scholarly journals Effective Factors of Service Marketing Mix on Tourist Satisfaction: A Case Study

2019 ◽  
Vol 15 (7) ◽  
pp. 1 ◽  
Author(s):  
Mahfuzur Rahman ◽  
Mohammad Shariful Islam ◽  
Md. Al Amin ◽  
Rebaka Sultana ◽  
Md. Imran Talukder
Keyword(s):  
Measurement Techniques ◽  
Service Marketing ◽  
Marketing Mix ◽  
Decision Makers ◽  
Tourist Satisfaction ◽  
Research Gap ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The core goal of the study is to examine the relationship between the service marketing mix and tourist satisfaction. The study also attempted to measures the impact of each element of service marketing on tourist satisfaction at Ahsan Manzil in Bangladesh. In order to attain the goal of the research, a good number of extant literature was reviewed and a structured questionnaire was developed to meet the research gap. Based on the studied variables non probabilistic convenience sampling method used to collect data from a sample of 250 respondents who visited the place and seven causal hypothesize was developed. Statistical measurement techniques employed for the study are descriptive, correlation, regression, ANOVA used and cronbach alpha measured the internal consistency of variables. Data analysis executed by using SPSS 20.0. The findings of the study revealed a positive linear relationship of all variables with tourist satisfaction except promotional activities. The novelty of the paper is that it exhibited the consequences of tourists’ satisfaction and dissatisfaction to guide decision-makers and to keep the specific focus on promotional activities.

scholarly journals Principals Agents and Prisoners: An Economical Perspective on Information Systems Development Practice

10.28945/3041 ◽  
2006 ◽  
Author(s):  
Karlheinz Kautz ◽  
Bjarke Nielsen
Keyword(s):  
Information Systems ◽  
Systems Development ◽  
Information Systems Development ◽  
Research Approach ◽  
Price Structure ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship ◽  
Development Practice

Information systems development takes place within an economical context. However, the economical conditions, which shape systems development in practice, are hardly researched. In this paper we are investigating the question how a given price structure influences systems development projects. Our analysis is based on a multi case study and a Grounded Theory inspired research approach. Our work is informed by economic theories, which deal with the relationship of suppliers and customers and their mutual dependency. We thus apply principal-agent theory and economic game theory in form of the prisoner’s dilemma. As a result we provide three interlinked models for understanding the impact of pricing structure on systems development practice. The main elements of these models are pricing structure, risk distribution and price level, and opportunistic behavior. We discuss how these elements are interrelated and examine their impact on information systems development in practice.

scholarly journals DO TAGLINES HAVE A POSITIVE IMPACT ON BUILDING THE BRAND PERCEPTION? A CASE STUDY ON KIT KAT

2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Farooq-E Azam Cheema ◽  
Keyword(s):  
Brand Management ◽  
Positive Impact ◽  
Geographical Area ◽  
Strong Impact ◽  
Brand Associations ◽  
Brand Perception ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

Purpose: This study, focusing on the relationship of tagline and brand image, finds the impact of the Kit-Kat’s tagline on the product’s popularity. Methodology: For the purpose, a correlational test and regression analysis have been conducted. The data was collected by preselected enumerator through shoppers’ intercepts method by collecting the responses of 378 consumers of KitKat. Findings: Findings of the study suggest that taglines not only have strong impact on brand perception, but they also help in creating strong brand associations. Kit Kat is a famous brand that has various attributes and has gained popularity among the customers not just because of its tagline but because of various other elements. The Study has concluded that the tagline of the brand has a strong impact on building positive brand perception about Kit Kat. Practical Implications: This study contributes to knowledge development on brand management, and it might be helpful to other companies in designing their products’ taglines around correct parameters. However, limitation of this research is that it is based on the respondents of one area of Karachi. Hence, results may differ if this study is conducted in a wider geographical area with bigger sample size.

scholarly journals The Impact of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists (Case Study: Khalkhal City, Iran)

2017 ◽  
Vol 11 (11) ◽  
pp. 96 ◽  
Author(s):  
Saeideh Esmaili ◽  
Nafiseh Rezaei ◽  
Reza Abbasi ◽  
Samane Eskandari
Keyword(s):  
Linear Regression Analysis ◽  
Perceived Value ◽  
Perceived Quality ◽  
Marketing Mix ◽  
Destination Image ◽  
Product Pricing ◽  
Place Promotion ◽  
The Impact ◽  
The Relationship

This study examines the relationship between marketing mix with loyalty, perceived value, perceived quality and destination image. This is an applied descriptive study the aim of which is to determine the impact of marketing mix of services (Product, Pricing, Place, Promotion, People, Process and Physical Evidence) on perceived quality, loyalty, perceived value and destination image of the tourists in Khalkhal city, Iran. Population of the study included all the tourists visiting Khalkhal city from among whom 385 respondents participated in this study. A questionnaire was used for data collection. The conceptual model was analyzed based on linear regression analysis in SPSS software and model fitness was analyzed using LISERL software. Cronbach’s alpha of the questionnaire was equal to 0.791 that is higher than 0.7 and so reliability of the questionnaire was acceptable. Findings of the study showed that promotion, people and physical evidences had the highest effect on perceived value, destination image and perceived quality. Finally, some suggestions were provided for the managers of the tourism destinations to improve the perceived value and quality and also develop a proper destination image.

scholarly journals The Influence of Tourists’ Experience on Destination Loyalty: A Case Study of Hue City, Vietnam

2021 ◽  
Vol 13 (16) ◽  
pp. 8889
Author(s):  
Vo Viet Hung ◽  
Sandeep Kumar Dey ◽  
Zuzana Vaculcikova ◽  
Le Trieu Hoang Anh
Keyword(s):  
Significant Relationship ◽  
Destination Image ◽  
Research Model ◽  
Tourist Destination ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Tourist Experience ◽  
The Impact ◽  
The Relationship

This research focuses on the impact of the tourist experience on the relationship among destination image, tourist motivation, and tourist satisfaction on destination loyalty by examining the theoretical and empirical evidence on the causal relationship between constructs. A research model was proposed, in which nine hypotheses were developed, and the empirical data were collected from Hue city, which is a major tourist destination in Vietnam. A total of 204 questionnaires were returned, and the data were analyzed using PLS-SEM. The moderating effect of the tourist experience on the impact of the destination image, tourist motivation, and tourist satisfaction on destination loyalty is analyzed in this article. The proposed conceptual model was tested, and the results reveal a significant relationship between the two constructs to destination loyalty (destination image and tourist satisfaction). Furthermore, the findings support the proposed destination loyalty model: destination image, tourist satisfaction directly influenced destination loyalty, and tourist experience play an important role as a moderator in the relationship between tourist motivation and tourist loyalty.

Critical Application to the Concept of Formal and Authority Becoming a New Concept of Talent Management

2019 ◽  
Vol 1 ◽  
pp. 1-8
Author(s):  
Juan Nicolas Montoya Monsalve
Keyword(s):  
High Performance ◽  
Knowledge Society ◽  
Talent Management ◽  
Performance Practices ◽  
Business Objects ◽  
And Control ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The aim of this paper is to analyze the concept of formal authority in organizations, using a theoretical discussion of its components, their mainstreaming in the administrative process, and its effect on the proactive development of business objects, pretending to determine if this variable is proactive or not, in the development of high performance practices in Human Resource Management, and whether or not a restriction, for people to become their strategic base and/or competitive. We also try, from a case study to determine the effect of expression authority in non-hierarchical designs, the effects of structural position in organizations, the impact of leadership, the relationship of structures and the charges regarding the successes and achievements of the organization, the effect on intra-relationships and communication, imposing, authoritarian, non-cooperation with the lack of consistency with individual purposes, mission and Provisional Record, the continium of bad decisions, relationship with management and control, and finally connect all these elements with the current organizational individuals, immersed in a knowledge society.

scholarly journals The Impact of Marketing Mix (4Ps) on Warehousing Operations: Case Study of Unilever Nigeria PLC

2013 ◽  
Vol 2 (2) ◽  
pp. 155
Author(s):  
Geraldine Okeudo ◽  
Okoli Margaret. N
Keyword(s):  
Secondary Data ◽  
Marketing Mix ◽  
Activity Levels ◽  
Level Data ◽  
Challenges And Opportunities ◽  
Time Basis ◽  
The Impact ◽  
The Relationship ◽  
Warehouse Operations

The study investigates the impact of marketing mix (4ps) on warehousing operations with a case study of Unilever Nigeria Plc. with objectives to aim at establishing a link between the resultant effects of marketing mix efforts on warehousing operations to find challenges and opportunities to improve on. Data used where secondary data collected from the warehouse activity profiles. Through-put/hour is used the estimated the activity at the warehouse; Sales in volumes is used the estimated the sales level. Data was analysed the regression model to determine what influence that marketing mix elements has on warehouse activity levels. Findings show that the higher sales go the higher the activities that constitute warehousing operations in the warehouse and price and promotional activities has a low influence on this warehouse operations. Consequently, it was concluded that the price and promotion activities have low influence on the model while sales-in-volume has the highest influence on the model. The relationship shows that the higher the volume-in-sales the activity is the warehouse operations while price and promotion activities do not have consider impact on these activities. We therefore recommend that Companies should develop better internal information system so as to effectively convey the information on real time basis within the firm especially when these warehouses are operated of decentralized policy.

scholarly journals THE IMPACT OF MARKETING MIX ON THE PURCHASE DECISION WHEN BORROWING CONSUMER LOANS

2020 ◽  
Vol 5 (1) ◽  
pp. 40-49
Author(s):  
Handry Sudiartha Athar
Keyword(s):  
Consumer Credit ◽  
Secondary Data ◽  
Marketing Mix ◽  
Primary Data ◽  
Physical Evidence ◽  
Consumer Loans ◽  
Targeted Sampling ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The purpose of this study was to determine the importance of the influence of the marketing mix, consisting of products, prices, places, promotions, physical evidence, people and processes on the customer's decision to borrow consumer credit, and to find out which of the seven marketing mix variables had the most impact dominant in the customer's decision to borrow consumer credit from PT. Bank NTB Syariah. This study is a descriptive study with both a population and a sample of 50 people obtained by non-probability techniques that is, using targeted sampling. Data collection techniques used were interviews, observation and documentation. This type of research data is quantitative data and qualitative data. Data sources used are primary data and secondary data. Data analysis was performed by multiple regression analysis with the F test to test the significance of the relationship of the seven independent variables along with the dependent variable. The results showed that 1) the marketing mix of services consisting of products, prices, promotions, places, people, processes and physical evidence had a significant impact on customer loan decision making; 2) Process variables have the most dominant influence on the customer's decision to borrow consumer credit from PT. Bank NTB Syariah.

scholarly journals The Impact of Organizational Justice and Organizational Commitment on Turnover in the Employees of Allied Bank Peshawar Region

2021 ◽  
Vol 4 (1) ◽  
pp. 27-37
Author(s):  
JUNAID ATHAR KHAN ◽  
SAIMA AFSHEEN ◽  
DR. SHAHID JAN ◽  
MUHAMMAD TARIQ
Keyword(s):  
Organizational Commitment ◽  
Organizational Justice ◽  
Turnover Intention ◽  
Positive Impact ◽  
Two Dimensions ◽  
Decision Makers ◽  
Level Of Satisfaction ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The study is aimed to investigate the impact of organizational justice over the organizational commitment and turnover intention perceived by the employees regarding their jobs in the Allied Bank of Peshawar region. A total of 180 employees selected from different hierarchical levels of Bank responded to the questionnaires used for the evaluation of this study. The collected data is analysed with the help of the SPSS 22.0 version, which provided the descriptive statistical analysis that further reveal means of employee’s Organizational Justice with two dimension Distributive Justice and Procedural Justice of organizational commitment and turnover, i.e. reported as close to 3.0. Reliability of the study is considered as adequate because the Cronbach Alpha values were reported considerably above than the predetermined threshold of 0.70 for all the four variables of the study. Multiple regression analysis, factor analysis were also conducted to test the hypotheses of the study and as a result, it was evaluated that the two dimensions of the organizational justice, i.e. distributive and procedural have significant positive impact over the employee’s job commitment and reduction in turnover of employees to other banks or other organizations. The study will help the decision makers and especially the HR executives in obtaining some better understanding of the relationship of two variables with organizational justice, so that they can formulate certain suitable strategies for the employees and organization as a whole, which in turns lead to higher level of satisfaction among employees and improve their performance as a whole. A number of limitations of this study and recommendations for the future researchers are also discussed at the end of the study.

scholarly journals The Effect of Marketing Deceptive Practices on the Organizational Mental Image from Customer Viewpoint (Analytical Study of the Insurance Industry)

2019 ◽  
Vol 27 (2) ◽  
pp. 44-66
Author(s):  
Majed Abdul Amir Mohsen ◽  
Ahmad Abdul Reda Enad
Keyword(s):  
Insurance Industry ◽  
Mental Image ◽  
Service Marketing ◽  
Marketing Mix ◽  
Insurance Market ◽  
Insurance Companies ◽  
The Impact ◽  
The Relationship ◽  
Important Activity

This study aimed to address the concept of deceptive marketing in the most important activity of companies, i.e., marketing, which is the lifeline on which companies depend on the process of financing and product selling. Additionally, through marketing, companies can communicate directly with customers, and this activity includes marketing practices that are deceptive or misleading. The study dealt with the presentation of the components of the marketing mix, and how each component can include deceptive or misleading practices. Marketers practice customer manipulation with the intention of changing customers' behavior and attitudes towards achieving the greatest possible profit in lesser time. With the spread of marketing deception and marketing fraud in various areas, the phenomenon is growing not only in product marketing but also in service marketing, especially insurance services, as many marketers and sales representatives believe that success and profit-making are associated with those practices. The study addressed many factors facilitating these practices, as well as the ways in which marketing deception is practiced and the impact of such practice on the perceptions that form in the minds of customers about companies. One of the most important objectives of the study was to substantiate the relationship between the dimensions of marketing deception and the dimensions of the mental image of the organization by relying on the statistical analysis of the initial data of the study, which was collected through questionnaire that was prepared for this purpose and distributed to a random sample of 225 customers of insurance companies operating in the insurance market in Iraq.   The most important findings of the study show that deceptive marketing practiced through the service marketing mix, among other dimensions, affects the mental image that the customers hold towards the organization in negative and varying ways. This study presents a number of recommendations, the foremost of which is the necessity of educating marketers and companies about the negativity of deceptive practices on the company in the long term, as well as paying attention to the mental image held by customers towards the insurance companies because of its impact on the formation of positive impressions towards the company, and thus increasing market share of the company through its reputation in the insurance  market .  

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