scholarly journals While ‘Gramming’ a Wedding in India: Media and the Reproduction of a ‘Bridal Femininity’

Tripodos ◽  
2021 ◽  
pp. 147-167
Author(s):  
Athira B K
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Social Categories ◽  
Digital Ethnography ◽  
And Performance ◽  
Media Practices

This paper examines the changing wedding scenes and performance of bridehood in India in a post-liberalisation period. The study, based on a digital ethnography, explores the changing wedding practices by considering the role of digital media in circulating and reifying the image of an emergent bridehood, tethering it to the ideology of consumption as well as distinctions based on social categories like gender and religion. It looks into the possibility of a scheme that goes beyond the narrative of ‘uniformisation’ in explaining the changes manifested in the performance of bridehood in the Eastern and Western regions of India, with an expansion of social media practices in the recent years.

scholarly journals The symbol of social media in contemporary protest: Twitter and the Gezi Park movement

2020 ◽  
pp. 135485652093374
Author(s):  
Olu Jenzen ◽  
Itir Erhart ◽  
Hande Eslen-Ziya ◽  
Umut Korkut ◽  
Aidan McGarry
Keyword(s):  
Social Media ◽  
Social Movement ◽  
Information Sharing ◽  
Digital Media ◽  
Collective Identity ◽  
Visual Analysis ◽  
Main Emphasis ◽  
Media Practices

This article explores how Twitter has emerged as a signifier of contemporary protest. Using the concept of ‘social media imaginaries’, a derivative of the broader field of ‘media imaginaries’, our analysis seeks to offer new insights into activists’ relation to and conceptualisation of social media and how it shapes their digital media practices. Extending the concept of media imaginaries to include analysis of protestors’ use of aesthetics, it aims to unpick how a particular ‘social media imaginary’ is constructed and informs their collective identity. Using the Gezi Park protest of 2013 as a case study, it illustrates how social media became a symbolic part of the protest movement by providing the visualised possibility of imagining the movement. In previous research, the main emphasis has been given to the functionality of social media as a means of information sharing and a tool for protest organisation. This article seeks to redress this by directing our attention to the role of visual communication in online protest expressions and thus also illustrates the role of visual analysis in social movement studies.

The Role of Platforms in Fulfilling the Potential of Crowdfunding as an Alternative Decentralized Arena for Cultural Financing

2019 ◽  
Vol 13 (1) ◽  
pp. 115-140 ◽  
Author(s):  
Roei Davidson
Keyword(s):  
Social Media ◽  
Heterogeneous System ◽  
Media Practices ◽  
Corporate Blog

Abstract This study considers cultural crowdfunding as a heterogeneous system that allows money and attention to flow from backers to founders of cultural projects in diverse cultural sectors and focuses on the nature of the standards governing it. It analyzes Kickstarter’s corporate blog since the platform’s launch and finds indications that social media practices are increasingly naturalized as integral to crowdfunding and that social media architectures are increasingly adopted by the crowdfunding platform. This, I argue, has a potential exclusionary effect. At the same time, the analysis finds evidence that Kickstarter is striving to develop an independent capacity to set aesthetic standards, which might moderate that effect and help constitute crowdfunding as an alternative decentralized arena for the funding of culture.

scholarly journals Non-discursive Knowledge and the Construction of Identity Potters, Potting and Performance at the Bronze Age Tell of Százhalombatta, Hungary

2009 ◽  
Vol 19 (2) ◽  
pp. 203-220 ◽  
Author(s):  
Sandy Budden ◽  
Joanna Sofaer
Keyword(s):  
Material Culture ◽  
Bronze Age ◽  
Social Categories ◽  
Social Sphere ◽  
Construction Of Identity ◽  
Differential Acquisition ◽  
The Social ◽  
And Performance ◽  
The Bronze Age

This article explores the relationship between the making of things and the making of people at the Bronze Age tell at Százhalombatta, Hungary. Focusing on potters and potting, we explore how the performance of non-discursive knowledge was critical to the construction of social categories. Potters literally came into being as potters through repeated bodily enactment of potting skills. Potters also gained their identity in the social sphere through the connection between their potting performance and their audience. We trace degrees of skill in the ceramic record to reveal the material articulation of non-discursive knowledge and consider the ramifications of the differential acquisition of non-discursive knowledge for the expression of different kinds of potter's identities. The creation of potters as a social category was essential to the ongoing creation of specific forms of material culture. We examine the implications of altered potters' performances and the role of non-discursive knowledge in the construction of social models of the Bronze Age.

scholarly journals The Ambivalent Potentials of Social Media Use by Unaccompanied Minor Refugees

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511876443 ◽  
Author(s):  
Nadia Kutscher ◽  
Lisa-Marie Kreß
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Forced Migration ◽  
Professional Support ◽  
Ethical Reflection ◽  
Mobile Media ◽  
Unaccompanied Minor Refugees ◽  
Minor Refugees ◽  
Transnational Social Networks

In 2015, an unprecedented number of unaccompanied minor refugees came to Europe. To verify reports in mass media as well as professionals’ and volunteers’ impressions regarding the importance of digital media, this empirical study was conducted in the summer of 2015 in cooperation with the “Children’s Charity of Germany” (Deutsches Kinderhilfswerk e.V.). The study focused on the question of how unaccompanied minor refugees use digital (social and mobile) media in the context of their forced migration to Germany. It explored how they use these media to stay in contact with family and friends in their country of origin and beyond, to establish new relationships, to orientate themselves in the receiving country, and to search for (professional) support. Thus, the role of digital media in maintaining transnational social networks and enabling participation in a receiving society is investigated. This article presents key findings and their theoretical implications as well as a methodological and ethical reflection on this research.

scholarly journals THE INFLUENCE OF CELEBRITY ENDORSEMENT IN RESTAURANT PRODUCT PURCHASE DECISIONS MAKING

2020 ◽  
Vol 6 (2) ◽  
pp. 45-54
Author(s):  
Suci Sandi Wachyuni ◽  
Tri Kuntoro Priyambodo
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Purchase Decisions ◽  
Celebrity Endorsement ◽  
Marketing Activities ◽  
Information Skills ◽  
Word Of Mouth Communication

Purpose of the study: The phenomenon of electronic word-of-mouth (eWOM) or word of mouth communication in marketing activities on digital media is one of the most important things in improving the purchasing decision of a product or services. This study aims to analyze the effect of celebrity endorsement on consumer purchase decisions, case studies at Nona Judes Restaurant. Methodology: This research is mixed-method, both qualitative and quantitative. Data collection techniques in this study were interviews and questionnaires that were measured using a Likert scale. The questionnaire was distributed to 100 respondents who were consumers of the Nona Judes restaurant. The data were analyzed using simple linear regression analysis. Main Findings: The results of this study indicate that celebrity endorsement influences product purchase decisions. The contribution of celebrity endorsement variables to product purchase decisions is 25.9%. Researchers concluded that there are several factors considered in selecting endorsers. These factors include big names and experiences, appearance, social media strength of endorsers, and communication skills. Implications: This study is offering suggestions for company management in determining celebrity for product endorsement. The orders of indicators to consider are (1) Power, (2) Credibility, (3) Attraction. Novelty/Originality of this study: This research specifically addresses the role of celebrity endorsement in product purchase decisions in restaurants. This study also produced endorser selection criteria and their indicators, i.e. 1) Power (fame, strengths on social media); 2) Credibility (the truth of information, endorser information skills); 3) Attractiveness (physical appearance, endorser’s characters).

scholarly journals “HEY, I LIKE YOUR VIDEOS. RELATE MUCH!”LOCATING SISTERHOOD IN A POSTCOLONIAL PUBLIC ON YOUTUBE

2019 ◽  
Vol 2019 ◽  
Author(s):  
Earvin Charles Borja Cabalquinto ◽  
Cheryll Soriano
Keyword(s):  
Digital Media ◽  
Female Subjectivity ◽  
Mutual Support ◽  
Foreign National ◽  
Youtube Videos ◽  
Media Channels ◽  
Interracial Relationship ◽  
Media Practices ◽  
Government Benefits

As part of a broader project that seeks to investigate the brokering of digitally-mediated intimacies through matchmaking platforms and social media channels, this paper unpacks the formation of ‘online sisterhood’ in a postcolonial intimate public, as evinced in the comments of viewers on selected YouTube videos of Rhaze, a Filipina YouTuber who is married to an Australian man. With a massive following of over 450 thousand followers, Rhaze’s videos typically receive diverse comments from her viewers and subscribers. This exposition is facilitated by collecting, categorising and analysing selected comments from Rhaze’s top videos. The comments were analysed through discourse analysis, paying special attention to the factors that influence digital media practices. The findings reveal that competing comments are shaped by postcolonial views on a gendered, racialized and class-based body in an interracial relationship. We then coin the term ‘online sisterhood’, reflecting the shared support that women nurture with other women through online practices. Ultimately, online sisterhood displays how Filipino women married to a white foreign national generate and negotiate spaces of mutual support in a neoliberal state. Paradoxically, a neoliberal government benefits from such cross-border and mediated mobility of Filipina migrants through the commodification of their everyday life. It is through this point that we argue for a closer evaluation of the role of ‘online sisterhoods’ in the construction of female subjectivity and imaginaries of mobility in the Global South.

scholarly journals The Role of Enterprise Intelligence through Social Media Support on SMEs’ Performance in Increasing Sales

2021 ◽  
Vol 4 (2) ◽  
pp. 2967-2975
Author(s):  
Doni Sahputra ◽  
Ade Parlaungan Nasution ◽  
Siti Lam’ah Nasution
Keyword(s):  
Social Media ◽  
Emotional Intelligence ◽  
Data Analysis ◽  
Social Intelligence ◽  
Sampling Technique ◽  
Spiritual Intelligence ◽  
And Performance ◽  
Financial Intelligence

This study aims to analyze the effect of entrepreneurial intelligence through the role of social media on the performance of SMEs in increasing sales. The type of research used is explanatory research with Accidental Sampling technique. The number of samples determined was 80 respondents. Data analysis in this study using SmartPLS version 3.0 software. The results showed that entrepreneurial intelligence consisting of elements of financial intelligence, emotional intelligence, social intelligence and spiritual intelligence had an effect on the performance of SMEs through the role of social media, social media had an effect on performance and sales and performance had an effect on sales.

Personal Visual Collecting and Self-Cataloguing

2020 ◽  
Author(s):  
Larissa Hjorth ◽  
Kana Ohashi ◽  
Jolynna Sinanan ◽  
Sarah Pink ◽  
Heather Horst ◽  
...  
Keyword(s):  
Social Media ◽  
Impression Management ◽  
Media Practices

Chapter 6 analyzes the growing role of the visual in social media practices in terms of tensions between sharing, impression management and self-cataloging.

scholarly journals Quasi-Gatekeeping and Quasi-Gatewatching: The Dual Role of Public Relations Practitioners in the Social Media Domain

2019 ◽  
Vol 44 (1) ◽  
Author(s):  
Princewell Nwanganga Achor ◽  
Justie O. Nnabuko
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Digital Media ◽  
Dual Role ◽  
Public Relations Practitioners ◽  
Médias Sociaux ◽  
The Social ◽  
Il Y A ◽  
Medias Sociaux

Background  Existing literature depicts public relations practitioners as gatekeepers. Despite this, limited research exists on how much of a gatekeeping role public relations practitioners play in their organizations’ communication with the publics in the social media domain. Analysis  This article bridges the research gap by examining the dual role of quasi-gatekeeping and quasi-gatewatching performed by public relations practitioners in their attempt to communicate, regulate, and manage information in the social media domain and market-space media environment. Conclusion and implications  Discussion of these two distinct roles expands the frontiers of gatekeeping studies in public relations practice and communication studies, through the introduction of a new mixed-flow model of the gatekeeping function of public relations practitioners in the digital media landscape.RÉSUMÉContexte  En dépit de la littérature existante montre que les spécialistes des relations publiques en tant que gardiens, cependant, il y a peu de recherches sur la quantité de rôle de surveillance les spécialistes en relations publiques jouent dans leurs organisations la communication avec le public dans le domaine des médias sociaux. Analyse  Par conséquent, cet article se ferme cette lacune en examinant le rôle de la dualité de pouvoirs quasi-control et quasi-gatewatching effectuée par le spécialistes des relations publiques dans leur tentative de communiquer, réglementer et gérer l’information dans le domaine des médias sociaux. Conclusion et implications  La discussion sur ces deux rôles distincts a enrichi la compréhension et les frontières d’un contrôle dans la pratique des relations publiques par l’introduction d’un nouveau modèle de flux mixtes de contrôle dans le paysage médiatique numérique.

scholarly journals Digital (dis)connectivity in fraught contexts: The case of gay refugees in Belgium

2019 ◽  
Vol 23 (5) ◽  
pp. 784-800 ◽  
Author(s):  
Alexander Dhoest
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Country Of Origin ◽  
Mobile Media ◽  
Cultural Conditions ◽  
Sexual Orientations ◽  
The Family ◽  
National Boundaries ◽  
Depth Interviews

The key role of digital and mobile media for refugees is increasingly acknowledged, but while the literature on the topic tends to celebrate the advantages of digital media, it is important to also acknowledge limitations. Thus, the focus on the creation and maintenance of connections through digital media may obscure experiences and practices of disconnection. This is certainly the case for forced migrants with non-normative sexual orientations, for whom experiences of homophobia within the family and ethno-cultural community in the country of origin may extend to fraught situations in the country of residence. As with digital media in general, it is important to consider the ‘offline’ social and cultural conditions determining online media uses. This article focuses on the specific challenges for lesbian, gay, bisexual, transgender and queer refugees, both in general and in Belgium, drawing on desk research and expert interviews, as well as nine in-depth interviews with gay-identifying male refugees. While the refugees are relatively positive about the Belgian situation, they do identify a number of challenges. They use digital media to stay connected to family and other people in the country of origin, but often this connection has become difficult. Social media and dating sites also offer a way to connect to other gay men, but these connections can be equally fraught, particularly in the country of origin for danger of exposure but also in Belgium as social media transcend national boundaries. For this reason, some participants created new or parallel profiles, to keep their gay lives disconnected from their family lives. Overall, then, digital media are a tool not only of connection but also of strategic disconnection for gay refugees.

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