Analisis Kepuasan dan Loyalitas Pelanggan Telepon Seluler dengan Citra Perusahaan dan Ekuitas Merek sebagai Variabel Eksogen

The purpose of this study was to determine whether the satisfaction and loyalty of cellular phone customers is influenced by corporate image and brand equity. The sample of this research is student cell phone users in Palembang City, amounting to 250 respondents. The sampling technique used was cluster random sampling. The statistical analysis technique used Structural Equation Modeling (SEM) with the help of LISREL software. The results showed that consumer satisfaction of cell phone users was significantly influenced by brand equity, while consumer loyalty of cellular phone users was influenced by corporate image and satisfaction. These results also indicate that satisfaction is an intervening variable for the relationship between brand equity and consumer loyalty, meaning that consumer loyalty can be built with brand equity through customer satisfaction. Better brand equity will increase customer satisfaction which in turn will increase consumer loyalty. Tujuan penelitian ini adalah untuk mengetahui apakah kepuasan dan loyalitas pelanggan telepon seluler dipengaruhi oleh citra perusahaan dan ekuitas merek. Sampel penelitian ini adalah mahasiswa pengguna telepon seluler di Kota Palembang yang berjumlah 250 responden. Teknik sampling yang digunakan adalah cluster random sampling. Teknik analisis statistik digunakan Structural Equation Modeling (SEM) dengan bantuan software LISREL. Hasil penelitian menunjukkan bahwa kepuasan konsumen pengguna telepon seluler secara signifikan dipengaruhi oleh ekuitas merek, sedangkan loyalitas konsumen pengguna telepon seluler dipengaruhi oleh citra perusahaan dan kepuasan. Hasil ini juga menunjukkan bahwa kepuasan menjadi variabel intervening bagi hubungan equitas merek denngan loyalitas konsumen, artinya bahwa loyalitas konsumen dapat dibangun dengan equitas merek melalui kepuasan konsumen. Equitas merek yang semakin baik akan meningkatkan kepuasan konsumen yang pada akhirnya akan meningkatkan loyalitas konsumen.

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PENGARUH KOMPETENSI GURU TERHADAP KOMITMEN PROFESIONAL DAN DAMPAKNYA PADA KINERJA SERTA KEPUASAN KERJA GURU MATEMATIKA SMP DAN MTS

Jurnal Riset Pendidikan Matematika ◽

10.21831/jrpm.v1i2.2682 ◽

2014 ◽

Vol 1 (2) ◽

pp. 285

Author(s):

Zuhdy Tafqihan ◽

Suryanto Suryanto

Keyword(s):

Structural Equation Modeling ◽

Random Sampling ◽

Structural Equation ◽

Equation Modeling ◽

Two Stage ◽

Cluster Random Sampling

Penelitian ini bertujuan untuk memperoleh model hubungan kausalitas dari variabel-variabel kompetensi, komitmen profesional, kinerja dan kepuasan kerja guru matematika. Populasi dalam penelitian ini adalah seluruh guru matematika SMP dan MTs di Kabupaten Ponorogo yang berjumlah 262 orang. Sampel sejumlah 82 orang ditentukan melalui teknik two stage cluster random sampling. Instrumen penelitian ini adalah kuesioner dan lembar penilaian/observasi. Kuesioner digunakan untuk mengumpulkan data komitmen profesional dan kepuasan kerja guru matematika, sedangkan lembar penilaian/observasi digunakan untuk mengumpulkan data kompetensi dan kinerja guru matematika. Data yang diperoleh dianalisis dengan metode Structural Equation Modeling (SEM).Hasil penelitian menunjukkan bahwa: (1) terdapat pengaruh positif kompetensi terhadap komitmen profesional sebesar 15,9%; (2) terdapat pengaruh positif kompetensi terhadap kinerja sebesar 63,6%; (3) terdapat pengaruh positif komitmen profesional terhadap kinerja sebesar 15,9%; dan (4) terdapat pengaruh positif komitmen profesional terhadap kepuasan kerja sebesar 37,8%. Hasil-hasil penelitian di atas dapat mengkonfirmasi kesimpulan penelitian-penelitian sebelumnya. Kata kunci: kompetensi guru, komitmen profesional, kinerja, kepuasan kerja, Structural Equation Modeling (SEM)

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Peran Warmth, Gregariousness, Assertiveness, Activity Level, Excitement Seeking dan Positive Emotions dalam Merefleksikan Kepribadian Extraversion

Jurnal Psikologi Teori dan Terapan ◽

10.26740/jptt.v11n2.p176-186 ◽

2021 ◽

Vol 11 (2) ◽

pp. 176

Author(s):

Pipih Muhopilah ◽

Fatwa Tentama ◽

Yuzarion Yuzarion

Keyword(s):

Structural Equation Modeling ◽

Big Five ◽

Random Sampling ◽

Structural Equation ◽

Positive Emotions ◽

Activity Level ◽

Equation Modeling ◽

Personality Scale ◽

Cluster Random Sampling ◽

Personality Construct

Extraversion personality is one of the personality dimensions in the big five pesonality. The extraversion personality is reflected in six aspects, namely warmth, gregariousness, assertiveness, activity level, excitement seeking and positive emotions. The purpose of this study was to examine the construct validity and construct reliability on the extraversion personality scale as well as to examine the aspects and indicators that reflect the construct of extraversion personality. The population in this study were all students of class VIII at schools X, Y, Z which are state junior high schools in Yogyakarta with a total of 524 students. The sample in this study is 185 students. The sampling technique uses cluster random sampling. The data collection method used extraversion personality scale. Research data were analyzed using Structural Equation Modeling (SEM) through the SmartPLS 3.2.8 program. Based on the results of the data analysis, the aspects and indicators that reflect the extraversion personality construct are valid and reliable. The most dominant aspect that reflects extraversion personality is the activity level with a loading factor of 0,764. Meanwhile, the weakest aspect in reflecting extraversion personality is warmth with a loading factor value of 0,424. These results indicate that all aspects and indicators are able to reflect the extraversion personality construct. Thus, the measurement model can be accepted because the theory describes the personality construct of extraversion fit with empirical data obtained from the subject.Keywords: Activity level, extraversion personality, warmthAbstrak: Kepribadian extraversion adalah salah satu dimensi kepribadian dalam big five pesonality. Kepribadian extraversion direfleksikan melalui enam aspek yaitu warmth, gregariousness, assertiveness, activity level, excitement seeking dan positive emotions. Tujuan penelitian ini adalah untuk menguji validitas konstruk dan reliabilitas konstruk pada skala kepribadian extraversion serta menguji aspek-aspek dan indikator-indikator yang dapat merefleksikan konstruk kepribadian extraversion. Populasi dalam penelitian ini adalah seluruh siswa kelas VIII pada sekolah X, Y, Z yang merupakan sekolah menengah pertama negeri di Yogyakarta dengan jumlah 524 siswa. Sampel dalam penelitian ini berjumlah 185 siswa. Teknik sampling menggunakan cluster random sampling. Metode pengumpulan data menggunakan skala kepribadian extraversion. Data penelitian dianalisis dengan Structural Equation Modeling (SEM) melalui program SmartPLS 3.2.8. Berdasarkan hasil analisis data, diperoleh hasil aspek-aspek dan indikator yang merefleksikan konstruk kepribadian extraversion dinyatakan valid dan reliabel. Aspek yang paling dominan merefleksikan kepribadian extraversion adalah activity level dengan loading factor 0,764. Sedangkan aspek yang paling lemah dalam merefleksikan kepribadian extraversion adalah warmth dengan nilai loading factor 0,424. Hasil tersebut menunjukkan bahwa semua aspek dan indikator mampu merefleksikan konstruk kepribadian extraversion. Dengan demikian, model pengukuran bisa diterima karena teori yang menggambarkan konstruk kepribadian extraversion fit dengan data empirik yang diperoleh dari subjek.

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TRANSPARANSI PAJAK DAN KEPERCAYAAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAK (SURVEI PADAWAJIB PAJAK KOTA DKI JAKARTA)

Jurnal Buana Akuntansi ◽

10.36805/akuntansi.v4i1.632 ◽

2019 ◽

Vol 4 (1) ◽

pp. 1-18

Author(s):

Madjidainun Rahma

Keyword(s):

Structural Equation Modeling ◽

Random Sampling ◽

Structural Equation ◽

Sampling Technique ◽

Target Population ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Research Results ◽

Positive Effect

This research aims to identify and examine the effect of the Tax Transparency and Trust Taxpayers Against the Taxpayer Compliance existing areas of Jakarta. The method used is descriptive and associative. Target population studied is Unit in Unit 14 Analysis of the Tax Office in the region of Jakarta. Sampling technique used is random sampling. Model influence analyzed using SEM (Structural Equation Modeling ) with alternative method PLS ( Partial Least Square ) which is aimed at testing the Influence between Tax Transparency and Trust Taxpayers Against the Taxpayer Compliance that there diunit analysis has been given permission to conduct research. Results of the analysis showed that partially Tax Transparency and unsignificant positive effect on the Taxpayer Compliance. Similarly, the Trust Taxpayers partially positive and significant impact to the Taxpayer Compliance . Simultaneously Transparency and Trust Tax Taxpayers Against the Taxpayer Compliance effect, this means that the Tax and Trust trades Taxpayers together will increase the Taxpayer Compliance. Keywords: Tax Transparency, Trust, Taxpayer Compliance. Penelitan ini bertujuan untuk mengetahui dan menguji pengaruh Transparansi Pajak dan Kepercayaan Wajib Pajak Terhadap Kepatuhan Wajib Pajak yang ada wilayah DKI Jakarta. Metode yang digunakan adalah deskriptif dan asosiatif. Populasi target yang diteliti ialah Satuan Kerja yang ada di Unit Analisis 14 Kantor Pelayanan Pajak diwilayah DKI Jakarta. Teknik sampel yang digunakan ialah random sampling. Model pengaruh di analisa menggunakan analisis SEM (Structural Equation Modeling) dengan metode alternative PLS (Partial Least Square) yang bertujuan menguji Pengaruh antara Transparansi Pajak dan Kepercayaan Wajib Pajak Terhadap Kepatuhan Wajib Pajak yang ada diunit analisis yang telah diberi ijin untuk melakukan penelitian. Hasil analisis menunjukan bahwa Transparansi Pajak secara parsial berpengaruh positif dan tidak signifikan terhadap Kepatuhan Wajib Pajak. Begitu pula dengan Kepercayaan Wajib Pajak yang secara parsial berpengaruh positif dan signifikan terhadap Kepatuhan Wajib Pajak. Secara simultan Transparansi Pajak dan Kepercayaan Wajib Pajak berpengaruh Terhadap Kepatuhan Wajib Pajak, hal ini berarti bahwa dengan Transakasi Pajak dan Kepercayaan Wajib Pajak bersama-sama maka akan meningkatkan Kepatuhan Wajib Pajak.

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Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling

Mathematics ◽

10.3390/math9050532 ◽

2021 ◽

Vol 9 (5) ◽

pp. 532

Author(s):

María de los Ángeles Pérez-Sánchez ◽

Zhuowei Tian ◽

Almudena Barrientos-Báez ◽

José Gómez-Galán ◽

Hanliang Li

Keyword(s):

Structural Equation Modeling ◽

Technology Acceptance ◽

Social Exchange ◽

Local Governments ◽

Structural Equation ◽

Social Norm ◽

New Technologies ◽

Equation Modeling ◽

Consumer Loyalty ◽

Blockchain Technology

Remarkable changes have taken in social operation mode and consumers’ behavior mode because of the foot ban during the pandemic spread of COVID-19. Digital technologies such as Blockchain have shown potential in gaining competitive advantages for enterprises in such situations. This study aims to provide an insight into how to gain consumer loyalty through the use of modern and efficient Blockchain technology. In contrast to the current literature, this study combined the technology acceptance model of planned behavior theory, social exchange theory to explain the loyalty of an online travel agency (OTA) consumer. A self-administered questionnaire was used to collect data from citizens in Hangzhou, a city full of technological innovation atmosphere. Using structural equation modeling with SmartPLS©, responses from 1403 citizens were analyzed. Social norm was discovered to have a positive and significant association with the consumers’ attitude toward technology and thus enhancing the perceived usability and hedonism of OTA application, which can increase consumer loyalty. The findings suggested OTAs may gain consumers’ loyalty through adopting Blockchain technology, and local governments have played a key role in creating such an environment. New technologies have become essential professional and social tools for society. The technological environment and Blockchain within the tourism sector are fundamental elements of China’s economic engine.

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MODEL PENlNGKATAN KlNERJA MELALUl BUDAYA ORGANlSASl, TEKNOLOGl lNFORMASl DAN KOMlTMEN ORGANlSASl PADA DOSEN lNTERNATlONAL WOMEN UNIVERSITY

Ekono Insentif ◽

10.36787/jei.v15i1.503 ◽

2021 ◽

Vol 15 (1) ◽

pp. 57-66

Author(s):

Dadang Munandar

Keyword(s):

Information Technology ◽

Organizational Culture ◽

Structural Equation Modeling ◽

Organizational Commitment ◽

Random Sampling ◽

Structural Equation ◽

Equation Modeling ◽

University Lecturers ◽

International Women

Abstrak - Pendidikan digunakan sebagai tolok ukur untuk menilai kualitas sumber daya manusia sekaligus penentu kualitas bangsa. Kualitas generasi unggul dan mampu bersaing akan lahir dari proses Pendidikan. Budaya organisasi dan teknologi informasi yang dibarengi dengan komitmen organisasi dosen merupakan model pemetaan perguruan tinggi untuk menghasilkan kinerja optimal. Menyadari akan pentingnya model tersebut, maka permasalahan belum tercapainya kinerja dosen, merupakan permasalahan yang harus diselesaikan melalui model pemetaan peningkatan kinerja. Metode yang digunakan adaIah metode deskriptif dengan pendekatan kuantitatif. PopuIasi penelitian ini adalah seluruh Dosen International women University, melalui teknik sampIing proporsional random sampling dan rumus slovin, maka diperoleh sampel sebesar 88 dosen. Pengumpulan data dilakukan melalui kuesioner dan wawancara, selanjutnya analisis menggunakan structural equation modeling (SEM). Hasil penelitian menunjukkan bahwa Kinerja Dosen International Women University dipengaruhi secara simultan maupun parsial oleh Budaya Organisasi, TeknoIogi Informasi, dan Komitmen organisasional. Dari ketiga variable, komitmen organisasional memberikan kontribusi tertinggi, sedangkan kontribusi terendah ditentukan oleh teknologi informasi. Abstract - Education is used as a measurement to assess the quality of human resources as well as a determinant the quality of the nation. The quality of a excellent generation and able to compete will be exist from the education process. Organizational culture and information technology followed by lecturers' organizational commitment is a model for higher education mapping to produce optimal performance. Realizing the importance of this model, the problem of not achieving lecturer performance is a problem that must be solved through a performance improvement mapping model. The method used is a descriptive method with a quantitative approach. The population of this research is all Lecturers of International Women's University, using the technique of proportional random sampling and Slovin formula, a sample of 88 lecturers was obtained. Data was collected through questionnaires and interviews, then analysis using structural equation modeling (SEM). The results show that the performance of International Women University Lecturers is influenced simultaneously or partially by Organizational Culture, Information Technology, and Organizational Commitment. From the three variables, organizational commitment shows the highest contribution, while the lowest contribution is determined by information technology.

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PENINGKATAN KEUNGGULAN BERSAING MELALUI DIFERENSIASI PRODUK DAN DIFERENSIASI CITRA SERTA PENGARUHNYA TERHADAP KINERJA PEMASARAN IKM KOPI DI KABUPATEN TEMANGGUNG

Jurnal Manajemen Pemasaran ◽

10.9744/pemasaran.13.2.69-77 ◽

2019 ◽

Vol 13 (2) ◽

pp. 69-77

Author(s):

Ela Wulandari ◽

Indri Murniawaty

Keyword(s):

Structural Equation Modeling ◽

Random Sampling ◽

Structural Equation ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling

Penelitian ini bertujuan untuk mengetahui pengaruh diferensiasi produk dan diferensiasi citra terhadap keunggulan bersaing dan pengaruhnya terhahadap kinerja pemasaran Industri Kecil Menengah Kopi di Kabupaten Temanggung. Populasi dalam penelitian ini sebanyak 156 responden. Teknik pengambilan sampel menggunakan teknik proporsional area random sampling, penentuan jumlah sampel menggunakan rumus Slovin, sehingga diperoleh 61 responden dengan taraf signifikansi 10%. Metode pengumpulan data dengan kuesioner dan dokumentasi. Analisis data menggunakan SEM PLS (Structural Equation Modeling Partial Least Square). Hasil analisis menunjukkan hasil yang signifikan dan positif dari diferensiasi produk terhadap keunggulan bersaing, sedangkan diferensiasi citra tidak berpengaruh signifikan terhadap keunggulan bersaing dan keunggulan bersaing berpengaruh positif dan signifikan terhadap kinerja pemasaran. Simpulan yang diperoleh adalah semakin tinggi perusahaan menerapkan strategi diferensiasi produk maka akan meningkatkan keunggulan bersaing, namun semakin tinggi diferensiasi citra yang diterapkan perusahaan belum tentu meningkatkan keunggulan bersaing dan keunggulan bersaing meningkatkan kinerja pemasaran

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The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach

Annals of Applied Sport Science ◽

10.29252/aassjournal.712 ◽

2019 ◽

Vol 7 (3) ◽

pp. 0-0

Author(s):

Mohammad Zarei Mahmoudabadi ◽

◽

Mohammad Keshtidar ◽

Seyed Mohammad Javad Razavi ◽

◽

...

Keyword(s):

Structural Equation Modeling ◽

Brand Equity ◽

Structural Equation ◽

Equation Modeling ◽

And Performance ◽

The Impact

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C. PENGARUH SERTIFIKASI GURU DAN KOMITMEN GURU TERHADAP KINERJA GURU

Economics and Sustainable Development ◽

10.54980/esd.v2i1.51 ◽

2017 ◽

Vol 2 (1) ◽

pp. 25

Author(s):

Nugroho Prambudiarto ◽

Titok Waskito Adi ◽

Erlyna Hidyantari

Keyword(s):

Structural Equation Modeling ◽

Random Sampling ◽

Structural Equation ◽

Design Methodology ◽

Equation Modeling

Purpose - Penelitian ini bertujuan untuk menganalisis pengaruh sertifikasi guru dan komitmen guru terhadap kinerja guru. Design/Methodology/Approach - Teknik analisis dalam penelitian ini menggunakan Structural Equation Modeling (SEM) dengan program AMOS 18. Sampling menggunakan random sampling, pada pengguna e-commerce. Sejumlah 450 responden ambil bagian dan ukuran sampel yang dapat digunakan adalah 180 sesudah proses penyeleksian. Findings and implications - Pertama: menyatakan bahwa sertifikasi guru berpengaruh signifikan terhadap kinerja guru diterima. Kedua menyatakan bahwa sertifikasi guru berpengaruh signifikan terhadap kinerja guru. Limitations – Meski justifikasi untuk menggunakan sampel berdasarkan etnis dan wilayah di negara Indonesia untuk penelitian yang berkaitan dengan sertifikasi guru telah ada dalam literatur, sampel ini mungkin tidak mencerminkan keseluruhan populasi guru yang sebenarnya di seluruh dunia.

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New Conjoint Approaches to Scaling Brand Equity and Optimising share of Preference Prediction

International Journal of Market Research ◽

10.2501/ijmr-2015-059 ◽

2015 ◽

Vol 57 (5) ◽

pp. 701-725 ◽

Cited By ~ 1

Author(s):

Hervé Guyon ◽

Jean-François Petiot

Keyword(s):

Structural Equation Modeling ◽

Conjoint Analysis ◽

Brand Equity ◽

Repeated Measures ◽

Latent Variable ◽

Structural Equation ◽

Probabilistic Models ◽

Equation Modeling ◽

New Approach ◽

First Choice

Ratings-based conjoint analysis suffers two problems: the distortion raised by consumer perceptions of brand equity, and the lack of efficiency of probabilistic models for estimating preference shares. This article proposes two new approaches to scale customer-based brand equity using repeated measures and structural equation modeling and to estimate the share of preferences on the basis of a randomized first choice. The outcome is a new tool to predict accurate preference shares, taking into account product utilities (estimated by rating-based conjoint analysis) and the brand equity related to product attributes (estimated as a latent variable with structural equation modeling). An example with three products illustrates this new approach.

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Relationship between social media marketing practices and customer response with mediating role of brand equity dimensions: an empirical investigation

Independent Journal of Management & Production ◽

10.14807/ijmp.v12i5.1425 ◽

2021 ◽

Vol 12 (5) ◽

pp. 1583-1599

Author(s):

Elmira Shadi ◽

Ailar Ebrahimi Hesari ◽

Behzad Shahrabi

Keyword(s):

Social Media ◽

Structural Equation Modeling ◽

Brand Equity ◽

Structural Equation ◽

Study Data ◽

Social Media Marketing ◽

Equation Modeling ◽

Mediating Role ◽

Survey Sample

This study aims to investigate the relationship between social media marketing practices and customer response with consideration of the mediating role of brand equity dimensions through structural equation modeling in an empirical case study. Data are analyzed using structural equation modeling. The following findings are found: The results show that there is a significant relationship between social media marketing practices and customer response in the survey sample. Additionally, the hypothesis about the mediating role of brand equity dimensions is also supported. The results of our research augment our understanding of the role of social media marketing practices in stimulating customer response (electronic word-of-mouth and commitment) and the role of brand equity dimensions (brand awareness and brand image).

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