scholarly journals Mobile Audience, Social Media, and Action Research: An Examination of Non-Profits and Mobile Engagement

2016 ◽  
Vol 3 ◽  
Author(s):  
Rebekah Bjork ◽  
Brian Palaggi ◽  
Ryan McKee
Keyword(s):  
United States ◽  
New York ◽  
Social Media ◽  
Action Research ◽  
The United States ◽  
Marketing Department ◽  
Non Profit ◽  
Non Profit Organizations ◽  
Use Of Social Media

Non-profit organizations in the United States are becoming more dependent on the use of social media accounts, to market to their mobile audiences, because they are free to use. With the constant advancements in technology, True Friends marketing department struggles to keep up with the lack of staff and necessary resources. The researchers chose to investigate how True Friends Organization could improve the quality of their mobile engagement through the analysis of their social media and Google analytics accounts. Specifically, the researchers implemented action research to evaluate if the increased use of Instagram expands True Friends mobile audience. The researchers evaluated how technology helps to create unique cultures amongst mobile audiences, as well as why social media as a medium is so important. Participants of this study included True Friends mobile audiences on Google Analytics, Facebook, Twitter, Pinterest, and Instagram. Their mobile audience consists of participants from California, England, Illinois, Iowa, Minnesota, New York, and Wisconsin. The study meticulously focused on social media as a medium for True Friends to communicate with their mobile audience, and how each of their accounts helps to create a distinct culture.

scholarly journals GOVERNANCE OF THE FACEBOOK PRIVACY CRISIS

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Lawrence J. Trautman
Keyword(s):  
United States ◽  
New York ◽  
Social Media ◽  
Audit Committee ◽  
New York Times ◽  
The United States ◽  
Front Page ◽  
Select Committee ◽  
The New York Times ◽  
Social Media Platforms

In November 2018, The New York Times ran a front-page story describing how Facebook concealed knowledge and disclosure of Russian-linked activity and exploitation resulting in Kremlin led disruption of the 2016 and 2018 U.S. elections, through the use of global hate campaigns and propaganda warfare. By mid-December 2018, it became clear that the Russian efforts leading up to the 2016 U.S. elections were much more extensive than previously thought. Two studies conducted for the United States Senate Select Committee on Intelligence (SSCI), by: (1) Oxford University’s Computational Propaganda Project and Graphika; and (2) New Knowledge, provide considerable new information and analysis about the Russian Internet Research Agency (IRA) influence operations targeting American citizens.By early 2019 it became apparent that a number of influential and successful high growth social media platforms had been used by nation states for propaganda purposes. Over two years earlier, Russia was called out by the U.S. intelligence community for their meddling with the 2016 American presidential elections. The extent to which prominent social media platforms have been used, either willingly or without their knowledge, by foreign powers continues to be investigated as this Article goes to press. Reporting by The New York Times suggests that it wasn’t until the Facebook board meeting held September 6, 2017 that board audit committee chairman, Erskin Bowles, became aware of Facebook’s internal awareness of the extent to which Russian operatives had utilized the Facebook and Instagram platforms for influence campaigns in the United States. As this Article goes to press, the degree to which the allure of advertising revenues blinded Facebook to their complicit role in offering the highest bidder access to Facebook users is not yet fully known. This Article can not be a complete chapter in the corporate governance challenge of managing, monitoring, and oversight of individual privacy issues and content integrity on prominent social media platforms. The full extent of Facebook’s experience is just now becoming known, with new revelations yet to come. All interested parties: Facebook users; shareholders; the board of directors at Facebook; government regulatory agencies such as the Federal Trade Commission (FTC) and Securities and Exchange Commission (SEC); and Congress must now figure out what has transpired and what to do about it. These and other revelations have resulted in a crisis for Facebook. American democracy has been and continues to be under attack. This article contributes to the literature by providing background and an account of what is known to date and posits recommendations for corrective action.

Impact of General Social Media Experience on Usefulness for Business in the Workplace

2014 ◽  
pp. 14-32 ◽  
Author(s):  
Donald L. Amoroso ◽  
Tsuneki Mukahi ◽  
Mikako Ogawa
Keyword(s):  
United States ◽  
Social Media ◽  
Strong Predictor ◽  
The United States ◽  
Ease Of Use ◽  
Collective Knowledge ◽  
Use Of Social Media ◽  
Media Experience ◽  
Behavioral Intention To Use ◽  
Media Applications

This chapter looks at the adoption of general social media applications on usefulness for business, comparing the factors that influence adoption at work between Japan and the United States. In Japan, ease of use and usefulness for collective knowledge in general social media are predictors of usefulness for business social media, and in the United States, only usefulness for collective knowledge is a strong predictor of usefulness for business. The authors did not find behavioral intention to use social media in the workplace to be an important factor in predicting the usefulness of social media for business. The value of this research is its ability to understand the use of social media in the workplace to include how the experience of social media impacts on the expectation of usefulness for business and how the impact of ease of use differs from Japanese to the United States because of cultural, technological, and market reasons.

How journalists use social media in France and the United States: Analyzing technology use across journalistic fields

2017 ◽  
Vol 20 (8) ◽  
pp. 2728-2744 ◽  
Author(s):  
Matthew Powers ◽  
Sandra Vera-Zambrano
Keyword(s):  
United States ◽  
Social Media ◽  
Technology Use ◽  
Daily Practice ◽  
The United States ◽  
News Organizations ◽  
American Journalism ◽  
Routine Tasks ◽  
Use Of Social Media ◽  
Depth Interviews

This article examines journalists’ use of social media in France and the United States. Through in-depth interviews, we show that shared practical sensibilities lead journalists in both countries to use social media to accomplish routine tasks (e.g. gather information, monitor sources, and develop story ideas). At the same time, we argue that the incorporation of social media into daily practice also creates opportunities for journalists to garner peer recognition and that these opportunities vary according to the distinctive national fields in which journalists are embedded. Where American journalism incentivizes individual journalists to orient social media use toward audiences, French journalism motivates news organizations to use social media for these purposes, while leaving individual journalists to focus primarily on engaging with their peers. We position these findings in relation to debates on the uses of technologies across national settings.

Maoism and Postmodernism

2015 ◽  
Vol 23 (2) ◽  
pp. 261-272
Author(s):  
Alfred Hornung
Keyword(s):  
United States ◽  
New York ◽  
Image Quality ◽  
21St Century ◽  
Cultural Revolution ◽  
Final Stage ◽  
The United States ◽  
Barack Obama ◽  
The West

In this essay I discuss the emergence of the Mao cult during the Cultural Revolution in China and its appropriation in cultural revolutions in Europe and the United States to show how this image resonated with similar cults of popular icons in the West and lent itself to the formulation of theories and practices of postmodernism. The image quality of these cults facilitated the rise of the Mao-craze in the late 1980s and 1990s when political pop productions of Mao by Chinese artists emerged in New York and were then transplanted to China where they met with transfigurations of Mao’s legacy in the People’s Republic. The final stage of postmodern variations of Mao is reached with the presidency of Barack Obama in 2009 and the merging of the two leaders into Chairman Obamao or Comrade Maobama, which can be read as the end of ideological contrast between the two countries for the sake of creating a system of political interdependence for the 21st century, a postmodern prefiguration of a coming ChinAmerica.

scholarly journals MAKING MARKETS: INFORMATION AND PARODY IN VICTORIAN COMMERCIAL REPRESENTATION

2018 ◽  
Vol 46 (1) ◽  
pp. 157-180
Author(s):  
Aeron Hunt
Keyword(s):  
United States ◽  
New York ◽  
Social Media ◽  
Initial Public Offering ◽  
New York Times ◽  
The United States ◽  
General Motors ◽  
Public Offering ◽  
Red Bull ◽  
Media Company

In the early months of 2012 excitement built for the initial public offering of Facebook, the behemoth social media company with the boy-wonder CEO. Two days before shares began trading on May 18, the IPO was expected to generate $16 billion for the company, placing it third after General Motors and Visa in the list of largest IPOs in the United States to that date. In the “frenzy” leading up to the IPO, the New York Times reported waiting lists at events for potential investors and speculation about where “newly minted Facebook billionaires” would go for a drink, while the company revealed its plans to celebrate with a “hackathon” featuring employee DJs and Red Bull (Rusli and Eavis).

scholarly journals Reclaiming the House of the Representatives from Republicans: Case Study of Districts TX-32 and NJ-3

2019 ◽  
pp. 37-54
Author(s):  
Norbert Tomaszewski
Keyword(s):  
United States ◽  
Social Media ◽  
Republican Party ◽  
The United States ◽  
Racially Diverse ◽  
Midterm Elections ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Changing Demographics

2018 midterm elections in the United States allowed more ethnically and racially diverse candidates to become members of the Congress. The use of social media tools helped them to reach out to their community and get out the vote, which is especially important in Democratic campaign tactics. The article, by focusing on Colin Allred's and Andy Kim's Congressional bids, focuses on how their issue-oriented campaigns helped to mobilize the liberal voters. Furthermore, by analysing the rapidly changing demographics, it tackles the crucial question: do they mean the doom of the Republican Party?

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