scholarly journals The Influence of Selected Marketing Strategies on the Brand Favorability: A Special Reference to the Yemeni Market

2020 ◽  
Vol 1 (1) ◽  
pp. 37-47
Author(s):  
Fatehi Ali Mohammed Almugari
Keyword(s):  
Structural Equation ◽  
Geographic Area ◽  
Marketing Strategies ◽  
Primary Data ◽  
Equation Modeling ◽  
Validity And Reliability ◽  
Distribution Strategy ◽  
Study Results ◽  
Spss Software

The objective of this study is to determine the role of marketing strategies in brand favorability. It is a primary data research where data was collected through questionnaire. For analyzing purpose, AMOS and SPSS software have been used. A convenient sampling method was applied to select the respondents. The EFA is applied to construct the study dimensions. The validity and reliability were testing using the CFA outcomes. To test the hypotheses, the Structural Equation Modeling was used. The study found that, there is a positive and direct impact between distribution strategy, labeling strategy, advertising strategy, and brand favorability. Theoretically, the results can be used as a start point for making deep research in the same area. Practically, the results provide marketing managers with many suggestions for improving marketing strategies. The study results are limited only to the consumers in, small geographic area, Ibb town, Yemen.

The role of knowledge, trust, and religiosity in explaining the online cash waqf amongst Muslim millennials

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rahmatina Awaliah Kasri ◽  
Syafira Rizma Chaerunnisa
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Marketing Strategies ◽  
Primary Data ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Positive Role ◽  
Content Type ◽  
Large Cities

Purpose This study aims to determine the role of knowledge, trust and religiosity in influencing the intention to donate cash waqf online among Muslim millennials in Indonesia. Design/methodology/approach Using a framework based on the theory of planned behavior, primary data was collected from 418 Muslim millennials who domiciled in large cities in Indonesia and subsequently analyzed using the structural equation modeling method. Findings The main findings suggest that knowledge, trust and religiosity play a positive role in explaining the intention to donate cash waqf online among Indonesia’s millennials. Religiosity is found to be the most powerful factor in influencing attitude, while knowledge is the least significant factor influencing the attitude, which subsequently influences the intention to engage in online cash waqf. Social norms and perceived behavioral control are also positively influencing such intention. Practical implications These results imply that it is important for waqf institutions to reflect strong Islamic values in their cash waqf products and to more strongly communicate religious messages about the benefits of giving cash waqf to the millennials. It is also crucial to increase waqf literacy through appropriate campaigns. Moreover, they need to be more transparent and accountable to establish, maintain and enhance trust in their organizations. Overall, these findings are expected to provide insights enabling waqf institutions to devise effective marketing strategies for raising the level of online cash waqf donation in Indonesia. Originality/value This is thought to be one of the first studies to investigate the factors influencing online cash waqf donations among Muslim millennials in Indonesia.

Application Of Technology Acceptance Model Of Unified Payment Interface Services Adoption In Mysuru City: An Exploratory Study

2019 ◽  
Vol 118 (6) ◽  
pp. 25-35
Author(s):  
Vinay S
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Banking Sector ◽  
Primary Data ◽  
Equation Modeling ◽  
Security Issues ◽  
Acceptance Model ◽  
Structured Questionnaire

Continuous development of technological innovations especially in the banking sector have stirred competition which has changed the way businesses operate resulting in the introduction of Unified Interface Payment (UPI) services. This study was conducted in order to analyse the adoption of UPI services through Technology Acceptance Model (TAM) in Mysuru. Objectives of study were framed to determine the demographic factors that influence the practices of UPI by the customers, to examine the role of banks in integrating UPI services and products and to assess the various security issues affecting the usage of UPI services by Mysuru customers. Based on these objectives a structured questionnaire was prepared and primary data was collected from 165 respondents. Data was analysed making use of SPSS and other models namely Structural Equation Modeling with Analysis of Moment Structures (AMOS) Software. Finally the researchers identifies that there is a need for convergence of customer’s preference for safe and easy banking transactions. This study revealed that the customer’s model have to be well integrated for progress in UPI operations.

Work Life Balance and Job Satisfaction - A Structural Equation Modeling

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 156-162
Author(s):  
Dr. D. Shoba ◽  
Dr. G. Suganthi
Keyword(s):  
Job Satisfaction ◽  
Structural Equation ◽  
Well Being ◽  
Work Life ◽  
Work Life Balance ◽  
Equation Modeling ◽  
Subjective Well Being ◽  
Life Balance ◽  
Study Results

Work-Life balance has its importance from ancient days and the concept is very old, from the day the world has been created. There was a drastic change that has occurred in the market of teachers and their personal profiles. There are tremendous changes in various families which have bartered from the ‘breadwinner’ role of traditional men to single parent families and dual earning couples. This study furnishes an insight into work life balance and job satisfaction of teachers working in School of Villupuram District. The sample comprises of 75 school teachers from Government and private schools in Villupuram District. The Study results that there is increasing mediating evidence in Work-life balance as well as Job satisfaction of teachers are not affected by the type of school in which they are working. Job satisfaction or Pleasure of life will be affected as a whole by Work life balance of an individual which is the main which can be calculated by construct of subjective well being.

Psychological empowerment as an antecedent of workplace learning: A study in the context of SMEs in Pakistan

2019 ◽  
Vol 12 (2) ◽  
Author(s):  
Syed Tanveer Hussain Shah ◽  
Syed Mohsin Ali Shah ◽  
Junaid Athar Khan
Keyword(s):  
Informal Learning ◽  
Workplace Learning ◽  
Structural Equation ◽  
Psychological Empowerment ◽  
Self Determination ◽  
Primary Data ◽  
Equation Modeling ◽  
Formal Learning ◽  
Important Form

A very important aspect of HRD research is Workplace Learning (WPL). WPL is very important considering its role in the development of skills and abilities of employees. Since employees are a crucial asset for organizations to achieve competitive advantage. Therefore, organizations must ensure continuous learning of their employees. This research was aimed at the investigation of the antecedent role of Psychological Empowerment (PE) for WPL. Using a quantitative approach, primary data was collected from 241 employees of 153 SMEs in Pakistan. Data was analyzed through Structural Equation Modeling (SEM) by using PLS-SEM. The results of the study indicated that PE did play the role of an antecedent of WPL. Furthermore, Informal learning appeared as the most important form of WPL, followed by incidental and formal learning in SMEs in Pakistan. Keywords: Psychological empowerment; self-efficacy; workplace learning; self-determination; PLS-SEM.

Pengaruh Kompetensi, Motivasi dan Kinerja Guru serta Fasilitas Sekolah terhadap Keberhasilan Siswa dalam Menuntut Ilmu Melalui Proses Pembelajaran di Yayasan Pembangunan Ar-Ridho Kota Depok

2020 ◽  
Vol 2 (1) ◽  
pp. 51-70
Author(s):  
Nurul Hamidah
Keyword(s):  
Student Success ◽  
Learning Process ◽  
Structural Equation ◽  
Teacher Performance ◽  
School Facilities ◽  
Primary Data ◽  
Equation Modeling ◽  
Teacher Competence ◽  
Validity And Reliability ◽  
Teacher Competency

ABSTRACT The purpose of this study is to discuss and analyze the Effect of Competence, Motivation and Teacher Performance and School Facilities on Student Success in Studying Knowledge Through the Learning Process at the Ar-Ridho Development Foundation, Depok City           Methods and Types of data in this study, are quantitative data obtained through the results of a survey of students. This study uses primary data that is data obtained directly from respondents who filled out and developed the questionnaire through the Learning Process at the Ar-Ridho Development Foundation, Depok City. With a student population of approximately 1,508 students. The sample of this study was 125 students and alumni. Test the validity and reliability using SPSS 24.0. The statistical method used to test the hypothesis in this study uses the multivariate Structural Equation Modeling (SEM) technique with the software used is AMOS 18.           The results of the research and testing of hypotheses that have a significant effect are as follows: 1. Teacher competence has no significant effect on the learning process. 2. Motivation does not significantly influence the learning process. 3. Teacher performance has a significant effect on the learning process. 4. Facilities have a significant effect on the learning process. 5. Competence does not significantly influence student success. 6. Motivation does not significantly influence student success. 7. Teacher performance does not significantly influence student success. 8. Facilities have a significant positive effect on student success. 9. The learning process has a significant effect on student success. Keywords: Teacher Competency (X1), Teacher Motivation (X2), Teacher Performance (X3), School Facilities (X4), Learning Process (Y1), Student Success (Y2)  

scholarly journals Testing the Mediating Role of Career Development in Affecting Intellectual Capital and Organizational Culture on Employee Performance: Evidence of Local Banks in Yogyakarta, Indonesia

2021 ◽  
Vol 23 (1) ◽  
pp. 16-32
Author(s):  
Titi Laras ◽  
Rutha Mathilde Santana ◽  
Bambang Jatmiko ◽  
Tiyas Puji Utami
Keyword(s):  
Organizational Culture ◽  
Career Development ◽  
Intellectual Capital ◽  
Structural Equation ◽  
Employee Performance ◽  
Equation Modeling ◽  
Study Results ◽  
And Performance ◽  
Branch Office

Research aims: This study aims to examine the role of career development in mediating the relationship between intellectual capital and organizational culture on employee performance.Design/Methodology/Approach: This study used a proportional stratified random sampling method with 126 permanent employees of local banks in Yogyakarta, Indonesia, as research respondents. The respondents included Head Office, Main Branch Office, and Senopati Branch Office. The data were collected by distributing a questionnaire, and the secondary data were in the form of data or documents that supported and strengthened the primary information from books, magazines, journals, and other documents. Then, the analytical tool utilized in this study was SEM (Structural Equation Modeling) to test the research hypotheses.Research findings: The results showed that intellectual capital and organizational culture had a positive and significant effect on career development and performance, but career development had no positive and significant effect on performance. Meanwhile, career development could not mediate the effect of intellectual capital and organizational culture on performance.Theoretical contribution/Originality: The study results contribute to the literature (body of knowledge), especially as additional discussion toward theory and literature related to intellectual capital, organizational culture, career development, and performance in local banks, which is still very limited.

How social norms affect alcohol dependence: the mediating role of perceived benefits and alcohol identity

2020 ◽  
Vol 122 (12) ◽  
pp. 3935-3946
Author(s):  
Shih-Tse Edward Wang ◽  
Yu-Ting Liao
Keyword(s):  
Social Norms ◽  
Alcohol Dependence ◽  
Structural Equation ◽  
Equation Modeling ◽  
Perceived Benefits ◽  
Content Type ◽  
Mediating Role ◽  
The Social ◽  
Study Results

PurposeAlthough the association between social norms and alcohol dependence has been noted, how social norms cause alcohol dependence remains unclear. This study thus investigated how social norms affect the perceived benefits of drinking and alcohol identity, which in turn affect alcohol dependence.Design/methodology/approachConvenience sampling was used, and 452 valid questionnaires were collected from alcohol (specifically, beer) consumers over the age of 18; answers were analyzed through structural equation modeling.FindingsSocial norms positively affected the perceived benefits of drinking and alcohol identity; alcohol identity positively affected alcohol dependence; moreover, alcohol identity fully mediated the effects of social norms and the perceived benefits of drinking on alcohol dependence.Originality/valueHow social norms affect alcohol dependence has rarely been studied; thus, the present study has value for integrating the findings in the lines of research on social norms and alcohol dependence. Based on the study results, the authors recommend that policies aimed at discouraging alcohol dependence should focus on mitigating the social pressure to drink and the perceived benefits of drinking as well as labeling others as drinkers.

Repurchase intention of Korean beauty products among Taiwanese consumers

2017 ◽  
Vol 29 (3) ◽  
pp. 569-588 ◽  
Author(s):  
Massoud Moslehpour ◽  
Wing-Keung Wong ◽  
Kien Van Pham ◽  
Carrine K. Aulia
Keyword(s):  
Structural Equation ◽  
Primary Data ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Key Factors ◽  
Content Type ◽  
Perceived Price ◽  
Influential Variable ◽  
Beauty Products

Purpose The purpose of this paper is to bridge the gap in the literature to examine key factors that influence Taiwanese consumers to repurchase Korean beauty products. Design/methodology/approach This study uses a quantitative approach to test the proposed hypotheses using structural equation modeling. Causal research design is used in this research to identify cause-and-effect relationship among the constructs. Primary data collection is used to gather data. This study provides the better understanding about key factors that influence Taiwanese consumers’ repurchase intention (RI) of Korean cosmetics products. Findings Results show that perceived price (PP) and country of origin (COO) significantly influence word-of-mouth (WOM). PP, COO and WOM significantly influence RI. WOM is the most influential variable toward RI, followed by COO and PP. Originality/value Very few studies have examined a general construct of RI related to beauty product. The findings of this study imply several practical directions for marketers of beauty product industries specifically for Taiwanese consumers. This study helps to know what factors become basic consideration for Taiwanese consumers in repurchasing Korean beauty products. Second, it underscores the role of WOM between the independent variables (PP and COO) and RI as the dependent variable.

scholarly journals The Role of Individual Values, Authoritarian Attitudes and Social Identity in the General Discriminatory Orientation of the Personal in Russia

2020 ◽  
Vol 11 (2) ◽  
pp. 54-73
Author(s):  
R.M. Shamionov
Keyword(s):  
Social Identity ◽  
Structural Equation ◽  
Pearson Correlation ◽  
Public Image ◽  
Equation Modeling ◽  
Short Version ◽  
Suitable Model ◽  
Validity And Reliability ◽  
Individual Values

Objective. Study of the role of individual values, authoritarian attitudes and social identity in the expression of discriminatory orientation of the personal in Russia. Background. Discriminatory attitudes not only hinder social development, but also negatively affect interpersonal and intergroup relationships, creating social and humanitarian problems. Therefore, finding out and explaining the reasons for the formation of a discriminatory attitude and determining how to eliminate them are the most important tasks of modern social psychology. Study design. The paper studied the relationship between the degree of dislike for representatives of various discriminated groups and the areas of discrimination by calculating the Pearson correlation. Predictors of discriminatory attitudes are established using regression analysis (step-by-step method). Structural modeling of the determinants of discriminatory attitudes of the individual by area (sphere) of discrimination and subject (discriminated group) using the SEM method is carried out. Participants. The study involved 217 people (the average age is 28.9±11.2 years, 36% of men). Measurements. We used the developed questionnaire and scales of discriminatory attitudes, the method of assessing values of Sh. Schwartz, a short version of the scales of the method of J. Dukkit. All scales are checked for meaningful validity and reliability. Results. It was found that the discriminatory attitude is most pronounced in the sphere of sports, education and career. Biases and rejection of representatives of different groups in various spheres of life are associated with the high significance of the values of personal and social security, power — resources, traditions (positive); values of interpersonal conformity and independence — thoughts (negative) and reputation as a desire to maintain a public image (ambivalent in different areas). The directions of relations between values, authoritarian attitudes, social identity and discriminatory attitudes are established. Сonclusions. It is shown that civil identity is a factor of institutional discrimination rather than domestic one. Adherence to an ethnic group affects the strength of a domestic discriminatory attitude directly, and institutional attitudes indirectly, through civic identity. As a result of structural equation modeling, a suitable model has been determined that explains up to 24% of variations in the outgroup discriminatory attitude and up to 25% of variations in the manifestation of biases in various spheres of life.

scholarly journals Pengaruh Penggunaan Software Zahir POSX Terhadap Manajemen Bisnis Usaha Mikro Kecil dan Menengah di Kota Samarinda

2019 ◽  
Vol 8 (1) ◽  
pp. 16
Author(s):  
MARTINUS ROBERT HUTAURUK ◽  
SITI ROHMAH
Keyword(s):  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Business Management ◽  
Equation Modeling ◽  
Validity And Reliability ◽  
Sample Test ◽  
Accounting Software ◽  
Medium Enterprises ◽  
The Impact

        The development of information technology which is the impact to development revolution of industrial 4th makes every activity inseparable from network usage with entrepreneurs in the Micro, Small and Medium Enterprises (UMKM) group, who also must be albe to capture the business opportunity.        The purpose of this study is to confirm the role of Zahir POSX software on business management in the UMKM group in Samarinda city. This research was conducted on 275 populations in the UMKM group located in Samarinda City, especially in the area around Mulawarman University and University of Widya Gama Mahakam Samarinda, and by using the Slovin method with a 5% error rate, 163 respondents were taken as sample. Test on validity and reliability have been darried out with good results on the items received agin before further analysis.      This study was conducted in order to predict the role of Zahir POSX software on business Management and used the Structural Equation Modeling (SEM) wih multiple groups through Smart PLS Version 3.2.8 software.     The results of this study found that on use Zahir POSX software had a positive and significant impact on UMKM group in Samarinda. Entrepreneurs will be easier in controloing their business, even using paper less media. The results also show that through modern accounting software, it will increasingly make business management more effective and efficient

Sign in / Sign up

Export Citation Format

Share Document