Moderating Effect of Situational Factors on Purchase Intention and Purchase Behavior for Environmentally Friendly Products

2018 ◽  
Vol 27 (12) ◽  
pp. 1195-1203
Author(s):  
Sa-Won Kim ◽  
Soo-Hyung Lee
Keyword(s):  
Purchase Intention ◽  
Environmentally Friendly ◽  
Moderating Effect ◽  
Situational Factors ◽  
Purchase Behavior

scholarly journals Green Marketing Tools, Religiosity, Environmental Attitude And Green Purchase Behaviour Among Millenials Generation

2020 ◽  
Vol 4 (3) ◽  
pp. 233-252
Author(s):  
Nihayatu Aslamatis Solekah ◽  
Gancar Premananto ◽  
Sri Hartini
Keyword(s):  
Environmental Attitudes ◽  
Environmentally Friendly ◽  
Environmental Issues ◽  
Analysis Data ◽  
Equation Model ◽  
Situational Factors ◽  
Green Marketing ◽  
Purchase Behavior ◽  
Environmental Attitude ◽  
Analysis Techniques

The purpose of the research isto examine relationship between Green Marketing Tools (GMT), Environmental Attitudes (EA), Religiosity and Green Purchase Behavior (GPB) and test Religiosity moderates between Environmental Attitudes (EA) and Green Purchase Behavior (GPB). This study employs samples using a questionnaire instrument. The result of the collected 268 questionnaires of respondents were processed using descriptive and quantitative analysis data using SEM (Strutural Equation Model) analysis techniques with Stata 13. The results  showed that millennial generation in shaping their engagement behavior on environmental issues is influenced by environmentally friendly advertisements, attributes or labels used on a product, then perceptions of environmentally friendly brands and trust in environmentally friendly advertisements, trust in compliance or environmentally friendly labels and brands that are on the products they know.The findings of this study suggest that individual factors in the form of religious and situational factors in the form of green marketing tools in the form of eco labels, eco brands, trusts or trust in eco labels and eco brands, and environmental advertising affect green behavioral.

scholarly journals The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? ,

2021 ◽  
pp. 1651-1658
Author(s):  
Majdi Khaleeli ◽  
Nidhi Oswal ◽  
Hani Sleem
Keyword(s):  
Social Sciences ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Moderating Effect ◽  
Environmental Knowledge ◽  
Purchase Behavior ◽  
Green Products ◽  
Price Consciousness ◽  
The Relationship ◽  
Self Administered Questionnaire

This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of UAE consumers. It also intends to explore the moderating effect of Price consciousness on the relationship between green products purchase intention and green products actual purchase behavior. A self-administered questionnaire used to collect the data about the study variables, 186 respondents from UAE participated in this research and data analyzed using Statistical Package for Social Sciences (SPSS) version 22. The findings of this research indicate that Subjective and Objective Environmental Knowledge were determinants of Green Products Purchase Intention, and that Purchase Intention was positively and significantly associated with actual Purchase Behavior. No significant relationship found of price consciousness as a moderator.

scholarly journals Green Purchase Behavior of University Students in Hungary: An Empirical Study

2020 ◽  
Vol 12 (23) ◽  
pp. 10077 ◽  
Author(s):  
Farheen Naz ◽  
Judit Oláh ◽  
Dinu Vasile ◽  
Róbert Magda
Keyword(s):  
University Students ◽  
Environmental Sustainability ◽  
Purchase Intention ◽  
Positive Impact ◽  
Environmentally Friendly ◽  
Marketing Strategies ◽  
Purchase Behavior ◽  
Future Research ◽  
Self Awareness ◽  
Green Products

In this modern age of digitalization, consumers have access to an ample amount of information regarding a product’s quality and benefits, which makes consumers more conscious of their consumption patterns and their impact on social and environmental development. Likewise, marketing strategies have also taken a dramatic leap forward and started focusing on social responsibility, ethics, and environmental protection. The notion of environmental sustainability has created a market niche over several decades and has captured the market of pro-environmental consumers. However, there are still many latent factors that are obstacles to shifting the behavior of consumers towards buying green products. The present study was conducted to recognize factors that affect the consumers’ behavior when purchasing eco-friendly products. They were collected from 1185 university students in Hungary. To analyze the data, multiple regression and exploratory factor analysis (EFA) were used. The results showed that willingness to pay (WTP) and green purchase intention (GPI) are the chief factors that affect the green purchase behavior (GPB) of these students. Environmental knowledge (EK) also has an important and positive impact on the green purchase behavior (GPB) of consumers, although regarding demographic variables, no such influence was noted. To conclude, the study showed that there was no bias in terms of age, gender, or qualification in the behavior of young students, as they have sufficient knowledge of environmental problems and are very willing to pay for environmentally friendly products. This study will create self-awareness among young consumers about their environmentally friendly purchasing behavior. This research will further benefit policymakers and marketers of the EU and Hungary to enhance their marketing strategies to promote their green products and their benefits. Future research can be developed on this theoretical framework and will help academicians to further reduce the research gap by using different constructs and methodologies.

scholarly journals Implementation of Green Marketing Strategies and Green Purchase Behavior as Efforts to Strengthen the Competitiveness of MSMEs in Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 243-254
Author(s):  
Dinda Kayani Putri Bestari ◽  
DJ Anderson Butarbutar
Keyword(s):  
Purchase Intention ◽  
Research Result ◽  
Environmentally Friendly ◽  
Environmental Conservation ◽  
Marketing Strategies ◽  
Partial Least Square ◽  
Green Marketing ◽  
Business Strategies ◽  
Purchase Behavior ◽  
Positive Contribution

The contribution of UMKM business actors is considered quite significant for the development of the economic structure, however, the UMKM sector players must still manage their strategies so that this contribution can continue to grow. To achieve sustainability and continue to make a positive contribution, MSMEs must have a business strategy and competitive power that are relevant to market conditions. The discussion about environmentally friendly products is increasingly being discussed. The high people's willingness to buy environmentally friendly products illustrates that more and more consumers are starting to become aware of environmental conservation and minimize environmental pollution due to the consumption of certain products. This is considered as an opportunity, companies try to respond positively and encourage companies to do innovative things by introducing new business strategies known as green marketing strategies. Researchers will try to see how green marketing strategies influence the trust of green customers, then how green marketing strategies and green customer trust affect green purchase intention and green purchase behavior in the MSME sector, especially in the type of handmade environmentally friendly Indonesian products. This study used the PLS (Partial Least Square) data analysis method using the SmartPLS version 3. The respondents in this study were 350 respondents spread across several regions of Indonesia. The technique of distributing questionnaires used the snowball sampling method. The research result states that green marketing strategies, green customers, and green purchase intention have a very big influence in shaping the behavior of purchasing environmentally friendly products for green consumers.

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