A Study on Buying Behaviour and Usage of Mobile Phone Among Generation Z in Madurai City
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Mobile phone plays a predominant role in the modern because mobile phones are used by people at all levels. Generation Z, have never known a world without the Internet, cell phones or ipods."Generation Z" -- independent, stubborn, pragmatic and always in a rush. These youngsters, born after 1995 and unaware of a world without Internet, live a life that seems a million miles removed from the hopes, dreams and morals of previous generations. They are so hooked into the digital world that some academics have nicknamed them "the mutants". Gen Z, also known as iGeneration, Homeland Generation.
2014 ◽
Vol 602-605
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pp. 3363-3366
2010 ◽
pp. 109-123
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2016 ◽
Vol 4
(3)
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pp. 556
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2019 ◽
Vol 13
(1)
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pp. 994-1008
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2007 ◽
pp. 553-556
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2005 ◽
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2020 ◽
Vol 37
(6/7)
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pp. 837-851
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