scholarly journals Consumo e interacciones de las noticias publicadas en redes sociales por los diarios españoles y europeos

Tripodos ◽  
2021 ◽  
pp. 135-156
Author(s):  
Luis Mañas-Viniegra ◽  
Ismael López-Cepeda ◽  
Javier Sierra-Sánchez
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Young People ◽  
Qualitative Analysis ◽  
Redes Sociales ◽  
News Stories ◽  
Digital Journalism ◽  
Social Media Engagement ◽  
Digital Newspapers

En un contexto en el que la lectura de la prensa ha disminuido en la última década y en el que casi la mitad de los jóvenes no lee nunca, las redes sociales proporcio­nan tráfico hacia las noticias publicadas online y posibilidades de una mayor in­teracción con los públicos. Se realiza, por ello, un análisis cuantitativo y cualitativo sobre el contenido publicado en las redes sociales por los diez principales diarios es­pañoles y europeos, en los que las mayo­res interacciones se hallan en la sección de Cultura, Social y Sucesos, destacando el rendimiento de El País y La Vanguardia en redes sociales con respecto a los diarios europeos. Es más relevante la afinidad te­mática con las publicaciones que la can­tidad, y los accesos a los diarios digitales desde WhatsApp están creciendo, debien­do aprovechar el potencial de las stories en Instagram, para lo cual será necesario adaptar la narrativa. Consumption and Engagement of News Published on Social Networks by Spanish and European NewspaperIn a context of declining readership over the last decade when nearly half of young people never read, social networks provide traffic to online published news stories and possibilities for greater interaction with au­diences. For this reason, a quantitative and qualitative analysis is being carried out with regard to content published on so­cial networks by the ten principle Spanish and European newspapers, in which the greatest amount of interaction is found in the section related to Culture, Society and Events, highlighted by the performance of El País and La Vanguardia on social net­works when compared to European news­papers. Affinity with the topics published is more important than quantity, and access to digital newspapers through WhatsApp is growing as a result of the need to take advantage of the potential of Instagram stories, for which it will be necessary to adapt the narrative.Key words: digital journalism, social media, engagement, news.Palabras clave: periodismo digital, re­des sociales, interacción, noticias.

Video Advertising: Connection and differences between consumers?

2021 ◽  
Vol 3 (1) ◽  
pp. 14-25
Author(s):  
Sónia Ferreira ◽  
Sara Santos ◽  
Pedro Espírito Santo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Conceptual Model ◽  
The Internet ◽  
Internet Search ◽  
Video Advertising ◽  
Social Media Engagement

The internet search trend has caused that online users are looking for more and more enriched information. The evolution of social media has been huge and users relate to social networks differently than they did before. Currently, there are more than 4 billion active users on social networks and brands are looking to showcase their products and services. Our research found the following factors that influence social media engagement: informativeness, self-connection and advertising stimulation. Through literature review, we propose a conceptual model that has been tested in the PLS-SEM. Data were collected from 237 consumers and our survey found that engagement in social media is explained by the variables identified by our model. Important contributions to brand theory and management will be found in this investigation.

scholarly journals “Caminhada com Maria” virtual: uma festa popular em diálogo com o digital

2020 ◽  
Vol 18 (41) ◽  
pp. 54
Author(s):  
Ivig De Freitas Santos ◽  
Maria Érica de Oliveira Lima
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Catholic Church ◽  
Digital Environment ◽  
Redes Sociales ◽  
The Media ◽  
Live Broadcast ◽  
Religious Festival ◽  
Popular Festivals ◽  
Medios De Comunicacion

A Igreja Católica sempre procurou estar conectada com a mídia e a pandemia de COVID-19 estreitou ainda mais os laços da instituição religiosa com as mídias sociais. Neste cenário, também as festas populares precisaram reconfigurar suas práticas para atender a necessidade do isolamento, o que incluiu a presença ainda mais forte destas celebrações no ambiente digital. Nesse contexto, o objeto da presente pesquisa é a “Caminhada com Maria”, tradicional procissão católica realizada em Fortaleza, ocorrida em formato virtual em 2020. A metodologia utilizada é a netnografia, por meio da análise dos comentários dos fiéis durante a transmissão ao vivo da festa religiosa. Foi possível observar como os participantes se apropriaram destes espaços para manifestar práticas devocionais e votivas, o que demonstra as oportunidades de comunicação que a religiosidade tem experimentado na Era digital. Redes Sociais; Festa popular; Internet; Religiosidade; Folkcomunicação. The Catholic Church has always sought to be connected with the media and the COVID-19 pandemic has further strengthened the religious institution's ties to social media. In this scenario, popular festivals also needed to reconfigure their practices to meet the need for isolation, which included the even stronger presence of these celebrations in the digital environment. In this context, the object of this research is the “Walk with Mary”, a traditional Catholic procession held in Fortaleza, which took place in virtual format in 2020. The methodology used is netnography, through the analysis of the comments of the faithful during the live broadcast of the religious festival. It was possible to observe how the participants appropriated these spaces to manifest devotional and voting practices, which demonstrates the communication opportunities that religiosity has experienced in the digital age. Social networks; Popular festival; Internet; Religiosity; Folkcommunication. La Iglesia Católica siempre ha buscado estar conectada con los medios de comunicación y la pandemia de COVID-19 ha fortalecido aún más los lazos de la institución religiosa con las redes sociales. En este escenario, las fiestas populares también necesitaban reconfigurar sus prácticas para satisfacer la necesidad de aislamiento, que incluía la presencia aún más fuerte de estas celebraciones en el entorno digital. En este contexto, el objeto de esta investigación es el “Caminata con María”, tradicional procesión católica celebrada en Fortaleza, que tuvo lugar en formato virtual en 2020. La metodología utilizada es la netnografía, a través del análisis de los comentarios de los fieles durante la transmisión en vivo. de la fiesta religiosa. Se pudo observar cómo los participantes se apropiaron de estos espacios para manifestar prácticas devocionales y de voto, lo que demuestra las oportunidades comunicativas que ha experimentado la religiosidad en la era digital. Redes sociales; Fiesta popular; Internet; Religiosidad; Comunicación popular.

scholarly journals ¿Qué opinan los universitarios sobre el uso académico de las redes sociales?

2020 ◽  
Author(s):  
Patricia Abelairas-Etxebarria ◽  
Jon Mentxaka Arana
Keyword(s):  
Social Networks ◽  
Young People ◽  
Basque Country ◽  
Redes Sociales ◽  
The University ◽  
Pais Vasco

Hoy en día, las redes sociales son utilizadas en cualquier momento y en cualquier lugar. Entre los jóvenes, en particular, han supuesto una revolución a la hora de relacionarse. Sin embargo, dichas redes sociales tienen escasa presencia en el aula universitaria para su uso académico. Este trabajo pretende analizar el uso de las redes sociales de los estudiantes de la Facultad de Economía y Empresa de la Universidad del País Vasco/Euskal Herriko Unibertsitatea. Además, se analiza la opinión de los alumnos y alumnas sobre la posibilidad de introducir las redes sociales en el aula con fines académicos. Con estos objetivos, se ha realizado una encuesta a una muestra de los estudiantes de dicha facultad donde, como principal resultado, se extrae que la gran mayoría de los estudiantes usan habitualmente las redes sociales en el ámbito personal y que están dispuestos a introducir estas redes sociales como herramienta en el aula universitaria. At the present time, social networks are used anytime and anywhere. Among young people, in particular, they have been a revolution when it comes to socializing. However, these social networks have little presence in the university classroom for an academic use. This paper aims to analyze the use of social networks of students of the Faculty of Economics and Business of the University of the Basque Country / Euskal Herriko Unibertsitatea. In addition, it analyzes the opinion of the students about the possibility of introducing social networks in the classroom for academic purposes. With these objectives a survey has been carried out on a sample of the students of said faculty where, as the main result, it is extracted that the vast majority of students routinely use social networks in the personal sphere and that they are willing to introduce these social networks as a tool in the university classroom.

#Votebecause: Youth mobilisation for the referendum on British membership of the European Union

2018 ◽  
Vol 20 (11) ◽  
pp. 4017-4034 ◽  
Author(s):  
James Sloam
Keyword(s):  
Social Networks ◽  
European Union ◽  
Young People ◽  
Qualitative Analysis ◽  
Group Membership ◽  
Electoral Participation ◽  
The European Union ◽  
The United Kingdom ◽  
General Elections ◽  
The Individual

For several decades, academics and political commentators have lamented the decline in electoral participation among younger citizens. In the United Kingdom, the proportion of 18- to 24-year-olds voting in general elections fell from over 60% in 1992 to an average of 40% between 2001 and 2015. Nevertheless, the high youth turnout in 2017 showed that young people will vote if they are interested in an issue or cause. Despite the scholarly interest in youth turnout, few studies have investigated the individual motivations for electoral participation among young people. This article aims to fill this gap. It presents a qualitative analysis of ‘#Votebecause’, an offline–online initiative to encourage students to vote in the 2016 referendum on British membership of the European Union. The findings identify the importance of social networks, appropriate spaces for communication, deliberation, prior group membership and internal efficacy for engaging young people in the campaign.

Social media, spontaneous writing and dictation. Spelling variation

2016 ◽  
Vol 27 (3) ◽  
pp. 309-327 ◽  
Author(s):  
LOUISE-AMELIE COUGNON ◽  
LENAIS MASKENS ◽  
SOPHIE ROEKHAUT ◽  
CEDRICK FAIRON
Keyword(s):  
Social Media ◽  
Young People ◽  
Qualitative Analysis ◽  
Traditional Spelling ◽  
Communication Situations ◽  
Linguistic Representations ◽  
Grammatical Errors ◽  
Spontaneous Writing ◽  
Spelling Variation ◽  
Media And Communication

ABSTRACTThis study investigates the hypothesis of young people having the multi-skills required to switch between formal and informal communication. We collected samples of the written output of students across different media and communication situations. The results obtained through dictation tests show that the students’ level is relatively low, with a majority of grammatical errors. The analysis of linguistic forms common to the corpora indicates that all the participants use traditional spelling in at least one of them. Lastly, we present a qualitative analysis of spelling variation and an overview of the teenagers’ linguistic representations.

scholarly journals Post-truth and trust in journalism: an analysis of credibility indicators in Brazilian venues

2019 ◽  
Vol 15 (3) ◽  
pp. 452-473
Author(s):  
Marcelo Träsel ◽  
Sílvia Lisboa ◽  
Giulia Reis Vinciprova
Keyword(s):  
Social Networks ◽  
Digital Networks ◽  
Fake News ◽  
Redes Sociales ◽  
Mainstream Media ◽  
News Stories ◽  
Current Scenario

The terms ‘fake news’ and ‘post-truth’ have been used to describe the augmented dissemination potential of misinformation in digital networks in the second decade of the years 2000. In Brazil, different actors have been exploiting digital social networks for political purposes, disseminating content that imitates legitimate journalistic material, often obtaining better audience metrics than the news stories published by mainstream media. This article is divided into two parts. First, defines the term pseudojournalism to classify fraudulent texts that use journalistic narrative resources to deceive the audience. Second, it presents the results of an analysis of 23 political content producers with the greatest audience on Facebook in Brazil, based on the credibility indicators developed by Projeto Credibilidade (Trust Project). The results suggest that, in the current scenario, it is not possible to distinguish the quality journalism from pseudojournalism based on the characteristics of the websites and articles published by political content producers.Os termos “notícias falsas” e “pós-verdade” vêm sendo usados para descrever a potencialização da desinformação nas redes digitais na segunda década dos anos 2000. No Brasil, diversos atores vêm instrumentalizando as redes sociais para disputas políticas, espalhando conteúdo falso que imita materiais jornalísticos legítimos, muitas vezes obtendo mais audiência do que o noticiário de veículos tradicionais. Este artigo se divide em duas partes. Na primeira, conceitua o termo pseudojornalismo para classificar textos fraudulentos que usam os recursos narrativos jornalísticos para ludibriar a audiência. Na segunda, apresenta os resultados de uma análise de 23 produtores de conteúdo político do país com maior audiência no Facebook, a partir dos indicadores de credibilidade desenvolvidos pelo Projeto Credibilidade (Trust Project). Os resultados sugerem que, no cenário atual, não é possível distinguir o jornalismo de qualidade do pseudojornalismo a partir das características dos websites e matérias publicadas por produtores de conteúdo político.Las expresiones “noticias falsas” y “posverdad” vienen siendo utilizados para describir la potencialización de la desinformación en las redes digitales en la segunda década de los años 2000. En Brasil, distintos actores vienen instrumentalizando las redes sociales para disputas políticas, diseminando contenido falso que simula materiales periodísticos legítimos, obteniendo, a menudo, mayor audiencia que el noticiero de medios tradicionales. Este artículo está dividido en dos partes. Primero, conceptualiza el término pseudoperiodismo para calificar textos fraudulentos que utilizan los recursos de narración típicos del periodismo para engañar a la audiencia. En segundo lugar, presenta los resultados de un análisis de 23 productores de contenido político del país con mayor audiencia en Facebook, a partir de los indicadores de credibilidad desarrollados por el Proyecto Credibilidad (Trust Project). Los resultados sugieren que, en el escenario actual, no es posible diferenciar el periodismo de calidad del pseudoperiodismo a partir de las características de los sitios web y de materias publicadas por productores de contenido político.

scholarly journals Televisión y digitalidad en la construcción del espacio de la sociedad democrática: Ciudadanía y periodismo

2018 ◽  
pp. 231-242
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Citizen Participation ◽  
Television News ◽  
Redes Sociales ◽  
Political Will ◽  
Digital Platforms ◽  
Palabras Clave ◽  
Democratic Spaces ◽  
Medios De Comunicacion

Resumen.-La participación ciudadana se ha planteado como uno de los recursos necesarios para vigorizar las estructuras democráticas. En los medios de comunicación, vitales para la difusión de valores, la tecnología ha abierto posibilidades crecientes depresencia de contenidos exteriores a la producidos estrictamente por la profesión periodística incrementándose así las posibilidades de visibilización de quienes no tienen directamente conexiones con el poder. Las plataformas digitales han ayudado a algunas cadenas a mitigar la caída de audiencias al llevar a las pantallas públicos de las redes sociales. La presencia de la participación ciudadana en los informativos de las televisiones no se produce directamente sino por invitación o en todo caso por mediación de periodistas. La digitalidad se ha mostrado por tanto eficaz en conseguir un mejor conocimiento de los comportamientos de la audiencia y en una mejora de los índices de algunas cadenas. Pero aún queda por delante el reto del desarrollo de aplicaciones tecnológicas y de voluntad política que permitan asimismo la generación de líderes sociales y la creación de nuevos espacios democráticos. Palabras clave: Participación, televisión, plataforma digital, ciudadanía, redes sociales Television and digitality in the construction of the space of the Democratic Society: Possibility and limits of the citizen participation in the journalistic contents Abstract.-Citizen participation has been raised as one of the necessary resources to invigorate democratic structures.The media are vital for the dissemination of values and now the technology has opened up increasing possibilities of presence of external contents not produced by the journalists.In that way the possibilities of visibility of those who do not directly have connections to power are growing. The digital platforms have helped some networks mitigate the fall of audiences by taking public from some social media towards the screens . The presence of citizen participation in television news is not produced directly but by invitation or by journalist intervention. The digital has been shown to be effective in getting a better understanding of audience behaviors and improving the audiences of some channels. But it is still ahead the challenge of developingtechnological applications and political will for allowing the generation of different social leaders and the creation of new democratic spaces. Keywords: Participation, television, digital platform, citizenship, social networks

scholarly journals Strategies for Luxury Fashion Brands' Targeting the Young Audience

2017 ◽  
pp. 121-157
Author(s):  
Carmen Moreno-Gavara ◽  
Ana Jiménez-Zarco
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Young People ◽  
Consumer Behaviour ◽  
Brand Strategy ◽  
The Internet ◽  
South Korean ◽  
High Level ◽  
Entertainment Products

The purpose of this chapter is to analyse luxury fashion brands' interactions with consumers, especially on social media. In this sense, we firstly propose a hypothesis relative to how luxury fashion brands can use celebrities (in general, and particularly music and TV idols) and social media to influence on young consumer behaviour. Lately, we try to response this question through a case study based on one of the most South Korean luxury fashion brands. Using members of social media has been a constant in brand strategy. Especially when targeting the young audience. They big consumers and fans of music and audio-visual entertainment products, show a high level of loyalty. This leads them to copy the behaviour and consumption of the same products and brands of their idols. They are big users of social media and the Internet, where they express their feelings, experiences and opinions about their music idols as well as the brands and products they use. This being the case, technology offers empowerment to young people. This allows them not only access to more information but allows the possibility to create their own new content. Thus both roles are important regarding branding. We can use the example of how Korean luxury fashion brands and how they use young music idols to establish a strong emotional relationship with their consumers. They do this by increasing their participation and involvement with their brands in social networks.

scholarly journals Designing for deep learning in the context of digital and social media

Comunicar ◽  
2019 ◽  
Vol 27 (58) ◽  
pp. 9-18 ◽  
Author(s):  
James-Paul Gee ◽  
Moisés Esteban-Guitart
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Deep Learning ◽  
World Health ◽  
Human Beings ◽  
Redes Sociales ◽  
Living Things ◽  
The World ◽  
Mind And Body ◽  
Health Organization

There is today a great deal of controversy over digital and social media. Even leaders in the tech industry are beginning to decry the time young people spend on smartphones and social networks. Recently, the World Health Organization proposed adding “gaming disorder” to its official list of diseases, defining it as a pattern of gaming behavior so severe that it takes “precedence over other life interests”. At the same time, many others have celebrated the positive properties of video games, social media, and social networks. This paper argues that a deeper understanding of human beings is needed to design for deep learning. For the purposes of this study “design for deep learning” means helping people matter and find meaning in ways that make them and others healthy in mind and body, while improving the state of the world for all living things, with due respect for truth, sensation, happiness, imagination, individuality, diversity, and the future. In particular, fifteen features related to human nature are suggested based on recent scientific developments to answer the question: What is a human being? Consequently, proposals that are linked to learning and transformation, as well as social improvement, should fit with the ways in which humans, as specific sorts of biological and social creatures, learn best (or can learn at all) and can change for the better. En la actualidad existe una nutrida controversia en relación a los medios de comunicación sociales y digitales que ha llevado, incluso, a censurar la utilización de las redes sociales y los móviles por parte de líderes en la industria tecnológica. En este sentido, la Organización Mundial para la Salud ha propuesto añadir el «desorden del juego» a su listado de enfermedades, definiéndolo como un modelo de comportamiento de juego tan severo que se impone como «preferencia sobre otros intereses». Al mismo tiempo, distintos académicos han enfatizado los aspectos positivos derivados de las redes sociales y los videojuegos. En este artículo se argumenta que es necesaria una mejor comprensión del ser humano para poder implementar lo que aquí se define como diseño para el aprendizaje profundo. El «diseño para el aprendizaje profundo» está encaminado al reconocimiento de las personas y el desarrollo de sentidos saludables, individual y colectivamente, así como la mejora, en general, del estado del mundo para todos los seres vivos, según principios de verdad, felicidad, imaginación, individualidad, diversidad y futuro. En particular, se sugieren quince características basadas en desarrollos científicos que responden a la pregunta: ¿Qué es un ser humano? Consecuentemente, propuestas vinculadas al aprendizaje y la transformación y mejora social deben ser coherentes con dichas características que permiten definir cómo las personas, en tanto que organismos biológicos y sociales, aprenden o pueden aprender óptimamente, así como cambiar para mejorar.

scholarly journals Social Networks and Young People. Comparative Study of Facebook between Colombia and Spain

Comunicar ◽  
2013 ◽  
Vol 20 (40) ◽  
pp. 127-135 ◽  
Author(s):  
Ana Almansa-Martínez ◽  
Oscar Fonseca ◽  
Antonio Castillo-Esparcia
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Social Interaction ◽  
Young People ◽  
Age Group ◽  
Redes Sociales ◽  
Private Lives ◽  
The Media ◽  
The One

Social networks have become areas of social interaction among young people where they create a profile to relate with others. The way this population uses social networks has an impact on their socialization as well as the emotional and affective aspects of their development. The purpose of this investigation was to analyze how Facebook is used by young people to communicate among themselves and the experiences they gain from it. On the one hand, while teenagers claim to know the risks, they admit to accepting strangers as friends and to sharing large amounts of true data about their private lives. For this reason, it is necessary to understand the media and digital phenomenon that the youth are living through. Although they are legally prohibited from using Facebook until they are 13, the number of underage users of this social network is growing, without any restraint from parents or schools. This investigation compares the use of Facebook by youth in Colombia and Spain by using the content analysis and interview techniques. In Colombia 100 Facebook profiles were analyzed and 20 interviews carried out with students between 12- and 15-years-old attending the Institución Educativa Distrital Técnico Internacional school in Bogotá. In Spain, 100 Facebook profiles were analyzed and 20 interviews held with students of the same age group attending various secondary schools in Andalusia. Las redes sociales se han convertido en ámbitos de interacción social entre los jóvenes, que crean un perfil para relacionarse con los demás. La exposición pública en el caso de los adolescentes puede generar problemas sobre aspectos sociales, emotivos y afectivos. Esta investigación analiza cómo se usa Facebook por parte de los jóvenes y qué experiencia obtienen de ello. Aunque dicen conocer los riesgos, admiten que aceptan a desconocidos como amigos y ofrecen datos reales sobre su vida. Ante esta situación, se hace más evidente la necesidad de la alfabetización mediática y digital de estos jóvenes que, aunque no deberían estar en Facebook hasta los 13 años, cuentan con un perfil de manera mayoritaria. Para ello se ha utilizado una metodología basada en el análisis de contenido y las entrevistas en profundidad. Se trata de un estudio comparativo entre Colombia y España. En Colombia se han realizado 100 análisis de perfiles y 20 entrevistas en profundidad. La muestra ha sido de adolescentes de 12 a 15 años, de la Institución Educativa Distrital Técnico Internacional de Bogotá. En España se han analizado 100 perfiles y se han realizado 20 entrevistas a chicos de 12 a 15 años, de Institutos (IES) de Andalucía.

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