scholarly journals The Impact of Marketing Mix (4Ps) on Warehousing Operations: Case Study of Unilever Nigeria PLC

2013 ◽  
Vol 2 (2) ◽  
pp. 155
Author(s):  
Geraldine Okeudo ◽  
Okoli Margaret. N
Keyword(s):  
Secondary Data ◽  
Marketing Mix ◽  
Activity Levels ◽  
Level Data ◽  
Challenges And Opportunities ◽  
Time Basis ◽  
The Impact ◽  
The Relationship ◽  
Warehouse Operations

The study investigates the impact of marketing mix (4ps) on warehousing operations with a case study of Unilever Nigeria Plc. with objectives to aim at establishing a link between the resultant effects of marketing mix efforts on warehousing operations to find challenges and opportunities to improve on. Data used where secondary data collected from the warehouse activity profiles. Through-put/hour is used the estimated the activity at the warehouse; Sales in volumes is used the estimated the sales level. Data was analysed the regression model to determine what influence that marketing mix elements has on warehouse activity levels. Findings show that the higher sales go the higher the activities that constitute warehousing operations in the warehouse and price and promotional activities has a low influence on this warehouse operations. Consequently, it was concluded that the price and promotion activities have low influence on the model while sales-in-volume has the highest influence on the model. The relationship shows that the higher the volume-in-sales the activity is the warehouse operations while price and promotion activities do not have consider impact on these activities. We therefore recommend that Companies should develop better internal information system so as to effectively convey the information on real time basis within the firm especially when these warehouses are operated of decentralized policy.

scholarly journals The Impact of Debt Capacity on Firm’s Growth: (A Case Study of Selected Firms from Pharmaceutical Industry in Pakistan)

2021 ◽  
Vol 2 (1) ◽  
pp. 15-23
Author(s):  
IHTESHAM KHAN ◽  
SYED WAQAR AHMAD SHAH ◽  
ASAD KHAN
Keyword(s):  
Pharmaceutical Industry ◽  
Positive Relationship ◽  
Stock Exchange ◽  
Secondary Data ◽  
Significant Positive Relationship ◽  
Negative Effect ◽  
Debt Capacity ◽  
The Impact ◽  
The Relationship

The ultimate goal of all activities within organizations is to achieve higher growth and finding new sources for mounting firm capital. This study aims to investigate debt capacity as the source of firm capital and its impact on firm’s growth. The objectives of this research to shows the relationship between market to book ratio and debt to asset ratio. Multiple liner regression is used between Growth and book leverage. By selected pharmaceutical sector that has been listed at Karachi stock exchange in Pakistan. In this research 8 companies are selected that are listed at Karachi Stock Exchange during the period of 2005-2014. In this paper secondary data is used. The result reveals a significant positive relationship between the debt to asset ratio and market to book ratio and debt to asset ratio. It displays that there is no negative effect of debt capacity on firm’s growth.

scholarly journals The Impact of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists (Case Study: Khalkhal City, Iran)

2017 ◽  
Vol 11 (11) ◽  
pp. 96 ◽  
Author(s):  
Saeideh Esmaili ◽  
Nafiseh Rezaei ◽  
Reza Abbasi ◽  
Samane Eskandari
Keyword(s):  
Linear Regression Analysis ◽  
Perceived Value ◽  
Perceived Quality ◽  
Marketing Mix ◽  
Destination Image ◽  
Product Pricing ◽  
Place Promotion ◽  
The Impact ◽  
The Relationship

This study examines the relationship between marketing mix with loyalty, perceived value, perceived quality and destination image. This is an applied descriptive study the aim of which is to determine the impact of marketing mix of services (Product, Pricing, Place, Promotion, People, Process and Physical Evidence) on perceived quality, loyalty, perceived value and destination image of the tourists in Khalkhal city, Iran. Population of the study included all the tourists visiting Khalkhal city from among whom 385 respondents participated in this study. A questionnaire was used for data collection. The conceptual model was analyzed based on linear regression analysis in SPSS software and model fitness was analyzed using LISERL software. Cronbach’s alpha of the questionnaire was equal to 0.791 that is higher than 0.7 and so reliability of the questionnaire was acceptable. Findings of the study showed that promotion, people and physical evidences had the highest effect on perceived value, destination image and perceived quality. Finally, some suggestions were provided for the managers of the tourism destinations to improve the perceived value and quality and also develop a proper destination image.

scholarly journals Effective Factors of Service Marketing Mix on Tourist Satisfaction: A Case Study

2019 ◽  
Vol 15 (7) ◽  
pp. 1 ◽  
Author(s):  
Mahfuzur Rahman ◽  
Mohammad Shariful Islam ◽  
Md. Al Amin ◽  
Rebaka Sultana ◽  
Md. Imran Talukder
Keyword(s):  
Measurement Techniques ◽  
Service Marketing ◽  
Marketing Mix ◽  
Decision Makers ◽  
Tourist Satisfaction ◽  
Research Gap ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The core goal of the study is to examine the relationship between the service marketing mix and tourist satisfaction. The study also attempted to measures the impact of each element of service marketing on tourist satisfaction at Ahsan Manzil in Bangladesh. In order to attain the goal of the research, a good number of extant literature was reviewed and a structured questionnaire was developed to meet the research gap. Based on the studied variables non probabilistic convenience sampling method used to collect data from a sample of 250 respondents who visited the place and seven causal hypothesize was developed. Statistical measurement techniques employed for the study are descriptive, correlation, regression, ANOVA used and cronbach alpha measured the internal consistency of variables. Data analysis executed by using SPSS 20.0. The findings of the study revealed a positive linear relationship of all variables with tourist satisfaction except promotional activities. The novelty of the paper is that it exhibited the consequences of tourists’ satisfaction and dissatisfaction to guide decision-makers and to keep the specific focus on promotional activities.

scholarly journals Decision-making and operations in disasters: challenges and opportunities

2018 ◽  
Vol 38 (10) ◽  
pp. 1964-1986 ◽  
Author(s):  
Oscar Rodríguez-Espíndola ◽  
Pavel Albores ◽  
Christopher Brewster
Keyword(s):  
Decision Making ◽  
Best Practices ◽  
Disaster Management ◽  
Secondary Data ◽  
Management Policy ◽  
Content Type ◽  
Operational Level ◽  
Challenges And Opportunities ◽  
The Impact

Purpose Decision-making structures are commonly associated with the logistics challenges experienced during disaster operations. However, the alignment between the operational level and the decision-making structure is commonly overlooked. The purpose of this paper is to provide an analysis of the fit of both levels and its impact on performance. Design/methodology/approach The research is developed around a case study in Mexico. Through a review of the disaster management policy in the country, interviews and secondary data, the paper provides an analysis of the current decision-making structure, the logistics activities undertaken by authorities and the impact of the alignment between both components on logistics performance. Findings The analysis suggests that several of the challenges commonly associated with centralisation are actually rooted on its alignment with the operational level. The logistics performance is negatively affected by faulty assumptions, poorly planned procedures, inconsistent decision-making and poorly designed structures. The case showed the need to align the operational level with a centralised perspective to increase responsiveness, flexibility and the interaction between different organisations. Originality/value This paper identifies the impact of the misalignment between the decision-making structure and the operational level on logistics performance, an area currently understudied. It moves from the current argument about the appropriate decision-making structure for disaster management to the identification of components to implement an efficient and effective disaster management system. Additionally, this paper provides recommendations for best practices in humanitarian logistics, which are applicable to Mexico and other countries using a centralised decision-making approach.

scholarly journals Challenges and Opportunities in the Inbound Tourism of Japan After Disaster and Pandemic

2021 ◽  
Vol 10 (1) ◽  
pp. 99-119
Author(s):  
Rohayati Paidi ◽  
Mohd Najmuddin Suki ◽  
Md Nasrudin Md Akhir ◽  
Geetha Govindasamy ◽  
Siti Fatimah Abdul Halim
Keyword(s):  
Growth Rate ◽  
Secondary Data ◽  
Tourism Industry ◽  
Steady Increase ◽  
Tourism Research ◽  
Factors Influencing ◽  
Inbound Tourism ◽  
Challenges And Opportunities ◽  
The Impact

According to the data published by JTB Tourism Research & Consulting Co., for the period beginning 1990 until 2019, the growth rate of inbound tourism in Japan has shown a steady increase which resulted in an average of 11.5% every year. This encouraging development was the result of the full-fledged ‘‘Inbound Tourism Initiative’’ campaign launched in 2003, which originally aimed at attracting 10 million foreign tourists to Japan in 2010. However, it is undeniable that there were so many challenges Japan had to overcome alongside that process due to problems that arise out of things beyond control such as natural disasters and epidemics. This article discusses in detail the volatile situation plaguing the inbound tourism industry in Japan. Analyzing from one single perspective that is why people would or would not travel to Japan, this paper seeks to observe how Japan managed to realize the inbound tourism rebound after disasters and epidemics. By employing secondary data analysis, this effort aims to present data about the determinants and factors influencing inbound tourism to Japan from as many countries as possible. This work will then examine in depth the challenges and opportunities that Japan might need to deal with in addressing the impact of COVID-19 on inbound tourism by taking Malaysia as a case study.

scholarly journals THE IMPACT OF MARKETING MIX ON THE PURCHASE DECISION WHEN BORROWING CONSUMER LOANS

2020 ◽  
Vol 5 (1) ◽  
pp. 40-49
Author(s):  
Handry Sudiartha Athar
Keyword(s):  
Consumer Credit ◽  
Secondary Data ◽  
Marketing Mix ◽  
Primary Data ◽  
Physical Evidence ◽  
Consumer Loans ◽  
Targeted Sampling ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The purpose of this study was to determine the importance of the influence of the marketing mix, consisting of products, prices, places, promotions, physical evidence, people and processes on the customer's decision to borrow consumer credit, and to find out which of the seven marketing mix variables had the most impact dominant in the customer's decision to borrow consumer credit from PT. Bank NTB Syariah. This study is a descriptive study with both a population and a sample of 50 people obtained by non-probability techniques that is, using targeted sampling. Data collection techniques used were interviews, observation and documentation. This type of research data is quantitative data and qualitative data. Data sources used are primary data and secondary data. Data analysis was performed by multiple regression analysis with the F test to test the significance of the relationship of the seven independent variables along with the dependent variable. The results showed that 1) the marketing mix of services consisting of products, prices, promotions, places, people, processes and physical evidence had a significant impact on customer loan decision making; 2) Process variables have the most dominant influence on the customer's decision to borrow consumer credit from PT. Bank NTB Syariah.

An Analytical Approach to Cruise Tourism As an Option For Development: a Case Study of the Sultanate of Oman

2020 ◽  
Vol 15 (2) ◽  
pp. 95-109
Author(s):  
Heba Aziz ◽  
Osman El-Said ◽  
Marike Bontenbal
Keyword(s):  
Capital City ◽  
Sultanate Of Oman ◽  
Policy Makers ◽  
Cruise Tourism ◽  
The Impact ◽  
The Relationship ◽  
Average Expenditure ◽  
Return Intention

The objective of this study was to measure the level of cruise tourists' satisfaction as well as the relationship between satisfaction, recommendation, return intention, and expenditure. Also, the impact of factors such as nationality, length of the visit, and age on the level of expenditure was measured. An empirical approach for data collection was followed and a total of 152 questionnaires were collected from cruise tourists visiting the capital city of Oman, Muscat, as cruise liners anchor at Sultan Qaboos Port. Results of the regression analysis supported the existence of a causal relationship between satisfaction with destination attributes, overall satisfaction, recommendation, return intention, and expenditure. It was found that the average expenditure varies according to age and length of the visit. Recommendations for policy makers were suggested on how to increase the role of cruise tourism in strengthening the economy.

Proportional Representation and its Impacts on Multi Ethnic Society of Sri Lanka

2016 ◽  
Vol 3 (5) ◽  
Author(s):  
Seeni Mohamed Aliff
Keyword(s):  
Sri Lanka ◽  
Institutional Design ◽  
Qualitative Case Study ◽  
Secondary Data ◽  
Electoral System ◽  
Ethnic Violence ◽  
Institutional Affiliation ◽  
Secondary Data Sources ◽  
The Impact

This paper will examine the impact of PR electoral systems in a divided society. This research will explore the strength and weakness of the current electoral system and institutional design of Sri Lanka and will recommend changes to decrease the risk of minority exclusion in decision making and ethnic violence. The objectives of this research are to examine the character of the merits and demerits of the PR, and to investigate and assess the impacts of the PR in the multi ethnic societies of Sri Lanka. The study is a qualitative case study, and primary and secondary data sources have been employed to gather relevant data. The My Fieldwork was conducted in Sri Lanka, with the intention of gaining a better and more thorough understanding of the current situation. The interviews conducted were as such not structured or semi-structured, due to the interviewees’ varying professional background and institutional affiliation. Accordingly, unstructured interviews, as well as informal conversations and meetings, were conducted throughout Sri Lanka.

scholarly journals The Impact of COVID-19 on Hospitality Industry in Greece and Its Treasured Santorini Island

2021 ◽  
Vol 13 (14) ◽  
pp. 7906
Author(s):  
Nikola Medová ◽  
Lucie Macková ◽  
Jaromir Harmacek
Keyword(s):  
Social Impact ◽  
Tourism Sector ◽  
Challenges And Opportunities ◽  
Multiple Variables ◽  
Hospitality Sector ◽  
Tourism And Hospitality ◽  
The Impact ◽  
Further Development

This paper focuses on the dynamic of the recent upheaval in the tourism and hospitality sector due to the COVID-19 epidemic in Greece and Santorini island. It uses the case study of a country one-fourth of whose GDP consists of tourism. We compare the available statistical data showing the change in variables in the previous years with 2020 and look into the new challenges and opportunities posed by the drop in the numbers of visitors and flights. We focus mainly on the economic and social impact on the destination and possible future scenarios for further development in the area. Data show a significant effect of the pandemic on multiple variables, such as the long-term trend of the importance of tourism sector in GDP in Greece, the number of flights and visitors to Greece and Santorini island, and the contribution of tourism and travel to GDP. Based on the available data, we also construct three foresight scenarios that describe the possible futures for Santorini island in terms of the pandemic evolution. These scenarios may help various stakeholders and policymakers to be better prepared for different developments that may appear.

scholarly journals Using patient feedback to drive quality improvement in hospitals: a qualitative study

BMJ Open ◽  
2020 ◽  
Vol 10 (10) ◽  
pp. e037641
Author(s):  
Simone Berger ◽  
Ana Maria Saut ◽  
Fernando Tobal Berssaneti
Keyword(s):  
Quality Improvement ◽  
Customer Service ◽  
Secondary Data ◽  
Study Data ◽  
Patient Feedback ◽  
Multiple Case ◽  
Net Promoter ◽  
The Impact ◽  
Quality Tools

ObjectivesAlthough different forms of patient feedback are available, their use in hospital management is still limited. The objective of this study is to explore how patient feedback is currently used in hospitals to improve quality.DesignThis is a qualitative exploratory multiple case study. Data collection included nine interviews, of an average duration of 50 min, conducted between March and June 2019. Additionally, a document and secondary data analysis were performed.SettingThis study was conducted in three Brazilian hospitals selected for their solid patient feedback practises.ParticipantsManagers from the customer service, quality, nursing, operations, projects and patient experience departments of the three hospitals.ResultsDespite literature suggesting that organisational objectives regarding patient feedback are not clear, data show that there is managerial concern regarding the promotion of an environment capable of changing according to patient feedback. In these instances, organisational processes were structured to focus on patients’ feedback and its receipt by the staff, including a non-punitive culture. Several patient feedback forms are available: voluntary events, patient surveys and informal feedback. Instruments to measure patient feedback focused on specific aspects of healthcare, to identify and clarify the problems for addressal by the management. The net promoter score was the main strategic indicator of patient feedback, used to assess the impact of improvement action.ConclusionsThe hospitals had established objectives that valued the patient’s perspective. Involvement of the health team, availability of different channels for feedback and the use of quality tools are considered a good basis for using patient feedback to drive quality improvement.

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