scholarly journals Marketing Innovation and Key Performance Indicator in Banking

2016 ◽  
Vol 8 (1) ◽  
pp. 44 ◽  
Author(s):  
Marcello Sansone ◽  
Vincenzo Formisano

<p>This paper aims to analyze the relationship between marketing innovation and performance of an enterprise, studying in particular the banking sector. So after a brief review of the literature on services marketing and on the issue of business innovation, through the methodology of the single case (Yin, 1994; Dubois &amp; Gadde, 2002), that is appropriate because of the complexity of the phenomenon, the research analyzes how innovation of bank management—interpreted as a tendency to integrate strategies and tools of “marketing” that have long been the preserve of industrial production and, in recent years, of retailers—influences the performance and competitive advantages.</p><p>In detail, the work provides an analysis of the main KPIs of the bank on the one hand, and innovation indicators of marketing on the other; subsequently it detects any correlation between the two elements and it emphasizes through what strategies a bank has managed to overcome the crisis and to gain a defensible competitive advantage.</p>

2019 ◽  
Vol 39 (4) ◽  
pp. 437-451 ◽  
Author(s):  
Mohammed Aboramadan ◽  
Belal Albashiti ◽  
Hatem Alharazin ◽  
Souhaila Zaidoune

Purpose The purpose of this paper is to examine the links between organizational culture, innovation and banks’ performance in Palestine. Design/methodology/approach Data were gathered from 186 employees working in the Palestinian banking sector. The data gathered were analyzed using the PLS-SEM approach. Findings The findings of the study show that organizational culture and marketing innovation have a positive impact on banks’ performance. Moreover, it was found that marketing performance partially mediates the relationship between organizational culture and banks’ performance. Practical implications The paper may be of use for banks managers to create an organizational culture, which fosters both innovation and performance. Originality/value The paper is unique as it examines organizational culture, innovation and performance links in a non-western context.


2014 ◽  
Vol 18 (1) ◽  
pp. 22-35 ◽  
Author(s):  
Domenico Celenza ◽  
Fabrizio Rossi

Purpose – The aim of this paper is to investigate the relationship between corporate performance and Value Added Intellectual Coefficient (VAICTM) on the one hand, and the relationship between the variations in market value and the variations in VAIC on the other hand. Design/methodology/approach – Starting from the VAIC model, 23 Italian listed companies were examined with the aim of investigating the relationship between VAIC and the performance of the firms in the sample. The analysis was divided into two stages. In the first stage, eight models of linear regression were estimated to verify the presence of a positive and statistically significant relationship between M/BV and VAIC and between accounting performance indicators (ROE, ROI, ROS) and the VAIC. In the second stage, six other models were tested, considering as an independent variable the variations in VAIC and the variations in profitability indicators. Findings – The outcomes of the application stress the importance of VAIC in the explanation of the variations in MV and its role as “additional coefficient” in the analysis of equity performance. Originality/value – This methodology highlights some very interesting aspects. In particular, whereas the relationship between M/BV and VAIC and between profitability indicators (ROI, ROE, ROS) and VAIC is statistically insignificant, the subsequent analysis highlights the importance of VAIC as a variable capable of increasing the explanatory power of the regression in a cross-sectional perspective.


2015 ◽  
Vol 27 (5) ◽  
pp. 714-738 ◽  
Author(s):  
Jorge Pereira-Moliner ◽  
Xavier Font ◽  
Juan José Tarí ◽  
Jose F. Molina-Azorin ◽  
Maria D. Lopez-Gamero ◽  
...  

Purpose – This paper aims to analyse the influence of environmental proactivity on cost and differentiation competitive advantages, and to explore the double relationship between environmental proactivity and business performance. Design/methodology/approach – The population consists of all three- to five-star hotels in Spain. A sample of 350 hotels was classified according to environmental proactivity and performance levels, employing a two-step cluster analysis. Significant differences between groups were examined. Findings – The results show two types of environmental behaviour (reactive and proactive), with proactive hotels developing significantly better on both cost and differentiation competitive advantage and achieving significantly higher performance levels. Hotels which achieve above average business performance levels are significantly more environmentally proactive. Research limitations/implications – The present paper demonstrates that environmental management is related to competitive advantages and business performance. Environmental management systems are more developed in higher category, chain-affiliated and larger hotels. This could be due to having more resources to develop their environmental capability. The environmental proactivity scale employed in this study is presented as a reference measure for hotel managers to benchmark their current practices and implement environmental improvements. Originality/value – First, measuring environmental proactivity using four managerial systems (operative, information, strategic and technical) is innovative and provides a more detailed approach to measuring environmental proactivity. Second, demonstrating a double association between environmental proactivity and performance provides fresh insights into the relationship between these variables.


2013 ◽  
Vol 4 (2) ◽  
pp. 31-50 ◽  
Author(s):  
Alexander Brem ◽  
Björn Ivens

The fields of frugal and reverse innovation as well as sustainability and its management have received tremendous interest in recent times. However, there is little literature on how both fields are related to each other. Hence, this paper gives an overview of research in both areas and provides a view of the relationship between frugal and reverse innovation, sustainability management and performance constructs. The link between frugal and reverse innovation on the one hand and sustainability performance on the other hand is established through a differentiated perspective on dimensions representing different fields of sustainability management, i.e. the sustainability of resources used in value creation, the sustainability of the actual value creation processes, and the sustainability of the outcomes of value creation processes. Moreover, we also argue for a positive link between the three dimensions of sustainability management and a company’s market performance.


2020 ◽  
Vol 11 (1) ◽  
pp. 233-256
Author(s):  
Tuan Azma Fatiema Tuan Ibrahim ◽  
Hafiza Aishah Hashim ◽  
Akmalia Mohamad Ariff

Purpose The purpose of this study is to investigate the relationship between ethical values and performance in the context of the banking sector in Malaysia. Design/methodology/approach Based on the philanthropic model, this study posits that firms undertaking zakat and charity are ethical firms. Zakat disclosure index (ZDI) and charity disclosure index (CDI) were constructed to measure ethical values. This study hypothesises that ethical values are positively associated with bank performance. Ethical values (i.e. CDI and ZDI) and financial performance data (i.e. return on assets) were collected from the disclosures made in the annual reports of 50 banks for a period of five years (2010-2014). Findings A positive association was found between zakat disclosure and bank performance. The results indicate that higher zakat disclosure is associated with greater bank performance. However, no relationship was found between charity disclosure and bank performance. Research limitations/implications Considering the limitation of the index used in this study, other dimensions such as corporate governance, sustainability, products and environment can be considered in the development of index to measure ethical values in future studies. Originality/value This study offers additional explanation on the relationship between ethical values and performance by examining the role of zakat disclosures that characterize the unique aspects of Malaysian companies.


2017 ◽  
Vol 16 (1) ◽  
pp. 201-226 ◽  
Author(s):  
Claudio Petti ◽  
Lauretta Rubini ◽  
Silvia Podetti

This paper investigates the combined role of innovation support policies and firm's own innovative activities on the performance of Chinese small- and medium-sized enterprises (SMEs) in high-tech sectors. By distinguishing two components of innovative activities—research and development (R&D) investments and embedded innovative capacity—the paper develops and tests an integrative moderated moderation model. The results suggest that in Chinese high-tech SMEs innovation-support policies positively moderate the relationship between R&D investments and performance, but this positive effect diminishes when there are higher levels of embedded innovative capacity. These results highlight that the relationship between government innovation policies and a firm's own R&D investments is not only reciprocal but also more complex than the one so far analyzed in the literature. The results show in particular that the effects of innovation-support policies on R&D investments is not as neat as it seems, because of the internal balance within the firm between investment in R&D and other sources of innovation. Therefore, although innovation support policies have been found to help Chinese SMEs in high-tech sectors benefit from their R&D investments, these policies are particularly effective only when R&D investments are significantly driving firms’ innovative activities. This highlights the relevance of both government support and a firm's own efforts in the competitive modernization of Chinese SMEs.


Author(s):  
Petar Mrđa ◽  
Saša Jovanović ◽  
Sanja Srdić ◽  
Adrijana Ljubojević

The aim of this research was to establish a relation between self-confidence and self-concept, on the one hand, and the performance of the apparatus elements and the floor routine, on the other. The research included 29 subjects, aged 20 to 27, with the average age of the subjects being 21 years old (M= 21.16, SD= 1.54). The following measurement instruments were used: RSES (Rosenberg Self-Esteem Scale) and SC-6, as well as the evaluation of the performance of the floor exercises (side-to-side and front-to-back cartwheel, roundoff, front and back handspring, forward and backward flip) and a vault (squat through on the vault and straddle vault with pre-flight, front handspring on vault, roundoff vault) and with the apparatus: the high bar (uprise on bars with legs together, kip, front mill circle, back circle, underswing dismount) and the parallel bars (swing, forward roll, back roll, shoulder stand, front toss dismount, back toss dismount) by a three-member committee. The results showed that Rosenberg’s confidence scale produced statistically significant correlations with all the remaining subscales of moderate or high intensity, and the highest one with the scale of the self-concept (rs= .73), while the lowest one with the scale related to the performance of gymnastic elements on the apparatus (rs = .45) (Cohen, 1988 according to Cumming, 2012). In contrast to this scale, the scale of the self-concept is in statistically significant correlation with the gymnastic elements (rs = .61) on the floor and the vault, while the statistically significant correlation of this scale is missing with the gymnastic elements on the apparatus. It can be concluded that a high level of confidence in one’s own abilities through the entire training period enabled a better access to learning, repetition and, finally, the demonstration of the selected gymnastics elements, while the level of general satisfaction was not a decisive factor in the process.


2021 ◽  
Vol 14 (2) ◽  
pp. 26-39
Author(s):  
Leonardo Liberman ◽  
David Kimber Camussetti

This paper examines the relationship between intercultural competencies and performance in “international locals”, defined as employees who, albeit not formally appointed to any international position, are regularly exposed to different types of intercultural interactions. From a sample of 258 employees of a multinational company, we selected a sub-group of 94 international locals, and examined the effect of ethnocentrism (ET), cultural intelligence (CQ) and emotional intelligence (EQ) on their performance, utilizing multiple regression analysis. The results show that the higher levels of CQ and/or EQ, the better the performance of international locals. Evidence also indicates that EQ interacts with CQ, triggering or enhancing the effect on performance. Finally, ET does not have any effect on the performance of international locals. The research implies that EQ and CQ are essential for performance in international business situations, and that international locals, who are continually exposed to regular intercultural interactions, need to focus on developing these two competencies. By assessing and helping international locals to develop higher EQ and CQ, organizations can ensure that they have enthusiastic and perseverant employees, who enjoy intercultural interactions, and can contribute to develop competitive advantages and capabilities.


KANT ◽  
2020 ◽  
Vol 37 (4) ◽  
pp. 118-124
Author(s):  
Ekaterina Koroleva ◽  
Natalia Iakim

The article examines the relationship between the financial architecture of the enterprise and the performance indicator of the enterprise in the retail industry, expresses the author's view of the concept of financial architecture as a whole and the factors that determine it. Using the method of panel data regressions, a model for evaluating the factors of the financial architecture of the enterprise on the indicator of residential income (EVA) is constructed in order to confirm the relationship between the studied categories.


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