Constructing a Region of Christian Free Enterprise
Keyword(s):
New Deal
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This chapter traces the emergence of a Christian free enterprise vision for the South at the end of the war. For evangelical businessmen, the region seemed a new promised land for growth and investment with a hard-working, low-wage labor force. Christian free-enterprise ideology meshed easily with the goals of corporate executives hoping to take advantage of the lower wages and conservative politics of the South. Moreover, The South was a bulwark against the further spread of liberal, New Deal politics. Meanwhile, for white Protestant evangelicals, Christian free enterprise could protect the region against the threats that modernism and state-centered bureaucracies posed to the southern way of life.