scholarly journals The Impact of Using Google Search Engine and Yahoo Bing Network on Attracting New Customers Online and on the Effectiveness of Online Advertisements

2016 ◽  
Vol 8 (3) ◽  
pp. 163
Author(s):  
Ala’ A. Alkarablieh
Keyword(s):  
Statistical Analysis ◽  
Search Engine ◽  
Direct Effect ◽  
Search Engines ◽  
Research Method ◽  
Quantitative Research ◽  
Online Advertisements ◽  
Google Search ◽  
The Impact ◽  
Quantitative Research Method

<p>This study aims at measuring the impact of using the most popular search engines: Google and Yahoo Bing networks on attracting new customers towards company websites and on the effectiveness of online advertisements. Quantitative research method and questionnaires were used by researcher to collect data.</p><p>The researcher distributed (129) questionnaires on (33) companies that use E-marketing in Jordan. Among those only (87) questionnaires were returned and (42) of which only were usable and valid for the statistical analysis. After executing the analysis, the study concluded that Google search engine has a direct effect on attracting new customers and on online advertisements effectiveness at (α ≤ 0.05) level for companies using E-marketing in Jordan, while Yahoo Bing search engine has a direct effect on attracting new customers and on the effectiveness online advertisements at (α ≤ 0.05) level for companies using E-marketing in Jordan.</p>

scholarly journals DIFFERENCE BETWEEN SHARE, AVERAGE GROWTH AND NUMBER OF TOOLS USED IN ONLINE SALES OF INDIVIDUAL AND GROUP HOTELS

2021 ◽  
Author(s):  
Tina Vukasović ◽  
◽  
Vlaho Mihač ◽  
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Average Growth ◽  
Online Sales ◽  
The Republic ◽  
The Impact ◽  
Insight Into ◽  
Hotel Accommodation ◽  
Quantitative Research Method

The purpose of the following research was to explore the possible difference between individual and group hotels, to determine which is and is there any difference in the share of online sales, average growth and tools used for online sales of hotel accommodation in the Republic of Croatia. To reach the desired results, the authors have used the quantitative research method and research of sec¬ondary data from the PHOBS CRS system, which is the most used CRS in the Republic of Croatia. The main discoveries of the research are the share of online sales in total hotel sales, the average growth of online sales, the number of tools used in hotel sales and the impact of COVID-19 on online sales in 2020. Employees in hotel sales can use these findings to gain insight into mentioned topics and to com-pare their results with the results in the paper.

scholarly journals Misplaced trust? The relationship between trust, ability to identify commercially influenced results and search engine preference

2021 ◽  
pp. 016555152110141
Author(s):  
Sebastian Schultheiß ◽  
Dirk Lewandowski
Keyword(s):  
Search Engine ◽  
Information Literacy ◽  
Search Engines ◽  
Online Survey ◽  
Business Models ◽  
Internet Users ◽  
Solid Foundation ◽  
High Level ◽  
Google Search ◽  
The Impact

People have a high level of trust in search engines, especially Google, but only limited knowledge of them, as numerous studies have shown. This leads to the question: To what extent is this trust justified considering the lack of familiarity among users with how search engines work and the business models they are founded on? We assume that trust in Google, search engine preferences and knowledge of result types are interrelated. To examine this assumption, we conducted a representative online survey with n = 2012 German Internet users. We show that users with little search engine knowledge are more likely to trust and use Google than users with more knowledge. A contradiction revealed itself – users strongly trust Google, yet they are unable to adequately evaluate search results. For those users, this may be problematic since it can potentially affect knowledge acquisition. Consequently, there is a need to promote user information literacy to create a more solid foundation for user trust in search engines. The impact of our study lies in emphasising the need for creating appropriate training formats to promote information literacy.

scholarly journals Impact of Tax Evasion Among tax Payers of Bale Robe Town Administration, Ethiopia

2020 ◽  
Vol 1 (1) ◽  
pp. 41-49
Author(s):  
Birhanu Hailu ◽  
Tarik Kechema
Keyword(s):  
Data Analysis ◽  
Tax Evasion ◽  
Research Method ◽  
Quantitative Research ◽  
Tax Audit ◽  
Tax Payers ◽  
The Impact ◽  
Significant Factors ◽  
Quantitative Research Method

The main purpose of this study was to investigate the impact of tax evasion among tax payers of payers Robe town administration. To attain the intended objective the study used quantitative research method and logit method for the econometrics model. And to collect the necessary data from the respective respondents questionnaire was distributed and collected from 346 respondents. For the data analysis SPSS version 20.0 was used. The finding of this study revealed that; tax knowledge, efficiency of tax authority, equity, and tax audit are found to be significant factors that could affect the tax evasion perception of tax payers.

scholarly journals Pengaruh Konflik Kerja dan Motivasi Kerja terhadap Kinerja Karyawan

2021 ◽  
Vol 9 (3) ◽  
pp. 1184-1195
Author(s):  
Shabrina Zafarina ◽  
Agus Frianto
Keyword(s):  
Statistical Analysis ◽  
Research Method ◽  
Quantitative Research ◽  
Work Motivation ◽  
Employee Performance ◽  
Reliability Test ◽  
Validity And Reliability ◽  
Work Conflict ◽  
Spss Software ◽  
The Impact

This research aims to examine and analyze the impact of a work conflict and work motivation on employee performance. The research method is quantitative research. The sample in this study is 40 employees. The statistical analysis used in this study is the validity and reliability test, classical assumption test, and multiple linear tests. Data processing using SPSS software version 18. This study shows that work conflict has a negative and insignificant effect on employee performance and work motivation has a positive and significant effect on employee performance. This study implies that work conflicts that occur in employees in the company do not make the level of performance decrease; besides, the company has succeeded in implementing work motivation because the higher the motivation of employees, the higher the performance for the company.

THE IMPACT OF BUSINESS MENTORING ON MICRO, SMALL, MEDIUM ENTERPRISES PERFORMANCE

2018 ◽  
Vol 1 (1) ◽  
pp. 7
Author(s):  
Mohammad Adrian ◽  
Santi Rahmawati
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Coefficient Of Determination ◽  
Mentoring Program ◽  
Simple Regression Analysis ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Impact ◽  
Necessity Entrepreneur ◽  
Simple Regression

This reasearch is conducted on MSME (Micro Small Medium Enterprises) that are participated in the MSME Syari’ah Mentoring Program by Academition and Practitioners (PUSPA) organized by Bank Indonesia in Bandung. MSME who participated in PUSPA program 2016 is MSME that included in necessity entrepreneur where MSME operated just to fullfil the life necessities.The purpose of this reasearch was to investigate the influence of the business mentoring on the MSME performance in PUSPA program 2016.Researcher used quantitative research method. Data were analyzed using simple regression analysis and descriptive-causal analysis.The result showed that business mentoring affect the performance of MSME that participated in PUSPA Program 2016. Based on the calculation, coefficient of determination (R2) can be seen the influence of business mentoring variable (X) on the performance (Y) is 74%. While the remaining 26% is influenced by other factors such as entrepreneurship competence and human resources.  

scholarly journals The Impact of Socially Responsible Reporting on Successful Corporate Operations

Organizacija ◽  
2013 ◽  
Vol 46 (2) ◽  
pp. 47-54 ◽  
Author(s):  
Anton Peršič ◽  
Mirko Markič
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Socially Responsible ◽  
The Real Estate ◽  
Construction Market ◽  
Responsible Conduct ◽  
The Republic ◽  
And Control ◽  
The Impact ◽  
A Company

The aim of our research was to study the impact and purpose of the reporting on socially responsible conduct on the success of corporate operations. The data and information were gathered with the quantitative research method, whereas the instrument for gathering them was a questionnaire that was distributed among 759 large and medium sized organisations from the field of market services in the Republic of Slovenia. We have established that activities aimed at socially responsible conduct are directly connected with the success of corporate operations, especially the revenue (p = 0.001), the profit of a company (p = 0.000), operational growth (p = 0.007) and operational economy (p = 0.002), and are typical for organizations with a larger number of employees (p = 0.032). In this regard, the real estate and construction market activities received the lowest scores. Research results provide theoretical as well as practical benefits for everyone dealing with the planning, implementation and control of sustainable development, as well as socially responsible conduct within the organization.

The Impact of Social Network Marketing on University Students' Purchase Intention and How It Is Affected of Consumer Engagement

2020 ◽  
Vol 6 (2) ◽  
pp. 87-91
Author(s):  
Hartiwi Prabowo ◽  
Rini Kurnia Sari ◽  
Stephanie Bangapadang
Keyword(s):  
Social Network ◽  
Data Collection ◽  
University Students ◽  
Purchase Intention ◽  
Research Method ◽  
Quantitative Research ◽  
Consumer Engagement ◽  
Network Marketing ◽  
Consumer Purchase Intention ◽  
The Impact

The research conducted is to know the impact of social network marketing on consumer purchase intention and consumers who become research are active students at private universities in Jakarta, and how social network marketing also affect consumer engagement (as moderate variable). The research method used in this research is quantitative research method. A method of data collection used in this research is a questionnaire distributed to 119 university students. The results of this study showed that social network marketing has a strong and significant impact oncustomer engagement, customer engagementhas a strong and significant impact on consumer purchase intention, social network marketing has a strong and significant impact consumer purchase intention, and also there is a significant impact from social network marketing on consumer purchase intention through consumer engagement.

The Impact of Attending and Participating in Translation Conferences on Translation Education: A Quantitative Study

2018 ◽  
Vol 10 (5) ◽  
pp. 21
Author(s):  
Fayyad Amin Odeh
Keyword(s):  
Random Sample ◽  
Quantitative Study ◽  
Research Method ◽  
Quantitative Research ◽  
Future Research ◽  
Tertiary Level ◽  
New Horizons ◽  
Positive Attitudes ◽  
Research Questions ◽  
The Impact

This piece of research was specifically carried out in the field of translation pedagogy. It aims to measure the impact of attending and participating in translation conferences on translation education as perceived by a random sample of thirty-three translation instructors working at several universities in different countries. To this end, quantitative research method was employed in the study to yield answers to a couple of research questions. On this, the instructors were reached online to participate in responding to a researcher-made questionnaire of 18 - closed items. An SPSS analysis (version 24) was used to interpret the data elicited from the aforementioned research instrument. Having the data processed, the findings revealed that attending and participating in translation conferences is to be considered a major source for university translation programs to develop the implementation of translation didactics and pedagogies. Moreover, positive attitudes were developed in the study towards the practicality of integrating what could be seen innovative of translation conferences proceedings into translation education at the tertiary level. In the light of the study's findings, the researcher presents a number of pedagogical implications that would be taken into consideration to overhaul the existing university translation programs. Finally, a glance at some practical ideas is made for future research to explore new horizons in translation education in various teaching contexts.

scholarly journals Tourism Preferences Towards Blendung Beach and Nyamplungsari Beach in Pemalang Regency

2019 ◽  
Vol 2 (2) ◽  
pp. 452-460
Author(s):  
Sevilla Inta Cahayani
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Beach Tourism ◽  
Tourism Attractions ◽  
Quantitative Research Method

This study aims to determine and analyze how are tourists' preferences towards Blendung Beach and Nyamplungsari Beach attractions in Pemalang Regency by analyzing the characteristics of tourists and the factors that influence tourist interest in Blendung Beach tourism attractions and Nyamplungsari Beach so that the number of tourist visits can increase and be able to compete with other tourist objects. The research method used is quantitative research method with a sample of 100 respondents and using the preference values used are very good (4.6-5.0), good (3.6-4.5), good enough (2.6-3 , 5), less good (1.6-2.5) and not good (1.0-1.5). The results showed that tourist preferences towards both tourism objects Blendung Beach and Nyamplungsari Beach were in accordance classified as good enough, but also there were still indicators in the unfavorable and bad categories. Therefore there is a need efforts to improve tourist ratings and preferences so that it is expected to be able to encourage the increase  in the number of tourist visits. Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana preferensi wisatawan terhadap objek wisata Pantai Blendung dan Pantai Nyamplungsari di Kabupaten Pemalang dengan menganalisis karakteristik wisatawan dan faktor-faktor yang mempengaruhi minat wisatawan di objek wisata Pantai Blendung dan Pantai Nyamplungsari sehingga jumlah kunjungan wisatawan dapat meningkat dan dapat bersaing dengan objek wisata lainnya. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan sampel 100 responden dan menggunakan nilai preferensi yang digunakan sangat baik (4,6-5,0), baik (3,6-4,5), cukup baik (2,6-3, 5), kurang baik (1,6 -2.5) dan tidak bagus (1.0-1.5). Hasil penelitian menunjukkan bahwa preferensi wisatawan terhadap kedua obyek wisata Pantai Blendung dan Pantai Nyamplungsari itu sesuai diklasifikasikan cukup baik, tetapi juga masih ada indikator dalam kategori tidak menguntungkan dan buruk. Oleh karena itu diperlukan upaya untuk meningkatkan peringkat dan preferensi wisatawan sehingga diharapkan dapat mendorong peningkatan jumlah kunjungan wisatawan.

scholarly journals Pengaruh literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup hedonis mahasiswa aktivis UKM organisasi pecinta musik (OPUS) 275 Universitas Negeri Malang

2021 ◽  
Vol 1 (8) ◽  
pp. 746-752
Author(s):  
Nurul Hidayah ◽  
Wahjoedi Wahjoedi
Keyword(s):  
Financial Literacy ◽  
Research Method ◽  
Quantitative Research ◽  
Economic Literacy ◽  
Independent Variable ◽  
Simultaneous Influence ◽  
Quantitative Research Method

Abstract Research has been carried out on the effect of economic literacy and financial literacy on attitudes about hedonic lifestyles. This study aims to determine whether there is a partial or simultaneous influence of economic literacy and financial literacy on attitudes about hedonic lifestyles. This study uses a quantitative research method that is explanatory by explaining the effect of the independent variable on the dependent variable. The results showed that there was no significant and significant effect between economic literacy and financial literacy on attitudes about life partially, but there was a significant and significant effect of economic literacy and financial literacy on attitudes about hedonic lifestyles simultaneously. Abstrak Telah dilakukan penelitian mengenai pengaruh literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup hedonis. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh secara parsial maupun simultan literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup hedonis. Penelitian ini menggunakan metode penelitian kuantitatif yang bersifat eksplanasi dengan menjelaskan pengaruh variabel bebas terhadap variabel terikat. Hasil penelitian menunjukkan tidak terdapat pengaruh dan signifikan antara literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup secara parsial, namun terdapat pengaruh dan signifikan literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup hedonis secara simultan.

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