The importance of website quality to brand loyalty: The case study of beauty salons in Vietnam

Website quality is an important factor, positively affecting brand impression and perceived quality, thereby promoting brand loyalty. The study was conducted to indicate the relationship between website quality, perceived quality, brand impression, and brand loyalty of customers towards beauty salons in Vietnam. Research data were collected using a quota sampling with 300 customers who have used salon services. By applying the structural equation modeling (SEM), the study showed that the website quality of beauty salons has a positive impact on the brand's impression and perceived quality of customers. Besides, the brand impression positively influences the perceived quality of customers and improves brand loyalty to beauty salons.

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PENGARUH PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP BRAND LOYALTY DAN BRAND EQUITY

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2019.v08.i04.p09 ◽

2019 ◽

Vol 8 (4) ◽

pp. 2125

Author(s):

Gusti Bagus Yopi Brangsinga ◽

Tjok Gde Raka Sukawati

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Sampling Technique ◽

Population Data ◽

Perceived Quality ◽

Equation Modeling ◽

Analysis Techniques

The purpose of this study was to determine the effect of perceived quality and brand image on brand loyalty and brand equity. This research is in the form of associative and carried out on consumers of Samsung Galaxy mobile phones. The sample in this study amounted to 112 people taken using purposive sampling sampling technique, namely the technique of determining the sample with certain considerations that are considered to represent the population. Data analysis techniques are carried out using Structural Equation Modeling (SEM) with the AMOS 16.00 program. The results of this study indicate that all hypotheses are accepted. Perceived quality and brand image have a positive and significant effect on brand equity. This means that good perceived quality and brand image will form a good brand equity for the company. Perceived quality and brand image have a positive and significant effect on brand loyalty. When the perceived quality of consumers towards good brands and the resulting brand image is good, consumers will develop brand loyalty. Then brand loyalty has a positive and significant effect on brand equity. With the brand loyalty of consumers it will add to the positive value that the brand has and will add to the brand equity of the brand and company.

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The Role of Price and Promotion in Creating Brand Equity

Lahore Journal of Business ◽

10.35536/ljb.2019.v7.i2.a5 ◽

2019 ◽

Vol 7 (2) ◽

pp. 121-146 ◽

Cited By ~ 1

Author(s):

Mehvish Mehvish ◽

Sohnia Salman

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Perceived Quality ◽

Mediating Effect ◽

Equation Modeling ◽

Validity And Reliability ◽

Proposed Model

The purpose of this study is to ascertain the influence of price and promotion on brand equity, which eventually leads to the determination of consumer’s preference for a particular brand. This research aims to add value to the current field by testing this relationship under the influence of three other mediating dimensions including the brand image, brand loyalty and quality of the product. In order to test the proposed model, the Structural Equation Modeling technique was used in this study. Within this realm, the CFA and path analysis were used to assess the validity and reliability of the latent constructs. The results of the research revealed that the price and promotion of a particular product have a statistically significant relationship with its brand equity. The results also seem to reject the mediating effect of brand image, perceived quality and brand loyalty between price and brand equity. The relationship of promotion, however, does allow for mediation by the perceived quality of a brand, but rejects the other two hypotheses. A number of researchers in Pakistan have previously conducted research on brand equity, albeit using different predictors in different industries. It must be noted that this proposed model of price and promotion, and its effects on the brand equity has not been thoroughly tested in the Pakistani context. Hence, this study proves to be a preliminary basis for further research on the linkages between price, promotion actions and brand equity

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Key Determinants of Airline Loyalty Modeling in Thailand

Sustainability ◽

10.3390/su12104165 ◽

2020 ◽

Vol 12 (10) ◽

pp. 4165 ◽

Cited By ~ 1

Author(s):

Dissakoon Chonsalasin ◽

Sajjakaj Jomnonkwao ◽

Vatanavongs Ratanavaraha

Keyword(s):

Airline Industry ◽

Structural Equation ◽

Statistical Significance ◽

Perceived Quality ◽

Equation Modeling ◽

Structural Factors ◽

Proposed Model ◽

Airline Passengers ◽

Domestic Airline

The airline industry in Thailand has grown enormously over the past decade. Competition among airline companies to reach market share and profit has been intense, requiring strong strategic abilities. To increase the service quality of such companies, identifying factors related to the context of airlines is important for policymakers. Thus, this study aims to present empirical data on structural factors related to the loyalty of domestic airline passengers. Structural equation modeling was used to confirm the proposed model. The questionnaire was used to survey and collect data from 1600 airline passengers. The results indicate that satisfaction, trust, perceived quality, relationship, and image of airlines positively influenced loyalty with a statistical significance of α = 0.05. Moreover, the study found that expectation and perceived quality indirectly influenced loyalty. The findings provide a reference for airline operators to clearly understand the factors that motivate passenger loyalty, which can be used to develop the sustainability of marketing strategies and support competitiveness.

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KETERKAITAN ANTARA PERCEIVED QUALITY,KESADARAN MEREK, KESETIAAN MEREK DAN CITRA MEREK

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v4i1.486 ◽

2011 ◽

Vol 4 (1) ◽

pp. 51

Author(s):

Dedi Hidayah

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Perceived Quality ◽

Brand Awareness ◽

Primary Data ◽

Equation Modeling ◽

Store Brand ◽

Retail Market

As the retail market is still emerging on the last decade, naturally, the competition among players becoming more challenging. Empowering all the resource of the organization as added values would be the strategy to win the targeted market. Brand equity is one of valuable assets of the company since its ability to gain market share against these rivals, and the ability to keep customers by building brand loyalty which can in turn reduce marketing costs. The purpose of doing this study is to explore the interrelation of four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in modern store industry, and improve the conceptualization of customer-based modern store brand equity. The research design used in this study is the hypotheses testing. The type of relationship between the variables in this study is the co relational research, because the researchers are interested in explaining the important variables related with the problems. The hypothesis testing was done by using Structural Equation Modeling (SEM) with the support of Amos version 7.0. This study is using primary data. The data was collected by questionnaire technique, by giving the written statements to the respondents. And then, the respondents gave their feedback about the statements given. The answers have been available. Keywords: Brand awareness, brand loyalty, perceived quality and brand image

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ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN LAYANAN AKADEMIK MAHASISWA PRODI DIPLOMA I KEPABEANAN DAN CUKAI

JURNAL PERSPEKTIF BEA DAN CUKAI ◽

10.31092/jpbc.v1i1.124 ◽

2017 ◽

Vol 1 (1) ◽

Author(s):

Agus Sriyanto

Keyword(s):

Service Quality ◽

Student Satisfaction ◽

Latent Variables ◽

Structural Equation ◽

Positive Impact ◽

Positive Influence ◽

Equation Modeling ◽

Policy Makers ◽

Five Dimensions

ABSTRACT:Improving the quality of education becomes very important nowadays to meet the increasing demands of graduates’ future institutions. This research adopts five dimensions of service quality initiated by Parasuraman, Zeithaml and Berry (servqual) to assess the quality of academic services affecting student satisfaction. Once the determinants are known, they can be used by policy makers to improve student satisfaction levels. After identifying the determinant factors, policy makers can use them to improve the level of satisfaction of students. There are 100 respondents who participated in this research. The data was collected using surveys and analyzed using structural equation modeling with Smart PLS 3.0. The results showed that among five hypotheses tested, all variables have the positive influence, however, there are two latent variables which have significant associations, while the others have not. Responsiveness and empathy have positive and significant impact on the student satisfaction, while tangible, reliability and assurance have a positive impact but not significant. Keywords: customs student satisfaction, service quality, servqual, SEM.ABSTRAK:Meningkatkan kualitas pendidikan menjadi sangat penting dewasa ini untuk memenuhi tuntutan kebutuhan unit pengguna yang semakin meningkat. Penelitian ini mengadopsi lima dimensi kualitas jasa yang digagas oleh Parasuraman, Zeithaml dan Berry (Servqual) untuk menilai kualitas layanan akademik yang mempengaruhi kepuasan mahasiswa. Setelah faktor-faktor penentu dari dimensi servqual dapat diketahui maka faktor-faktor tersebut dapat digunakan oleh pembuat kebijakan untuk meningkatkan tingkat kualitas layanan kepada mahasiswa. Ada 100 responden di pilih secara acak dari total populasi yang berpartisipasi dalam penelitian ini. Data dikumpulkan dengan menggunakan survei online dan dianalisis dengan pemodelan persamaan struktural dengan bantuan software Smart PLS 3.0. Hasil penelitian ini menunjukkan bahwa dari kelima dimensi servqual, semua variabel memiliki pengaruh positif terhadap kepuasan mahasiswa, namun dari lima variabel tersebut hanya dua variabel laten yang mempunyai pengaruh signifikan, sementara tiga variabel yang lain tidak signifikan. Daya tanggap dan empati berpengaruh positif dan signifikan terhadap kepuasan siswa, sedangkan bukti fisik, keandalan dan jaminan memiliki dampak positif namun tidak signifikan.Kata Kunci: kepuasan, Mahasiswa Bea dan Cukai, kualitas layanan, Servqual, SEM

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The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta

Independent Journal of Management & Production ◽

10.14807/ijmp.v11i1.981 ◽

2020 ◽

Vol 11 (1) ◽

pp. 039

Author(s):

Etty Susilowati ◽

Agatha Novita Sari

Keyword(s):

Brand Loyalty ◽

Fast Food ◽

Structural Equation ◽

Perceived Quality ◽

Partial Least Square ◽

Least Square ◽

Brand Awareness ◽

Equation Modeling ◽

Brand Association ◽

Purchasing Intention

This study investigates the relationship between brand awareness, brand association, perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from Budi Luhur University was used as respondents in this study based on the convenience sampling method. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0 software. The analysis specifies that there is a significant positive relationship among brand awareness, brand association and perceived quality towards brand loyalty and brand purchasing intention. However, there is not a significant relationship between brand loyalty and brand purchasing intention. It indicates that consumers who are satisfied with Richeese Factory products and services do not always end up making purchases. The ability of managers to understand the factors which shape consumer brand behavior is required to develop and to maintain their brand position in high competitive fast food brand competition.

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“I Can Live Without Banks, but Not Without Banking”

International Journal of Electronic Government Research ◽

10.4018/ijegr.2021070101 ◽

2021 ◽

Vol 17 (3) ◽

pp. 1-20

Author(s):

Nitika Sharma ◽

Pooja Goel ◽

Anuj Sharma

Keyword(s):

Structural Equation ◽

Information Quality ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Online Questionnaire ◽

Website Quality ◽

Mediating Role ◽

Service Interaction

The purpose of this paper is to examine the antecedents of e-banking loyalty and evangelism via threefold construct of WEQUAL (usability, information quality, and service interaction) of public sector banks operating in India. Moreover, it also investigates the mediating role of consumers' trust on the website quality of these banks and their impact on e-banking loyalty and evangelism. The data was collected from 243 respondents through online questionnaire. In order to develop the model and test the hypotheses, partial least square structural equation modeling (PLS-SEM) was done through Smart PLS version 3.2.9. Results assert that website quality of banks positively influences the trust of consumers via usability, information quality, and service interaction. Also, consumer trust plays a mediation role between WEBQUAL constructs and e-banking loyalty and evangelism.

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Conceptual Model of Relationships among Customer Perceptions of Components of Insurance Service

South East European Journal of Economics and Business ◽

10.1515/jeb-2015-0002 ◽

2015 ◽

Vol 10 (1) ◽

pp. 32-44

Author(s):

Urban Sebjan ◽

Polona Tominc

Keyword(s):

Structural Equation Modeling ◽

Conceptual Model ◽

Structural Equation ◽

Perceived Quality ◽

Sales Promotion ◽

Equation Modeling ◽

Perceived Benefits ◽

Research Model ◽

Customer Perceptions

Abstract The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the benefits of sales promotion, quality, adequacy of premium, and adequacy of information about the coverage of insurance services. The research model was tested with structural equation modeling (SEM) with a sample of 200 Slovenian users of insurance services. The results indicated that higher perceived benefits of sales promotion were associated with higher perceived quality of insurance services. In addition, higher perceived quality was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services.

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Mediating effects between World Games identification and licensed merchandise

Managing Service Quality ◽

10.1108/msq-07-2013-0121 ◽

2014 ◽

Vol 24 (4) ◽

pp. 384-398 ◽

Cited By ~ 4

Author(s):

Lee-Joy Cheng ◽

Chin-Chia Yeh ◽

Seng-Lee Wong

Keyword(s):

Decision Making ◽

Structural Equation ◽

Perceived Quality ◽

Equation Modeling ◽

Content Type ◽

Purchasing Intention ◽

Licensed Merchandise ◽

Decision Making Model ◽

International Events

Purpose – The purpose of this paper is to explore consumer decision-making factors related to purchases of licensed merchandise, while focussing on how consumers’ identification with the 2009 World Games (WG), perceptions of quality and attitudes toward collecting, affect the decision-making model with regards to purchasing intention. Design/methodology/approach – The research model is based on the study of Kwak and Kang (2009), but also includes an assessment of consumers’ collecting attitudes. A purposive sampling method was adopted and data were collected from 1,985 valid samples via questionnaire surveys during the 2009 WG in Kaohsiung, Taiwan. Structural equation modeling was used to test the decision-making model presented in this study. Findings – The results reveal that consumers’ intentions with respect to purchasing licensed merchandise are influenced most by their attitudes toward collecting, followed by the perceived quality of the merchandise. The findings also suggest that the greater the perceived quality of licensed merchandise, the more positive the consumer attitude toward collecting. Lastly, the study finds no direct effect between respondent WG identification and intention to purchase licensed merchandise. Research limitations/implications – An exploratory concept proposed in this study, WG identification, is quite different from either event or place identification. In this study, due to its influence on at least two other relationships, the effects of one's attitude toward collecting prove to be much more complicated than the previous literature suggests. Since all data were collected in Taiwan, the research findings may have been influenced by particular local cultural and political factors, and therefore might not be well informed by inferences drawn from western populations. Practical implications – It was found that emphasizing the collectability of licensed merchandise is the most effective strategy for increasing consumer purchasing intention and promoting sales of merchandise at similar international events and competitions. This finding should encourage those interested in increasing consumers’ purchasing intention to pay more attention to the importance of licensed commemorative merchandise. Originality/value – Due to a lack of first-hand data on the consumption of licensed merchandise at major international events and competitions, little direct empirical research has been done in Taiwan. This study is the first attempt to explore this issue.

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