Para-Social Interaction Analysis of Valentino Virtual Spokesperson based on Weibo Data and Search Popularity

2021 ◽  
Author(s):  
Dandan Yu ◽  
Wuying Liu
Keyword(s):  
Social Interaction ◽  
Brand Image ◽  
Negative Impact ◽  
Interaction Analysis ◽  
Commodity Market ◽  
Application Model ◽  
Factors Influencing ◽  
Google Search ◽  
The Impact

Brand image is one of the most important factors influencing the competitiveness of the commodity market. In order to reduce the negative impact of potential scandals of celebrity spokespersons, Valentino began to use a virtual spokesperson named noonoouri for promotion. In this context, we first describe the application model of Valentino's virtual spokesperson. Then, based on the Valentino Weibo data we collected and Google search popularity, we analyzed the impact of virtual spokespersons on the para-social interaction between brands and consumers. Finally, according to the analysis conclusion of the impact of Valentino's virtual spokesperson in the para-social interaction, a corresponding marketing-competitive brand image promotion proposal is put forward.

scholarly journals Factors Influencing the Consumers’ Perceptions towards Frozen and Ready-to-Cook Food Products in Bangladesh

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Nazrul Islam PhD
Keyword(s):  
Brand Image ◽  
Food Product ◽  
Food Products ◽  
Frozen Foods ◽  
Individual Factor ◽  
Factors Influencing ◽  
The People ◽  
Good For ◽  
The Impact ◽  
The City

Recently in Bangladesh, frozen and ready-to-cook food industry is growing very fast due to high demand of these products by the city dwellers. This study aims at identifying the factors influencing the consumers’ perception about the frozen and ready-to-cook food products on Bangladeshi people.A survey was conducted among 211 frozen and ready-to-cook food consumers of Dhaka city with a structured questionnaire. Both descriptive and inferential statistics were used to analyze the data. Factor analysis was conducted to identify the influencing factors related to the consumers’ perception about frozen and ready-to-cook food products. Regression analysis was accomplished to examine the impact of the factors on the overall consumers’ preferences of the processed frozen and ready-to-cook food products. Results show that the factors which influence the perception of the consumers about frozen and ready-to-cook food products are concerned with saving time, helpful and economic, low price, variety and good for health, brand image and quality, availability of the frozen foods, taste of the food, and attractive packaging of the food. Individual factor relationships show that the factors such as, saving time, the foods are helpful and economic, low price, variety and good for health, brand image and quality, and availability of the foods are significant and the factors such as, good taste of the food and attractive packaging of the food are not significant in the this study. This study suggests that the policymakers of the processed frozen and ready-to-cook food product manufacturers should give importance on these factors for increasing the demand of the products among the city dwellers of Bangladesh. Keywords: Consumers’ perception about fish, Meat and wheat-based frozen foods, Life style and taste preferences, Income of the people, Availability of the products, Easy to cook.

Factors Influencing the Consumers’ Perceptions towards Frozen and Ready-to-Cook Food Products in Bangladesh

2019 ◽  
Vol 3 (ii) ◽  
Author(s):  
Nazrul Islam
Keyword(s):  
Brand Image ◽  
Food Product ◽  
Food Products ◽  
Frozen Foods ◽  
Individual Factor ◽  
Factors Influencing ◽  
The People ◽  
Good For ◽  
The Impact ◽  
The City

Recently in Bangladesh, frozen and ready-to-cook food industry is growing very fast due to high demand of these products by the city dwellers. This study aims at identifying the factors influencing the consumers’ perception about the frozen and ready-to-cook food products on Bangladeshi people.A survey was conducted among 211 frozen and ready-to-cook food consumers of Dhaka city with a structured questionnaire. Both descriptive and inferential statistics were used to analyze the data. Factor analysis was conducted to identify the influencing factors related to the consumers’ perception about frozen and ready-to-cook food products. Regression analysis was accomplished to examine the impact of the factors on the overall consumers’ preferences of the processed frozen and ready-to-cook food products. Results show that the factors which influence the perception of the consumers about frozen and ready-to-cook food products are concerned with saving time, helpful and economic, low price, variety and good for health, brand image and quality, availability of the frozen foods, taste of the food, and attractive packaging of the food. Individual factor relationships show that the factors such as, saving time, the foods are helpful and economic, low price, variety and good for health, brand image and quality, and availability of the foods are significant and the factors such as, good taste of the food and attractive packaging of the food are not significant in the this study. This study suggests that the policymakers of the processed frozen and ready-to-cook food product manufacturers should give importance on these factors for increasing the demand of the products among the city dwellers of Bangladesh. Keywords: Consumers’ perception about fish, Meat and wheat-based frozen foods, Life style and taste preferences, Income of the people, Availability of the products, Easy to cook.

scholarly journals Population Aging, Household Savings and Asset Prices: A Study Based on Urban Commercial Housing Prices

2019 ◽  
Vol 11 (11) ◽  
pp. 3194 ◽  
Author(s):  
Shihong Zeng ◽  
Xinwei Zhang ◽  
Xiaowei Wang ◽  
Guowang Zeng
Keyword(s):  
Asset Prices ◽  
Negative Impact ◽  
Interaction Analysis ◽  
Population Aging ◽  
Housing Prices ◽  
The Elderly ◽  
Dependency Ratio ◽  
Household Savings ◽  
Savings Rate ◽  
The Impact

Currently, China’s aging population, high savings rate and high housing asset prices coexist, which has become a hot issue in academic research. First, considering the life-cycle hypothesis and overlapping generations model, asset prices are negatively correlated with the population dependency ratio and positively correlated with household savings. Second, based on census data from prefecture-level cities, a pooled regression model and two-stage least squares (2SLS) are used in this empirical research. The child dependency ratio was found to have a significant negative impact on housing prices, while the elderly dependency ratio had a positive impact on housing prices. The positive relationship between household savings and housing prices is highly significant. Finally, the interaction analysis shows that the impact of population aging on housing prices differs under different levels of household savings; thus, population aging affects housing prices through household savings, and the mediator dilutes and weakens this impact. The elderly generation’s release of savings could gradually inhibit housing prices. Population aging causes long-run downside risks but not a market meltdown.

scholarly journals Negative Social Interaction and Psychological Well-Being on Female Basketball Athletes

2021 ◽  
Vol 10 (2) ◽  
pp. 61-65
Author(s):  
Zulfa Nur Umniyah ◽  
Berliana Berliana ◽  
Boyke Mulyana ◽  
Geraldi Novian
Keyword(s):  
Social Interaction ◽  
Social Interactions ◽  
Social Exchange ◽  
Negative Impact ◽  
Well Being ◽  
Psychological Well Being ◽  
Negative Effect ◽  
Negative Social Interactions ◽  
The University ◽  
The Impact

Exercise can maintain a person's level of psychological well-being or also known as Psychological well-being (PWB), but on the other hand, it can also have a negative effect. Negative Social Interaction is one of the factors that have a negative effect on individuals from their environment during exercise. In terms of gender, women and sports are interrelated even though women have long been underestimated in sports, especially in sports that are considered masculine sports. This study examines the negative social interactions experienced by athletes in basketball. In basketball, negative social interactions can occur due to the assumption that basketball is a masculine sport, besides, that women are considered weaker than men. So this study aims to analyze the impact of Negative Social Interaction obtained by female basketball athletes on the Psychological well-being (PWB) of athletes. The instruments used were Negative Social Exchange (NSE) and Psychological Well-being Scale questionnaires as well as short interviews given to 24 female basketball athletes at the University of Indonesia Education. The results showed that NSI had a significant relationship with the PWB of female basketball athletes. The coach is one individual who plays a very important role in the condition of the athlete's PWB. Not only can it have a negative impact, but NSI can also be turned into a motivation that can encourage athletes to fight harder in the future. The author provides suggestions for coaches who handle female basketball athletes to be more careful when interacting with athletes and for basketball connoisseurs to better organize themselves in expression when enjoying this sport.

scholarly journals The Sharing Economy towards Sustainable Tourism: An Example of an Online Transport-sharing Platform

2021 ◽  
Vol 13 (19) ◽  
pp. 10955
Author(s):  
Dalia Perkumienė ◽  
Milita Vienažindienė ◽  
Biruta Švagždienė
Keyword(s):  
Empirical Research ◽  
Quantitative Research ◽  
Negative Impact ◽  
Sustainable Tourism ◽  
Well Being ◽  
Sharing Economy ◽  
Quantitative Research Methods ◽  
Factors Influencing ◽  
Tourism Sector ◽  
The Impact

The sharing economy enables the sustainable development of tourism and at the same time contributes to social well-being and economic growth. It also helps to reduce negative impact on the environment and society, and at the same time reduces costs. The purpose of this study is to find out how the sharing economy can contribute to the development of sustainable tourism. This article is intended to identify the opportunities and benefits of the sharing economy in the tourism sector and to describe the impact of the sharing economy on the travel and tourism sector. To achieve this goal, a systematic scientific analysis of literature and quantitative research methods was applied. Seeking development of sustainable tourism, the authors present a theoretical conceptual model that illustrates the contribution of the sharing economy through benefits and factors influencing sharing economy perspectives in tourism. Empirical research was conducted based on factors influencing sharing economy perspectives in tourism transportation services as one of the sharing economy areas. Analysis of the empirical research results showed that the most important factors influencing the respondents’ choices of the ORSC transport sharing platform were price, general approach and comfort.

scholarly journals Are Investors’ Attention and Uncertainty Aversion the Risk Factors for Stock Markets? International Evidence from the COVID-19 Crisis

Risks ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 2
Author(s):  
Falik Shear ◽  
Badar Nadeem Ashraf ◽  
Mohsin Sadaqat
Keyword(s):  
Stock Market ◽  
Cultural Values ◽  
National Culture ◽  
Negative Impact ◽  
Uncertainty Avoidance ◽  
Market Returns ◽  
Stock Market Returns ◽  
Search Volume ◽  
Google Search ◽  
The Impact

In this paper, we examine the impact of investors’ attention to COVID-19 on stock market returns and the moderating effect of national culture on this relationship. Using daily data from 34 countries over the period 23 January to 12 June 2020, and measuring investors’ attention with the Google search volume (GSV) of the word “coronavirus” for each country, we find that investors’ enhanced attention to the COVID-19 pandemic results in negative stock market returns. Further, measuring the national culture with the uncertainty avoidance index (the aspect of national culture which measures the cross-country differences in decision-making under stress and ambiguity), we find that the negative impact of investors’ attention on stock market returns is stronger in countries where investors possess higher uncertainty avoidance cultural values. Our findings imply that uncertainty avoidance cultural values of investors promote financial market instability amid the crisis.

Audit Characteristics, Gender Diversity and Firm Performance: Evidence from a Developing Economy

2021 ◽  
Vol 14 (1) ◽  
pp. 48-70
Author(s):  
Mohammad Rajon Meah ◽  
Kanon Kumar Sen ◽  
Md. Hossain Ali
Keyword(s):  
Corporate Governance ◽  
Firm Performance ◽  
Audit Committee ◽  
Significant Contribution ◽  
Family Firms ◽  
Negative Impact ◽  
Interaction Analysis ◽  
Gender Diversity ◽  
Family Firm ◽  
The Impact

This study aims to explore the impact of audit characteristics and gender diversity on firm performance across family and non-family firms in Bangladesh. Using data of 61 non-family and 48 family firms from 2013 to 2019, this study applies system generalised method of moments approach to carry out regression analysis. Next, the consistency of results is detected by a full sample interaction analysis. In case of non-family firm, this study documents that Big4 audit firms (Big4) and female directors on board (FDR) have significant positive impact on firm performance. Conversely, audit meeting frequency (AMF) contributes negatively to the firm performance. Unfortunately, audit committee size (ACS) and audit committee independence (ACI) have no significant contribution on firm performance. In case of family firms, this study finds that ACS and ACI have significant negative impact on firm performance. Besides, Big4, AMF and FDR have no significant contribution on firm performance. It reflects that corporate governance mechanisms in family firm are not working well and even to some extent detrimental to the firm performance. It, ultimately, demands for reforms in corporate governance framework and incorporating new dimensions for family firms.

scholarly journals Factors Influencing Consumers Buying Intentions Towards Electric Cars: The Arab Customers’ Perspective

2020 ◽  
Vol 12 (2) ◽  
pp. 127
Author(s):  
Nidal Ismail Abu-Alkeir
Keyword(s):  
Fuel Economy ◽  
Purchase Intention ◽  
Brand Image ◽  
Negative Impact ◽  
Positive Impact ◽  
Impact Factors ◽  
Electric Cars ◽  
Marketing Activities ◽  
The Impact ◽  
Customers Perspective

The main objective of the study is to examine the impact factors on consumer’s intention towards purchasing hybrid cars from Arab Buyers perspective. Data were collected from a sample of 200 customers in Amman Capital. The study findings are analyzed by IBM SPSS (v22). After testing the five hypotheses using various techniques, it was found that there is a positive impact of price, Reputation of manufacturer, Fuel economy on purchase intention. It also indicates that there is a negative impact of brand image and safety rating on customer intention towards purchasing electric cars. According to these results, the study suggested several recommendations to sales & marketing managers of electric & hybrid cars to improve buyer intentions by take in consideration the price and fuel economy factors and reinforcement the reputation of manufacturer in their marketing activities.

scholarly journals Lobbying as the main factor of influencing the process of development of parliamentary conciliation procedures

2019 ◽  
pp. 75-85
Author(s):  
K. A. Bekmuradov
Keyword(s):  
Russian Federation ◽  
Constitutional Law ◽  
Negative Impact ◽  
Legal Regulation ◽  
Factors Influencing ◽  
Lobbying Activity ◽  
The Russian Federation ◽  
The Impact ◽  
Main Factor

The article analyzes lobbying activities, as well as lobbying as a factor in the development of parliamentary conciliation procedures. The author examines various legal and non-legal factors influencing different institutions of constitutional law including parliamentary conciliation procedures. The article provides the provisions of normative legal acts of the Russian Federation that form the basis for institutionalization of lobbying activity in Russia. Various instruments of institutionalization of lobbying in Russia are considered. The practice of lobbying is subject to research. The auther determines specific institutions of lobbyists’ influence used by them in their activity. The paper represents opinions of scholars and practitioners whose views are directed to parliamentarism in general and lobbyism in particular. The article contains definitions of lobbying and lobbying activities. According to the results of the analysis, the author identifies the main problems of the impact the lobbying activity has on parliamentary conciliation procedures, gives proposals for improvement of the normative and legal regulation and the primary elimination of the negative impact of lobbying on parliamentary conciliation procedures.

scholarly journals Assessing Tax Potential of Regions

2021 ◽  
Vol 04 (11) ◽  
Author(s):  
Aytbay Orazbaevich Madreimov ◽  
Keyword(s):  
Small Businesses ◽  
Negative Impact ◽  
Statistical Significance ◽  
Tax Revenues ◽  
Factors Influencing ◽  
High Statistical Significance ◽  
Fixed Assets ◽  
The Impact

This article is devoted to the consideration of methods for assessing tax potential of regions, as well as the factors impacting tax potential. The aim of the research is to review approaches designated to determining the essence of the tax potential concept, as well as to study the factors influencing thereupon. In the process of assessing tax potential of the regions in the analysis, we use the data on budget revenues by region for 2008-2020, regional GDP, investments in fixed assets, tax arrears and the number of operating taxpayers. The analysis of the panel revealed that the impact of regional GDP on agriculture and industry on tax revenues was positive, there has been observed high statistical significance and negative impact on the number of small businesses. As a result of the analysis, appropriate conclusions on important aspects of assessing tax potential of the regions have been formulated.

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