scholarly journals A Study on Buying Behaviour and Usage of Mobile Phone Among Generation Z in Madurai City

Author(s):  
A. Dayana Amala Jothi

Mobile phone plays a predominant role in the modern because mobile phones are used by people at all levels. Generation Z, have never known a world without the Internet, cell phones or ipods."Generation Z" -- independent, stubborn, pragmatic and always in a rush. These youngsters, born after 1995 and unaware of a world without Internet, live a life that seems a million miles removed from the hopes, dreams and morals of previous generations. They are so hooked into the digital world that some academics have nicknamed them "the mutants". Gen Z, also known as iGeneration, Homeland Generation.

2014 ◽  
Vol 602-605 ◽  
pp. 3363-3366
Author(s):  
Yi Ming Sun ◽  
Chun Lei Han

In order to automatically identify the mobile phones' reviews that the users comment on the mobile phone on the internet and obtain valuable information from the reviews, this paper presents the process of constructing ontology for the mobile phones' reviews and preliminarily establish a domain ontology of the mobile phones' reviews. The ontology construction adopts the Protégé tool and the Seven Steps method of Stanford University research. The ontology can provide convenience for the semantic information mining on Web mobile phones' reviews, and it can provide a new method to effectively mine the use feelings of the phone from a large number of mobile phone users' reviews.


Author(s):  
Ziad Hunaiti ◽  
Daniel Tairo ◽  
Eliamani Sedoyeka ◽  
Sammi Elgazzar

This chapter discuss the challenges facing mobile commerce deployment in the United Kingdom. Although the number of mobile phone users is increasing and the technology is available for successful implementation of m-commerce, only a small number of users utilise m-commerce services. At the same time, mobile phones are becoming smarter, and most of latest phones are capable of connecting to the Internet. This chapter looks at the background of m-commerce as well as the technological development of mobile phones to their current stage. Also, technical and non technical issues which hinder the adoption of m-commerce are discussed and solutions and recommendations are given.


Author(s):  
Satish Agarwal ◽  
Priyanka Bhagoliwal

<div><p><em>The mobile phone handset industry is growing at a fast pace in the world and  is dominating the Indian market with Hi-Tech products and innovation. This industry offers products and services with advanced technology and innovation making it an important gadget for survival among the people. It is hard to imagine a life without mobile phones. The study describes the various features of mobile phone handsets which are valued by the teenagers so as to place and promote the products perfectly. The study found that  teenagers frequently use mobile phones mainly for games, social  networking, chatting on Whatsapp, listening to music, browsing the internet, and feels that mobile phone handset is  a style statement and it exhibits their status, standard, esteem etc. </em><strong></strong></p></div>


2019 ◽  
Vol 13 (1) ◽  
pp. 994-1008
Author(s):  
Ștefan Andrei Neştian ◽  
Silviu Mihail Tiţă ◽  
Elena-Sabina Turnea

Abstract Mobile phone has become today a multi tasking tool, used in the work environment for both, personal and professional purposes. On the one hand, used for personal purposes, mobile phone can bring many benefits: it reduces stress, helps to schedule time after work, helps the employee to find useful information on the Internet, etc. On the other hand, mobile phone can also have negative effects when it is used at work for personal purposes: decreases productivity at work, distracts the attention, exposes to risks employees that are working in production, etc. In what concerns the professional purposes, the benefits depend of the nature of work: keeps constant connections with supervisors and clients, employees find quick information related to working tasks, and information can be shared at any time with colleagues, etc. Of course there are also negative effects of the mobile phone used at the workplace: disturbing the activity of colleagues, non-dissipation of information to others in a timely manner, etc. In this paper we present some preliminary results from a study that highlights both, professional and personal use of mobile phones in information processes at work. The research sample has 368 respondents from different fields of activity. Based on the frequency of their use, the results indicate that, for personal purposes, text messaging applications comes on the first place, search for useful information on the Internet comes on the second place and finally, the phone calls (voice only) are on the third position. For professional purposes, at work, most employees use phone calls (voice only), then they search for useful information on the Internet, and finally, they use messaging applications.


2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
S Gunamany ◽  
M Subramanyam

Abstract Despite decades of maternal and child health programming, neonatal disorders, undernutrition, and iron deficiency, feature in the top ten causes of premature death or disability in India. With the increasing use of mobile phones, mobile health (mHealth) programs have been implemented to promote MCH services. As no study has examined the role of Indian women's ownership/access to mobile phones on their healthcare utilization, we assess whether ownership and use of mobile phones are associated with the utilization of antenatal care (ANC) and institutional delivery services in India. We analyzed data from a nationally representative household survey from India. Our analytic sample was 12047 women with data on mobile phone ownership. Mobile phone ownership and use (access to internet, texting facility) were the exposure variables. The outcome variables were having at least four ANC visits(ideal) and an institutional delivery. Survey-adjusted logistic regression models adjusted for women's autonomy, socioeconomic indicators, and access to mass media were fit. The unadjusted odds of having an ideal ANC were higher (OR = 1.5; CI = 1.35-1.62) among those who owned a mobile phone versus not. After adjustment for all covariates, mobile phone ownership was not associated with both outcomes. Women with access to the internet had higher odds (OR = 9.24; CI = 6.51-13.2.)of reporting an institutional delivery and of receiving an ideal ANC(OR = 2.99;CI=2.40-3.73). In the fully adjusted model, access to the internet was positively associated with having an institutional delivery (OR = 2.85; CI = 2.82-1.31) whereas ideal ANC was not(OR = 1.7;p=0.07). mHealth interventions targeting women in India, especially the rural, low-income subgroup, are unlikely to be effective unless simultaneous efforts are made to increase access to, and autonomy in, mobile phone use. The need to partner with social scientists during intervention design/implementation as well as other policy-relevant implications are discussed. Key messages Explains why it is important to address the disparities and barriers in the use of mobile phones before designing and implementing various mHealth interventions. Why is it important to include social scientists during designing and implementation of various technology-based interventions well as other policy-relevant implications are discussed.


Growth ◽  
2016 ◽  
Vol 3 (1) ◽  
pp. 1-6
Author(s):  
George Aboagye Agyeman ◽  
Dennis Owusu Amofah ◽  
Joy Tenkoran Manteaw

Mobile phone banking is a new system of banking in the country and as such most of the network operators are now engaging and using it. Mobile phone banking is banking using mobile phone devices to transact businesses in the country. Today the internet is considered a mature medium, despite its relative newcomer status. The internet is more accessible to more people globally than any other medium except television. Most people now access the internet in Ghana than previously and due to this some firms are embarking on e-marketing to compete in the world. Now people can access the internet at any place and anywhere with the help of the network operators using their cell phones. Some of the objectives set for this research are to determine the type of documentations required before one can access his/her money and to identify where and when the recipients could access their monies. During the research it came out that customers need a form of identification and a secret code before they can access their monies and also the respondents are of the opinion that the mobile phone banking is easy and convenient and they spend less time accessing their monies. It was recommended that the network operators should educate the general public about the merits and demerits of the new technology as well as equipping their outlets with the state-of-the-art equipments.


Author(s):  
M. Griffiths

It is often claimed by marketeers that online gambling (i.e., the combining of gambling and the Internet into one convenient package) makes commercial sense. Gambling looks like it might make another step towards convenience with the advent of mobile phone gambling. This is gambling on the move, whenever, wherever, with the wireless world of mobile gambling. Since it is somewhat unnatural to always be near a computer, it could be argued that wireless mobile phones are the ideal medium for gambling. Whenever gamblers have a few minutes to spare (at the airport, commuting to work, waiting in a queue, etc.), they can occupy themselves by gambling (Griffiths, 2005a).


2005 ◽  
Author(s):  
Gwenn Schurgin O'Keeffe

Dr. Gwenn provides the tools parents need to help their child navigate the digital world with insight and intelligence. Children today are growing up in a world far different from the one in which their parents were raised. Between the Internet, gaming systems, mp3 players, and cell phones, today's kids are nearly always connected to something digital. And, because it's developing so fast, it's hard for parents to stay on top of the technology--and even harder to figure out how to help their kids make good decisions when it comes to these things. This informative book will guide parents through the landscape of the digital world, helping them better understand things like:


2020 ◽  
Vol 37 (6/7) ◽  
pp. 837-851
Author(s):  
Rohit Singh ◽  
Shwetank Avikal ◽  
Rashmi Rashmi ◽  
Mangey Ram

PurposeIn today's era of a digital world, mobile phones have now become an essential part in everyday life. The selection of the best mobile phone among the available alternatives is a complex decision making it a problem for the customers. Mobile phone manufactures are facing a lot of problems for launching/introducing a mobile phone according to the requirement of customers and it depends on a number of criteria/attributes such as: technical specifications, price, brand etc.Design/methodology/approachIn the presented work, the above-discussed problem has been considered as a Multi-Criteria Decision Making MCDM problem and an approach based on Kano model with Fuzzy AHP and TOPSIS has been proposed to solve the problem. The Kano model has been used for identifying the different Kano categories of all the features through a customer survey. Fuzzy AHP has been applied to achieve the weights of each feature in order to introduce a best mobile phone for the customers. TOPSIS has been used for ranking of alternatives.Findingsmain features with different other sub-features have been selected for the study. Different features have been considered as categories and their Kano categories have been found out. The importance of these features has also been calculated by Fuzzy-AHP in terms of their evaluated weights. Different mobile phones have been ranked by TOPSIS according to their features calculated by Fuzzy-AHP. The proposed approach seems effective for identifying/classifying different attributes/features of mobile phones according to customer's requirements.Originality/valueHere, different features of a mobile phone have been considered for designing a suitable mobile phone. Thus, this work can help a designer to design and select a suitable feature for a customer-oriented mobile phone.


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