scholarly journals What Stimulates Sports Consumer? Desiging Sustainable Marketing Strategies

2021 ◽  
Vol 3 (3) ◽  
pp. 251-265
Author(s):  
Tasleem Arif ◽  
Wasim Khan ◽  
Ghulam Muhammad Bhutto ◽  
Samreen Abid
Keyword(s):  
Consumer Behaviour ◽  
Sustainable Manufacturing ◽  
Marketing Strategies ◽  
Manufacturing Companies ◽  
Sports Industry ◽  
Sports Events ◽  
Market Shares ◽  
Wide Range ◽  
Tour De France ◽  
Sustainable Marketing

The global sports industry has rapidly expanded its scope, and its domain has extended across the world. World sports events including the Olympics, FIFA,  Wimbledon Tennis, Tour de France Cycling and many other events have a far reach, a large audience as well as a wide range of participation. With its massive impact, the industry has become inexplorable today and the higher interest of consumers in sports persuades a need to understand the unique behaviour of sports consumers. The current research was conducted to identify the marketing factors that influence sports consumer behaviour. This study was focused on the population of young adults in Dera Ismail Khan, a division of Khyber Pakhtunkhwa (KP), Pakistan. A questionnaire encircling marketing factors was distributed among 220 respondents. The study was followed by a quantitative method and the participants' responses were analyzed through statistical inferences. The analyzed data indicated that six (06) marketing factors, such as product quality, price, product accessibility & reach, brand image, and sustainable manufacturing have a significant influence on sports consumer behaviour. These findings suggest that sports goods manufacturing companies in Pakistan should give due attention to consumer demands and devise relevant marketing strategies to grow their businesses and gain higher market shares.

Marketing Town Centres: Retailing and Town Centre Management

2005 ◽  
Vol 20 (2) ◽  
pp. 183-204 ◽  
Author(s):  
Gary Warnaby ◽  
David Bennison ◽  
Barry J. Davies
Keyword(s):  
Marketing Strategies ◽  
Place Marketing ◽  
Marketing Practice ◽  
Public And Private ◽  
The Public ◽  
Wide Range ◽  
Town Centre ◽  
The Uk ◽  
Consensual Approach

The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private sectors. The implications of this are discussed, including the need for a consensual approach by a wide range of urban stakeholders, and the actual activities undertaken, influenced by the funding imperative under which such schemes operate (which impacts on the feasibility of certain activities and the efforts made to evaluate them). Comparisons are drawn between specific place marketing practice by TCM schemes and wider place marketing strategies.

scholarly journals Changing audience behaviour: festival goers and throwaway tents

2014 ◽  
Vol 5 (3) ◽  
pp. 247-262 ◽  
Author(s):  
Stephen Henderson ◽  
James Musgrave
Keyword(s):  
Conceptual Framework ◽  
Social Marketing ◽  
Consumer Behaviour ◽  
Behavioural Change ◽  
Marketing Strategies ◽  
Added Value ◽  
Change Strategies ◽  
Environmental Practices ◽  
Content Type ◽  
Practical Tool

Purpose – To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. Design/methodology/approach – Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Findings – The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. Research limitations/implications – A single low-involvement behaviour example is used to validate the conceptual framework suggesting further work is needed to widen tests of its applicability. Originality/value – This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events.

Constructing New Product Development for the DC Cooling Fan Industry: ISO/TS16949 Procedures

2013 ◽  
Vol 470 ◽  
pp. 392-395
Author(s):  
Tzu Chuan Chou ◽  
Sheng Hsiung Wu ◽  
Ming Hung Shu
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Developmental Process ◽  
New Product ◽  
Management Tools ◽  
Market Shares ◽  
Sales And Marketing ◽  
Wide Range ◽  
Cooling Fans ◽  
Customer Services

Applications of DC cooling fans in auto electronics cover a wide range of areas. Since they all need to meet the requirement of the clients in providing customized products, many product combinations have been developed. In the past, when DC cooling fans manufacturers have not implemented the requirements of TS16949 and the core tools, their developmental process could only meet the spirit of process-orientation suggested by ISO9001. There was an obvious deficiency in terms of the quality management tools during the development and manufacturing processes, as well as the development information that should be produced; therefore, they were unable to meet the requirements of TS16949. This study constructs a new product development (NPD) procedure through the application of the five core tools that meets the requirements of TS16949, and satisfies the characteristics of the DC cooling fans industry. With this process, the Taiwanese DC cooling fans industry can effectively control the entire production process, from sales and marketing, R&D, manufacturing, to customer services. Moreover, the manufacturers could not only elevate their ability to self-manage, but also meet the requirements and gain market shares in the international automobile supply chain.

Managing Complexity in Manufacturing Changeovers: A Sustainable Manufacturing-Oriented Approach and the Application Case Study

2016 ◽  
Author(s):  
Khalid Mustafa ◽  
Kai Cheng
Keyword(s):  
Manufacturing Systems ◽  
Manufacturing Industry ◽  
Business Models ◽  
Sustainable Manufacturing ◽  
Lead Times ◽  
Manufacturing Companies ◽  
Factors Affecting ◽  
Manufacturing Complexity ◽  
Oriented Approach

Increasing manufacturing complexity continues to be one of the most significant challenges facing the manufacturing industry today. Due to these rapid changes in manufacturing systems, one of the most important factors affecting production is recognized as the frequent production setup or changeovers, consequently affecting the overall production lead times and competitiveness of the company. Developing responsive production setup and process capability is increasingly important as product ranges and varieties in manufacturing companies are growing rapidly and, at the same time, production business models are operating more towards being customer-oriented. Furthermore, although different conventional methods have been used to manage complexity in production changeovers, sustainability and competitiveness development in a manufacturing company needs to be scientifically addressed by managing manufacturing complexity. In this paper, a sustainable manufacturing-oriented approach is presented in mind of managing manufacturing changeover complexities. A case study is carried out specifically concerning changeover complexity in a pharmaceutical company, aiming at minimizing complexities in production changeover and waste, increasing plant flexibility and productivity, and ultimately the sustainable competitiveness of the company in managing manufacturing changes.

scholarly journals Cost analysis study of oral hypoglycemic agents available in Nepalese market

2015 ◽  
Vol 13 (2) ◽  
pp. 6-9
Author(s):  
Binaya Shrestha
Keyword(s):  
Economic Consequences ◽  
Hypoglycemic Agents ◽  
Pharmaceutical Companies ◽  
Manufacturing Companies ◽  
Oral Hypoglycemic Agents ◽  
Price Variation ◽  
Average Percentage ◽  
Wide Range ◽  
The Difference ◽  
Oral Hypoglycemic Drugs

Introduction: Diabetes Mellitus is one of the major causes of morbidity, mortality and needs lifelong treatment. There is a wide range of variation in the prices of antidiabetic drugs marketed in Nepal. Thus, a study was planned to find out price variations in the oral hypoglycemic drugs available singly and number of manufacturing companies for each, also to evaluate the difference in cost of different brands of same active drug by calculating percentage variation of cost.Methods: Cost of a particular drug being manufactured by different companies, in the same strength and dosage forms was obtained from the price list provided by the pharmaceutical companies in Nepal and Indian Drug Review September 2013. The difference in the maximum and minimum price of the same drug manufactured by different pharmaceutical companies and percentage variation in price was calculated.Results: Percentage price variation of the commonly used drugs found was metformin (500mg) 171.42%, metformin (850mg) 128.42%, metformin (1000mg) 80%, pioglitazone (15mg) 150% pioglitazone (30mg) 188.89%, sitagliptin (50mg) 33.33%, sitagliptin (100mg) 40% acarbose (25mg) 39.58%, acarbose (50mg) 32.60%, gliclazide (80mg) 108%, gliclazide (40mg) 83.33%, glibenclamide (2.5mg) 87%, glibenclamide (5mg), 80%, glimiperide (1mg) 91.67%, glimiperide (2mg) 300%, glimiperide (3mg) 100%, glimiperide (4mg) 36.84%.Conclusion: The average percentage price variation of different brands of the same oral hypoglycemic drugs manufactured in Nepal is very wide. The appraisal and management of marketing drugs should be directed toward maximizing the benefits of therapy and minimizing negative personal and economic consequences.

scholarly journals The Poultry Industry through the Experts’ Eyes

2004 ◽  
pp. 39-42
Author(s):  
Edina Lendvai
Keyword(s):  
Qualitative Method ◽  
Consumer Behaviour ◽  
Marketing Strategies ◽  
Poultry Industry ◽  
Poultry Products ◽  
Processed Products

In my study reveal the situation of the poultry industry. In my research, I used the regularly adopted qualitative method, i.e. the interview. I conversed with the managers of the most important poultry factories, and asked them about the position of the Hungarian poultry sector, the possibility of improving its position, the changes in consumer behaviour, in marketing strategies, means and methods.The managers talked about the necessity of collaborating between factories. They agreed on the dominance of commercial chains. In their opinion, these prejudice their chances. They emphasized about the increasing role of processed products and the growing number of sell-stimulated marketing means. The consumer behaviour has changed in the last 10 years too, which helps the market of processed poultry products.

scholarly journals Sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe

2017 ◽  
Vol 15 (2) ◽  
pp. 288-300 ◽  
Author(s):  
Africa Makasi ◽  
Krishna Govender
Keyword(s):  
Marketing Strategy ◽  
Structural Equation ◽  
National Policy ◽  
Modern Technology ◽  
Marketing Strategies ◽  
The Body ◽  
Equation Modeling ◽  
Sustainable Marketing ◽  
Research Findings ◽  
New Perspective

This article provides a new perspective on sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe by linking two diverse streams of literature, namely, globalization and marketing strategy. A quantitative approach was adopted to obtain data from 127 respondents using a two-stage cluster sample. Structural Equation Modeling (SEM) confirmed three of four hypothesized relationships, namely that integrated co-alliances, modern technology and national policy impact the sustainability of clothing and textile sector in Zimbabwe. The adoption of a standardized marketing strategy characterized by uniform application of the marketing mix elements with minor modifications will have a significant impact on the capacity of the C&T sector to withstand the adverse effects of globalization. The research extends the body of existing knowledge on marketing strategy in the context of globalization of Zimbabwe’s C&T sector, and argues empirically for a new approach to developing and implementing competitive marketing strategies. The research findings will enable companies in the C&T sector of a developing economy to craft competitive marketing strategies, which incorporate internal company capabilities and technology, and also recognize the role of national policy in the globalization discourse.

scholarly journals Energy Analysis via Value Stream Mapping: A case study of an Automotive Weld Plant

ORiON ◽  
2021 ◽  
Vol 37 (2) ◽  
Author(s):  
Keshav Ramsunder ◽  
Oludolapo Olanrewaju
Keyword(s):  
Lean Manufacturing ◽  
Sustainable Manufacturing ◽  
Environmental Benefits ◽  
Value Stream Mapping ◽  
Measuring Instruments ◽  
Manufacturing Companies ◽  
Step Method ◽  
Empirical Observation ◽  
Value Stream ◽  
Starting Point

Over the past few decades, Lean Manufacturing (LM) has been the pinnacle of strategies applied for cost and waste reduction. However as the search for competitive advantage and production growth continues, there is a growing consciousness towards environmental preservation. With this consideration in mind this research investigates and applies Value Stream Mapping (VSM) techniques to aid in reducing environmental impacts of manufacturing companies. The research is based on empirical observation within the Chassis weld plant of Company X. The observation focuses on the weld operations and utilizes the cross member line of Auxiliary Cross as a point of study. Using various measuring instruments to capture the emissions emitted by the weld and service equipment, data is collected. The data is thereafter visualised via an Environmental Value Stream Map (EVSM) using a 7-step method. It was found that the total lead-time to build an Auxiliary Cross equates to 16.70 minutes and during this process is emitted. It was additionally found that the UPR x LWR stage of the process indicated both the highest cycle time and carbon emissions emitted and provides a starting point for investigation on emission reduction activity. The EVSM aids in the development of a method that allows quick and comprehensive analysis of energy and material flows. The results of this research are important to practitioners and academics as it provides an extension and further capability of Lean Manufacturing tools. Additionally, the EVSM provides a gateway into realising environmental benefits and sustainable manufacturing through Lean Manufacturing.

scholarly journals THE COMPETITION DEVELOPMENT PERCEPTION ON REGIONAL CONSUMER MARKETS BY MANUFACTURING COMPANIES

2018 ◽  
Vol 2018 (1) ◽  
pp. 58-66
Author(s):  
С. Апенько ◽  
S. Apenko ◽  
С. Мамонтов ◽  
S. Mamontov
Keyword(s):  
Market Entry ◽  
Marketing Strategies ◽  
Entry Barriers ◽  
Manufacturing Companies ◽  
State Support ◽  
Evaluation Data ◽  
Consumer Markets ◽  
Regional Authorities

<p>The article provides methodology to evaluate competition development perception on regional consumer markets by manufacturing companies. Competition is being treated as a function with a multi-dimensional latent character, connecting a set of factors-arguments and a set of consequences-results of competition development for companies, which are, in their turn, factors of competition limitation for end-up customers. This evaluation takes into account several groups of factors, including market entry barriers for new companies and operability restrictions for operating companies, and also factors of consumers demand. The evaluation data originate from results of internet-polls conducted among some regional manufacturing companies. The article provides examples of evaluation of competition perception on certain consumer markets of the Omsk region. The results of evaluation 1) may be used by regional authorities making decisions on type and direction of state support for small and medium-sized enterprises on inter-regional consumer markets; 2) are useful for manufacturing companies developing competitive marketing strategies.</p>

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