scholarly journals “HEY, I LIKE YOUR VIDEOS. RELATE MUCH!”LOCATING SISTERHOOD IN A POSTCOLONIAL PUBLIC ON YOUTUBE

2019 ◽  
Vol 2019 ◽  
Author(s):  
Earvin Charles Borja Cabalquinto ◽  
Cheryll Soriano
Keyword(s):  
Digital Media ◽  
Female Subjectivity ◽  
Mutual Support ◽  
Foreign National ◽  
Youtube Videos ◽  
Media Channels ◽  
Interracial Relationship ◽  
Media Practices ◽  
Government Benefits

As part of a broader project that seeks to investigate the brokering of digitally-mediated intimacies through matchmaking platforms and social media channels, this paper unpacks the formation of ‘online sisterhood’ in a postcolonial intimate public, as evinced in the comments of viewers on selected YouTube videos of Rhaze, a Filipina YouTuber who is married to an Australian man. With a massive following of over 450 thousand followers, Rhaze’s videos typically receive diverse comments from her viewers and subscribers. This exposition is facilitated by collecting, categorising and analysing selected comments from Rhaze’s top videos. The comments were analysed through discourse analysis, paying special attention to the factors that influence digital media practices. The findings reveal that competing comments are shaped by postcolonial views on a gendered, racialized and class-based body in an interracial relationship. We then coin the term ‘online sisterhood’, reflecting the shared support that women nurture with other women through online practices. Ultimately, online sisterhood displays how Filipino women married to a white foreign national generate and negotiate spaces of mutual support in a neoliberal state. Paradoxically, a neoliberal government benefits from such cross-border and mediated mobility of Filipina migrants through the commodification of their everyday life. It is through this point that we argue for a closer evaluation of the role of ‘online sisterhoods’ in the construction of female subjectivity and imaginaries of mobility in the Global South.

scholarly journals The symbol of social media in contemporary protest: Twitter and the Gezi Park movement

2020 ◽  
pp. 135485652093374
Author(s):  
Olu Jenzen ◽  
Itir Erhart ◽  
Hande Eslen-Ziya ◽  
Umut Korkut ◽  
Aidan McGarry
Keyword(s):  
Social Media ◽  
Social Movement ◽  
Information Sharing ◽  
Digital Media ◽  
Collective Identity ◽  
Visual Analysis ◽  
Main Emphasis ◽  
Media Practices

This article explores how Twitter has emerged as a signifier of contemporary protest. Using the concept of ‘social media imaginaries’, a derivative of the broader field of ‘media imaginaries’, our analysis seeks to offer new insights into activists’ relation to and conceptualisation of social media and how it shapes their digital media practices. Extending the concept of media imaginaries to include analysis of protestors’ use of aesthetics, it aims to unpick how a particular ‘social media imaginary’ is constructed and informs their collective identity. Using the Gezi Park protest of 2013 as a case study, it illustrates how social media became a symbolic part of the protest movement by providing the visualised possibility of imagining the movement. In previous research, the main emphasis has been given to the functionality of social media as a means of information sharing and a tool for protest organisation. This article seeks to redress this by directing our attention to the role of visual communication in online protest expressions and thus also illustrates the role of visual analysis in social movement studies.

scholarly journals Digital media and the affective economies of transnational families

2020 ◽  
Vol 23 (5) ◽  
pp. 639-655 ◽  
Author(s):  
Raelene Wilding ◽  
Loretta Baldassar ◽  
Shashini Gamage ◽  
Shane Worrell ◽  
Samiro Mohamud
Keyword(s):  
Digital Media ◽  
Civil Wars ◽  
Specific Role ◽  
Transnational Families ◽  
Ethnographic Interviews ◽  
Media Practices

Digital media are widely recognised as essential to the maintenance of transnational families. To date, most accounts have focused on the role of digital media practices as producing and sustaining transnational relationships, through, for example, the practices of ‘digital kinning’. In this article, we extend that body of work by drawing attention to the specific role of the emotions that are circulated through digital media interactions and practices. We use data from ethnographic interviews with older migrant adults to consider how people who fled civil wars and resettled in Australia bridge the distances between ‘here’ and ‘there’. Our analysis draws attention to the circulation of affect, arguing that it is the capacity of digital media to circulate emotions and support affective economies that gives substance to and defines the surfaces and boundaries of transnational families, and constitutes the mutuality of being that underpins familyhood at a distance.

Introduction: A Generation at Risk?

2017 ◽  
Author(s):  
Jacqueline Ryan Vickery
Keyword(s):  
At Risk ◽  
Young People ◽  
Digital Media ◽  
Lived Experiences ◽  
Social Changes ◽  
Marginalized Youth ◽  
Media Narratives ◽  
Unequal Opportunities ◽  
Media Practices

This chapter asks: how do expectations of youth, technology, and risk shape policies, practices, and lived experiences? Through an analysis of harm-driven and opportunity-driven expectations, the chapter outlines key concerns related to young people’s digital media practices; specifically the ways privileged understandings of risk create unequal opportunities for marginalized youth. It identifies three disconnections that lead to fear. First, young people’s lived experiences with media differ from sensational fear-driven media narratives and policies. Second, the ways young people value media differ from how adults value digital media. Third, harm-driven narratives focus too overtly on the role of technology in young people’s lives, rather than broader social changes. The chapter aims to shift conversations away from harm and toward opportunity.

scholarly journals While ‘Gramming’ a Wedding in India: Media and the Reproduction of a ‘Bridal Femininity’

Tripodos ◽  
2021 ◽  
pp. 147-167
Author(s):  
Athira B K
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Social Categories ◽  
Digital Ethnography ◽  
And Performance ◽  
Media Practices

This paper examines the changing wedding scenes and performance of bridehood in India in a post-liberalisation period. The study, based on a digital ethnography, explores the changing wedding practices by considering the role of digital media in circulating and reifying the image of an emergent bridehood, tethering it to the ideology of consumption as well as distinctions based on social categories like gender and religion. It looks into the possibility of a scheme that goes beyond the narrative of ‘uniformisation’ in explaining the changes manifested in the performance of bridehood in the Eastern and Western regions of India, with an expansion of social media practices in the recent years.

Media practices in the making of an “other space”: Communicating inclusion, exclusion, and belonging in a controversial heterotopia

2019 ◽  
Vol 22 (12) ◽  
pp. 2166-2182
Author(s):  
Emilia Ljungberg
Keyword(s):  
Digital Media ◽  
Media Use ◽  
New Age ◽  
Starting Point ◽  
Mainstream Society ◽  
Media Practices

New age practitioners and other alternative groups seek to create a heterotopia at a distance from mainstream society, and this necessitates some control over the use of media practices. To theorize the role of digital media in the making of a heterotopia, I have studied Ängsbacka, a community for alternative lifestyles, in a small mid-Swedish town. Using the concept of heterotopia as a starting point to understand how Ängsbacka functions as a space outside of mainstream society, I then use media theories about disconnection and the avoidance of context collapse in the analysis of their media practices. The analysis shows that the community has an ambivalent set of both explicit and implicit rules and norms aiming at both inclusion and exclusion of digital media. Studying the role of media use in the construction of a heterotopia adds new layers to the ongoing discussion about the use and non-use of digital media.

Role of Social Media in Hospital Branding

2021 ◽  
pp. 1-16
Author(s):  
Preeti Nayal ◽  
Neeraj Pandey
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Brand Management ◽  
Social Media Marketing ◽  
Healthcare Sector ◽  
Benchmark Analysis ◽  
Brand Building ◽  
Fierce Competition ◽  
Media Channels

The fierce competition in the healthcare sector has forced the hospitals to go for branding. The hospitals have various options like print, radio, TV, and digital media for conducting their brand management exercise. The analysis showed that the best hospitals around the globe have focused more on social media marketing for their brand-building exercise. This study conducted a rigorous structured literature review to understand the best practices for healthcare branding using social media tools. The study also conducted a benchmark analysis of social media marketing efforts of the leading global hospitals. It also analyzed the popular online healthcare communities to find the best social media marketing practices adopted for hospital brand building. The practical suggestions for how to leverage the various social media channels for better hospital brand building have also been highlighted.

scholarly journals INTERACTIVE DIGITAL MEDIA AND IMPACT OF CUSTOMER ATTITUDE AND TECHNOLOGY ON BRAND AWARENESS: EVIDENCE FROM THE SOUTH ASIAN COUNTRIES

2017 ◽  
Vol 18 (6) ◽  
pp. 1115-1134 ◽  
Author(s):  
Rizwan Raheem AHMED ◽  
Jolita VVEINHARDT ◽  
Dalia STREIMIKIENE
Keyword(s):  
Factor Analysis ◽  
Digital Media ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Brand Awareness ◽  
The Internet ◽  
Moderating Variables ◽  
Mediating Factors ◽  
Media Channels

The purpose of this study is to investigate the role of interactive digital media channels such as social media, email marketing, and mobile marketing in creating the brand awareness. We have assimilated three behavioral factors including perceived value, trust, and word of mouth as mediating factors, and the Internet and smartphone as moderating variable. Total 2565 responses have been taken to investigate the role of digital media channels, and impact of mediating and moderating variables on the brand awareness. This research has used SEM-based multivariate approach including exploratory factor analysis, confirmatory factor analysis, and conditional process technique for examining the direct and indirect influence of variables. The results of the study exhibited that the interactive digital media channels have a positive and significant direct impact on brand awareness. Results further revealed that the perceived value, trust, and word of mouth as mediating factors, and the Internet and smartphone as moderating variables have a significant and influential impact in a relationship of interactive digital media tools and the brand awareness.

scholarly journals Digital materialities in the diasporic mourning of migrant death

2019 ◽  
Vol 34 (6) ◽  
pp. 671-681
Author(s):  
Karina Horsti
Keyword(s):  
Digital Media ◽  
Human Relationships ◽  
The Public ◽  
Media Technologies ◽  
The Family ◽  
Digital Objects ◽  
Public Lives ◽  
Media Practices ◽  
The Relationship

This article examines memorialization among the family and friends of those who have died at the world’s deadliest border in the Mediterranean Sea. Digital media platforms are central spaces for new, innovative forms of coping with ambiguous loss or the inability to mourn over a dead body. The analysis focuses on the role of digital media technologies and the relationship between digital and material elements in memorialization. I examine the creation and circulation of digital objects of memorialization: visual assemblages in which the material and digital intertwine. The analysis demonstrates that digital media practices are not separate from the material world, nor do they make mourning and memorializing less human or less authentic. On the contrary, in transnational and mobile circumstances, digital technologies facilitate human, ethical engagement with complicated grief. Memorializing is crucial for both the private and the public lives of diasporic communities. In Europe, public recognition of the memorialization of refugee deaths would increase understanding of the human consequences of the border, allowing the dead to be seen as individuals with human relationships rather than as numbers.

scholarly journals “We Demand Better Ways to Communicate”: Pre-Digital Media Practices in Refugee Camps

2019 ◽  
Vol 7 (2) ◽  
pp. 207-217 ◽  
Author(s):  
Philipp Seuferling
Keyword(s):  
Digital Media ◽  
Refugee Camps ◽  
Power Structures ◽  
Media Activism ◽  
Media Technologies ◽  
Digital Era ◽  
Media Environments ◽  
And Control ◽  
Media Practices

This article provides a historical perspective on media practices in refugee camps. Through an analysis of archival material emerging from refugee camps in Germany between 1945 and 2000, roles and functions of media practices in the camp experience among forced migrants are demonstrated. The refugee camp is conceptualized as a heterotopian space, where media practices took place in pre-digital media environments. The archival records show how media practices of refugees responded to the spatial constraints of the camp. At the same time, media practices emerged from the precarious power relations between refugees, administration, and activists. Opportunities, spaces, and access to media practices and technologies were provided, yet at the same time restricted, by the camp structure and administration, as well as created by refugees and volunteers. Media activist practices, such as the voicing of demands for the availability of media, demonstrate how access to media was fought for within the power structures and affordances of the analogue environment. While basic media infrastructure had to be fought for more than in the digital era and surveillance and control of media practices was more intense, the basic need for access to information and connectivity was similar in pre-digital times, resulting in media activism. This exploration of unconsidered technological environments in media and refugee studies can arguably nuance our understanding of the role of media technologies in “refugee crises”.

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