scholarly journals A new model to explore non-profit social media use for advocacy and civic engagement

First Monday ◽  
2015 ◽  
Author(s):  
David Chapman ◽  
Katrina Miller-Stevens ◽  
John C Morris ◽  
Brendan O'Hallarn
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Media Use ◽  
Non Profit ◽  
New Model ◽  
The Public ◽  
Social Media Platforms ◽  
Non Profit Organizations ◽  
Use Of Social Media

Non-profit organizations are actively using social media platforms as a way to deliver information to end users, yet little is known of the internal processes these organizations follow to implement this tool. We present a case study of one non-profit organization, Blue Star Families, Inc., that is actively engaged in advocacy and civic engagement. We offer a new model to explore non-profit organizations’ use of social media platforms by building on previous models and frameworks developed to explore the use of social media in the public, private, and non-profit sectors.

scholarly journals Using social media to create a participatory library service: an Australian study

2014 ◽  
Vol 38 (117) ◽  
pp. 54-76 ◽  
Author(s):  
Kathleen Smeaton ◽  
Kate Davis
Keyword(s):  
Social Media ◽  
Best Practice ◽  
Public Libraries ◽  
Media Use ◽  
Library Service ◽  
Social Media Use ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Exemplary Practice

Public libraries are increasingly using social media in an attempt to meet users in their own spaces. Social media can be useful when used to create a participatory library service emphasising engagement with users. However, there has been little empirical investigation into the success of social media use by public libraries. This article reports on the findings of a research project that explored the use of social media by Australian public libraries. Two organisations participated in case studies that involved interviews, document analysis, and social media observation. To contextualise the use of social media in the case study organisations, a sub-study was undertaken involving observation of an additional 24 public libraries across Australia. This article focuses on the findings from the observation sub-study. It presents and applies a methodology for classifying social media content to determine whether the sample libraries’ social media use is indicative of a participatory approach to service delivery. This article explores how a range of social media platforms are used by the sample libraries and considers what best practice in participatory library service looks like. The two case study organisations’ use of social media is highlighted as exemplary practice.

Harnessing Social Media to Improve Educational Performance of Adolescent Freshmen in Universities

2022 ◽  
pp. 51-63
Author(s):  
Munyaradzi Zhou ◽  
Cyncia Matsika ◽  
Tinashe Gwendolyn Zhou ◽  
Wilfreda I. Chawarura
Keyword(s):  
Social Media ◽  
Media Use ◽  
Global Scale ◽  
Educational Performance ◽  
Adolescent Students ◽  
University Departments ◽  
Resource Center ◽  
Social Media Platforms ◽  
Use Of Social Media

Social media use in different industries and commerce is high. Little exists on harnessing Facebook and YouTube to improve the educational performance of adolescent students. Researchers support that the use of social media has a positive correlation with educational performance. However, ‘little' or ‘no' research has been done on how social media platforms are customized to improve the academic performance of adolescents. Data was collected using interviews in the qualitative case study. The chapter proffers solutions like coming up with a private resource center hosted by university departments. The resource center is solely accessible for accessing research content and making contributions by academics, students, and industry. Further research might include a framework for the coalition of universities in sharing educational content on a global scale and designing local social media platforms.

Every Task its Tool, Every Tool its Task: Social Media Use in Canadian Non-Profit Organizations

2016 ◽  
Author(s):  
Dinesh Rathi ◽  
Lisa Given ◽  
Eric Forcier ◽  
Sarah Vela
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Online Survey ◽  
Non Profit ◽  
Médias Sociaux ◽  
Social Media Platforms ◽  
Non Profit Organizations ◽  
Use Of Social Media ◽  
Medias Sociaux ◽  
Insight Into

This paper presents emerging results of a national online survey of Canadian Non-Profit Organizations (NPOs) on their perception and use of social media, and their role for the purpose of Knowledge Management (KM). Based on results from the first 320 respondents spanning across local and provincial boundaries, these findings provide insight into what social media platforms are preferred by these organizations, what tasks they are used for and the tasks for which these tools are considered most effective.Cet article présente les résultats d’une enquête nationale effectuée en ligne auprès des organismes canadiens sans but lucratif (OSBL), les interrogeant sur leur compréhension et leur utilisation des médias sociaux, et le rôle de ceux-ci dans la gestion des connaissances. Sur la base des données obtenues auprès des 320 premiers répondants, se situant par-delà les frontières locales et provinciales, ces résultats permettent de comprendre quelles sont les plates-formes de médias sociaux préférées par ces OSBL, pour quelles tâches elles sont utilisées et pour quelles tâches ces outils sont considérés comme les plus efficaces.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

The Use of Social Media in Disaster Situations

2012 ◽  
pp. 11-24 ◽  
Author(s):  
Guido Lang ◽  
Raquel Benbunan-Fich
Keyword(s):  
Social Media ◽  
Media Use ◽  
Virginia Tech ◽  
Information Gathering ◽  
Future Research ◽  
Prior Work ◽  
Social Media Use ◽  
The Public ◽  
Virginia Tech Tragedy ◽  
Use Of Social Media

Recent disasters highlight the importance of social media supporting critical information gathering and dissemination efforts by members of the public. Given that disasters pose unique challenges and social media are evolving rapidly, how can one compare the effectiveness of social media in different disaster situations? Drawing from prior work on e-participation, this paper proposes a novel framework for social media use based on four key modules: selection, facilitation, deliberation, and aggregation. A comparative analysis of social media use following a man-made disaster (the 2007 Virginia Tech tragedy) and during a natural disaster (the 2009 Britain blizzard) exemplifies the value of the proposed framework. Future research can build on and leverage the present work by analyzing and incorporating additional cases on the use of social media in disaster situations.

Children Using Social Media to Connect with Others and With Consumer Brands

2017 ◽  
pp. 205-220
Author(s):  
Katharine Jones ◽  
Mark S. Glynn
Keyword(s):  
Social Media ◽  
Information Sources ◽  
Media Use ◽  
Next Generation ◽  
Social Media Use ◽  
Related Information ◽  
Interaction Processes ◽  
Social Media Platforms ◽  
Use Of Social Media

Children's use of social media affects their interactions with consumer brands. Because children's social media use is a part of people's increasing use of social platforms to communicate and share content with each other, it is important to understand how children are using such platforms as sources of market-related information. This is because children's socialisation as consumers depends upon their accessing a range of market-related information sources, and social media platforms are envisaged to facilitate such access. Children's interactions with consumer brands are governed by interaction processes, and such processes shape the relationships that children may form with brands. Understanding these interaction processes will provide insights for parents, educators, and business marketers seeking information as to how the next generation of consumers use social media for market-related activities.

scholarly journals Fear of Missing Out as a Predictor of Problematic Social Media Use and Phubbing Behavior among Flemish Adolescents

2018 ◽  
Vol 15 (10) ◽  
pp. 2319 ◽  
Author(s):  
Vittoria Franchina ◽  
Mariek Vanden Abeele ◽  
Antonius van Rooij ◽  
Gianluca Lo Coco ◽  
Lieven De Marez
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Media Use ◽  
Survey Study ◽  
Social Media Use ◽  
Fear Of Missing Out ◽  
Social Media Platforms ◽  
Large Scale Survey ◽  
Problematic Social Media Use ◽  
Use Of Social Media

Fear-of-missing-out (FOMO) refers to feelings of anxiety that arise from the realization that you may be missing out on rewarding experiences that others are having. FOMO can be identified as an intra-personal trait that drives people to stay up to date of what other people are doing, among others on social media platforms. Drawing from the findings of a large-scale survey study among 2663 Flemish teenagers, this study explores the relationships between FOMO, social media use, problematic social media use (PSMU) and phubbing behavior. In line with our expectations, FOMO was a positive predictor of both how frequently teenagers use several social media platforms and of how many platforms they actively use. FOMO was a stronger predictor of the use of social media platforms that are more private (e.g., Facebook, Snapchat) than platforms that are more public in nature (e.g., Twitter, Youtube). FOMO predicted phubbing behavior both directly and indirectly via its relationship with PSMU. These findings support extant research that points towards FOMO as a factor explaining teenagers’ social media use.

Investigating the Effects of Social Media on Higher Education with a Case Study

2020 ◽  
Vol 19 (01) ◽  
pp. 2040023 ◽  
Author(s):  
Mamoun Masoud Abdulqader ◽  
Yousof Zohair Almunsour
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Teaching And Learning ◽  
Faculty Members ◽  
The Other ◽  
Media In Education ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Teaching Learning

This research aims to investigate the effects of social media use on higher education teaching and learning as well as the students’ academic performance. A total of 275 students and faculty members from the College of Computer Science and Information Technology at Imam Abdulrahman Bin Faisal University took part in the study. The participants answered survey questions to analyse information on their use of social media in education and how that has affected their teaching, learning and grades. A majority of the participants reported that they used social media in training. However, they also stated that social media platforms were beneficial in academic matters. The number of participants who stated that the use of social media in learning helped improve their grades was 43%. The other 57% thought that social media had no impact on their grades or had an adverse effect or were undecided.

A Survey and a Case-Study Regarding Social Media Security and Privacy on Greek Future IT Professionals

2019 ◽  
Vol 10 (1) ◽  
pp. 22-37 ◽  
Author(s):  
Venetis Kanakaris ◽  
Georgios Lampropoulos ◽  
Kerstin Siakas
Keyword(s):  
Social Media ◽  
Negative Impact ◽  
Personal Information ◽  
Personal Data ◽  
Security And Privacy ◽  
It Professionals ◽  
Online Questionnaire ◽  
Social Media Platforms ◽  
Use Of Social Media

Nowadays, social media and social networks are increasingly used in business as they have drastically changed the way the community works, communicates, collaborates, socialises, creates content and shares knowledge and ideas. However, in particular, IT professionals and practitioners need to be aware of online security and privacy issues and the potential negative impact that they may cause on different aspects of business, such as online breaches or information theft. The use of social media inevitably leads to disclosure of personal information, with the use of open-source intelligence (OSINT) and other similar techniques. Hence, the aim of this article is twofold, namely first to show results of a survey towards future Greek IT practitioners regarding awareness and viewpoints of social media users concerning security and privacy on social media. More specifically the study was based on responses and viewpoints of 178 Greek electrical engineering and IT students to an online questionnaire. Secondly, the aim is also to show how easily a potential malicious user can anonymously track and retrieve sensitive personal information in an automated and undetectable way from popular social media platforms by using publicly available information, resources, and tools. The results of the survey show that most of the respondents are aware of the privacy settings of the social media platforms they use. However, they consider that they should be more careful concerning personal data and whom they add as friends or followers and they do not feel comfortable with the fact that a stranger might be able to access their personal information through their publications on social media platforms.The case study indicates that it is possible for malicious users to acquire sensitive personal data (e.g. user's location via tweets and instas from smartphones). In addition, the ability to map activity could allow malicious users to track the activities of unsuspected users and predict their future locations.

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