CHARACTERISTICS OF ADVERTISING TEXT AS A DISCURSIVE PRACTICE

2020 ◽  
Vol 74 (4) ◽  
pp. 151-157
Author(s):  
А. Nurbayeva ◽  
◽  
B. Karimova ◽  
Keyword(s):  
Consumer Culture ◽  
Public Culture ◽  
Linguistic Analysis ◽  
Discursive Practice ◽  
Consumer Society ◽  
Discursive Practices ◽  
Basic Principles ◽  
Moral Content ◽  
The Impact

The article is devoted to the study of approaches to the concept of discourse and discursive practice. In the course of the research, the author comes to the conclusion that it is necessary to address typical, routine, unproblematic, and therefore unnoticed discursive actions and events that are also part of the discourse. In this article, advertising is considered as one of the trends in consumer culture. The article reveals the nature of the impact of advertising on a person, the features of the moral content of advertising and the role of advertising in consumer society. The conclusion is made about the predominantly destructive influence of advertising on public culture. Ways to influence the advertising discourse to neutralize its negative potential are outlined. The concept of discursive practice in the aspect of linguistic analysis is considered. The basic principles of description are defined. The research focuses on the interaction of discourses and the formation of new discursive practices.

scholarly journals Mados ir asmens individualumo raiška šiuolaikinėje vartotojiškoje visuomenėje

2015 ◽  
Vol 23 (1) ◽  
pp. 22-34
Author(s):  
Ieva Mantė Valivonytė
Keyword(s):  
Consumer Culture ◽  
Creative Industries ◽  
Consumer Society ◽  
Complex Phenomenon ◽  
Verbal Language

The article deals with the concept of creative industries, fashion and its prevalence among consumer society. It analyzes the evolution of consumer culture and its relationship with fashion as well as fashion and style concept of value. The article represents theorist’s insight and reflection on the consumer society and the search for individuality in vogue. Also it reviews the role of fashion in the consumer society as diverse and complex phenomenon, which with the certain character and non-verbal language communicates about some of their values and their impact on the user and groups.

scholarly journals Prospective Role of Advanced Technologies in Forensic Science in Averting Harassment of Accused in India

2020 ◽  
Vol 9 (4) ◽  
pp. 1317-1319
Keyword(s):  
Forensic Science ◽  
Dna Typing ◽  
Systematic Change ◽  
Criminal Proceedings ◽  
Basic Principles ◽  
Scientific Methods ◽  
Scientific Instrumentation ◽  
Advanced Technologies ◽  
The Impact

The present work addresses the impact of modern scientific techniques of investigations on the rights of accused. The dramatic scientific breakthroughs in forensic science like new scientific instrumentation, DNA typing and physical evidence databases have contributed to evidence in criminal proceedings over the years. A systematic change in investigations can be brought by applying the 7 basic principles of forensic science capable of giving impartial results. Increasing the reliance on objective forms of evidence, result oriented investigation based on scientific methods will prevent futile harassment of accused.

scholarly journals Image of the Author as a Factor of the Interpretative Functioning of the Text

2018 ◽  
pp. 153-158
Author(s):  
E. S. Belyaeva
Keyword(s):  
Native Speaker ◽  
Linguistic Analysis ◽  
The Political ◽  
Political Leader ◽  
Political Consciousness ◽  
Source Text ◽  
The Impact

The paper features the role of the author's image as a factor that determines the variable functioning of the text in the process of its interpretation by a native speaker. A linguistic experiment conducted by the author revealed semantic versions of the source text as a result of the influence of the author's image on the interpreting activity of the addressee. The image of the author is viewed as a portrait of a political leader modeled by the addressee and his or her communicative intentions on the basis of the analysis of interpretive texts as the result of perception and interpretation of the source text. The research proves that the image of the author influences the addressee’s interpretation of the text. The author used the method of linguistic analysis to prove that the image of the author of the political text is shaped in mundane political consciousness under the impact of various factors and influences mundane linguistic consciousness and the interpreting activity of the addressee. This is confirmed by the fact that the same text, attributed to different politicians, received different interpretations depending on how the recipient perceived the politician designated as the author of the text.

scholarly journals Branding and modification of consumer behavior during the cardinal transformation of economy

2020 ◽  
Vol 19 (3) ◽  
pp. 285-315
Author(s):  
Vitally I. Cherenkov ◽  
◽  
Svetlana V. Karpova ◽  
Alexander V. Tanichev ◽  
◽  
...  
Keyword(s):  
Sustainable Development ◽  
Consumer Behavior ◽  
World Economy ◽  
Sustainable Consumption ◽  
Social Consequences ◽  
Modern World ◽  
Consumer Society ◽  
The World ◽  
The Impact

By applying the thesis about branding as a modificer of consumer behavior under the impact of cardinal changes of the world economy this paper extends our understanding of branding dualism that could lead to sustainable consumption as well as to unsustainable one. The purpose of this paper is to provide knowledge about impacts of two megatrends of the modern world economy on consumer behavior while the world/domestic product market is transforming into the simulacra market, and to contribute to the current discourse about marketing ideology (in other terms — consumerism), irrational consumption, and overconsumption that are stemmed from the profit-oriented marketing wherein the branding plays a role of the powerful booster of unsustainable consumption. Finally, an appeal to academia has been made to search for effective ways to apply branding tools for achieving the goal of sustainable consumption and production. Thematic content analysis explores multiple (mainly international) sources focused on topics of sustainable development, digital transformation, semiotics and emerging simulacrum market, dualism of branding, marketing ideology and consumerism related to modifying the model of consumer behavior. These sources were analyzed through a sustainable development goals lens. Th e research has identified two directions of the branding impact on consumer behavior due to the phenomenon of branding dualism — towards the sustainable consumption or vice versa depending on accepting or rejecting the sustainability branding strategy, respectively. By applying semantic concepts, the simulacra market paradigm diff erent from the real market paradigm is used to assess contemporary changes in consumer behavior. This unconventional investigation into the branding dualism, including the impact of the above-mentioned trends on it, extends the understanding of the marketing up to the sphere of consumer society ideology and highlights the importance of sustainability branding for achieving the goal of sustainable consumption. By integrating semantics concepts into the marketing discipline, this paper explores the dual role of branding in modifying the model of consumption under the impact of world economy megatrends and provides suggestions for business and academia about how best to overcome perceived barriers to sustainable consumption. These insights have relevance to dissimilarities between social consequences of branding in the frame of micromarketing and macromarketing or macrosocial marketing and could help alter consumption practices to make them more sustainable.

White Heat

2018 ◽  
pp. 25-57
Author(s):  
Steven McKevitt
Keyword(s):  
Twentieth Century ◽  
First Century ◽  
New Right ◽  
Consumer Society ◽  
Early Twenty ◽  
Post War ◽  
The Uk ◽  
The Impact

Chapter 1 looks at consumption, consumerism, and the emergence of the consumer society in Britain at the end of the twentieth century. It draws out the main academic debates concerning consumption and its evolving role in society and explores changes in work, leisure, gender roles, family life, and living standards in the UK in the twentieth century. There follows an examination of the impact of the New Right and its ideology in Britain in the 1980s and 1990s and also the renaissance in popular culture from the 1970s, which not only helped to drive the expansion of the mass media but was also fueled by it. It concludes with an analysis of arguments presented by critics of affluence from the post-war period to the early twenty-first century. There is particular emphasis on the role of persuasion within market economies.

scholarly journals Multinational Corporations and Civil Society: A case study Comparison of H&M and Hoang Anh Gia Lai Group in Cambodia

2019 ◽  
Vol 4 (1) ◽  
pp. 72-80
Author(s):  
Solomon Kay-Reid
Keyword(s):  
Civil Society ◽  
Multinational Corporations ◽  
Indigenous Communities ◽  
Authoritarian Regimes ◽  
Vulnerable Groups ◽  
Consumer Society ◽  
Predatory Behaviour ◽  
The Impact

  This paper examines the impact both positive, and negative of two multinational corporations (MNCs), H&M and Hoang Ahn Gia Lai Group both of whom operate extensively in Cambodia. It examines the important role domestic civil society plays in resisting the worst predatory tendencies in MNCs, and how the capacity to resist may be curbed by authoritarian regimes. Furthermore, the essay examines the role of international groups as well as consumer society on holding MNCs accountable for their actions. Particular attention is paid to the impact these multinational corporations have on women and indigenous communities, who are in the Cambodia context two of the most vulnerable groups in society. Moreover, it is suggested that while multinational corporations may ameliorate their practices in some areas, this often requires sustained pressure from a variety of actors, with this being especially true when governments cannot or are unwilling to regulate the behaviour of corporations. Lastly, it is suggested that civil society in the host state is the most important actor for bringing pressure to bear on MNCs, they must be supported by either international actors, or the domestic government to truly reign in the most predatory behaviour of MNCs.

scholarly journals “Customer is king”: Staging consumer culture in a food aid organization

2020 ◽  
pp. 146954052093595
Author(s):  
Thirza Andriessen ◽  
Hilje Van der Horst ◽  
Oona Morrow
Keyword(s):  
Consumer Culture ◽  
Charitable Giving ◽  
Food Aid ◽  
Consumer Society ◽  
Market Exchange ◽  
Social Emotional ◽  
Social And Emotional ◽  
The People

This paper intervenes in critical debates on the role of charitable food aid in meeting the material, social, emotional, and cultural needs of the people who depend on this aid. It offers a detailed case study of a social grocery in Belgium that attempts to circumvent the power inequalities and negative social and emotional impacts of charitable giving through staging consumer culture, and treating clients as customers. This is accomplished with supporting performances of consumption norms around product choice, the act of paying, and the selection of appropriate foods – which improves the ability of participants to meet their personal needs as well as the broader standards of consumer society that they are otherwise excluded from. These other ways of doing food aid are theorized through the lens of consumer culture, to explain what is at stake in performing the norms of market exchange in a consumer society.

scholarly journals Media image of Ukraine in a projection onto COVID-19: a linguistic view

2020 ◽  
pp. 119-134
Author(s):  
Olga Pliasun
Keyword(s):  
Linguistic Analysis ◽  
Image Modeling ◽  
Special Role ◽  
Basic Principles ◽  
Media Image ◽  
National Image ◽  
Modal Particles ◽  
Negative State ◽  
Political Economic

The article is devoted to the analysis of linguistic dominants of Ukraine’s media image modeling during the COVID-19 pandemic. The research is conducted within the framework of a new direction of linguistics – media linguistic imageology, that in both Ukrainian and world linguistics is just beginning to develop, which determines the relevance and scientific perspective of the work. The article highlights the connection of media linguistic imageology with such neolinguistic areas as media linguistics, PR-linguistics, psycholinguistics and suggestive linguistics. The basic principles of linguistic analysis of media image texts about Ukraine are determined, the expediency of their division into two groups is argued: 1) image texts in which information is presented in order to form a positive image of Ukraine (meliorative image texts), 2) media publications which de jure are not image texts but they are such de facto, for instance, media texts about events in political, economic, social, medical and other areas that in one way or another affect the formation of a negative state image (pejorative image texts). Thus, in particular, analyzing media publications about COVID-19, the author includes materials on the development of domestic tourism and the positive aspects of distance learning to the image texts of the meliorative type. The special role of the projects "Travel around Ukraine" and "Tourist Magnets of Ukraine" for repairing the national image in media is emphasized. In turn, the author notes that despite numerous problems in the field of education, its image in the Ukrainian media is generally constructed in a positive way. In the discourse of linguistic analysis, the main image-forming markers of meliorative image texts are the use of metaphorical language, epithets, lexemes with emotionally evaluative positive connotation, new phraseology with positive semantics etc. At the same time, the author emphasizes that the pejorative image texts caused by COVID-19 are media publications about problems in medical, economic, social etc. industries. To create an atmosphere of fear, hopelessness and panic in media publications of this type, journalists use amplifying modal particles and paraphrases with negative contextual semantics etc. The author summarizes that today's media image of Ukraine is quite contradictory. In the author's belief, in the difficult conditions of a pandemic a mediator should focus on axiological and ethical principles, information hygiene and respect for recipients.

Attitude of brazilian dentists and dental students regarding the future role of artificial intelligence in oral radiology: a multi-center survey

2020 ◽  
pp. 20200461
Author(s):  
Ruben Pauwels ◽  
Yumi Chokyu Del Rey
Keyword(s):  
Artificial Intelligence ◽  
Dental Students ◽  
Oral Radiology ◽  
Basic Principles ◽  
Future Role ◽  
Introductory Lecture ◽  
The Future ◽  
The Impact ◽  
Strong Agreement

Objectives: The aim of this study was to assess the attitude of dentists and dental students in Brazil regarding the impact of artificial intelligence (AI) in oral radiology, and to evaluate the effect of an introductory AI lecture on their attitude. Methods: A questionnaire was prepared, comprising statements regarding the future role of AI in oral radiology and dentistry. A lecture of approx. 1 h was prepared, comprising the basic principles of AI and a non-exhaustive overview of AI research in medicine and dentistry. Participants filled in the questionnaire prior to the lecture. After the lecture, the questionnaire was repeated. Results: Throughout seven sessions at six locations, 293 questionnaires were collected. The majority of participants were undergraduate dental students (57%). Prior to the lecture, there was a strong agreement regarding the various future roles and expected impact of AI in oral radiology. Approximately one third of participants was concerned about AI. After the lecture, agreement regarding the different roles of AI in oral radiology increased, overall excitement regarding AI increased, and concerns regarding the potential replacement of oral radiologists decreased. Conclusions: A generally positive attitude towards AI was found; an introductory lecture was beneficial towards this attitude and alleviated concerns regarding the effect of AI on the oral radiology profession. Given the unprecedented, on-going revolution of AI-augmented radiology, it is pivotal to incorporate AI topics in dental training curricula.

scholarly journals Engagement without accountability: The role of governments, field experts, and public intellectuals in the context of the covid-19 pandemic

2021 ◽  
Vol 21 (4) ◽  
pp. 783-804
Author(s):  
B. Radeljić ◽  
C. González-Villa
Keyword(s):  
Public Intellectuals ◽  
Discursive Practices ◽  
Regional Powers ◽  
Specific Policy ◽  
Decision Making Processes ◽  
Institutional Actors ◽  
The Impact ◽  
Inside Out ◽  
Emergency Measures

The outbreak of the covid-19 pandemic represented a major shock. In their effort to adapt their responses to the crisis to their own conditions of survival, governments have tended to resort to arguments that limit accountability to the population. Despite the privileged place they are presumed to have within contemporary societies, experts have been displaced from the decision-making processes of governments and delegitimized by the anti-intellectual drift favored by the way in which arguments are presented and debated in social media. At the same time, despite being perceived as capable of offering inside-out evaluations of specific phenomena and therefore capable of distinguishing between truths and big lies (and anything in-between), the role of public intellectuals seems to have been limited. The article analyses the responses of great power governments and regional powers in terms of the discursive practices deployed in the context of the covid-19 crisis, and the capacity of the aforementioned non-institutional actors to confront these discourses. As editors-in-chief, policymakers have felt passionate about war metaphors that have allowed them to deconstruct and make complex subjects accessible, and as such, to ensure a sufficient level of attention and public approval so that the fight against the enemy could begin. In addition, they have prompted the implementation of emergency measures that, in a context of geopolitical confrontation, have allowed them to evade individual responsibilities. Rather than using their knowledge to provide constructive examination of complex issues and make them accessible, so the ones who listen to them can hopefully understand the impact of specific policy preferences and minimize their own losses in the increasingly competitive environment, experts and intellectuals have seen their room for maneuver to influence policy formulations severely limited.

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