuman actors associate, interact, and negotiate with each other in the social media network surrounding specific issues. Based on the case study of Sino-Indian border crisis in 2017, the central argument is that social media is playing an enabling role in contemporary wars and conflicts. Both professional media outlets and web users employ the functionalities of social media platforms to set, counter-set, or expand the public agenda. Social media platform embodies a web of technological and human complexities with different actors, factors, interests, and relations. These actor-networks and the macro social-political context are influential in the mediatization of conflict in the social media era.

“Digital buddies”: parasocial interactions in social media

2016 ◽  
Vol 10 (4) ◽  
pp. 305-320 ◽  
Author(s):  
Mujde Yuksel ◽  
Lauren I. Labrecque
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Future Research ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Personal Accounts ◽  
Parasocial Interactions

Purpose This paper aims to focus its inquiries on the parasocial interactions (PSI) and relationships (PSR) consumers form with personae in online social media communities. The authors extend the marketing literature on parasocial interaction/relationship beyond brands by focusing on personal social media accounts (public student-athletes). Design/methodology/approach The authors adopt a grounded theory methodology (Glaser and Strauss, 2009) triangulating observational netnographic data (Kozinets, 2010) of 49 public student-athlete accounts on Twitter (34,500 tweets) with in-depth interviews. The findings emphasize that PSI/PSR occur not only from interactions with brands but also through personal accounts on social media platforms. Findings The investigation reveals that through such social media platforms, PSI/PSR influence consumers cognitively, affectively and behaviorally. In terms of cognition, the data suggest that PSI/PSR can influence opinion, interests, attention allocation and construction of relations, specifically through the availability of in-depth knowledge about the social media persona. Additionally, the research findings indicate that affect-laden messages from persona can alter emotion and mood, induce empathetic reactions and trigger inspiration, especially in relation to the shared interest of the online community of the social media account. Behaviorally, the findings suggest that personas’ messages can direct and inspire both online and offline actions through endorsed behavioral parasocial interactions. Research limitations/implications This research focused on one specific social media platform, Twitter. Twitter was specifically chosen, because it is a popular social media platform and allows non-reciprocal relationships. Although the authors feel that the findings would hold for other social media platforms, future research may be conducted to see if there are differences in PSI/PSR development on different types of networks. Additionally, the authors focused on a specific type of personal account, student-athletes. Future research may wish to extend beyond this population to other personal social media accounts, such as fashion bloggers, diy bloggers and others. Originality/value This research reveals that PSI/PSR can occur not only from interactions with brands but also through personal accounts on social media platforms. The findings give support for the value of brand spokespersons and brand ambassadors and suggest that brands should take careful consideration into who is chosen to represent the brand.

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