The Use of Social Media to Facilitate Real-Time eLearning

2017 ◽  
pp. 171-183 ◽  
Author(s):  
Njoroge P. Kahenya
Keyword(s):  
Social Media ◽  
Real Time ◽  
Private University ◽  
Online Classes ◽  
Group Discussions ◽  
Google Docs ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

The case study focused on the motivation behind usage of social media as alternative tools to the institution's eLearning program, by online classes' facilitators, at a local private university in Kenya. The case study involved 45 faculties involved in facilitating online classes. The survey applied questionnaires generated using Google docs, one of the social media tool used by the same faculty to communicate with students enrolled in the online classes. The primary reasons why facilitators used social media tools were; the learners were already using social media for non-academic purposes and therefore the need to factor in tools which students are conversant with and comfortable to use; social media tools were seen to offer a fast real-time communication; some social media tools enabled group discussions on the go; and, social media are informal tools for general instructions and guidance with regard to the course requirements.

Using Social Media Marketing for Competitive Advantage

2016 ◽  
pp. 201-218
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

Social Media Use within Project Teams

2016 ◽  
pp. 1238-1258
Author(s):  
Linky Van der Merwe
Keyword(s):  
Social Media ◽  
Best Practice ◽  
Instant Messaging ◽  
Point Of View ◽  
Project Teams ◽  
Current Trends ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Practical Recommendations

This chapter gives practical recommendations about the social media tools and applications for use on projects. It will introduce the reader to the most popular and widely used social media tools and will provide considerations for the selection of the best tools to integrate with projects. Platforms being described from a project management point of view are LinkedIn, Facebook, Twitter, Yammer, Google+, Blogs, Wikis, Instant Messaging, YouTube, Webinars, SlideShare, Podcasts and Vodcasts. Best practice recommendations are given for each tool from a project manager as well as a team member perspective. Advice is given about dealing with various challenges such as security concerns and managing the culture change. The current trends that will dictate and influence the use of social media on projects are also discussed.

Delhi traffic police: social media for better traffic management

2016 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Anjali Singh
Keyword(s):  
Social Media ◽  
Learning Outcomes ◽  
Traffic Management ◽  
New Technology ◽  
Subject Area ◽  
Content Type ◽  
Traffic Police ◽  
The Social ◽  
Use Of Social Media

Subject area Social media. Study level/applicability Under graduate/Easy. Case overview The case study presents a discussion on how the Delhi Traffic Police has used social media, Facebook in particular, to collaborate with the commuters on Delhi road to improve its traffic management. This case study can be as an example to illustrate the use of social media by a government department, to address operational and resources limitations. The case traces the start and evolution of the Delhi Traffic Police’s journey on the social media as the department responds to the inputs from the commuters on its Facebook page. Expected learning outcomes The case study is an illustration of a non-traditional application of a new technology by a non-business organization, the challenges it faces in its adoption and the solutions it provides. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing

scholarly journals Digital Marketing Study, Through Instagram Media Case Study of Private Universities in the Tangerang Region

2020 ◽  
Vol 18 (2) ◽  
pp. 1
Author(s):  
Indra Gunawan ◽  
Tjong Se Fung ◽  
Diana Silaswara
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Learning Activities ◽  
Public Confidence ◽  
Tertiary Institution ◽  
Tertiary Institutions ◽  
The Public ◽  
The Social ◽  
Use Of Social Media

The rapid development of technology makes a big change to every activity carried out both individuals and organizations. The speed of information is a necessity for every individual and organization. Universities as institutions engaged in education make changes in communication to the community. In implementing the tri dharma of tertiary institutions in each of their activities, the tertiary institution utilizes social media. One of the social media chosen is Instagram because it is loved by millennials. The use of Instagram as a medium of communication has an impact on increasingly creative tertiary institutions conducting information on each of their activities. With the use of social media, tertiary institutions can inform the public about their creativity so that it impacts on public confidence in their learning activities

On-Air and Online: Social Media and Local Radio Production in the UK

MedienJournal ◽  
2017 ◽  
Vol 39 (2) ◽  
pp. 5-18
Author(s):  
Anna Zoellner ◽  
Stephen Lax
Keyword(s):  
Social Media ◽  
Radio Stations ◽  
Broadcast Media ◽  
Online Social Media ◽  
The Social ◽  
Use Of Social Media ◽  
The Uk ◽  
Media Practices ◽  
The Relationship

Digitalisation and the emergence of online media in particular have led to intense debates about its effects on what is now often called “traditional media” including broadcast media such as radio. Our paper investigates how radio stations’ expansion into online space has transformed radio production. Focusing on the relationship between station and listeners, it discusses the social media practices of radio producers and explores whether these new digital tools contribute to a shift towards a more participatory production culture. The paper draws on data from a multi-method case study investigation of local British radio stations that combined programme analysis, expert interviews and web analysis. The study highlighted a shared belief among producers in the importance and value of social media for achieving audience loyalty and engagement. Nevertheless –not least due to a lack of additional resources –their use of social media is mainly an extension of traditional journalistic and promotional tech niques. Its potential for listener involvement in the production process is not met and exchanges with the audiences remain in the digital realm without impact on the on-air listener experience.  

Social Media in Higher Education

2017 ◽  
pp. 255-277
Author(s):  
Enilda Romero-Hall
Keyword(s):  
Social Media ◽  
Graduate Students ◽  
Social Networking ◽  
Professional Growth ◽  
Learning Experience ◽  
The Social ◽  
Twitter Account ◽  
Use Of Social Media ◽  
Social Networking Tools

This chapter discusses the current use of social media for professional growth, focusing on a case study that uses social media to increase instructional design graduate students' awareness and participation in professional growth opportunities. Social media metrics were analyzed from three social networking tools (Facebook Page, Twitter account, and/or Google+ community) that are used to communicate with the students in the program. Additional data was collected using an electronic questionnaire with open and closed-ended questions. The results show that graduate students' participation in the social media initiatives for professional growth provided awareness of self-directed, voluntary, and informal learning opportunities; engaged students in conversations with their peers and the instructors; and allowed the learners to expand their learning experience outside the traditional classroom format.

Social Media in Higher Education

2020 ◽  
pp. 553-575
Author(s):  
Enilda Romero-Hall
Keyword(s):  
Social Media ◽  
Graduate Students ◽  
Social Networking ◽  
Professional Growth ◽  
Learning Experience ◽  
The Social ◽  
Twitter Account ◽  
Use Of Social Media ◽  
Social Networking Tools

This chapter discusses the current use of social media for professional growth, focusing on a case study that uses social media to increase instructional design graduate students' awareness and participation in professional growth opportunities. Social media metrics were analyzed from three social networking tools (Facebook Page, Twitter account, and/or Google+ community) that are used to communicate with the students in the program. Additional data was collected using an electronic questionnaire with open and closed-ended questions. The results show that graduate students' participation in the social media initiatives for professional growth provided awareness of self-directed, voluntary, and informal learning opportunities; engaged students in conversations with their peers and the instructors; and allowed the learners to expand their learning experience outside the traditional classroom format.

Two-Way Interaction Feature of Social Media Tools

2021 ◽  
pp. 258-273
Author(s):  
Ilgar Seyidov
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Information Technologies ◽  
Communication Tools ◽  
The Social ◽  
Multiple Case ◽  
Social Media Tools ◽  
Main Components

The internet and development of information technologies brought about the emergence of digital communication tools. In this vein, social media have become a phenomenon in terms of creating informative, interactive, and participatory platforms for the individuals. The social media tools have become prominent not only for public relations or communications experts, but also for politicians, scholars, groups, brands, organizations, etc. One of the effective social media tools is Twitter, which has been focus of political communication research due to its tendency of creating discussion platform that allows the users to involve in and interact with each other. This study focused on how Twitter creates the two-way interaction for the users and what the main components of this interaction are. In addition, the contribution of Twitter to organizational promotion was also another concern of the study. In this context, the research focuses on both inter-organizational and individual levels. Multiple case study technique was used as research technique. Five different cases were analyzed.

scholarly journals Reclaiming the House of the Representatives from Republicans: Case Study of Districts TX-32 and NJ-3

2019 ◽  
pp. 37-54
Author(s):  
Norbert Tomaszewski
Keyword(s):  
United States ◽  
Social Media ◽  
Republican Party ◽  
The United States ◽  
Racially Diverse ◽  
Midterm Elections ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Changing Demographics

2018 midterm elections in the United States allowed more ethnically and racially diverse candidates to become members of the Congress. The use of social media tools helped them to reach out to their community and get out the vote, which is especially important in Democratic campaign tactics. The article, by focusing on Colin Allred's and Andy Kim's Congressional bids, focuses on how their issue-oriented campaigns helped to mobilize the liberal voters. Furthermore, by analysing the rapidly changing demographics, it tackles the crucial question: do they mean the doom of the Republican Party?

scholarly journals Using Social Media to Promote International Collaboration

2013 ◽  
Vol 1 (1) ◽  
pp. 60-74 ◽  
Author(s):  
Hua Sun ◽  
Mark Douglas Puterbaugh
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
International Collaboration ◽  
Academic Libraries ◽  
Financial Cost ◽  
Collaborative Project ◽  
Social Media Tools ◽  
Project Participants ◽  
Use Of Social Media

This paper explores the use of social media or Web 2.0 services for an international collaborative project. Participants in this collaboration used free and inexpensive social media tools to communicate and work together. This case study presents a model for using inexpensive social media tools to forge new partnerships among academic libraries. Academic libraries can now tap the expertise of fellow librarians in other countries and explore new cultures to improve and extend their services without the huge financial cost once attributed to international collaboration.

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