scholarly journals Branding and modification of consumer behavior during the cardinal transformation of economy

2020 ◽  
Vol 19 (3) ◽  
pp. 285-315
Author(s):  
Vitally I. Cherenkov ◽  
◽  
Svetlana V. Karpova ◽  
Alexander V. Tanichev ◽  
◽  
...  
Keyword(s):  
Sustainable Development ◽  
Consumer Behavior ◽  
World Economy ◽  
Sustainable Consumption ◽  
Social Consequences ◽  
Modern World ◽  
Consumer Society ◽  
The World ◽  
The Impact

By applying the thesis about branding as a modificer of consumer behavior under the impact of cardinal changes of the world economy this paper extends our understanding of branding dualism that could lead to sustainable consumption as well as to unsustainable one. The purpose of this paper is to provide knowledge about impacts of two megatrends of the modern world economy on consumer behavior while the world/domestic product market is transforming into the simulacra market, and to contribute to the current discourse about marketing ideology (in other terms — consumerism), irrational consumption, and overconsumption that are stemmed from the profit-oriented marketing wherein the branding plays a role of the powerful booster of unsustainable consumption. Finally, an appeal to academia has been made to search for effective ways to apply branding tools for achieving the goal of sustainable consumption and production. Thematic content analysis explores multiple (mainly international) sources focused on topics of sustainable development, digital transformation, semiotics and emerging simulacrum market, dualism of branding, marketing ideology and consumerism related to modifying the model of consumer behavior. These sources were analyzed through a sustainable development goals lens. Th e research has identified two directions of the branding impact on consumer behavior due to the phenomenon of branding dualism — towards the sustainable consumption or vice versa depending on accepting or rejecting the sustainability branding strategy, respectively. By applying semantic concepts, the simulacra market paradigm diff erent from the real market paradigm is used to assess contemporary changes in consumer behavior. This unconventional investigation into the branding dualism, including the impact of the above-mentioned trends on it, extends the understanding of the marketing up to the sphere of consumer society ideology and highlights the importance of sustainability branding for achieving the goal of sustainable consumption. By integrating semantics concepts into the marketing discipline, this paper explores the dual role of branding in modifying the model of consumption under the impact of world economy megatrends and provides suggestions for business and academia about how best to overcome perceived barriers to sustainable consumption. These insights have relevance to dissimilarities between social consequences of branding in the frame of micromarketing and macromarketing or macrosocial marketing and could help alter consumption practices to make them more sustainable.

scholarly journals HORIZONS OF RESEARCH IN GEOGRAPHY OF THE WORLD ECONOMY

HERALD ◽  
2017 ◽  
Vol 8 (20) ◽  
Author(s):  
Vladimir Alexandrovich Kolosov ◽  
Elena Alexandrovna Grechko ◽  
Xenia Vladimirovna Mironenko ◽  
Elena Nikolayevna Samburova ◽  
Nikolay Alexandrovich Sluka ◽  
...  
Keyword(s):  
Developing Countries ◽  
Division Of Labor ◽  
Global Economy ◽  
World Economy ◽  
Spatial Organization ◽  
Modern World ◽  
High Tech ◽  
Research Activities ◽  
The World ◽  
The Impact

The advent of "world economic transition" and the formation of a multipolar world is closely linked, according to experts, with loss of globalization advances, which strengthens regionalism, increases diversification and fragmentation of the modern world, creating risks and threats to the world development. In this light studying the spatial organization of the global economy becomes more important, and at the same time that complicates the choice of priorities in the research activities of the Department of geography of the world economy, Faculty of Geography, Moscow State Lomonosov University in 2016-20, requiring a new research “ideology”. The article summarizes some ideas expressed by the department staff. It specifies that concept of territorial division of labor, as well as the defined set of key actors in the world economy and common assumptions regarding their contributions to its development needs a significant revision. The above firstly concerns giant developing countries, in particular rapidly growing China – a kind of locomotive entraining other developing states. Further, the impact of multinationals on the overall architecture and the territorial organization of the global economy becomes more and more tangible. This phenomenon requires the creation of a new scientific area of concern – the corporate geography as a tool to thoroughly investigate the transnational division of labor. Changes in the balance of acting forces are closely related to changes in industry composition and spatial organization of the global economy. The article raises the issues of development of such processes as tertiarization of the economy, reindustrialization and neoindustrialization, the latter being understood as an evolutionary transition to a knowledge-intensive, high-tech, mass labor-replacing and environmentally efficient industrial production. Basing on preliminary research from the standpoint of a relatively new methodological approach – formation of value chains – the vector of "geographical transition" " in their creation from developed to developing countries was designated. This means increasing complexity of the territorial structure of the world economy and an increase in the importance of semi-periphery. A spatial projection of globalization processes in the form of emerging “archipelago of cities”, which consolidates the international network of TNCs as the supporting node frame of the global economy requires close attention and analysis. The need of comprehending the study scope in the field of geography of the world economy in medium Atlas Information Systems (AIS), which in terms of functionality belong to the upper class of electronic atlases, is noted.

Consuls and Silver Contraband on Mexico's West Coast in the Era of Santa Anna

1987 ◽  
Vol 19 (2) ◽  
pp. 389-411 ◽  
Author(s):  
John Mayo
Keyword(s):  
Foreign Trade ◽  
West Coast ◽  
World Economy ◽  
Napoleonic Wars ◽  
The World ◽  
The Impact ◽  
Individual Role

Mexico achieved independence in 1821. With the definitive cutting of the imperial ties with Spain, already weakened by the impact of the Napoleonic Wars, the country began to play an individual role in the world economy. The end of Spanish rule and the departure of many Spaniards opened up new positions and new opportunities for Mexicans. Some they seized immediately as in government and the army; others they lacked in some measure the skills, inclination or capital to exploit. One of the more difficult areas was overseas trade, which had been largely the preserve of peninsulares. Their departure provided the occasion for the arrival of numbers of foreigners, who established merchant houses in trading centres, and assumed the role of middlemen in Mexico's foreign trade.

scholarly journals BRICS’ Contribution to the Global Transition to Sustainable Consumption and Production Patterns

2021 ◽  
Vol 16 (1) ◽  
pp. 7-28
Author(s):  
Andrey Sakharov ◽  
◽  
Inna Andronova ◽  
Keyword(s):  
Sustainable Development ◽  
Sustainable Consumption ◽  
Crisis Response ◽  
Brics Countries ◽  
Production And Consumption ◽  
Sustainable Consumption And Production ◽  
International Climate ◽  
The Impact

The rationalization of production and consumption patterns lies at the core of sustainable development as it determines the level of anthropogenic impact on the environment, which is ultimately the subject of all international climate arrangements. This topic broadly encompasses not only sustainable development goal (SDG) 12, but also certain aspects of SDGs 7 and 11. The role of BRICS countries (Brazil, Russia, India, China and South Africa) in promoting the concept of sustainability globally is determined by their place among the leading producers and consumers of natural resources and emitters of pollutants, as well as the parties to major global agreements in this area. This article focuses on the institutional contribution of the BRICS agenda to the international community’s efforts to achieve the SDG targets related to the rationalization of resource production and consumption. In addition, because the socio-economic crisis of 2020 caused by the COVID-19 pandemic is seen as one of the factors impeding the implementation of the goals, the article also highlights the impact of COVID-19 and the crisis response of BRICS governments on long-term strategic planning for sustainable development.

scholarly journals The Impact of Globalization on Economic Growth

Economics ◽  
2021 ◽  
Vol 104 (10-12) ◽  
pp. 99-109
Author(s):  
Mariam Dzebisashvili Mariam Dzebisashvili
Keyword(s):  
Economic Growth ◽  
National Economy ◽  
World Economy ◽  
English Word ◽  
Major Influence ◽  
Modern World ◽  
Human Society ◽  
Trade Integration ◽  
The World ◽  
The Impact

Twentieth century for the world economy is associated with a range of processes that involve a broader scope. The important issue in the order is at stake and at the same time the internationalization stage - Globalization. It discusses the developmental processes of the world in the socio-economic context. We are globalized as an accelerating factor. In addition to the destruction, it also contributes to modernization. The English word "globe" means Globe, while "global" - the world. Globalization -the modern English word is to make changes in the world economy and society. More precisely, the globalization of the economy is one of the components of globalization that includes several aspects: • Liberalization of Economics; • Development of trade; • Integration of countries in the modern world community; • To increase the service market; • Make investments. Globalization is a major influence on the economy of all countries. It deals with the process of creation of goods and services, the use of force, investing in "physical" capital, technologies and their spread to other countries. In the end, everything is expressed in the production and labor efficiency. The article-"The Impact of Globalization on Economic Growth" deals with the modern actual issues of globalization and its impact on the national economy. According to the author’s explanation, the globalization is the process of formation the world as an economic, technological, political and cultural entity through conditions of maintaining the statehood and national identity of the concrete countries. Globalization has the objective as well as the subjective features. That’s why the globalization includes unprecedented possibilities for development of human society as so as it threats of its existence. The positive results have been achieved only when any exposures of abuse are excluded and all decisions are received as a result of common consensus. The other trends of globalization might be ended with disaster. Globalization influences all sectors of national economy, including unemployment. In the article into detailed form are discussed the positive and negative sides of influence that globalization has on the national state and economy. In Summary, it seems that globalization involves both the development of human society and its unseen possibilities of the threat of existence. Thus, it becomes necessary in the process of globalization proper management, or implementation of fair globalization. The greatest contribution to this belongs to the leader (big) states. It is on their decisions that globalization does not depend on fate. Key words: Globalization; national economy; unemployment; international labor market.

scholarly journals FEATURES OF THE DEVELOPMENT OF TRANSNATIONAL CORPORATIONS, THEIR ROLE IN THE WORLD ECONOMY

2021 ◽  
Vol 6 (2(30)) ◽  
pp. 14-20
Author(s):  
V. N. Borobov
Keyword(s):  
World Economy ◽  
Statistical Data ◽  
Transnational Corporations ◽  
Multinational Companies ◽  
Modern World ◽  
Scientific Article ◽  
Development Indicators ◽  
The World ◽  
Further Development

The scientific article examines the nature and role of TNCs in the modern world economy. The stages of development of multinational companies with a detailed description are described in some detail. Statistical data on the development indicators of TNCs over the years are presented. Indicators of the increasing role of foreign branches of TNCs in the overall results of their operation. Activities are proposed on the strategic priorities of TNC profit generation and further development.

scholarly journals Consumer Behavior toward the Use of Credit Cards: The Empirical Evidence from Iraq

2020 ◽  
Vol 5 (1) ◽  
pp. 53
Author(s):  
Amanj Mohamed Ahmed
Keyword(s):  
Consumer Behavior ◽  
Credit Card ◽  
Credit Cards ◽  
Modern World ◽  
Kurdistan Region ◽  
Chi Square ◽  
Related Field ◽  
Accessible Information ◽  
The World ◽  
The Impact

Credit card is a payment tool in the modern world and it is being called the plastic money. In Iraq and especially in Kurdistan region, the credit card utilization now is appealing to be more attractive. To address this issue, the present study sheds some light on the impact of credit cards on the consumer behavior and the benefits of credit cards for people of Kurdistan, Iraq. The data were obtained from 40 participants consisting of academicians in the related field, managers of banks, and credit card users by means of questionnaires. A range of variables that agreed to demographic information, such as level of education, gender, and income, were also considered. Drawing on chi-square and modeling analysis, the results portrayed a positive relationship between the costumer information and their behavior in using credit cards. The results of this study further suggest that since people in Kurdistan region of Iraq would like to apply credit cards in all aspects of life, the financial institutions should provide accessible information and valuable services. All in all, from this study it is implied that the “plastic money” makes a revolution in banking industry across the world and nowadays electronic banking becomes familiar to the world.

scholarly journals QUALITY OF BANKING PRODUCTS: FACTORS OF INFLUENCE

2021 ◽  
Author(s):  
Tetiana Gavrilko ◽  
Karina Skripnik
Keyword(s):  
Customer Orientation ◽  
Banking System ◽  
Modern World ◽  
Quality Level ◽  
Factors Influencing ◽  
The World ◽  
Oriented Activity ◽  
The Impact

The article presents the impact on the quality of banking products of internal and external factors in terms of the need to strengthen the customer orientation of banking activities based on innovative technological decisions. The state of the banking system of Ukraine in a pandemic is analysed and the necessity of banks to find new opportunities to ensure a high level of quality of their products, both traditional and innovative, taking into account the peculiarities of modern world trends. The essence of the concepts "banking product" and "quality of a banking product" is studied. The expediency of considering the complex of concepts - a banking product, a banking service and a banking operation - as a set of interrelated elements that constitute a certain holistic hierarchical system was determined. The article substantiates the necessity of understanding the quality of a banking product as the degree of satisfaction of clients' needs taking into account a number of criteria that form a state of loyalty to the banking institution, ensuring its sustainable operation in the short and long term. The basic principles to which the portfolio of banking products should correspond are highlighted. External and internal factors influencing the quality of the banking products portfolio are analysed. The role of organizational culture of the bank as the basis for strengthening client-oriented activity has been defined. The factors which influence the level of loyalty of the banking institution's clients have been studied. The main differences between the priorities of customers and banks are considered. The focus is placed on the need for hyper-personalization when interacting with customers, which will allow them to best meet their needs by providing relevant services. The prospects of cooperation between banks and Fintech companies as a condition for creating modern innovative products on the basis of providing the appearance of a synergistic effect of a new quality level were analysed. This cooperation will open the possibility of access to a solid bank customer audience for Fintech companies, and for others it is a condition for mastering of modern digital innovations. The factors influencing the level of development of the Fintech industry are considered, and the dominant trends in the field of digitalization of the leading countries of the world are given. The role of neobanks in creating conditions for a high quality of interaction with consumers as compared with classic banks was investigated. The features in the activities of the leading non-banks of the world are set out. The reality of the threat to banking systems from technological giants BigTech was analysed. Identified changes in the needs of customers to obtain a set of financial and non-financial products. Considered the possibility of meeting customer needs by forming a banking ecosystem with access to other, non-traditional banking segments.

scholarly journals Problems of destandardization and precarization of labor in the context of globalization-americanization-deglobalization of the world economy in the XXI century

2021 ◽  
Vol 27 (4) ◽  
pp. 54-65
Author(s):  
Anatoliy Arseienko
Keyword(s):  
World Economy ◽  
Role Model ◽  
Labor Relations ◽  
Developed Countries ◽  
The United States ◽  
Modern World ◽  
Labor Costs ◽  
Digital Capitalism ◽  
The World ◽  
The Impact

The article is devoted to the analysis of the content, essence and social consequences of the transformation of employment in industrially developed countries after the Second World War in the context of globalization - americanization - deglobalization of the world economy. The author pays great attention to exposing the modern mythologization of the digitalization of labor and labor relations in the countries of the global North in order to cover up the true essence of various forms of non-standard work, which has become widespread in the modern world-system within the framework of digital capitalism. At the center of the study and research of the problems of destandardization and precarization of labor in the world of digital capitalism is the digitalization of the world of work and labor relations and the impact of the digital economy on the situation of workers in Western countries, especially in the United States, which has become a role model throughout the world, including the countries with "economies in transition". The author draws special attention to the fact that the introduction of non-standard employment into economic practice in the West was caused by the transition of economically developed countries to the new social structures of accumulation by means of withdrawal, that is, by reducing labor costs within the framework of the neoliberal economy. Based on the study and analysis of foreign sources, the author concludes that the COVID-19 pandemic has become a trigger to the exacerbation of the current systemic crisis of global capitalism, which puts on the agenda the need to search for and implement new, fairer and more humane forms of world order under the slogans of the social movement of alterglobalists "People are higher than profits!" and "Another world is possible!"

On the role of transnational corporations in modern integration and globalization processes

2019 ◽  
pp. 97-106
Author(s):  
P.Yu. Baryshnikov
Keyword(s):  
World Economy ◽  
Transnational Corporations ◽  
Negative Consequences ◽  
Host Countries ◽  
The World ◽  
New Type ◽  
The One ◽  
The Impact ◽  
The Relationship

The subject of the author's research is the development of transnational corporations (TNCs) as an organic component of modern international economic integration and globalization processes. The concept and features of TNCs are characterized. A brief historical overview of the formation and development of corporate transnationalism is proposed. Statistics on the largest TNCs are presented and analyzed. On the one hand, positive aspects of the impact of TNCs on the development of the world economy and its national components were identified, and on the other hand, the negative consequences of the expansion of these corporations for both host countries and home countries of TNCs. The relationship between TNCs and sovereign States is considered in many aspects. Thus, based on the analysis of the instruments of influence of the companies under consideration on the normative activities of the States, a shift from the interstate to the corporate legal field was recorded. One of the subjects of the article is mega regional trade agreements of a new type as a factor of increasing the contradictory impact of TNCs on the development of the world economy and its national components.

ISSUES OF ACHIEVING SUSTAINABLE DEVELOPMENT IN THE POST-PANDEMIC PERIOD AND EXPANDING THE ROLE OF HUMAN CAPITAL IN IT

2021 ◽  
Vol 4 (8) ◽  
pp. 82-93
Author(s):  
Zakir Mamurovich Zikriyaev ◽  
◽  
Akmal Abduvokhidov ◽  
Erkinjon Buribayev ◽  
Sherali Makhmudov
Keyword(s):  
Sustainable Development ◽  
Human Capital ◽  
World Economy ◽  
Human Factor ◽  
Innovation System ◽  
Innovative Development ◽  
Global Trends ◽  
The World

Today, the countries of the world are experiencing a pandemic crisis that has arisen in connection with the COVID-19 pandemic. The pandemic crisis is characterized by the fact that, unlike other crises, it is a three-way crisis. In particular, the pandemic crisis is also characterized by demand, supply and, at the same time, a liquidity crisis. It should be said that the pandemic crisis has shown the need to improve the quality of the human factor and the associated human capital in order to achieve sustainable development. Based on this, the article analyzes the issues of expanding the positions of human capital in achieving sustainable development.Keywords:pandemic, global economic crisis, sustainable development, human factor, human capital, global trends in the development of the world economy, innovative development, national innovation system

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