Trade is one of the most intensive growing industries in Ukraine. This necessitates the study and deepening of the methodological foundations of strategic management of enterprises in this industry using modern tools, in particular, key performance indicators. The purpose of this article is to characterize the main business processes and to develop key performance indicators that can form the basis for strategic planning of the shopping center. There is suggested that the overall efficiency of the mall depends on a set of success factors: space, administration, and marketing. In view of this, focusing only on marketing aspects is not sufficient, when determining the key performance indicators for the shopping center; other parameters of the mall’s activities need to be reflected in the strategic plan too (through the relevant goals and indicators): production and operational, administrative. There is proposed a system of Key Performance Indicators to measure the activity of the mall as a complex object: results, cost, functioning, and efficiency indicators. The group of indicators measuring results includes the following KPIs: revenue, profit, use of the area of the mall. Cost KPI group embraces operating and capital expenditures. The group of functioning indicators involves the following KPIs: the number of visitors for the period, the share of permanent leasers, the share of leasers who terminated the lease agreement for the last year, the share of visitors who positively assess mall’s services, and the share of vacant space. The group of efficiency indicators includes the following KPIs: operating costs per unit of area, operating costs per 1000 visitors, profit per unit of area, rental rate. The proposed integral KPIs for the mall as a complex can be transformed into a system of indicators at the level of individual business processes (production and operation, administration, marketing), certain departments, and positions. Use of these indicators allows both to improve the quality of the mall’s strategic planning process and to form an appropriate informational basis for further control.