scholarly journals The effects of perceived ease of use, usefulness, enjoyment and intention to use online platforms on behavioral intention in online movie watching during the pandemic era

2022 ◽  
Vol 6 (1) ◽  
pp. 253-262 ◽  
Author(s):  
Ribut Basuki ◽  
Zeplin Jiwa Husada Tarigan ◽  
Hotlan Siagian ◽  
Liem Satya Limanta ◽  
Dwi Setiawan ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Internet Technology ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Community Activities ◽  
Online Platforms ◽  
Perceived Enjoyment

Pandemic Covid-19 has resulted in disruption in various industry and business sectors. People spend more time at home than they do outside. People who like movies during this time can enjoy the cinema. However, during the covid-19 pandemic, it must be done online to follow strictly regulated restrictions on community activities to avoid the uncontrolled spread of the virus. As a result, streaming platforms with the advancement of internet technology are increasingly playing a role in providing online services for movie fans. This study investigated the effects of perceived ease of use, usefulness, enjoyment, and intention to use online platforms on behavioral intention in online movies during the Covid 19 pandemic. The questionnaires were distributed by sending google form links to respondents who have a streaming platform subscription in Indonesia. As many as 772 questionnaires were filled out completely and could be processed. Data analysis was done by using partial least squares with Smart PLS software. The results have shown that eight proposed hypotheses have been supported in this study. Perceived ease of use positively affects the perceived usefulness, perceived enjoyment, and intention to watch movies online. Furthermore, perceived usefulness affects perceived enjoyment and intention to watch movies online. Perceived enjoyment influences intention to use and behavioral intention. Finally, intention to use online platforms influences behavioral intention. This research contributes in theory to the technology acceptance model and provides film industry practitioners with insight into enhancing customer behavioral intention in the pandemic era.

scholarly journals Analysis of E-Marketplace Use in East Java’s MSMEs Using the Technology Acceptance Model Approach

2021 ◽  
Author(s):  
Rurid Dwi Anggraeny ◽  
Imam Baihaqi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Technology Use ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

The e-commerce industry has the potential to be one of the drivers of the domestic economy. One of the impacts of the advancement of e-commerce is the emergence of many online-based marketplaces or so-called e-marketplaces. However, a lot of these online marketplaces sell 90% imported products. In addition, the outbreak of Covid-19 in Indonesia has prompted the government to establish several policies that have significantly reduced MSME performance by up to 70-100%. This study aimed to provide an empirical analysis of the influence of factors based on the Technology of Acceptance Model (TAM) approach, namely e-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces. The sample consisted of MSMEs in East Java, especially those engaged in the food and beverage industry sector with ready-to-eat processed food products whose business activities use the Shopee e-marketplace application platform. This is an online shopping marketplace focused on mobile platforms. There were 150 respondents. The Structural Equation Model (SEM) was used. E-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces all had positive effects on each other. This showed that a system that offers convenience will improve behavior, habits, and performance for MSMEs in using e-marketplace activities. The theoretical and methodological implications and opportunities for further research are discussed. Keywords: MSMEs, e-marketplace, technology acceptance model

scholarly journals Factors influencing behavioural intention to use mobile banking among retail banking clients

2019 ◽  
Vol 3 (2) ◽  
pp. 118
Author(s):  
Myra V De Leon
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Retail Banking ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
The World

Mobile banking enables clients to bank virtually without restrictions to time and place. Despite wide adoption of mobile banking around the world, use of mobile banking is still considered low. Philippines has the lowest digital banking penetration across Asian countries although the country known for the title of “SMS-intensive country in the world”. Factor analysis, partial least squares structural equation modelling (PLS-SEM) and ANOVA with bootstrapping were used to test research hypotheses. Findings from 212 Universal bank retail branch clients show that perceived ease of use, perceived usefulness, social influence and trust propensity have significant positive influence on behavioral intention to use mobile banking. Results also show that respondents with matured age (22 years and above), male, at least Bachelor Degree graduate and receiving a monthly income higher than Php 10,001 has higher behavioral intention. This study is relevant for proposing marketing strategies to increase adoption of mobile banking and contribute for further advancement on technology acceptance literature.

scholarly journals Validating Pupils’ Behaviour Intention to Use E-Book Technology in their Learning

2018 ◽  
Vol 7 (2.29) ◽  
pp. 511
Author(s):  
Moamar Elyazgi
Keyword(s):  
Technology Acceptance ◽  
Convergent Validity ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Face Validity ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Perceived Enjoyment ◽  
Acceptance Model

The purpose of this study was to develop and validate a new learning environments instrument designed to aid investigators and practitioners in measuring and researching the pupils’ behaviour intention to use e-book technology. The use of e-book technology in schools is now ubiquitous, but the effectiveness on the learning environment has mixed results. This study intends to investigate factors affecting pupils’ behavioural intentions to use the e-book technology. Integrating Child Computer Interaction (CCI) factors such as usability and interface with the Technology Acceptance Model (TAM) factors such as Perceived Enjoyment (PE),  Perceived Ease of Use (PEOU), Perceived Usefulness (PU) and Behaviour Intention (BI). Using e-book technology acceptance survey was developed, field-tested with 40 pupils from school aged 10-17 years  and then validated. The proposed questionnaire has 33 items allocated to six scales: (1) Usability; (2) interface; (3) Perceived Enjoyment; (4) Perceived Ease of Use; (5) Perceived Usefulness and (6) Behaviour Intention. The proposed questionnaire was administered to pupils in the schools. Six experts in the field of computer science, information system and technology to justify it, especially in relation to the elements of each concept, assessed content validity or face validity of the questionnaire. Then alpha reliability, convergent validity and discernment validity have been calculated in this study.   The questionnaire of e-book technology acceptance has strong evaluative and discriminative properties and can be used with confidence to measure the e-book acceptance for pupils.  

Behavioral Intention to Use Mobile Technology in Language Teaching

2020 ◽  
Vol 16 (4) ◽  
pp. 14-34
Author(s):  
Ibtehal Mahmoud Aburezeq ◽  
Fawzi Fayez Ishtaiwa-Dweikat ◽  
Marielle Patronis
Keyword(s):  
Technology Acceptance ◽  
Mobile Technology ◽  
Behavioral Intention ◽  
Language Teaching ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Study Results ◽  
Behavioral Intention To Use

This study aimed to qualitatively investigate the factors that influence teachers' behavioral intention to use mobile technology (BIU) for language teaching employing the original technology acceptance model (TAM) as a framework. Semi-structured interviews were conducted with 28 Arabic and English teachers. The study results revealed that there were several external variables influencing teachers' behavioral intention to use mobile technology. It was also found that participants had mixed levels of perceived ease of use (PEOU), perceived usefulness (PU), and attitude toward use (ATU). Moreover, it was concluded that ATU had a direct impact on BIU and PU was the responsible factor for participants who had a mixed ATU.

scholarly journals Technology Acceptance of an Interactive Augmented Reality App on Resistive Circuits for Engineering Students

Electronics ◽  
2021 ◽  
Vol 10 (11) ◽  
pp. 1286
Author(s):  
Alejandro Álvarez-Marín ◽  
J. Ángel Velázquez-Iturbide ◽  
Mauricio Castillo-Vergara
Keyword(s):  
Theoretical Model ◽  
Augmented Reality ◽  
Technology Acceptance ◽  
Behavioral Intention ◽  
Engineering Students ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Behavioral Intention To Use

In this study, we aim to establish the factors that explain the technology acceptance of augmented reality (AR) in students’ engineering education. Technology acceptance of AR apps has been insufficiently investigated. We conceive a theoretical model to explain technology acceptance by relating behavioral intention to use with the variables subjective norm, technology optimism, technology innovativeness, perceived ease of use, perceived usefulness, and attitude toward using. An interactive AR app on electrical circuits was designed to assist students to overcome their difficulties in understanding how electricity works. A theoretical model was hypothesized and tested using structural equation modeling. The study was conducted using a sample of 190 engineering students. The results demonstrate the positive effect of technology optimism and technology innovativeness on perceived usefulness and attitude toward using, respectively. Furthermore, they suggest that attitude toward using is influenced by perceived usefulness but not directly by perceived ease of use. This could mean that students would be willing to use this app if they find it useful and not just easy to use. Finally, the results illustrate that attitude toward using firmly explains behavioral intention to use, which is consistent with the findings in previous studies. These results could guide how academics and higher education centers should approach the incorporation of these technologies in classrooms.

scholarly journals Research on the use intention of potential designers of unmanned cars based on technology acceptance model

PLoS ONE ◽  
2021 ◽  
Vol 16 (8) ◽  
pp. e0256570
Author(s):  
Tianyang Huang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Perceived Trust ◽  
Perceived Enjoyment ◽  
Acceptance Model ◽  
Positive Effect

The success of unmanned car, an emerging tool of transportation with so many advantages, depends to a large extent on its user acceptability. Potential designers are both the decision makers of driverless car design and the users of driverless cars. This study aims to explore the influencing factors of the potential designers’ intention to use unmanned cars. Based on the theory of Technology Acceptance Model (TAM), this study further expanded the TAM by incorporating perceived trust, perceived enjoyment and self-efficacy, so as to explain and predict potential designers’ intention to use unmanned cars. The questionnaire is determined through theoretical literature, pre-tests, etc., and the Structural Equation Model is used to analyze the data of 202 valid survey samples to investigate the influencing factors of the willingness to use unmanned vehicles. The results show that potential designers’ intention to use unmanned cars is positively affected by perceived trust, perceived enjoyment, perceived usefulness and perceived ease of use, and perceived trust has a positive effect on perceived ease of use, self-efficacy and perceived ease of use also have a positive effect on perceived usefulness. The findings of this study can provide designers and developers of unmanned cars, policy makers and implementers with guidance in the follow-up design, policy formulation and advertising of unmanned cars.

scholarly journals The Indirect Effect of Computer Self-Efficacy of E-Commerce Users on Intention to Use

2020 ◽  
Vol 3 (2) ◽  
pp. 75-85
Author(s):  
Tessa Vanina Soetanto ◽  
Adelina Proboyo ◽  
Prilya Angel Putri
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
The Impact ◽  
Computer Self Efficacy

E-commerce market in Indonesia has tremendous growth and predicted to become significant contributor to Foreign Direct Investment. Millennials, heavily affected by technology and internet, considered to be the driver growth of e-commerce. Applying the theory of modified Technology Acceptance Model (TAM), this research analyzes whether perceived of ease of use and perceived usefulness mediate the impact of computer self-efficacy on the behavior of e-commerce users to use Lazada platform. The study was a quantitative study with online questionnaire. Data of 200 respondents were analyzed by Structural Equation Modelling and the result shows that computer self-efficacy indirectly affects behavioral intention to use through perceived ease of use. Perceived usefulness and attitude towards use are not significant mediators because of their insignificance on intention to use. Computer self-efficacy has significant impact on behavioral intention mediated by perceived ease of use, but not by perceived usefulness.

scholarly journals ANALISIS PENERIMAAN SISTEM PEMBELAJARAN BERBASISI EDMODO BAGI PESERTA DIDIK DENGAN MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

TEMATIK ◽  
2016 ◽  
Vol 3 (2) ◽  
pp. 51-60
Author(s):  
Yuyun Tresnawati, M.Kom
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Abstrak : Penelitian ini bertujuan untuk memberikan bukti empiris tentang pengaruh sistem pembelajaran berbasis  edmodo terhadap motivasi dan  hasil belajar peserta didik di SMK Negeri 4 Bandung dengan menggunakan TAM (Technologi Acceptance Model).  Penggunaan model TAM didasarkan pada kenyataan bahwa sejauh ini TAM merupakan sebuah konsep yang dianggap paling baik dalam menjelaskan perilaku pengguna terhadap sistem teknologi informasi baru. Penelitian ini berjudul “Analisis Penerimaan Sistem Pembelajaran Berbasis Edmodo Bagi Peserta Didik Dengan Menggunakan Technology Acceptance Model  (Study Kasus  Pada SMKN  4 Bandung)”. Populasi penelitian ini adalah siswa SMK Negeri 4 Bandung kelas XI dan XII rumpun Teknik Informatika. Metode sampling yang digunakan dalam penelitian ini adalah purposive sampling, yang mengambil metode pengambilan sampel dengan didasarkan pada kriteria tertentu. Kriteria sampel penelitian ini adalah siswa yang aktif pada semester ganjil tahun pembelajaran 2015/2016. Analisis multivariat yang dilakukan menggunakan Structural Equation Modeling (SEM) dengan software AMOS (Analysis Of Moment Structure), Hasil penelitian ini membuktikan hanya 5 hipotesis diterima dari total 9 hipotesis yang diajukan. Hanya pada hubungan berikut yang terbukti mempunyai pengaruh positif : a)  Perceived Ease of Use (PEOU) terhadap  Perceived Usefulness (PU),  b) Attitude Toward Using ( ATU) terhadap  Perceived Enjoyment (PE),c) Attitude Toward Using (ATU) terhadap Perceived Usefulness (PU),d) Attitude Toward Using (ATU) terhadap  Perceived Ease of Use (PEOU) e) Attitude Toward Using ( ATU) terhadap   Behavioral Intention to Use (BITU), f) Actual Usage (AU)  terhadap  Behavioral Intention to Use (BITU). Hal ini membuktikan bahwa penggunaan sistem pembelajaran berbasis aplikasi edmodo tidak sepenuhnya dapat dijelaskan oleh Technologi Acceptance Model.

scholarly journals Analisis Pengaruh Technology Acceptance Model (TAM) Dan Perceived Enjoyment Terhadap Kepuasan Konsumen Pengguna M-Business

2015 ◽  
Vol 10 (1) ◽  
pp. 207
Author(s):  
Sugianto S ◽  
Vivi S
Keyword(s):  
Technology Acceptance ◽  
Sampling Method ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Internet Technology ◽  
Perceived Ease Of Use ◽  
Snowball Sampling ◽  
Independent Variables ◽  
Perceived Enjoyment ◽  
The City

The use of Internet technology as a medium for marketing purpose in order to obtain correspondence between marketers and consumers so that consumers can feel the perceived usefulness, perceived ease of use and perceived enjoyment in shopping satisfaction and marketers get the implication that repeat purchases by consumers. This research is explanatory research using sampling techniques that accidental sampling method combined with snowball sampling method. The data was collected through questionnaires and interviews. This study used a multiple regression analysis. The conclusion that can be derived from the results of the analysis are from three independent variables studied, only two (2) independent variables that significantly affect the variable satisfaction (satisfaction) consumer m-business users in the city of Pontianak is the variable perceived ease of use, and perceived enjoyment, while the variable perceived usefulness does not significantly affect the variable satisfaction (satisfaction) m-business consumer users in the city of Pontianak.

PENERIMAAN PENGGUNA TERHADAP TEKNOLOGI MARKA OPTIK PENANDA JARAK AMAN ANTARKENDARAAN RODA EMPAT

2017 ◽  
Vol 15 (1) ◽  
pp. 1
Author(s):  
Sugiono Sugiono ◽  
Darmawan Napitupulu
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Penelitian ini bertujuan untuk mengetahui sejauh mana penerimaan pengguna terhadap marka optik yang berupa stiker siluet cheetah warna hitam dengan sabuk (stripes) putih dengan lebar tertentu yang dipasang di bagian belakang kendaraan. Stiker ini diperuntukkan membantu para pengemudi kendaraan yang melaju di jalan tol dengan kecepatan 100 km/jam yang membuntuti kendaraan berstiker ini untuk menandai jarak aman 100 m. Ketentuan jarak tersebut ditetapkan oleh peraturan yang berlaku di jalan tol. Pada penelitian ini telah diukur pengaruh faktor kemudahan penggunaan (perceived ease of use) dan faktor kebermanfaatan (perceived usefulness) terhadap minat penggunaan (behavioral intention to use) berdasarkan perspektif pengemudi yang berpengalaman melintasi jalan tol. Metode yang digunakan dalam penelitian ini adalah survey dengan pendekatan TAM (Technology Acceptance Model) dengan total responden adalah 263 tetapi yang valid 257. Hasil penelitian menunjukkan faktor kemudahan penggunaan dan kebermanfaatan berpengaruh positif dan signifikan terhadap minat penggunaan teknologi dimana faktor kemudahan penggunaan lebih besar pengaruhnya dibandingkan dengan faktor kebermanfaatan.

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