scholarly journals Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling

Mathematics ◽  
2021 ◽  
Vol 9 (5) ◽  
pp. 532
Author(s):  
María de los Ángeles Pérez-Sánchez ◽  
Zhuowei Tian ◽  
Almudena Barrientos-Báez ◽  
José Gómez-Galán ◽  
Hanliang Li
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Social Exchange ◽  
Local Governments ◽  
Structural Equation ◽  
Social Norm ◽  
New Technologies ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Blockchain Technology

Remarkable changes have taken in social operation mode and consumers’ behavior mode because of the foot ban during the pandemic spread of COVID-19. Digital technologies such as Blockchain have shown potential in gaining competitive advantages for enterprises in such situations. This study aims to provide an insight into how to gain consumer loyalty through the use of modern and efficient Blockchain technology. In contrast to the current literature, this study combined the technology acceptance model of planned behavior theory, social exchange theory to explain the loyalty of an online travel agency (OTA) consumer. A self-administered questionnaire was used to collect data from citizens in Hangzhou, a city full of technological innovation atmosphere. Using structural equation modeling with SmartPLS©, responses from 1403 citizens were analyzed. Social norm was discovered to have a positive and significant association with the consumers’ attitude toward technology and thus enhancing the perceived usability and hedonism of OTA application, which can increase consumer loyalty. The findings suggested OTAs may gain consumers’ loyalty through adopting Blockchain technology, and local governments have played a key role in creating such an environment. New technologies have become essential professional and social tools for society. The technological environment and Blockchain within the tourism sector are fundamental elements of China’s economic engine.

Analyzing Factors Influencing Behavior Intention to Use Snapchat and Instagram Stories

2017 ◽  
Vol 4 (2) ◽  
pp. 75-81 ◽  
Author(s):  
Vincent Valiant Coa ◽  
Johan Setiawan
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Presence ◽  
Structural Equation ◽  
Equation Modeling ◽  
Intention To Use ◽  
Generation Z ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Snapchat, and Instagram are two social networks which recently gain their users after adopting such a feature called "Story" which allows a certain post to be disappeared after a certain time. This research takes up this technology trends analyzing the factors that probably affect the behavioral intention to use Snapchat and Instagram stories among generation Z. Factors are analyzed using Structural Equation Modeling, with basis model and variables from Technology Acceptance Model. Data collection was targeted to finished within 1 week using online questionnaire with respondent from Jakarta and Tangerang for 100 respondent that are using both Snapchat stories and Instagram Stories. There are two tools researcher usually use to analyze Structural Equation Modeling: SPSS AMOS and LISREL. In this research, researchers choose AMOS. From six hypothesis proposed for Snapchat analysis, four hypothesis is accepted, while the other two are rejected. Meanwhile, on Instagram Stories analysis, five hypothesis is accepted and one hypothesis is rejected. This study finds out the Social Presence is an exogenous variable which has a major role in affecting other variables. While Perceived Enjoyment influenced the behavioral intention to use Snapchat and Instagram Stories the most. Index Terms—Structural Equation Modeling, Technology Acceptance Model, influence, generation Z, Snapchat, Instagram REFERENCES [1] L. Chin and Z. Ahmad, "Perceived Enjoyment and Malaysian Consumers’ Intention to Use a Single Platform EPayment", SHS Web of Conferences, vol. 18, 2015. [2] M. Ariff, T. Shan, N. Zakuan, N. Ishak and M. Wahi, "Examining Users' E-Satisfaction in the Usage of Social Networking Sites; Contribution from Utilitarian and Hedonic Information Systems", IOP Conference Series: Materials Science and Engineering, vol. 58, 2014. [3] K. Hassanein and M. Head, "Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping", International Journal of HumanComputer Studies, vol. 65, no. 8, pp. 689-708, 2007. [4] P. Surendran, "Technology Acceptance Model: A Survey of Literature", 2012. [5] F. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, vol. 13, no. 3, p. 319, 1989

Structural equation modeling of residents' attitudes and tourism development: a SET based - study of the Kashmir region in India

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aasif Ali Bhat ◽  
Kakali Majumdar
Keyword(s):  
Structural Equation Modeling ◽  
Social Exchange ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Tourism Development ◽  
Exchange Theory ◽  
Primary Data ◽  
Equation Modeling ◽  
Content Type ◽  
The Social

PurposeThe present study tries to develop a model that assesses the factors that determine support for tourism development by residents of the Kashmir region.Design/methodology/approachPrimary data have been collected (n = 650) from the residents of the top five tourist destinations through a pre-tested questionnaire by a multistage convenient sampling method. A model has been drafted and tested through the technique of structural equation modeling by applying the social exchange theory as a theoretical framework.FindingsThe results revealed that residents who perceived more benefits were more expected to support tourism development, and residents who perceive more costs were less expected to support tourism development, thus supporting the social exchange theory.Originality/valueThe results of this study are extremely useful for the local government and tourism institutions in the future planning of tourism development and also fill the vast gap in the tourism literature with a theoretical base.

scholarly journals Factors Affecting Organizations’ Resistance to the Adoption of Blockchain Technology in Supply Networks

2020 ◽  
Vol 12 (21) ◽  
pp. 8882 ◽  
Author(s):  
Daeheon Choi ◽  
Chune Young Chung ◽  
Thou Seyha ◽  
Jason Young
Keyword(s):  
Supply Chain ◽  
Structural Equation ◽  
New Technologies ◽  
Equation Modeling ◽  
Sustainable Supply Chain ◽  
Supply Networks ◽  
Factors Affecting ◽  
Supply Chain Networks ◽  
Blockchain Technology ◽  
Technological Barriers

From a supply chain perspective, new technologies such as blockchain can improve the efficiency and competitiveness of logistics and increase customer satisfaction. Although blockchain technology has been lauded as a way for firms to build sustainable supply chain networks, the rate of acceptance of this technology remains low. Therefore, this study seeks to identify the factors that discourage firms from merging blockchain with the supply chain. Instead of providing further reasons for adopting blockchain technology, we try to understand what deters firms from adding blockchain to their operations. Following the deductive approach, a confirmatory factor analysis is conducted on pre-test questionnaires to test, improve, and verify the constructs (questions) to measure the hypothesized factors. A theoretical model is proposed based on the hypotheses, and structural equation modeling is applied. The results are estimated using the partial least squares approach and a sample of 83 respondents. Our findings based on our empirical data support most of our hypotheses. We find that various factors impede the adoption of blockchain technologies, including technological barriers, constraints rooted in organizations and the environment, and system-related governmental barriers. In addition, various factors are critical determinants of resistance to blockchain in the technological, organizational, and environmental dimensions.

Cyber incivility and knowledge hoarding: Does interactional justice matter?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nader Mohammad Aljawarneh ◽  
Khaled Abd kader Alomari ◽  
Ziyad Saleh Alomari ◽  
Omar Taha
Keyword(s):  
Structural Equation Modeling ◽  
Social Exchange ◽  
Structural Equation ◽  
Interactional Justice ◽  
Theory And Practice ◽  
Equation Modeling ◽  
Telecommunication Service ◽  
Strong Impact ◽  
Content Type ◽  
Knowledge Hoarding

Purpose The current explanations in the cyber incivility and knowledge hoarding literature suffer from two problems. The first is a lack of cogent explanation of cyber incivility and knowledge hoarding from social exchange theory (SET) perspective. The second is the unexplained attenuating propensity of justice on the connection between cyber incivility and knowledge hoarding, more specifically, interactional justice. Design/methodology/approach This paper uses a simple random sampling method to obtain cross-sectional data from 223 employees working in IT and telecommunication service companies in Jordan. The obtained data were analyzed using partial least squares structural equation modeling (PLS-SEM) technique also known as variance-based structural equation modeling. Findings By applying SET theoretical lens and PLS-SEM, the authors show that cyber incivility exerts strong impact on knowledge hoarding, and interactional justice may not always function as a buffer. That is, the association between cyber incivility and knowledge hoarding is not impacted by interactional justice levels. Originality/value The contribution of this paper builds on the lack of practical comprehension on the association between cyber incivility and knowledge hoarding and the role played by interactional justice. Implications for theory and practice are discussed.

scholarly journals Factors Influencing Pre-service Teachers’ Satisfaction and Intention to Use the Internet: A Structural Equation Modeling

2021 ◽  
Vol 15 (02) ◽  
pp. 110
Author(s):  
Ali Sadikin ◽  
Akhmad Habibi ◽  
Erick Sanjaya ◽  
Dwi Candra Setiawan ◽  
Try Susanti ◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
The Internet ◽  
Intention To Use ◽  
Factors Influencing

<p>In the age of digital era where the Internet is playing an important and dominant role, the concern of the higher education to ensure that the Internet within the reach of the students is very important. However, little research has been reported to indicate the success of the concern in Indonesia. Therefore, This study was conducted to assess factors influencing Indonesian PSTs’ satisfaction (ST) and intention to use (IU) the Internet for learning through technology acceptance model (TAM). Data was gathered from a total of 596 pre-service teachers (PSTs) from five universities in Indonesia. The measurement and assessment of the model were developed through a partial least square structural equation modeling (PLS-SEM). The results informed that Indonesian PSTs’ ST was strongly influenced by perceived ease of use (PEU) and IU. Besides, PSTs’ IU was predicted by Attitude (AT), PU and PEU.<em> </em></p>

scholarly journals Does promotion and islamic business ethics increase consumer loyalty? empirical evidence Resto Kampoeng Banyumili Salatiga

2019 ◽  
Vol 1 (1) ◽  
pp. 11-24
Author(s):  
Sigid Sardiyanto
Keyword(s):  
Structural Equation Modeling ◽  
Business Ethics ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Structural Equation ◽  
Quantitative Research ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Purchasing Decision ◽  
Islamic Business Ethics

This research was a quantitative research that aimed to find out how the influence of promotion and Islamic business ethics on consumer loyalty in Kampung Banyumili Resto Salatiga. The analysis of the research was use Structural Equation Modeling (SEM).The results showed that promotion did not directly affect consumer loyalty, but it had a significant influence on buying interest. The buying interest had a significant influence on purchasing decision and it had a significant influence on fulfilling expectation. While the fulfilling expectation significantly effected on satisfaction and on customer loyalty, whereas Islamic business ethics had a significant effect on consumer loyalty. This study concluded that promotion did not directly affect consumer loyalty but passed buying interest, purchasing decision, fulfilling expectation, satisfaction and new customer loyalty. 

scholarly journals Analisis Kepuasan dan Loyalitas Pelanggan Telepon Seluler dengan Citra Perusahaan dan Ekuitas Merek sebagai Variabel Eksogen

2021 ◽  
Vol 1 (3) ◽  
pp. 41-52
Author(s):  
Rully Armanto ◽  
Muji Gunarto
Keyword(s):  
Structural Equation Modeling ◽  
Brand Equity ◽  
Random Sampling ◽  
Structural Equation ◽  
Cell Phone ◽  
Cellular Phone ◽  
Corporate Image ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Cluster Random Sampling

The purpose of this study was to determine whether the satisfaction and loyalty of cellular phone customers is influenced by corporate image and brand equity. The sample of this research is student cell phone users in Palembang City, amounting to 250 respondents. The sampling technique used was cluster random sampling. The statistical analysis technique used Structural Equation Modeling (SEM) with the help of LISREL software. The results showed that consumer satisfaction of cell phone users was significantly influenced by brand equity, while consumer loyalty of cellular phone users was influenced by corporate image and satisfaction. These results also indicate that satisfaction is an intervening variable for the relationship between brand equity and consumer loyalty, meaning that consumer loyalty can be built with brand equity through customer satisfaction. Better brand equity will increase customer satisfaction which in turn will increase consumer loyalty. Tujuan penelitian ini adalah untuk mengetahui apakah kepuasan dan loyalitas pelanggan telepon seluler dipengaruhi oleh citra perusahaan dan ekuitas merek. Sampel penelitian ini adalah mahasiswa pengguna telepon seluler di Kota Palembang yang berjumlah 250 responden. Teknik sampling yang digunakan adalah cluster random sampling. Teknik analisis statistik digunakan Structural Equation Modeling (SEM) dengan bantuan software LISREL. Hasil penelitian menunjukkan bahwa kepuasan konsumen pengguna telepon seluler secara signifikan dipengaruhi oleh ekuitas merek, sedangkan loyalitas konsumen pengguna telepon seluler dipengaruhi oleh citra perusahaan dan kepuasan. Hasil ini juga menunjukkan bahwa kepuasan menjadi variabel intervening bagi hubungan equitas merek denngan loyalitas konsumen, artinya bahwa loyalitas konsumen dapat dibangun dengan equitas merek melalui kepuasan konsumen. Equitas merek yang semakin baik akan meningkatkan kepuasan konsumen yang pada akhirnya akan meningkatkan loyalitas konsumen.

scholarly journals Study on Mobile Augmented Reality Adoption for Mayo Language Learning

2016 ◽  
Vol 2016 ◽  
pp. 1-15 ◽  
Author(s):  
Erasmo Miranda Bojórquez ◽  
Osslan Osiris Vergara Villegas ◽  
Vianey Guadalupe Cruz Sánchez ◽  
Jorge Luis García-Alcaraz ◽  
Jesús Favela Vara
Keyword(s):  
Augmented Reality ◽  
Technology Acceptance ◽  
Structural Equation ◽  
New Technologies ◽  
Uncertainty Avoidance ◽  
Ease Of Use ◽  
Cultural Dimensions ◽  
Equation Modeling ◽  
Mobile Augmented Reality ◽  
Perceived Ease Of Use

This paper presents the results of a study applied to undergraduates in order to know how the cultural dimensions affect their perceptions of the acceptance and use of new technologies in a student-centered learning environment. A total of 85 undergraduate students from the Autonomous Indigenous University of Mexico (UAIM) participated in the study. Each student was asked to use a mobile augmented reality (MAR) application designed to learn Mayo language (language spoken in Northwestern Mexico). Afterwards, the students responded to a survey with items concerning the use and technology acceptance and about cultural dimensions of individualism and uncertainty avoidance. Structural equation modeling (SEM) was used to analyze the data collected from students. Results provide evidence that the individualism contributes positively to perceived ease of use of the MAR app, and uncertainty avoidance has no impact. The findings showed that the MAR system could be easily used if it includes a natural way to promote collaborative work. In addition, to gain the trust of students, the uncertainty avoidance needs to be reduced by enriching the help information offered for app use.

Study of Intentions to Use Cloud CRM Within Saudi SMEs

2019 ◽  
pp. 33-50
Author(s):  
Karim Mezghani ◽  
Mohammed AbdulAziz Almansour
Keyword(s):  
Factor Analysis ◽  
Saudi Arabia ◽  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Structural Equation ◽  
New Technology ◽  
Equation Modeling ◽  
Acceptance Model ◽  
Managerial Perspective

This chapter attempts to study the intentions to use cloud-based CRM applications through a combination between a Technology Acceptance Model (TAM) and a Theory of Planned Behavior (TPB). To test the different links identified in the research model, a research questionnaire was prepared and sent to marketing managers within Saudi SMEs in Saudi Arabia. A total of 41 useful questionnaires were collected. The authors opted to the structural equation modeling (SEM) using the Partial Least Squares (PLS) to analyze data. The tests are prepared with XLstat software since it integrates both factor analysis and PLS modules. Among the main statistical analyses, the authors conclude that the TPB-TAM is suitable to study cloud CRM. From a managerial perspective, the authors expect that cloud CRM is perceived with good impression and that this new technology should be implemented strongly and gradually in SMEs to improve the quality of services provided to customers and organizations.

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