scholarly journals Impact of Job Insecurity and Work Overload on Employee Performance With the Mediating Role of Employee Stress: A Case of Pakistan’s Fast-food Industry

2020 ◽  
Vol 10 (1) ◽  
pp. 305
Author(s):  
Arslan Shoaib Naru ◽  
Anam Rehman
Keyword(s):  
Fast Food ◽  
Food Industry ◽  
Job Insecurity ◽  
Employee Performance ◽  
Primary Data ◽  
Food Sector ◽  
Fast Food Industry ◽  
Work Overload ◽  
Employee Stress ◽  
The Relationship

The fast-food industry is one of the booming industries in Pakistan with rapidly developing human resources. However, quick growth has become impeded by numerous human resource management challenges. The purpose of this study is to investigate factors/variables that cause stress among employees in the workplace which consequently affect their performance. Pakistan’s fast-food sector has been taken into account and a comprehensive study has been carried out to find out which variables result in employee stress and affect their overall job performance. Primary data was collected through three hundred and fifty questionnaires disseminated throughout various areas of Lahore, Karachi and Islamabad including Emporium Mall, Packages Mall and Dolmen Mall, Lucky One Mall, Centaurus, and key areas popular for fast-food in those cities. Several statistical tools including; Reliability and Validity Analysis, Factor Analysis, Regression analysis, KMO, Cronbach Alpha and the Bartlett Test, are used for data analysis on SPSS and Smart PLS. Results of the analysis show that Work Overload, Job Insecurity (independent variable) and Employee Stress (mediating variable) have a significant impact on Employee Performance (dependent variable). The relationship of Job Security and Work Overload with Employee Stress is positive. Similarly, the relationship between Employee Stress and Employee Performance is also positive and significant. The study described in this paper thoroughly focuses on all the major causes of employee’s stress and its impact on employee performance, it also suggests how Fast-food sector of Pakistan should consider these factors in order to address these issues and provide favorable workplace environment.

Driving customer loyalty in the Malaysian fast food industry

2019 ◽  
Vol 11 (6) ◽  
pp. 1367-1387 ◽  
Author(s):  
Farzana Quoquab ◽  
Nur Zulaikha Mohamed Sadom ◽  
Jihad Mohammad
Keyword(s):  
Customer Loyalty ◽  
Fast Food ◽  
Food Industry ◽  
Service Providers ◽  
Partial Least Square ◽  
Mediating Effect ◽  
Fast Food Industry ◽  
Content Type ◽  
The Impact ◽  
The Relationship

Purpose Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. To fulfill this gap, this study aims to shed some light on the impact of halal logo toward achieving customer loyalty in the context of fast food industry in Malaysia. More specifically, the objectives of this study are: to examine the direct and indirect effect of halal logo on customer loyalty; to examine the effect of halal logo on trust and perceived reputation; to examine the effect of halal logo and perceived reputation on customer loyalty; and to examine the mediating effect of trust and perceived reputation in the relationship between halal logo and customer loyalty among the fast food industry consumers in Malaysia. Design/methodology/approach This study used stimulus-organism-response (S-O-R) theory as the theoretical basis. The data were collected via self-administered survey questionnaire consisting 117 Muslim fast food consumers. Partial least square (SmartPLS, version 3) was used to test the study hypotheses. Findings Results of this study revealed that halal logo, directly and indirectly affect customer loyalty. Moreover, perceived reputation and trust also found to be positively related to customer loyalty. Research limitations/implications The data were collected from Malaysian Muslim consumers. Future studies can consider non-Muslim consumers to compare the loyalty pattern among Muslim and non-Muslim consumers. Practical implications The findings from this study will benefit fast food industry marketers who are targeting Muslim consumer segment and also those marketers who are operating their franchise business in Muslim majority countries. The findings suggest that halal logo helps service providers to create positive perceived reputation and to build trust among consumers, which eventually lead customer loyalty. It is expected that the findings of this study will assist the halal fast food industry marketers to better strategize their marketing efforts in retaining the Muslim customer base. Originality/value Using S-O-R theory, this study examines halal logo as the key driver of customer loyalty, which is comparatively a new link. Moreover, this study examines the mediating effects of perceived reputation and trust in the relationship between halal logo and customer loyalty, which are not tested in previous literature in the field.

Employee Performance in the Fast Food Industry

2022 ◽  
pp. 387-400
Author(s):  
Muhammad Imran ◽  
Hammad Wajid
Keyword(s):  
Fast Food ◽  
High Performance ◽  
Food Industry ◽  
Online Survey ◽  
Employee Performance ◽  
Mediating Effect ◽  
Survey Method ◽  
Fast Food Industry ◽  
Moderating Role

The main purpose of this research is to find the relationship of role overload (RO), love of money (LOM), empowerment (EMP), and work engagement (WE) on employee performance (EP) in the fast food industry and also to find the mediating effect of happiness (HAP) between RO, LOM, EMP, and WE on employee performance and moderating role of the spirit of work (SOW) on happiness and employee performance (EP). The data was gathered using the online survey method through questionnaires from the employees of fast food restaurants of South Punjab, Pakistan. The sample size was 297. The smartPLS 3 was used to analyze the data. The result findings show that LOM, WE, and HAP have an influence on EP while RO and EMP have no influence on EP. There was a mediating effect of HAP between EMP and EP whereas there was no mediating influence of HAP between RO, LOM, WE, and EP. No moderating role of SOW between HAP and EP was found. This study findings are very useful for manager/owner of the restaurant the increase their employee performance, which leads to firm high performance.

scholarly journals Antecedents of brand hate in the fast food industry

2019 ◽  
Vol 23 (2) ◽  
pp. 227-248 ◽  
Author(s):  
Sharizal Hashim ◽  
Sheraz Kasana
Keyword(s):  
Relationship Quality ◽  
Fast Food ◽  
Food Industry ◽  
Design Methodology ◽  
Negative Emotion ◽  
Primary Data ◽  
Fast Food Industry ◽  
Content Type ◽  
Poor Relationship ◽  
Brand Hate

PurposeThe purpose of this paper is to explore the concept of brand hate in detail which is the extreme negative emotion toward brands, by giving a comprehensive explanation concerning how brand hate evolves in consumers. More specifically, antecedents of brand hate are empirically assessed in this study.Design/methodology/approachThis study used primary data from 250 fast food brand consumers in Pakistan. Multiple regression analysis in SPSS was used to test the hypotheses related to the antecedents of brand hate.FindingsResults indicate that brand hate is instigated by five antecedents, which are negative past experience, symbolic incongruity, poor relationship quality, ideological incompatibility and rumor, with rumor being the biggest instigator.Originality/valueAntecedents of brand hate are assessed theoretically and empirically in this study which helps in understanding the true form of brand hate. More specifically, poor relationship quality and rumor are presented as the antecedents of brand hate according to the recommendations of the theory of hate.

scholarly journals Quality, value, satisfaction and loyalty amongst race groups: A study of customers in the South African fast food industry

2010 ◽  
Vol 41 (1) ◽  
pp. 1-9 ◽  
Author(s):  
N. S. Terblanche ◽  
C. Boshoff
Keyword(s):  
South African ◽  
Fast Food ◽  
Food Industry ◽  
Metropolitan Areas ◽  
The South ◽  
Food Sector ◽  
Fast Food Industry ◽  
Satisfaction Index ◽  
American Customer Satisfaction Index ◽  
Quality Value

The retention of customers has become a key concern for many businesses. Various drivers of loyalty such as satisfaction, loyalty and commitment have, over time, been studied with the objective to improve customer retention. This study reports on the empirical findings in respect of the relationships between various dimensions of a loyalty model for the South African fast food sector and considers differences amongst race groups in respect of perceived quality, value, satisfaction and loyalty.Respondents in this empirical study were consumers drawn randomly from the seven major metropolitan areas of South Africa. The respondents are all customers of a national firm in the South African fast food sector and they were required to respond to items from (mostly) the American Customer Satisfaction Index (ACSI) scales. The empirical findings provide support for the theoretical model proposed but there is not much difference in how the various race groups’ loyalty intentions are shaped.

scholarly journals The Impact of COVID-19 on the Fast-Food Industry in Malaysia

2021 ◽  
Vol 4 (2) ◽  
pp. 44-57
Author(s):  
Daisy Mui Hung Kee ◽  
Nurul Farhana binti Mohd Nazri ◽  
Nurrida binti Misbah ◽  
Nurul Asyiqin binti Nazril ◽  
Nur Hasmizah binti Musa ◽  
...  
Keyword(s):  
Fast Food ◽  
Food Industry ◽  
Secondary Data ◽  
Primary Data ◽  
Critical Question ◽  
Fast Food Industry ◽  
Cultural Economic ◽  
Health Crisis ◽  
Fast Food Restaurants ◽  
The Impact

Many businesses worldwide are badly affected due to the COVID-19 outbreak. As the Covid-19 pandemic spreads around the world, business person should create new business methods during this socio-economic, cultural, and health crisis. How to address the future is another critical question for businesses. Although the pandemic has affected businesses in different profound ways due to the various social, cultural, economic, and environmental factors, experience sharing and learning from successful businesses can help policymakers and business leaders to come up with innovative and effective strategies to minimize the adverse impact of the pandemic on the business operation. The study aims to determine how Covid-19 affected the fast food industry in Malaysia. Due to the Movement Control Order (MCO), all Malaysians are required to stay at home. The data of this study was collected through primary data and secondary data. The surveys using online Google form was conducted as primary data to gain more information regarding the topic. There are as many as 100 customers were surveyed. The results showed the fast food industry sustained operations and they adopted digitalization technologies. Digital technologies have influenced fast food restaurant strategies during the global pandemic, while technology may enable digital transformation, fast food restaurants are rapid to match the changes. Digitization opens new possibilities for fast food restaurants to sustain their business. With digital infrastructures in place like mobile devices, Wi-Fi networks, and online payment systems, it brings convenience to both business and customers. Deepening digitization has helped fast food restaurants to become more customer centric.

Customer Loyalty, A Reality Or An Allegory: Exposing Dick And Basu (1994) Loyalty Segmentation Model In Bindura Fast-Food Industry

2018 ◽  
Vol 6 (04) ◽  
Author(s):  
Faustino Kufakunesu ◽  
Tonderai Kapesa ◽  
Tapiwa Takundwa
Keyword(s):  
Developing Countries ◽  
Customer Loyalty ◽  
Fast Food ◽  
Food Industry ◽  
Situational Factors ◽  
Primary Data ◽  
Fast Food Industry ◽  
Developed Economies ◽  
Quantitative And Qualitative Research ◽  
Popular Subject

The purpose of the study was to expose the reality about customer loyalty in developing countries using a case of Bindura fast-food industry. Customer loyalty is a very popular subject in the field of marketing. The majority of researches on customer loyalty were carried out in developed economies. To bridge the geographical gap, this study was conducted in a ‘third-world’ economy of Zimbabwe. Descriptive, correlational research designs were adopted backed by both quantitative and qualitative research paradigms. The research used primary data collected from 80 final consumers and 10employees selected through purposive sampling. The study indicated that, the majority of consumers in developing countries are not genuinely loyal to one supplier, but they continuously look for better alternatives basing on situational factors. It is therefore recommended that, new entrepreneurs must not hesitate to venture into new and existing industries assuming that customers belong to existing players. 

scholarly journals A Research Over The Relationship Between Fast Food Consumption And Consumer’s Values and Lifestyles in Turkey

2013 ◽  
Vol 4 (10) ◽  
pp. 7-14
Author(s):  
Figen YILDIRIM ◽  
Özgür ÇENGEL
Keyword(s):  
Fast Food ◽  
Food Industry ◽  
Eating Habits ◽  
Low Cost ◽  
Food Preferences ◽  
Cultural Transformation ◽  
Transformation Process ◽  
Fast Food Industry ◽  
Primary Focus ◽  
The Relationship

In the emergence of globalization, fast food industry has become an important focus of study in today’s business models.In this sense, food industry has been reshaped and eating cultures have changed. Companies in the food industry responded to this change as an attempt to offer standardized products by meeting the ever-changing consumer needs and wants. To a higher justification, fast food is initiated to be classified in terms of a system, company, or a product which offers a set menu with a key focus on low cost and standardized products sold worldwide at high quality standards. By looking at cross cultural studies, it is known that the industry has roots in the Americanism and change of eating habits along with cultural transformation process. On the other hand, wellness concept is on the rise putting the primary focus on healthy food even though it is quickly made and served. Besides, with respect to changes in needs and wants, consumer’s lifestyles are changed that effect consumer’s choices. In this study, it is aimed to analyze the relationship between the factors having an impact on fast food preferences and values & lifestyles of university students by taking into consideration the main aspects cited in literature.

scholarly journals ROLE OF CONSUMER PSYCHOLOGICAL STUDIES IN FAST FOOD INDUSTRY

2021 ◽  
pp. 16-35
Keyword(s):  
Fast Food ◽  
Food Industry ◽  
Word Of Mouth ◽  
Consumer Psychology ◽  
Price Fairness ◽  
Food Sector ◽  
Fast Food Industry ◽  
Pricing Policy ◽  
A Company

This study examines the behavior of consumer in fast food industry. The customer psychology strongly effected from other customer’s word of mouth, review’s and pricing policy of a company. In this study, we examine the consumer psychology with three factors (referent price, referent deservingness and fair pricing). The three factors become a cause to reduce the anger of consumer and due to this customer satisfy from the operations of fast food industry. We distribute more than 300 questionnaire for analyze our research hypothesis. After analyze we conclude that referent price does not impact on customer anger but it impact on satisfaction of customer. The referent deservingness and price fairness has significant impact on anger of customer and satisfaction of customer. This study provides useful information to fast food sector regarding customer psychology.

A Study on Determining The Factors Impacting Consumer Perception Regarding The Online Food Delivery Apps in Guwahati

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 521-542
Author(s):  
Saroj Kumar Koiri ◽  
Subhadeep Mukherjee ◽  
Smriti Dutta
Keyword(s):  
Fast Food ◽  
Food Industry ◽  
Food Preferences ◽  
Food Delivery ◽  
Consumer Perception ◽  
Fast Food Industry ◽  
The People ◽  
Indian Food ◽  
Consumer's Perception

Today, fast food industry is growing rapidly in India. It is getting adapted and also being upgraded according to Indian food requirements. Online food ordering apps and sites are developed in order to meet consumer’s expectations. With the changing food preferences and habits of the people, it is necessary to know what factors impact the consumer’s perception regarding online food delivery apps.

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