scholarly journals Impact of Goods Quality and Advertising on Buying Decision of Gembira Bread Brand

2020 ◽  
Vol 10 (4) ◽  
pp. 26
Author(s):  
Rakhmawati Purba ◽  
Aisyah Siregar ◽  
Rusma Wehni

The purpose of this study was to determine the impact of the quality of goods and advertisements on the decision to buy Gembira bread brand. The independent variable of this study consists of the quality of goods and advertisements, while the dependent variable is the buying decision. This research is quantitative descriptive. The research was conducted on the community in the Padang Hilir District, Tebing Tinggi City. The data used are primary data obtained through questionnaire answers from 50 respondents. Data were analyzed using multiple linear regression analysis method. The results showed that the quality of the goods had a significant impact on buying decisions. Likewise, advertising has a significant impact on Buying Decision. For further researchers, it is hoped that they can examine other factors that are not revealed in this study.

2020 ◽  
Vol 4 (2) ◽  
pp. 341
Author(s):  
Rumiris Siahaan ◽  
Rusmewahni Rusmewahni

The purpose of this study was to determine the impact of encouragement and work atmosphere on employee performance at the Tebing Tinggi City Civil Registry. The independent variable of this study consists of encouragement and work atmosphere, while the dependent variable is employee performance. This research is a quantitative descriptive study. The research was conducted on the employees of Tebing Tinggi City Civil Registry. The data used are primary data obtained through questionnaire answers from 27 respondents. Data were analyzed using multiple linear regression analysis method. The results showed that encouragement had a significant impact on employee performance at the Tebing Tinggi City Civil Registry. The work atmosphere was also found to have a significant impact on the employee performance of the Tebing Tinggi City Civil Registry


2019 ◽  
Vol 7 (2) ◽  
pp. 87-100
Author(s):  
Tri Wulanjayanti ◽  
Darman Usman

This study aims to test the effect of service quality of electronic taxing system and tax employee competence on taxpayer satisfaction. The variables on this study was measured by using questionnaire. The sample of this study is personal Taxpayer who is running business activities and is registered at the Primary Tax Office of Bengkulu. The data used in this study is primary data. The hypothesis of the study is tested by using Multiple Linear Regression Analysis with the assistance of SPSS. The result of this study revealed that the service quality of electronic taxing system and tax employee competence had positive effect on the taxpayer satisfaction.Key Words: Service Quality of Electronic Taxing System, Tax Employee Competence, and Taxpayer Satisfaction.


2020 ◽  
Vol 8 (3) ◽  
Author(s):  
Firmansyah Sulaeman ◽  
Devi Krisnawati

<em>To determine the effect of service quality and promotion on customer satisfaction, PT. Adhi Karya, Tbk. The data used are primary data by giving questionnaires to customers who happen to meet. The analytical method used is simple linear regression analysis and multiple linear regression analysis. The results showed that the quality of service and promotion has a significant effect on customer satisfaction. PT. Adhi Karya, Tbk.</em>


2020 ◽  
Vol 7 (9) ◽  
pp. 1770
Author(s):  
Zulfa Rossi Noviana ◽  
Slamet Santoso ◽  
Rochmat Aldy Purnomo

ABSTRAKPeranan Pembiayaan Mikro Express Bank Mitra Syariah dalam praktiknya membawa pengaruh terhadap perubahan ketergantungan pedagang pasar terhadap rentenir. Masalah kebutuhan modal dan manajemen keuangan yang menjadi masalah pedagang pasar dapat terbantu dengan adanya Pembiayaan Mikro Express. Tujuan dari penelitian ini untuk mengetahui pengaruh Pembiayaan Mikro Express terhadap kemandirian pedagang pasar. Variabel independen yang digunakan dalam penelitian ini adalah lama usaha dan aset usaha. Variabel dependen yang digunakan adalah kemandirian pedagang pasar.  Hipotesis dalam penelitian ini adalah lama usaha berpengaruh terhadap kemandirian pedagang pasar dan aset usaha berpengaruh terhadap kemandirian pedagang pasar. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Sampel penelitian ini sejumlah 44 responden dengan menggunakan metode total sampling. Penelitian ini dilakukan di 11 pasar kelolaan Bank Mitra Syariah yang tersebar di Kabupaten Ponorogo dan Kabupaten Madiun. Analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Berdasarkan hasil analisis yang dilakukan memperoleh hasil bahwa terdapat hubungan yang signifikan antara lama usaha dan aset usaha terhadap kemandirian pedagang pasar.  Kata kunci: rentenir, pembiayaan mikro, kemandirian, pedagang pasar ABSTRACTMicro Express Bank Financing by Bank Mitra Syariah has an influence on changes in market traders towards moneylenders. The problem of capital needs and financial management which is a problem of market traders can be helped by the Micro Express Financing. The purpose of this research is to study the interaction of Express Micro Financing on the independence of market traders. The independent variable used in this study is the length of business and business assets. The dependent variable used is the independence of the market trader. The hypothesis in this study is the length of business that was approved for the independence of market traders and business assets that support the independence of market traders. The method used in this research is quantitative descriptive. The research sample consisted of 44 respondents using the total sampling method. This research was conducted in 11 managed markets of Bank Mitra Syariah which are spread in Ponorogo Regency and Madiun Regency. The analysis used in this study is multiple linear regression analysis. Based on the results of the analysis conducted produced significant results between the length of business and business assets on the independence of market traders.Keywords: loan sharks, micro financing, independence, market traders


2013 ◽  
Vol 3 (2) ◽  
pp. 140
Author(s):  
Sarwinda Sarwinda ◽  
Salamatun Asakdiyah

This research is aimed to test the influence of trading days to return its shares at the Indonesian Stock Exchange by using 31 stocks listed on the meantime, the LQ45 during the period of research February 2011-January 2013. Use sampling techniques of sampling purposive with criteria sample is actively traded shares during a period of research. In analyzing the study data used multiple linear regression analysis method with variable dummy. An independent variable in this research is trading days shares in the Indonesia Stock Exchange and the dependent variable, regression equation of which is used to test each hypothesis of this research is to return shares daily. Results of the research indicate that there is an influence of the trading days against the return of shares in Indonesia Stock Exchange. Return lowest is on Monday and highest return on Friday. Return on Friday that negative influenced by return on Monday that negative. The research found the Week-four effect, but research not proved the existence of Rogalski effect in Indonesia Stock Exchange.


2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Polii Cimberly ◽  
Hendrik Manossoh ◽  
Heince R. N. Wokas

This research aims to examine the effect of tax knowledge and the quality of tax service on motivation in paying income tax. The sample in this research are all individual taxpayers who reside in the district wanea of manado city. The data in this research is using primary data. It was collected by distributing questionnaires directly to individual taxpayers in the district wanea of manado city. The data taken was processed using the multiple linear regression analysis with the help of  SPSS 23. The result indicate that: tax knowledge has positive effect towards motivation in paying income tax. The quality of tax service has positive effect towards motivation in paying income tax. Tax knowledge and the quality of tax service simultaneously have positive effect towards motivation in paying income tax.Keywords: Tax Knowledge, The Quality of Tax Service, Motivation In Paying Income Tax.


2020 ◽  
Vol 11 (1) ◽  
pp. 1
Author(s):  
Tiara Sulaikha Rohimi Harahap

This research was conducted to determine the impact of customer's perception and religiosity on the decision making to choose a gold pawning product at PT Bank Syariah Mandiri Medan KCP Iskandar Muda and to find out the most dominant variable which effect the decision of choosing a gold pawning product at PT Bank Syariah Medan KCP Medan Iskandar Muda. The dependent variable in this study was the decision to choose while the independent variable consisted of perception and speech.  The sample used in this study was 50 people. Data analysis method that used in this research is the multiple linear regression analysis, classic asumption test, T test, F test, coefficient of determination test. The results showed that perception and religiosity partially significantly influence customer decisions, also, perception and religiosity simultaneously have a significant effect on customer decisions. The most dominant variable which influence the decision to choose a product is perception with an R Square value of 29.8%, so that if customer perception continues to be improved it will affect the increase in the number of gold mortgage financing customers at Bank Syariah Mandiri Medan KCP Iskandar Muda.


2020 ◽  
Vol 15 (2) ◽  
Author(s):  
Sri Ayem

The purpose of the study is todetermine the influence of organization commitment, integrity, objectivity, confidentiality, and competence to the internal auditor performance BPKP Perwakilan DIY partially and simultaneously. The data used in this research is primary data obtained from the distribution of questionnaires to the respondents. The population in this study are functional officials of auditors in BPKP Perwakilan DIY, with a sampling technique using a purposive sampling turn sout to48 auditors.The analysis method used in this research is multiple linear regression analysis. The results show that organization commitment ,integrity, objectivity,confidentiality, and competence have significant influence to the auditor performance simultaneously. But, only competence variable affects the auditor performance partially.


MBIA ◽  
2019 ◽  
Vol 18 (1) ◽  
pp. 76-84
Author(s):  
Muhammad Idris ◽  
Dian Novita Sari

The problem in this study is whether there is an influence of leadership and work discipline on the employees’ performance of PT.Sucofindo Palembang City. This research includes associative research. The sample in this study were 88 respondents, with propotionate random sampling analysis technique. The data used were primary data and secondary data. Data collection method through questionnare. Analysis techniques using multiple linear regression analysis, F test (Simultaneoys) and t test (partial) and determination coeffiecient. The results show that there is influence of leadership and work discipline on the performance of PT.Sucofindo Palembang City.


2021 ◽  
Vol 4 (1) ◽  
pp. 22
Author(s):  
Farah Syahri Maulidiyah

ABSTRACT The purpose of this research is to analyze the influence of exports and foreign debt which can affect Indonesia's GDP (Gross Domesty Product). The variables of this research are the foreign debt value of the Indonesian government and the value of Indonesian exports as the independent variable, and the value of Indonesia's GDP as the dependent variable. The data used are supporting data for the 2015-2019 period from the time series (time series) of Bank Indonesia and BPS. The data analysis method used multiple linear regression analysis. The results of this study are the value of the Indonesian government's foreign debt and the value of Indonesia's exports have a significant effect. Meanwhile, the results of the partial test (t-test) show that the value of foreign debt and exports of the Indonesian government greatly affects the value of Indonesia's GDP. Keywords : External Debt, Export, Economic Growth (Menggunakan template jurnal sinta 2 JESP (Jurnal Ekonomi dan Studi Pembangunan) eISSSN : 2502-7115 l pISSN : 2502-7115 Universitas Negeri Malang).


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