Understanding user satisfaction with Chinese government social media platforms

Introduction. The purpose of this paper is to understand government social media from the perspective of user satisfaction and to evaluate it in the context of presentation, content and utility of the government affairs' microblogs in China. Method. Based on the comprehensive information theory, this study will generalise descriptions about the factors affecting the user satisfaction in the existing research. Analysis. Taking Chinese government affairs microblogs as examples, the paper utilises structural equation modelling to analyse an online survey study. Results. Its result indicates that presentation, content and utility have a positive influence on user satisfaction with Chinese government social media platforms. Conclusions. This study gets rid of the oversimplified description of the application of government social media, and could provide policy reference for subsequent adoption strategies of government social media.

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The influence of attitude functions on Muslim consumer attitude towards social media advertising: a case of bubble tea

Journal of Islamic Marketing ◽

10.1108/jima-01-2021-0015 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Shaizatulaqma Kamalul Ariffin ◽

Nur Qistina Ihsannuddin ◽

Ainul Mohsin Abdul Mohsin

Keyword(s):

Social Media ◽

Purchase Intention ◽

Structural Equation ◽

Online Survey ◽

Positive Influence ◽

Consumer Attitude ◽

Content Type ◽

Social Media Advertising ◽

The Relationship ◽

Significant Positive Influence

Purpose The purpose of this paper is to examine the relationship between attitude functions and attitude towards social media advertising. Additionally, this study also examines the relationship between attitude towards social media advertising and purchase intention. Design/methodology/approach The data was collected via an online survey among Malaysian Muslim participants. Quantitative analysis was used to test the hypothesis. A total of 280 respondents participated in the online survey but only 264 responses fit the analysis. The data was analysed via SPSS and partial least squares structural equation modelling. Findings The findings of this paper show that attitude functions, namely, utilitarian, value-expressive, ego-defensive and religiosity have a significant positive influence on attitude towards social media advertising, whilst knowledge function was found to be insignificant. Attitude towards social media advertising was also found to have a significant positive influence on purchase intention. Practical implications Advertisers should also consider the religious aspects of Muslim consumers and their level of sensitivity as Muslims nowadays are well-informed. This is to avoid controversies and have a better understanding of their consumer needs. Originality/value This is one of the few studies examining the influence of religiosity in the social media advertising of controversial products such as bubble tea.

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Fundraising campaigns via social media platforms for mitigating the impacts of the COVID-19 epidemic

Journal of Islamic Marketing ◽

10.1108/jima-07-2020-0200 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Saeed Awadh Bin-Nashwan ◽

Meshari Al-Daihani

Keyword(s):

Social Media ◽

Structural Equation ◽

Online Survey ◽

Mediating Effect ◽

Internet Technology ◽

Equation Modeling ◽

Content Type ◽

Social Media Platforms ◽

Intrinsic And Extrinsic Motivations ◽

Online Donations

Purpose The rapid outbreak of coronavirus 2019 (COVID-19) has triggered unprecedented restrictions on not only human movement but also a wide sphere of economic activities, disrupting livelihood, welfare and business worldwide. In response, some Muslim communities have launched fundraising campaigns to mitigate the socio-economic impacts of the virus on the front-liners and the most affected segments of vulnerable populations. The purpose of this study is to explore the intrinsic and extrinsic motivations of donors to these campaigns who contribute via social media platforms (SMPs). Design/methodology/approach This study adopts a cross-sectional research design using an online survey conducted in a typical Muslim community such as Kuwait. A total of 565 samples of data (356 women, 209 men) were used for analysis. Partial least squares-structural equation modeling was used to estimate the research model and extract meaningful conclusions. Findings The results show that charitable projects, internet technology features, SMP features and religiosity are significant motivations that influence attitudes toward online donations related to COVID-19 response. All these relationships are indirectly related to intentions to donate via SMP through a significant mediating effect of attitude. Practical implications The outcome of this study could support the efforts of governments, non-profit organizations and communities to focus attention on suitable proactive strategies to boost online fundraising campaigns for those affected by epidemic diseases. Originality/value This study enriches the literature by integrating both intrinsic and extrinsic motivations of online donations into a new and unique related context such as SMP, especially amid the COVID-19 crisis.

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Brand Loyalty at Smartphones Market: Linking Between Brand Passion, Hedonic and Utilitarian Values

Marketing and Management of Innovations ◽

10.21272/mmi.2020.1-23 ◽

2020 ◽

pp. 274-284

Author(s):

Tolga Yalçıntekin ◽

Metin Saygılı

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Online Survey ◽

Positive Influence ◽

Study Data ◽

General Situation ◽

Hedonic Value ◽

Utilitarian Value ◽

Study Results ◽

The Relationship

This paper summarizes the arguments and counterarguments within the scientific discussion on the factors that influence consumers' brand loyalty to smartphone brands. The main aim of the study is to analyze the relationship between hedonic value, utilitarian value, brand passion, and brand loyalty based on consumers' loyalty at the smartphones market. Accordingly, the study focuses on brand loyalty as a consequence of brand passion and reveals it in a holistic framework as it emphasizes the direct relationship between the two variables. In this context, this study is different from others in literature in a way that it focuses on smartphones, which are at the upper ranks of the technological product category. The fact that this study only deals with mobile phones makes it different and essential as studies on electronic and technological products often focus on the general situation. Researchers used positivist research as a quantitative research design in this study, which deals with factors that influence brand loyalty to smartphone brands. The study universe involves 18-year-old and older consumers with a purchase capacity. In this context, the study sample comprises smartphone users at or over the age of 18. The conceptual model and associated hypotheses are tested with a sample of 330 consumers. Researchers collected the study data with a convenience sampling method with the help of an online survey. In the study, data were analyzed through structural equation modelling. The results demonstrate strong relationships between the two antecedents (hedonic value and utilitarian value) and brand passion and between brand passion and its consequence (brand loyalty). Study results indicate that hedonic value (β=0,506; p<0,001) and utilitarian value (β=0,202; p<0,001) have a positive influence on brand passion. Study results also show that brand passion (β=0,683; p<0,001) has a positive influence on brand loyalty. On the other hand, the study also reveals that brand passion mediates the relationship between hedonic and utilitarian value and brand loyalty. Study results point out that hedonic value, utilitarian value, and brand passion have a positive influence on the development of consumers' loyalty to smartphone brands. Keywords brand loyalty, brand passion, hedonic value, smartphone, utilitarian value

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Predictors of the COVID-19 Social Distancing Practice among Undergraduate Health Students in Samarinda City, Indonesia: A Cross-Sectional Study

Kesmas National Public Health Journal ◽

10.21109/kesmas.v16i4.5072 ◽

2021 ◽

Vol 16 (4) ◽

Author(s):

Siti Hadijah Aspan ◽

Pramon Viwattanakulvanid

Keyword(s):

Social Media ◽

Undergraduate Students ◽

Online Survey ◽

Target Population ◽

World Health ◽

Survey Study ◽

Accurate Information ◽

Cross Sectional ◽

Social Distancing ◽

The Government

Social distancing is a health protocol recommended by the World Health Organization (WHO) for reducing the spread of COVID-19. Undergraduate health students play an important role in the dissemination of accurate information. This study identified predictors that influenced the COVID-19 social distancing practice and examined the sources of social distancing information among undergraduate health students in Samarinda City, Indonesia. This cross-sectional online survey study (March-April 2021) to involved 422 undergraduate students from medicine, public health, and pharmacy faculties at Mulawarman University. Binary logistic regression was conducted to identify factors associated with the COVID-19 social distancing practice. The results showed that age (AOR 1.47; 95% CI 1.97–2.22, p = 0.045), sex (AOR 2.26; 95% CI 1.38–3.69, p=0.001), and attitude (AOR 2.61, 95% CI: 1.75, 3.90, p<0.001) were significantly associated with social distancing practices. The top three sources of COVID-19 social distancing information used were social media (80.6%), websites (14.0%), and television (3.8%). The study findings encourage the government to disseminate more health information on social media and education programs to this target population.

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Millennial social media users' intention to travel: the moderating role of social media influencer following behavior

International Hospitality Review ◽

10.1108/ihr-11-2020-0069 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Joyce Han ◽

Han Chen

Keyword(s):

Social Media ◽

Structural Equation ◽

Online Survey ◽

Source Credibility ◽

Positive Influence ◽

Credibility Theory ◽

Equation Modeling ◽

Content Type ◽

Moderating Role

PurposeSocial media (SoMe) influencer marketing is a popular practice. The current study examines the interplays between SoMe influencers' source credibility, Millennial users' attitudes and intention to travel. It further investigates the moderating role of SoMe influencer following behavior on the aforementioned relationships.Design/methodology/approachA total of 212 useable responses were collected through an online survey. Structural equation modeling and hierarchical multiple regressions were employed for hypotheses testing.FindingsResults indicated that source credibility had a significantly positive influence on the SoMe users' attitudes, which in turn was positively associated with the intention to visit the endorsed destination. Moreover, both relationships were strengthened for SoMe influencer followers than for nonfollowers.Originality/valueThe study expanded the source credibility theory to the use of SoMe influencer marketing on travel destinations among Millennial SoMe users. In addition, the research applied the self-determination theory to fill the gap in literature by examining the moderating role of SoMe influencer following behavior.

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Understanding the Extent of Adolescents’ Willingness to Engage With Food and Beverage Companies’ Instagram Accounts: Experimental Survey Study (Preprint)

10.2196/preprints.20336 ◽

2020 ◽

Author(s):

Samina Lutfeali ◽

Tisheya Ward ◽

Tenay Greene ◽

Josh Arshonsky ◽

Azizi Seixas ◽

...

Keyword(s):

Social Media ◽

Online Survey ◽

Online Advertising ◽

Survey Study ◽

White Adolescents ◽

Food And Beverage ◽

Social Media Platforms ◽

Advertising Restrictions ◽

Experimental Survey ◽

Willingness To Engage

BACKGROUND Social media platforms have created a new advertising frontier, yet little is known about the extent to which this interactive form of advertising shapes adolescents’ online relationships with unhealthy food brands. OBJECTIVE We aimed to understand the extent to which adolescents’ preferences for Instagram food ads are shaped by the presence of comments and varying numbers of “likes.” We hypothesized that adolescents would show the highest preferences for ads with more “likes” and comments. We predicted that these differences would be greater among adolescents who were “heavy social media users” (ie, >3 hours daily) vs “light social media users” (ie, <3 hours daily). METHODS We recruited Black and non-Latinx White adolescents (aged 13-17 years; N=832) from Dynata, a firm that maintains online participant panels. Participants completed an online survey in which they were randomized to view and rate Instagram food ads that either did or did not show comments. Within each condition, adolescents were randomized to view 4 images that had high (>10,000), medium (1000-10,000), or low (<100) numbers of “likes.” Adolescents reported ad preferences and willingness to engage with the brand. RESULTS Adolescents rated ads with medium or high numbers of “likes” higher than ads with few “likes” (P=.001 and P=.002, respectively). Heavy social media users (>3 hours/day) were 6.366 times more willing to comment on ads compared to light users (P<.001). CONCLUSIONS Adolescents interact with brands in ways that mimic interactions with friends on social media, which is concerning when brands promote unhealthy products. Adolescents also preferred ads with many “likes,” demonstrating the power of social norms in shaping behavior. As proposed in 2019, the Children’s Online Privacy and Protection Act should expand online advertising restrictions to include adolescents aged 12 to 16 years.

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Analysis of the Impact of Media Trust on the Public’s Motivation to Receive Future Vaccinations for COVID-19 Based on Protection Motivation Theory

Vaccines ◽

10.3390/vaccines9121401 ◽

2021 ◽

Vol 9 (12) ◽

pp. 1401

Author(s):

Zeming Li ◽

Xinying Sun

Keyword(s):

Social Media ◽

Interpersonal Communication ◽

Structural Equation ◽

Online Survey ◽

Negative Impact ◽

Positive Impact ◽

Positive Influence ◽

Traditional Media ◽

Media Trust ◽

The Impact

Object: Media trust is one of the essential factors affecting health behavior. Based on the protection motivation theory (PMT), this study explores the impact of different public media trust (traditional media, social media, interpersonal communication) on future COVID-19 vaccine motivation. Methods: The online survey was conducted from 14 April to 30 April 2021, and 2098 adults were recruited to participate in the online survey through the Wenjuanxing online survey platform. The survey included the PMT constructs (threat appraisal, coping appraisal, and motivation for future COVID-19 vaccination), trust in different media, vaccine hesitation reasons, and implementation of other non-pharmaceutical interventions. Structural equation model (SEM) was used for latent variable analysis, and Spearman linear correlation coefficient matrix was used to explore the relationships between variables. Results: In terms of trust in different media, participants who had a higher education level (p = 0.038), who was married (p = 0.002), and who had not been vaccinated against COVID-19 during the survey (p = 0.002) show greater trust in traditional media. Participants who were married (p = 0.001), who had a relatively high income (p = 0.020), and who had not been vaccinated (p = 0.044) show greater trust in social media. Older participants (p < 0.001) and married (p < 0.001) showed greater trust in interpersonal communication. In the structural equation, trust in traditional media had a direct positive impact on perceived severity (β = 0.172, p < 0.001) and a direct negative impact on internal rewards (β = −0.061, p < 0.05). Trust in both traditional and social media separately had a direct positive impact on self-efficacy (β = 0.327, p < 0.001; β = 0.138, p < 0.001) and response efficiency (β = 0.250, p < 0.001; β = 0.097, p < 0.05) and a direct negative impact on response costs (β = −0.329, p < 0.001; β = −0.114, p < 0.001). Trust in interpersonal communication had a direct positive impact on external rewards (β = 0.186, p < 0.001) and response costs (β = 0.091, p < 0.001). Overall, traditional media trust had an indirect positive influence on vaccine motivation (β = 0.311), social media trust had an indirect positive influence on vaccine motivation (β = 0.110), and interpersonal communication had an indirect negative influence on vaccine motivation (β = −0.022). Conclusion: This study supports the use of PMT as an intermediate variable to explore the effect of media trust on vaccination intention. High trust in traditional media has helped reduce vaccine hesitation, increased the public’s future COVID-19 vaccination motivation, and maintained other non-pharmacological interventions. Social media also had a certain promotion effect on vaccine motivation. In this context, attention should also be paid to interpersonal communication, and the science publicity work was suggested for an individual’s family members and friends in the future to improve the quality and ability of interpersonal communication.

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Exploring the drivers of brand fan page follower discontinuance intention: an adaptation of the Furneaux and Wade's framework

Information Technology and People ◽

10.1108/itp-02-2019-0096 ◽

2020 ◽

Vol 33 (5) ◽

pp. 1381-1401

Author(s):

Zhenya Tang ◽

Leida Chen

Keyword(s):

Social Media ◽

Structural Equation ◽

Online Survey ◽

Information Quality ◽

Equation Modeling ◽

Social Commerce ◽

Content Type ◽

Proposed Model ◽

Social Media Platforms ◽

Alternative Attractiveness

PurposeMany companies have now built brand fan pages (BFPs) on social media platforms to connect with their existing and potential customers. Nevertheless, the inability to retain existing followers would severely threaten the survival of BFPs and the effectiveness of a company's social media strategies. Drawing upon Furneaux and Wade's discontinuance framework, our study develops a research model to understand the BFP user's intention to discontinue following a BFP.Design/methodology/approachAn empirical study was conducted through an online survey of Chinese social media users. The proposed model was tested by analyzing the collected data using the partial least squares structural equation modeling (PLS-SEM) approach.FindingsThe results reveal that dissatisfaction with information quality, unfollowing costs, trust and alternative attractiveness affect the individual's intention to unfollow a BFP. Notably, unfollowing costs is the most powerful factor to predict followers' propensity to discontinue.Originality/valueOur study contributes to the understanding of the discontinuance of information systems. Theoretical implications for future social commerce research as well as practical suggestions for BFP operators are also discussed.

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Understanding the Extent of Adolescents’ Willingness to Engage With Food and Beverage Companies’ Instagram Accounts: Experimental Survey Study

JMIR Public Health and Surveillance ◽

10.2196/20336 ◽

2020 ◽

Vol 6 (4) ◽

pp. e20336

Author(s):

Samina Lutfeali ◽

Tisheya Ward ◽

Tenay Greene ◽

Josh Arshonsky ◽

Azizi Seixas ◽

...

Keyword(s):

Social Media ◽

Online Survey ◽

Online Advertising ◽

Survey Study ◽

White Adolescents ◽

Food And Beverage ◽

Social Media Platforms ◽

Advertising Restrictions ◽

Experimental Survey ◽

Willingness To Engage

Background Social media platforms have created a new advertising frontier, yet little is known about the extent to which this interactive form of advertising shapes adolescents’ online relationships with unhealthy food brands. Objective We aimed to understand the extent to which adolescents’ preferences for Instagram food ads are shaped by the presence of comments and varying numbers of “likes.” We hypothesized that adolescents would show the highest preferences for ads with more “likes” and comments. We predicted that these differences would be greater among adolescents who were “heavy social media users” (ie, >3 hours daily) vs “light social media users” (ie, <3 hours daily). Methods We recruited Black and non-Latinx White adolescents (aged 13-17 years; N=832) from Dynata, a firm that maintains online participant panels. Participants completed an online survey in which they were randomized to view and rate Instagram food ads that either did or did not show comments. Within each condition, adolescents were randomized to view 4 images that had high (>10,000), medium (1000-10,000), or low (<100) numbers of “likes.” Adolescents reported ad preferences and willingness to engage with the brand. Results Adolescents rated ads with medium or high numbers of “likes” higher than ads with few “likes” (P=.001 and P=.002, respectively). Heavy social media users (>3 hours/day) were 6.366 times more willing to comment on ads compared to light users (P<.001). Conclusions Adolescents interact with brands in ways that mimic interactions with friends on social media, which is concerning when brands promote unhealthy products. Adolescents also preferred ads with many “likes,” demonstrating the power of social norms in shaping behavior. As proposed in 2019, the Children’s Online Privacy and Protection Act should expand online advertising restrictions to include adolescents aged 12 to 16 years.

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A survey of Instagram users with asthma to evaluate the acceptability of a planned clinical trial intervention (Preprint)

10.2196/preprints.24005 ◽

2020 ◽

Author(s):

Kerry Spitzer ◽

Brent Heineman ◽

Marcella Jewell ◽

Michael Moran ◽

Peter Lindenauer

Keyword(s):

United States ◽

Social Media ◽

Health Care Providers ◽

College Education ◽

The United States ◽

Survey Study ◽

Care Providers ◽

Healthy Behaviors ◽

Social Media Platforms ◽

Hispanic White

BACKGROUND Asthma is a chronic lung disease that affects nearly 25 million individuals in the United States. There is a need for more research into the potential for health care providers to leverage existing social media platforms to improve healthy behaviors and support individuals living with chronic health conditions. OBJECTIVE In this study, we assess the willingness of Instagram users with poorly controlled asthma to participate in a pilot study that uses Instagram as a means of providing social and informational support. In addition, we explore the potential for adapting photovoice and digital storytelling to social media. METHODS A survey study of Instagram users living with asthma in the United States, between the ages of 18 to 40. RESULTS Over 3 weeks of recruitment, 457 individuals completed the pre-survey screener; 347 were excluded. Of the 110 people who were eligible and agreed to participate in the study, 82 completed the study survey. Respondents mean age was 21(SD = 5.3). Respondents were 56% female (n=46), 65% (n=53) non-Hispanic white, and 72% (n=59) had at least some college education. The majority of respondents (n = 66, 81%) indicated that they would be willing to participate in the study. CONCLUSIONS Among young-adult Instagram users with asthma there is substantial interest in participating in a study that uses Instagram to connect participants with peers and a health coach in order to share information about self-management of asthma and build social connection.

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