scholarly journals Analysing visual culture in selected Pentecostal church advertisements in Nigeria : a case study

2019 ◽  
Author(s):  
◽  
Grace Temiloluwa Agbede

Using a multimodal framework, I analyse and appraise discursive and visual elements used in billboard and poster advertisements by Pentecostal churches in Nigeria. Pentecostalism is one of the most rapidly growing movements in Nigeria with approximately 40 million adherents. It is also amongst the most radical denominations which divorces followers from the cultural and spiritual ties which bind them to African societies. Some scholars believe that the phenomenal growth of Pentecostal churches in Nigeria poses a challenge to mainline churches in the country. This is why it is important for academic studies to be undertaken to investigate this movement’s strategies of disseminating the gospel. The study employs a qualitative case-study approach to examine the language (written and visual) of church advertisements in Nigeria. Since Christianity is a belief system based on Biblical teachings, this study also investigates how the Christian belief system manifests itself in the language of advertising. Purposive sampling was employed, and data were collected from posters and billboards. The linguistic and visual elements of the selected data were analysed in relation to the cultural context of church advertising in an attempt to determine the role of such sociocultural influences on communication. The study shows that Pentecostal churches employ different strategies to convey their messages to target audiences. These include the use of extensive visual multimodal techniques; brevity (fewer words and more visuals); prophet-centrism; problem-solving as attraction; Biblical allusion; use of sociolinguistic features; the exclusion of women as advertisers; and the use of computer language. Importantly, as a new contribution to knowledge, the study proposes an Afrocentric model for analysing visual culture in church advertising – a model which is a first of its kind. The Bible and Jesus Christ, as focal points for Christian belief, constitute the foundation of church advertising. Other strategies for advertising derive from this foundation, although each advertisement differs depending on how each church and/or man of God interprets specific Biblical teachings.

Author(s):  
Michael O'Neill

Chapter 3 traces the movements of Shelley’s ideas and attitudes toward religion throughout his life and writings. It views Shelley as a far more nuanced religious thinker than is often implied by critics. It identifies the ambivalence with which Shelley, a self-styled atheist, approaches religious belief—especially Christian modes of belief—and the ways in which Shelley wrestles with and subverts the boundaries between the secular and the religious. The chapter examines how Shelley’s imagination adapts the language of religious belief in order to articulate poetic vision and experience. It traces many of Shelley’s allusions to the Bible and identifies the ways in which Shelley ‘incessantly reorchestrate[s]’ Biblical language in his works. It identifies the treatment of religion in other Romantic poets, such as Wordsworth and Blake, and shows how Shelley’s poetry departs from their approaches to religion. The chapter also probes a recurring idea in Shelley’s poetry and writings that there is some power or spirit that affects human souls, that originates within or, just possibly, beyond humanity, and has characteristics that influence and are influenced by poets. For Shelley, poetry is religion and poets are prophets and seekers of truth. The chapter also discusses Shelley’s religious prose and the ways in which his writings about God, belief, and religion ‘[reveal] a double rhythm’ in which Shelley ranges from scientific examination to ‘eruptions of latent feeling’. The chapter concludes with a study of Shelley’s final poem, the unfinished Triumph of Life, showing that throughout the poem there ghosts a ‘Christian belief-system that is never wholly abandoned or forgotten’.


2018 ◽  
Vol 3 (Fall 2018) ◽  
pp. 102-115
Author(s):  
Claude-Hélène Mayer ◽  
David Maree

This study on the world-known writer Paulo Coelho uses a psychobiographical single case study approach to explore creativity across his life span. Coelho is one of the best known in- ternational contemporary writers. Throughout his life he has shown a huge amount of artistic creativity. Creativity, in this study, is viewed as a form of mental activity which needs the sys- temic interaction of the individual thinking and the socio-cultural context. It therefore takes the person, process, product and environment into account to manage the areas of investiga- tion. Methodologically, this single psychobiographical case study is based on Dilthey’s modern hermeneutics. First- and third-person data were collected and analysed through content anal- ysis. Findings show the development of creativity in terms of mini-c, little-c, Pro-c and Big-C creativity throughout Paulo Coelho’s life span. Conclusions are drawn and recommendations for theory and practice are given.


2021 ◽  
Vol 3 (1) ◽  
pp. 213-226
Author(s):  
Dadang Irawan ◽  
Anggaripeni Mustikasiwi ◽  
Wylen Djap ◽  
Oki Hermawati ◽  
Erwin Santosa

Prior research has suggested that pastors have difficulty in managing church finances. On the other hand, the involvement of the congregation with knowledge that tends to be pragmatic exposes the pastor to start rubbing against the values ​​contained in this pragmatic understanding, including matters of financial management. In terms of finance, actually the provisions of the Bible are sufficient as guidance, in the form of main values, only requiring an understanding in accordance with the context and the current relevance of the challenges of the church and its congregation. This paper seeks to tell the experience of one of the important actors (informants), a pastor who acts as a ministerial servant of God in pastoral care as well as treasurer in the Indonesian Church Association (PGI). These sources are in the vortex of the tug of interest between idealism as a servant of God and pragmatism, a solution must be sought as soon as possible regarding the sustainability of the church fellowship institution. At the end loyalty, integrity and openness with good intentions to collaborate with various groups (partnering) are the key characters between the roles of pastor and treasurer. This character is preserved in an expression of faith and relying on God. The financial leadership model of a pastor as well as a treasurer with a narrative study approach is described in this article.  


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dalal Alrubaishi ◽  
Maura McAdam ◽  
Richard Harrison

PurposeThere is a significant gap in understanding with regards to the role of cultural context in family business research. This paper aims to address this by exploring the critical and pervasive influence of culture in shaping the entrepreneurial behaviours of family businesses based in Saudi Arabia.Design/methodology/approachThe authors adopt a qualitative interpretive case study approach, which draws upon interviews with the incumbents and successors of ten Saudi Arabian family firms.FindingsThe authors’ empirical evidence reveals the importance of family ties and culture on the entrepreneurial behaviour of family firms in general, and the influence of “Islamic capital” on the intergenerational transfer of family legacy in particular.Originality/valueThe authors provide critical insights on how Islamic capital motivates Saudi family firms to maintain harmony, avoid disputes and create a legacy for future generations by engaging in entrepreneurial behaviours.


2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Kuai In Tam ◽  
Elaine Haycock-Stuart ◽  
Sarah J. Rhynas

Abstract Background The modern hospice movement is often recognised as a social movement. However, such understanding is primarily based on historic reflection and this approach has lacked theoretical exploration. There is a lack of systematic examination of the modern hospice movement by way of social movement theories. Aim Focusing on the Chinese socio-cultural context of Macao, this study aimed to understand the EoLC movement by applying the social movement theory, the Framing Perspective, as proposed by Snow and Benford in 1988. Methods A case study approach was conducted. Semi-structured interviews were held between 2012 and 2013, with pioneers (n = 11) of the EoLC in Macao. Thematic analysis was adopted to analyse the interviews. Results The Framing Perspective analysis illuminated that there was both growth and stagnation of the EoLC movement. Three themes emerged: 1) the suffering of people at the end of their lives was considered as a social problem needed to be addressed urgently, 2) the incoherent EoLC strategies developed by pioneers indicated the lack of internal ideological cohesion within the movement, 3) external constraints contributed to the stagnation of the movement. Conclusions The EoLC development in Macao can be understood as a social movement. The Framing Perspective provided a theoretical way to understand the emergence of EoLC; offering a novel perspective to conceptualise the modern hospice movement. This sociological and theoretical lens opened up new ways for future research to study the emergence of EoLC in different socio-cultural contexts.


2020 ◽  
Vol 9 (1) ◽  
pp. 66
Author(s):  
Tengku Rika Valentina ◽  
Aidinil Zetra ◽  
Lusi Puspika Sari

The purpose of this paper is to explain the function of the publik sphere in increasing the political participation of the people in Nagari Talang Anau. This research uses a qualitative method with a case study approach.. The data technique was carried out through observation, interviews, and documentation. The results of this study indicate that coffee shops or terms in Minangkabau, especially Nagari Talang Anau Lapau Kopi, are a form of publik space. Activities carried out at “Lapau Kopi” are not limited to drinking coffee or tea in general. However, at Nagari Talang Anau, “Lapau Kopi” will be used as a place to discuss releasing the burden of the mind and dissolving the saturation point of work. The discussions that took place between these individuals started from light discussions to the problems that occurred in Nagari Talang Anau in a social, economic, political, and cultural context. The discussion that took place in “Lapau Kopi” shows a concept of deliberation as the term in the concept of deliberative democracy spurs on processes that occur in determining decisions or policies, such as collective deliberations in publik spaces that produce a publik opinion that can encourage people to plan and plan. Development in Nagari Talang Anau and increasing awareness of the issues discussed and influencing the policies of the Talang Anau Nagari Government, Gunung Omeh District..Tujuan dari tulisan ini adalah untuk menjelaskan fungsi ruang publik dalam meningkatkan partisipasi politik masyarakat di Nagari Talang Anau. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa warung kopi atau istilah dalam Minangkabau khususnya Nagari Talang Anau Lapau Kopi  merupakan salah satu bentuk ruang publik. Aktivitas yang dilakukan di Lapau Kopi tidak hanya sebatas minum kopi atau teh saja pada umumnya, akan tetap di Nagari Talang Anau lapau kopi dijadikan sebagai tempat berdiskusi melepaskan beban pikiran dan melarutkan titik kejenuhan dari pekerjaan. Diskusi yang terjalin antara individu tersebut dimulai dari pembahasan yang ringan hingga permasalahan yang terjadi di Nagari Talang Anau dalam konteks sosial, ekonomi, politik dan budaya. Perbincangan yang terjadi di lapau kopi ini menunjukan suatu konsep musyawarah seperti yang dijelaskan dalam konsep demokrasi deliberatif memacu pada proses-proses yang terjadi dalam penentuan suatu keputusan atau kebijakan, seperti adanya musyawarah bersama di ruang publik yang menghasilkan opini publik yang mampu yang mendorong masyarakat untuk berpartisipasi dalam kegiatan perencanaan dan pembangunan di Nagari Talang Anau  dan meningkatkan kepedulian terhadap isu yang dibahas dan mempengaruhi kebijakan Pemerintahan Nagari Talang Anau Kecamatan Gunung Omeh.


2019 ◽  
Vol 6 (12) ◽  
pp. 3-19
Author(s):  
Thompson Mumuni

In a quest for quality-driven early childhood education settings, it is important to explore subtleties that define socio-culturally-relevant pedagogy that is often ignored in scholarly literature. To address this gap in literature, a qualitative multi-case study approach was used to explore four Kindergarten teachers views regarding early childhood pedagogy over a six-month in Kindergarten classrooms in Tata School and at Kariba School. This study sought to establish "Why does children's socio-cultural contexts influence choice of pedagogy in kindergarten classrooms". The study was framed by Bronfenbrenner's framework, ecological theory. The sources of data comprised semi-structured individual interviews, pair-interviews and field notes of classrooms observations. Both within and across case interpretative analysis was used. The study established that, participants in the two cases perceived that a socio-cultural context-based pedagogy such as learning materials, storytelling, traditional songs and traditional rhymes supported children's development in terms of their understanding of concepts, language development, cognitive and moral development, respectively.


2020 ◽  
Vol 43 ◽  
Author(s):  
Michael Lifshitz ◽  
T. M. Luhrmann

Abstract Culture shapes our basic sensory experience of the world. This is particularly striking in the study of religion and psychosis, where we and others have shown that cultural context determines both the structure and content of hallucination-like events. The cultural shaping of hallucinations may provide a rich case-study for linking cultural learning with emerging prediction-based models of perception.


2020 ◽  
Vol 29 (4) ◽  
pp. 2049-2067
Author(s):  
Karmen L. Porter ◽  
Janna B. Oetting ◽  
Loretta Pecchioni

Purpose This study examined caregiver perceptions of their child's language and literacy disorder as influenced by communications with their speech-language pathologist. Method The participants were 12 caregivers of 10 school-aged children with language and literacy disorders. Employing qualitative methods, a collective case study approach was utilized in which the caregiver(s) of each child represented one case. The data came from semistructured interviews, codes emerged directly from the caregivers' responses during the interviews, and multiple coding passes using ATLAS.ti software were made until themes were evident. These themes were then further validated by conducting clinical file reviews and follow-up interviews with the caregivers. Results Caregivers' comments focused on the types of information received or not received, as well as the clarity of the information. This included information regarding their child's diagnosis, the long-term consequences of their child's disorder, and the connection between language and reading. Although caregivers were adept at describing their child's difficulties and therapy goals/objectives, their comments indicated that they struggled to understand their child's disorder in a way that was meaningful to them and their child. Conclusions The findings showed the value caregivers place on receiving clear and timely diagnostic information, as well as the complexity associated with caregivers' understanding of language and literacy disorders. The findings are discussed in terms of changes that could be made in clinical practice to better support children with language and literacy disorders and their families.


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