scholarly journals Investigating the impact of consumer values and advocacy behavior on buying decision satisfac-tion: A study through gender lens

2017 ◽  
pp. 185-196 ◽  
Author(s):  
Raja Ahmed Jamil ◽  
Syed Rameez ul Hassan ◽  
Asdaq Farid ◽  
Naveed Ahmad
Keyword(s):  
Consumer Values ◽  
The Impact ◽  
Gender Lens

Propensity to Purchase Organic Food

2022 ◽  
pp. 164-178
Author(s):  
Khairul Nizam Mahmud ◽  
Asmat-Nizam Abdul-Talib
Keyword(s):  
Consumer Behavior ◽  
Food Consumption ◽  
Organic Food ◽  
Healthy Lifestyles ◽  
Social Emotional ◽  
Organic Foods ◽  
Consumption Values ◽  
Consumer Values ◽  
Organic Food Consumption ◽  
The Impact

Organic food is becoming popular among today's millennial consumers because of increased awareness of healthy lifestyles. Scholars and practitioners attempt to understand what drives consumers to purchase organic foods toward developing market domination strategies and tactics. Since organic food tends to be more expensive than non-organic, this study aims to analyze the impact of consumer values on their tendency to buy organic food. Consumption values are an important factor that could drive consumer behavior and their preferences for goods or services. Consumption values are defined in terms of the required benefits from the purchase and consumption of the preferred products. Sheth, Newman, and Gross defined consumption values in terms of practical, social, emotional, epistemic, and conditional values.

An Experimental Approach to Examine the Antecedents of Attitude, Intention, and Loyalty Towards Cause-related Marketing: The Case of India and the Philippines

2020 ◽  
pp. 097215091990118
Author(s):  
Shweta Pandey ◽  
Deepak Chawla ◽  
Luz Suplico Jeong ◽  
Reynaldo Bautista ◽  
Joseph Emil Santos
Keyword(s):  
The Philippines ◽  
Time Duration ◽  
Non Profit ◽  
Cause Related Marketing ◽  
National Differences ◽  
Intention To Participate ◽  
Consumer Values ◽  
Customer Attitudes ◽  
The Impact

Firms utilize cause-related marketing (CRM) strategy to differentiate themselves by demonstrating their corporate responsibility efforts. However, national differences in the level of prior CRM exposure, local–global consumer values and culture can result in heterogeneity in consumer perceptions of CRM across countries. The authors reflect and examine national differences in customer attitudes, intention to participate in CRM and loyalty towards the company organizing the CRM campaign through variables like scepticism, perceived novelty, global connectedness and long-term orientation. They discuss and examine the impact of these variables on national preferences for CRM campaign variations by (a) type of company (local versus multinational) and (b) the time duration of CRM campaign (short term/long term). This research uses data from two emerging Asian countries—India and the Philippines. By diving deep into the nuances that drive consumers to participate in CRM, the research provides relevant strategies to drive CRM communication strategies that enhance consumer loyalty to the marketers of CRM campaigns of national, international and non-profit organizations.

scholarly journals Attitude Formation Towards Local and International Ecological Face and Body Care Brands Among Lithuanian Female Consumers

2013 ◽  
Vol 4 (1) ◽  
pp. 23-42 ◽  
Author(s):  
Indrė Pikturnienė ◽  
Aistė Mackelaitė
Keyword(s):  
Environmental Concern ◽  
Environmentally Friendly ◽  
Consumer Attitude ◽  
Female Consumers ◽  
Intention To Purchase ◽  
Number Of Factors ◽  
Consumer Values ◽  
The One ◽  
Body Care ◽  
The Impact

Current environmental trends in production and marketing resulted in a close-loop situation, when on the one hand consumers demand environmentally friendly and ecological products and are ready to pay price premiums for them, on the other hand, marketers explore usage of environmentally friendly brands and labels as a competitive advantage. Both local and international brands compete in the market of ecological products. However, consumer propensity to purchase ecological brands differs, as this variable can be a function of a number of factors. The paper analyses the impact of consumer values, perceived environmental knowledge and pro-environmental concern on consumer attitudes towards ecological brands (local or international), and the influence of consumer attitude elements on intention to purchase local vs. foreign ecological brands in the industry of face and body care. Lithuanian women were polled to determine the relationship of these variables. The results indicate that the attitude towards an ecological product is related to the value of a sense of belonging and pro-environmental concern; intention to purchase a local brand is predicted by the attitude towards the local brand only, whereas intention to purchase an international brand is predicted by the attitude towards an international and ecological brand, and negatively correlates with the attitude towards a local brand.

scholarly journals Out-of-Pocket Expenditure: The Need for a Gender Analysis

2021 ◽  
Keyword(s):  
Health Care ◽  
Latin America ◽  
Race And Ethnicity ◽  
Health Coverage ◽  
Household Spending ◽  
Depth Analysis ◽  
Health Related ◽  
The Impact ◽  
Universal Health ◽  
Gender Lens

The main purpose of this publication is to advocate for the need to understand the gendered nature of vulnerabilities to poor health. Gender equality in health is an integral dimension of sustainable development, and it is critical to apply a “gender lens” to all aspects of the health system, including financing mechanisms in health. The impact of health-related out-of-pocket expenditure (OPE) on household poverty has been a significant factor driving the move toward universal health coverage across much of Latin America and beyond. However, not only do health care users still face a broad range of health-related OPEs that can contribute to the impoverishment of households, but the gender dimensions of OPEs have received very little attention. Drawing primarily on data from Bolivia (Plurinational State of), Guatemala, Nicaragua, and Peru, this report offers an in-depth analysis of the gender dimensions of health-related OPEs in Latin America. It highlights the limitations of survey data in determining levels of household spending on health as well as the potential failure of indicators to capture the impacts of coping strategies that households adopt to pay for OPEs. This publication calls for the application of an intersectional analysis to ensure a more nuanced understanding of the ways in which other social identity markers, such as race and ethnicity, alongside gender shape the ability of individuals and households to respond to the different OPEs they may encounter. Until policymakers consider the issue through a gender lens, OPE will continue to limit the potential of universal health care coverage to effectively address health inequalities.

scholarly journals Consumer perceptions of climate change and willingness to pay for mandatory implementation of low carbon labels: the case of South Korea

2016 ◽  
Vol 19 (4) ◽  
pp. 129-144
Author(s):  
Hyeyoung Kim ◽  
Lisa A. House ◽  
Tae-Kyun Kim
Keyword(s):  
Climate Change ◽  
Willingness To Pay ◽  
Consumer Preference ◽  
Low Carbon ◽  
Personal Lives ◽  
Face To Face ◽  
Impact Of Climate Change ◽  
South Korean ◽  
Consumer Values ◽  
The Impact

The purpose of this study is to examine consumer values for mandatory carbon labels incorporating South Korean consumers’ perceptions about climate change using conjoint analysis. In a face-to-face consumer survey, we asked about individuals’ perceptions of the impact of climate change on their personal lives to measure its effect on consumer preference for carbon labels. The results of ordered logit and conditional logit regressions showed that a significant preference for mandatory carbon labels reflected Koreans’ level of concern about climate change. As an increasing number of consumers feel the impact of climate change, the gap of willingness to pay between voluntary and mandatory low carbon labels is significant. Also, consumer perception of the impact of climate change on their personal lives was significantly influenced by the area in which the respondents’ lived.

Measuring Variability Factors in Customer Values, Technology Convergence and Profit Optimization in a Retailing Firm

2010 ◽  
pp. 109-123
Author(s):  
Dr. Rajagopal
Keyword(s):  
New Product ◽  
Value Drivers ◽  
The Core ◽  
Long Run ◽  
Profit Optimization ◽  
Consumer Values ◽  
Technology Convergence ◽  
The Impact ◽  
Customer Values ◽  
Core Issues

Estimating value drivers for a new product can be tricky because there is no direct historical data. However, we can assume that the impact from changes in price or availability of complements will be similar to what other markets have experienced. Following discussion in the chapter develops the framework for measuring the consumer values in reference to establishing the long run relationship by the firm and optimizing its profit levels. The discussions in the chapter attempt to endure the core issues of consumer values in retailing the products and services as how to conceptualize consumer values, how to measure it, and how to manage it.

The Impact of the Internet on Change in Consumer Values in India

2020 ◽  
pp. 209-229
Author(s):  
Jiban Khuntia ◽  
Vicki Lane ◽  
Madhavan Parthasarathy
Keyword(s):  
Core Values ◽  
Developing Nations ◽  
Value Systems ◽  
The Internet ◽  
General Notion ◽  
Online Forums ◽  
The Core ◽  
Consumer Values ◽  
Interactive Nature ◽  
The Impact

Has the Internet impacted the core values of consumers, particularly in developing nations? Unlike one-way mass media vehicles such as television, the internet's two-way, interactive nature allows individuals to communicate in a high-involvement, border-free world via social media, blogs, online forums, and the like. This will result in the trading of values and ideas, and especially in the erosion of traditional value systems in developing nations. This chapter highlights the changes in values in India between 2004 and 2014, with a marked increase in Western individualistic values such as power and achievement, eroding traditional collective values such as universalism among Indian youth during this period. Since consumers buy products that reflect their values, these findings have profound implications for business management and marketing. Further, the general notion that the core values of a society are slow to change is refuted.

scholarly journals Research on the Relationship Between Self-improvement Values and Green Brand Identity

2021 ◽  
Vol 261 ◽  
pp. 04016
Author(s):  
Xuedong Liang ◽  
Yong Yang ◽  
Qunxi Gong ◽  
Sipan Li ◽  
Gengxuan Guo
Keyword(s):  
Empirical Analysis ◽  
The Self ◽  
Brand Identity ◽  
Self Monitoring ◽  
Mediating Role ◽  
Consumer Values ◽  
Antecedent Variable ◽  
The Impact ◽  
The Relationship

In order to clarify the relationship between self-improvement values and green brand identity, we take the consumers’ self-improvement values as the antecedent variable, consider the self-monitoring as the moderating variable, regard consumers’ environmental self-accountability as the intermediary variable, and conduct an empirical analysis of the impact of consumers’ self-improvement values on green brand identity. The research found that:1) Self-improvement values positively affect consumers’ recognition of green brands;2) Self-improvement values positively affect consumers’ environmental self-accountability;3) Environmental self-accountability positively mediates the relationship between self-improvement values and green brand identity;4) Self-monitoring positively regulates the impact of consumer values on consumers’ environmental self-accountability and the mediating role of environmental self-accountability.

scholarly journals Roundtable Discussion on COVID-19 Through a Sex and Gender Lens

2020 ◽  
Vol 4 ◽  
pp. 247028972095701
Author(s):  
Marianne J. Legato ◽  
Wendy L. Bennett ◽  
Sabra Klein ◽  
Jeanne S. Sheffield ◽  
Rosemary Morgan ◽  
...  
Keyword(s):  
Well Being ◽  
Sex And Gender ◽  
Care Providers ◽  
Roundtable Discussion ◽  
Global Pandemic ◽  
Johns Hopkins University ◽  
The Social ◽  
And Gender ◽  
The Impact ◽  
Gender Lens

Although the full and lasting impact of the coronavirus disease 2019 (COVID-19) outbreak is yet to be determined, there is evidence that sex and gender play a significant role in determining patient outcomes across the globe. This roundtable discussion is a transcript of a seminar held by several representatives from Johns Hopkins University on the impact of the global pandemic on women’s health and well-being. They reported on the various pathophysiological aspects of the disease, as well as the social and financial consequences of this global pandemic. Looking at COVID-19 through a sex and gender lens highlights the vulnerabilities and inequalities of people of different genders, races, and socioeconomic conditions, and how care providers can better respond to those differences.

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