scholarly journals ANALISIS TANDA PADA KARYA DESAIN KOMUNIKASI VISUAL

2019 ◽  
Vol 2 (1) ◽  
pp. 27
Author(s):  
Ernawati Ernawati
Keyword(s):  
Visual Communication ◽  
Visual Design ◽  
Analysis Method ◽  
Verbal System ◽  
Visual Communication Design ◽  
Communication Design ◽  
Linguistic System ◽  
Semiotic Approach ◽  
Sign Analysis ◽  
Visual Sign

Tujuan dari penelitian ini adalah untuk mengetahui makna denotasi dan konotasi pada tanda visual karya desain komunikasi visual. Metode yang digunakan dalam penelitian ini adalah metode semiotika dengan pendekatan semiotika Roland Barthes. Hasil dari penelitian ini, menunjukan bahwa Karya desain visual memiliki tanda berbentuk verbal (bahasa) dan visual, serta menunjukan bahwa penyajian karya desain komunikasi visual mengandung tanda sebagai ikon untuk menyampaikan pesan dalam sistem non kebahasaan yaitu bentuk visual yang mendukung sistem verbal dengan tanda bersifat peniruan kebentukansesuai kenyataan (similrarity). Semiotika sebagai metode analisis tanda guna membedah karya desain komunikasi visual layak untuk disikapi dengan menerapkannya secara proaktif sesuai konteksnya.The purpose of this research is to know the meaning of denotation and connotation in visual sign of visual communication design. This research uses semiotic method with Roland Barthes's semiotic approach. Result of this reseach, show that visual design art has a verbal (linguistic ) and visual sign, also show that  presentation of visual communication design art  containing signs as an icon to deliver messages in  non-linguistic system is a visual form that  support verbal system with signs of impersonation according to reality (similrarity). Semiotic as a sign analysis method to operate visual communication design art are appropriate to be addressed by applying them proactively according to the context.

scholarly journals Analysis of Brand Visual Design Based on Collaborative Filtering Algorithm

2022 ◽  
Vol 2022 ◽  
pp. 1-8
Author(s):  
Gao Chaomeng ◽  
Wang Yonggang
Keyword(s):  
Collaborative Filtering ◽  
Visual Communication ◽  
Visual Design ◽  
Design System ◽  
Original Algorithm ◽  
Filtering Algorithm ◽  
Visual Communication Design ◽  
Communication Design ◽  
Collaborative Filtering Algorithm ◽  
The Impact

With the continuous development of China’s social economy, the competitiveness of brand market is gradually increasing. In order to improve their own level in brand building, major enterprises gradually explore and study visual communication design. Brand visual design has also received more and more attention. Building a complete and rich visual design system can improve the brand level and attract users to consume. Based on the abovementioned situation, this paper proposes to use collaborative filtering algorithm to analyze and study brand visual design. Firstly, a solution is proposed to solve the problem of low accuracy of general recommendation algorithm in brand goods. Collaborative filtering algorithm is used to analyze the visual communication design process of enterprise brand. Research on personalized image design according to consumers’ trust and recognition of brand design is conducted. In traditional craft brand visual design, we mainly study the impact of image design on consumer behavior. The brand loyalty model is used to predict and analyze the visual design effect. Also, the user’s evaluation coefficient is taken as the expression of brand visual design recognition. Finally, the collaborative filtering algorithm is optimized to improve the consumer similarity based on the original algorithm. The results show that the brand visual design using collaborative filtering algorithm can help enterprises obtain greater benefits in their own brand construction. It provides effective data help in the development of traditional craft brands.

scholarly journals Semiotika Tanda Verbal dan Tanda Visual Iklan Layanan Masyarakat

Panggung ◽  
2017 ◽  
Vol 26 (2) ◽  
Author(s):  
Sumbo Tinarbuko
Keyword(s):  
Public Service ◽  
Visual Communication ◽  
Research Method ◽  
Analysis Method ◽  
The Public ◽  
Visual Communication Design ◽  
Communication Design ◽  
Public Service Advertising ◽  
Verbal Message ◽  
Service Advertising

ABSTRACT This article uses qualitative  research method by describing, interpretating,  and explaining the  connotation  meaning  of public  service  advertisingLater   on it is classified  based on  the sociolinguistics,  pragmatics, visual communication  design, and semiotics theory.The method of semiotics  visual  communication  analysis  is also used as an analysis method for verbal and visual  data. It is used as one of public service advertising  reading  methods do to the tendency to see things,  such as art, culture, social, visual communication design, and public service advertising  as the phenomenon  of language  and sign.It is important to understand the semiotics of visual  communication  theory, because it can be used to enlarging  the imagination,   insight, and  knowledge about  the importance  of under- standing  semiotics  of visual communication,  both on the creation  and designing public service advertising  process or process  of reviewing  the public service advertising object. Practically,  it gives a positive adventage for the advertising  practitioners  or students    at the Department  of Advertising and Visual Communication Design. Keywords: sign, code and meaning  of public service advertising,  semiotics  of visual  communica- tion, verbal message and visual message     ABSTRAK  Tulisan ini menggunakan metode penelitian kualitatif dengan cara mendeskripsikan, menginterpretasikan, dan menerangkan makna konotasi iklan layanan masyarakat yang kemudian diklasifikasikan berdasarkan pada bangunan teori sosiolinguistik, teori pragmatik, teori desain komunikasi visual, dan teori semiotika.Metode analisis semiotika komunikasi visual juga dimanfaatkan sebagai metode analisis data verbal dan data visual, sebagai salah satu metode pembacaan Iklan Layanan Masyarakat (ILM) akibat adanya kecenderungan untuk memandang berbagai hal, seperti seni, budaya, sosial, desain komunikasi visual, dan ILM sebagai fenomena bahasa dan tanda.Penguasaan teori semiotika komunikasi visual ini penting karena dapat digunakan sebagai bahan referensi verbal dan visual bagi khalayak untuk memperluas imajinasi, wawasan, dan pengetahuan mengenai pentingnya memahami semiotika komunikasi vi- sual baik dalam proses penciptaan dan perancangan iklan layanan masyarakat maupun proses mengkaji objek iklan layanan masyarakat. Secara praktikal memberikan manfaat yang positif baik bagi praktisi periklanan dan biro iklan pada umumnya maupun civitas akademika Jurusan Periklanan dan Desain Komunikasi Visual pada khususnya. Kata kunci: tanda, kode dan makna iklan layanan masyarakat, semiotika komunikasi visual, pesan verbal, dan pesan visual

scholarly journals Semiotic Approach in Visual Communication Design

2021 ◽  
Vol 13 (4) ◽  
Author(s):  
A.A. Zakharova ◽  
A.V. Shklyar ◽  
E.V. Vekhter
Keyword(s):  
Visual Communication ◽  
Visual Communication Design ◽  
Communication Design ◽  
Semiotic Approach

scholarly journals Membaca Desain Komunikasi Visual Pada Relief Cerita Krsna di Candi Lara Jonggrang

2018 ◽  
Vol 15 (2) ◽  
pp. 155
Author(s):  
Andri Restiyadi
Keyword(s):  
Visual Communication ◽  
Visual Design ◽  
Complete Relief ◽  
Visual Communication Design ◽  
Communication Design ◽  
Inductive Research ◽  
Field Data Analysis ◽  
The Temple ◽  
Research Pattern ◽  
Design Aspect

AbstractStory reliefs inscribed at the walls of the temple tell a lot of information including the visual communication design. Thus, to learn of the artist’s creative process, it is important to conduct a study of the relief’s visual design. Most relief-related studies available merely try to identify the story rather than the visual design aspect. The study proposed here is on the aspect of visual communication design of Krishna story relief, a study that has been neglected. Such fact is an irony since visual communication design is actually another side of a relief that is of a high interest due to its communicative purpose. This study uses an inductive research pattern that starts at field data analysis and ends in a conclusion. For the ease of analysis, the visual form of story relief will be transferred into composition matrixes that later will be compared to acquire a complete relief design. In the case of Krishna relief, some figures sculpture composition patterns are found at the panels. Such patterns, which may determine the meaning of the relief in the context of visual communication, have been standpoints from which the relief artist considered the aspects of religion and technique.AbstrakRelief cerita yang terpahat pada dinding candi memuat banyak informasi, termasuk di dalamnya berkaitan dengan desain komunikasi visual. Kajian tentang desain visual relief sangat penting dilakukan untuk mengetahui proses kreatif seniman. Selama ini penelitian yang berkaitan dengan relief secara umum berusaha untuk mengidentifikasi cerita di dalamnya sementara aspek desain visual jarang dijadikan topik bahasan. Adapun permasalahan yang diajukan dalam hal ini berkaitan dengan aspek desain komunikasi visual relief cerita Krsna. Sebuah kajian yang selama ini belum menjadi pusat perhatian. Sisi lain dari sebuah relief cerita yang sebenarnya sangat menarik untuk dikaji lebih lanjut, karena relief cerita tidak lain merupakan sebuah media komunikasi. Penelitian ini menggunakan alur penelitian induktif yang bergerak dari fakta di lapangan dan diakhiri dengan penarikan sebuah kesimpulan. Dalam hal ini untuk mempermudah analisis, bentuk visual relief cerita akan diubah menjadi matriks komposisi untuk selanjutnya dibandingkan antara matriks yang satu dengan matriks yang lain untuk mengetahui desain relief secara utuh. Pada kasus Relief Cerita Krsna terdapat beberapa pola komposisi pemahatan figur dalam panil. Pola-pola tersebut menjadi patokan seniman dengan mempertimbangkan aspek religi dan aspek teknis, hal tersebut sekaligus dapat menentukan makna relief cerita dalam konteks komunikasi visual.

Mengkaji Karakteristik Media Televisi untuk Memudahkan Merancang Komunikasi Visual yang Tepat

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 705
Author(s):  
Tunjung Riyadi
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Print Media ◽  
Literature Study ◽  
Visual Communication Design ◽  
Communication Design ◽  
Television Screen

 A work of visual communication design which aired on the television screen has a different perspective in its interpretation in the eyes of the audience when compared to other media. By understanding the characteristics and nature of media, proper exploration of graphic design can easily be created. Through literature study, observations of the author as a practitioner of graphic design for television and comparisons with the print media will facilitate the understanding of this study. 

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