A STUDY ON GREEN MARKETING AND THE CUSTOMER OPINION OF THE INNOVATIVE MARKETING

2021 ◽  
Vol 12 (1) ◽  
pp. 133-142
Author(s):  
Aman Yadav ◽  
◽  
Dr. Sulakshna Tiwari ◽  
Keyword(s):  
Global Warming ◽  
Environmental Sustainability ◽  
Current Level ◽  
Green Marketing ◽  
Business Sector ◽  
Security And Protection

Green marketing refers to the practice of developing and advertising products based on their real or perceived environmental sustainability. Such an item or administration might be harmless to the ecosystem in it or delivered as well as bundled in a harmless to the ecosystem way. green promoting has arisen which represents developing business sector for economical and socially mindful items and administrations. There have been various endeavors to give a substantial clarification to the presence of irregularities among conduct and perspectives, impacts of outer factors, and absence of estimation dependability and legitimacy. Further, the banks may focus on the elements mindfulness, security and protection, unwavering quality and trust, and faithfulness variables of green promoting to expand the fulfillment level of their clients which make ready for the accomplishment of green showcasing framework in India than the current level. mindfulness and dependability (p=0.000, r=0.466), mindfulness and security and protection (p=0.000, r=0.437), unwavering quality and trust and devotion (p=0.000, r=0.435) and connection among's unwavering quality and security and protection (p=0.000, r=0.401). The survival of the marketing industry is inversely proportional to the level of global warming. Therefore, The initiative towards Green marketing shows sustainability.

HOW TO TRANSFORM AGRICULTURE UNDER THE CHALLENGES OF GLOBAL WARMING: A REVIEW OF KEY DEVELOPMENT AND TRADE ISSUES

2013 ◽  
Vol 04 (03) ◽  
pp. 1350013
Author(s):  
ULRICH HOFFMANN
Keyword(s):  
Global Warming ◽  
Environmental Sustainability ◽  
Gender Inequity ◽  
Production Methods ◽  
Mitigation And Adaptation ◽  
Health And Nutrition ◽  
Trade Offs ◽  
Development Approach ◽  
And Gender ◽  
Made In

The problems of climate change, hunger and poverty, economic, social and gender inequity, poor health and nutrition, and environmental sustainability are inter-related and need to be solved by leveraging agriculture's multi-functionality. Against this background, this paper analyzes various aspects of the fundamental transformation of agricultural production methods and systems required for dealing with the serious challenges that arise from global warming. It also discusses the trade-offs to be made in enhancing the mitigation and adaptation potential of agriculture as part and parcel of a pro-poor development approach in agriculture, which will also have to include a modification of international trade rules.

scholarly journals Effects of climate change on environmental sustainability

2021 ◽  
Vol 250 ◽  
pp. 01005
Author(s):  
Manuela Tvaronavičienė
Keyword(s):  
Climate Change ◽  
Global Warming ◽  
Natural Resources ◽  
Carbon Footprint ◽  
Environmental Sustainability ◽  
Industrial Pollution ◽  
Climatic Conditions ◽  
Adaptation Strategies ◽  
Viable Solution ◽  
The World

Adaptation strategies to the climate change include measures that can be taken to take account of the new climatic conditions. This paper aims at assessing the effects of climate change on environmental sustainability. This sustainability constitutes a major problem in many countries and regions around the world that experience industrial pollution, degradation of land as well as natural disasters caused by the global warming. The paper shows that adaptation strategies are often parallel strategies that can be integrated simultaneously with the management of natural resources. They can make resources more efficient and resilient to climate change. The paper shows that reducing the carbon footprint by more than 50 percent by 2030 and eliminating it by 2050 might be a viable solution how to tackle the climate change and support the environmental sustainability.

scholarly journals GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0

2019 ◽  
Vol 9 (2) ◽  
Author(s):  
Ika Purwanti ◽  
Muhammad Dzikri Abadi ◽  
Umar Yeni Suyanto
Keyword(s):  
Competitive Advantage ◽  
Environmental Sustainability ◽  
Industrial Revolution ◽  
Green Marketing ◽  
Environmental Damage ◽  
Business Practices ◽  
Sustainable Competitive Advantage ◽  
Public Concern ◽  
Library Research ◽  
Definition Of

This study would like to explains conceptual green marketing and its role as a source sustainable competitive advantage in industrial revolution 4.0. The environmental issue is a sizzling topic nowadays as almost every country’s government and society has started to be more aware of these issues. Plus, there is currently a phenomenon of industrial revolution 4.0 which demands business practices to be more consumer-oriented. Public concern over environmental damage has made marketers know the needs and value of environmentally friendly marketing, namely green marketing. which is a new strength to create a sustainable competitive advantage. This study is a library research gathering and analyzing information from related references and theories, which have become the basic foundation and sources in analyzing problems in this research. This study seeks to offer Green Marketing ideas as the latest approach in dealing with various business threats. The results show that green marketing able to encourage companies to prepare themselves faster and better, the definition of green marketing has changed over time according to the growing relevance of environmental sustainability. 

Lessons from Covid 19 experience for African governments: towards environmental sustainability

2020 ◽  
Vol 3 (3) ◽  
pp. 126-132
Author(s):  
Peter Bisong Bisong
Keyword(s):  
Global Warming ◽  
Environmental Sustainability ◽  
Human Population ◽  
Environmental Crisis ◽  
Human Beings ◽  
Life Changes ◽  
Philosophical Methods ◽  
Long Time

Covid 19 is an unfortunate situation that nevertheless could be said to have produced environmentally beneficial results. It has forced Africans and humanity in general to change attitudes and lifestyles that were hitherto inimical to the environment to ones that could restore the environment. For the sake of survival, consumerism which is one of the greatest hallmarks of Africans and a source of depletion of earth resources has given way to frugality; transportation activities that is one of the greatest sources of global warming have significantly reduced and most importantly human population which has terrifically posed as a threat to the survival of the environment is being forcefully checked. These and many other life changes in human beings, though accidental, are healing the environment, and the paper argues that if they are sustained, the environment will totally be restored to sound health. Most of these changes will naturally be sustained even after the Covid 19 pandemic, for as Aristotle acknowledged, actions perpetrated for a long time become habituated. However, I believe that if conscious efforts are also made to sustain these changed attitudes, then the environmental crisis currently enveloping the globe will be halted. The paper using philosophical methods of criticality and argumentation concludes that Covid 19 though tragic for humans, nevertheless has lessons that could be useful for the present drive to sustain the environment and by that prevent future pandemic that could be environmentally related. The paper argues vehemently that African governments must steer their developmental agenda towards environmental sustenance in line with Covid 19 seeming directives to humanity.

Five Drivers of Eco-Innovation

2020 ◽  
pp. 1515-1537
Author(s):  
Yudi Fernando ◽  
Wah Wen Xin ◽  
Anisha Banu Dawood Gani
Keyword(s):  
Global Warming ◽  
Content Analysis ◽  
Operations Management ◽  
Environmental Sustainability ◽  
Business Performance ◽  
Economic Benefits ◽  
Sustainable Business ◽  
Unit Of Analysis ◽  
Research Findings ◽  
Parsimonious Model

Today, firms are faced with a number of environmental challenges such as pollution, scarcity of natural resources, global warming a growing demand for environmentally friendly products. Complexity of sustainability issues in operations management leads this study to determine a parsimonious model of eco-innovation. Most of the research findings have emphasized the effect of innovation on company's economic benefits. However, there are inadequate studies in respect to eco-innovation and its impact to business and environmental sustainability. This paper focuses on determinants of drivers of eco-innovation and its outcome on sustainable business performance. Content analysis is used in order to explain the phenomena of eco-innovation in operations management and categorize the determinants of drivers. The unit of analysis of this study is driver or factor of eco-innovation which are commonly found in entire articles reviewed. The scope of review encompassed articles published between the years 1994 to 2012. Results indicate that a parsimonious model of eco-innovation consists of five drivers. More comprehensive and robust findings could be obtained by testing this model and broadening the scope of study.

scholarly journals Global Warming and Acidification Potential Assessment of a Collective Manure Management System for Bioenergy Production and Nitrogen Removal in Northern Italy

2018 ◽  
Vol 10 (10) ◽  
pp. 3653 ◽  
Author(s):  
Giorgio Provolo ◽  
Gabriele Mattachini ◽  
Alberto Finzi ◽  
Martina Cattaneo ◽  
Viviana Guido ◽  
...  
Keyword(s):  
Global Warming ◽  
Nitrogen Removal ◽  
Environmental Sustainability ◽  
Treatment Plant ◽  
Livestock Production ◽  
Manure Management ◽  
Processing Plant ◽  
Management Scenarios ◽  
Bioenergy Production ◽  
Acidification Potential

Collective manure processing facilities to reduce nutrient loads and produce renewable energy are often proposed as feasible solutions in intensive livestock production areas. However, the transferring of effluents from farms to the treatment plant and back to farms, as well as the treatment operations themselves, must be carefully evaluated to assure the environmental sustainability of the solution. This study evaluated the global warming potential (GWP) and acidification potential (AP) of a collective treatment plant for bioenergy production and nitrogen removal as an alternative strategy to conventional on-farm manure management systems. Two manure management scenarios were compared: manure management on individual farms and management by a collective treatment plant. Data were collected at a collective processing plant and at the individual farms of the consortium to estimate emissions of CO2, CH4, N2O, NOx, NH3 and SO2. The plant receives manure from 21 livestock production units, treating 660 tonnes day−1 of manure. The GWP and AP indicators were calculated to evaluate the potential impact of the two management solutions. The collective solution reduced both GWP (−52%) and AP (−43%) compared to manure management separately by each farm. Further improvement might be obtained in both indicators by introducing mitigation techniques in farm manure storage and manure application to soil.

scholarly journals Exploring Acceptance Towards Environmental Sustainability of Distance Education in Malaysia

2016 ◽  
Vol 8 (2) ◽  
pp. 17-24 ◽  
Author(s):  
Siti Haslina Md Harizan ◽  
Mohd. Faiz Hilmi ◽  
Hanafi Atan
Keyword(s):  
Distance Education ◽  
Global Warming ◽  
Environmental Sustainability ◽  
Public Universities ◽  
Northern Region ◽  
Distance Learners ◽  
Policy Makers ◽  
Environmentally Sustainable ◽  
Higher Educational ◽  
Educational Field

Abstract Global warming has been among the important focus in higher educational sector worldwide. However, distance education has not been gaining sufficient attention in environmental sustainability studies of higher educational field. The overlooked dimension of sustainability in delivering courses through distance education mode has triggered a need for further understanding, in the way distance education could be acknowledged as an environmentally sustainable learning option by reducing greenhouse gas emissions. The study attempted to explore the acceptance of distance education as environmentally sustainable option among distance learners who were currently enrolled in distance education programmes in public universities located within the northern region of Malaysia. The results found that the students expressed their acceptance in the favourable manner from cognitive, affective, and conative aspects. The findings are expected to broaden the sustainability attributes of distance education and to benefit higher educational policy makers, universities’ administrators, and public at large by providing evidences for environmental sustainability of distance education.

Environmental Sustainability of Microalgae Production as a Biofuel Source

2011 ◽  
Vol 378-379 ◽  
pp. 433-438 ◽  
Author(s):  
Lian Dong Zhu ◽  
Marja Naaranoja ◽  
Erkki Hiltunen
Keyword(s):  
Climate Change ◽  
Global Warming ◽  
Genetic Modification ◽  
Environmental Sustainability ◽  
Environmental Benefits ◽  
Biofuel Feedstock ◽  
Microalgae Biomass ◽  
New Energy ◽  
Photosynthesis Efficiency ◽  
Energy Shortage

The issues of energy shortage, global warming and climate change have led to an increased interest in new energy sector, such as microalgae-based biofuels. There are many advantages to produce microalgae as a biofuel feedstock, for instance, high photosynthesis efficiency and uncompetition with traditional agriculture on farmlands. Benefiting from current culturing technologies, such as open ponds and photobioreactors, commercial microalgae farming (e.g., Earthrise) is booming. In this regard, identifying the main environmental benefits associated with microalgae production is pretty important to support this promising industry. Although there are many researches on microalgae production, published information available on the sustainably environmental benefits is fragmented. The aims of this paper are to investigate and analyze environmental benefits related with microalgae biomass production for biofuel usage from sustainability perspective, systematically and explicitly, including water resource, land, nutrient, greenhouse gases and genetic modification dimensions.

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